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Jurnal Komunikasi Indonesia
Published by Universitas Indonesia
ISSN : 23019816     EISSN : 26152894     DOI : https://doi.org/10.7454/jkmi
Core Subject : Humanities, Science, Education, Social,
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Social Sciences
The aim of the Jurnal Komunikasi Indonesia is to promote and enhance advanced academic discussions, including research development and debates in the field of media and communication. It also serves as a interdisciplinary forum for researchers and industry players who use research as the frame for social awareness, development, and change. We welcome any submission of manuscripts throughout the year. Authors are invited to submit scholarly works on communication such as International Relations, Media Management, Film and Media Arts, Game Studies, Digital Education and Communities, Communication and Policies, Globalization and Social Impact, Youth and Media, Audience and Perception Analysis, Democracy and Integration, Media Literacy and Education, Media and Development, Health Communication, Political Communication, Hegemony and the Media, Gender and Sexuality, Queer and Media, Social Media and Subcultures, Popular Culture and Society, Media and Religion, Media and Identity, War/Peace Journalism, Conflict and Crisis Communication, Strategic Communication and Information Management, Digital Media, Advertising and Persuasive Management, Public Relations and Crisis Management, Global Journalism and relevant areas from the standpoint of media and communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 9 Documents
 1 
Search results for , issue "vol. 14, no. 2" : 9 Documents clear
Reframing Women’s Football through Digital Journalism: The Case of kumparanBOLANITA in Indonesia A'yuni, Nesia Qurrota
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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The global rise of women’s football has opened new opportunities for media industries worldwide, including in developing countries such as Indonesia. In response to this trend, Kumparan launched kumparanBOLANITA in 2023, the country’s first digital media channel dedicated to women’s football. Drawing on media economy theory, this study examines how globalization, regulation, technology, and audiences shape the dynamics of kumparanBOLANITA as both a corporate social responsibility (CSR) initiative and a strategic move within Indonesia’s media ecosystem. Employing a qualitative case study approach, data were collected through interviews, document analysis, and observations, including insights from editorial team managing the channel. Findings show that kumparanBOLANITA has significantly raised public awareness of women’s football, as reflected in the growing participation of grassroots football schools and high audience engagement with national women’s team coverage – sometimes exceeding that of men’s football content. Nonetheless, the platform faces persistent challenges, including the scarcity of consistent competitions to generate news, social stigma surrounding women’s participation in football, and the volatility of digital audiences in a highly competitive market. Overall, kumparanBOLANITA exemplifies how digital media can harness global momentum and local initiatives to foster inclusivity and support the growth of women’s football in Indonesia.
News Distribution Strategies for Social Media Engagement: A Case Study of Liputan6 SCTV Pertiwi, Lale Sekar Idaman; Nur, Muhammad Jamiluddin; Riyayanatasya, YY Wima
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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The rapid advancement of digital technology has accelerated media convergence, positioning Instagram and YouTube as strategic platforms for visual and audiovisual news distribution in line with modern audience consumption patterns. This study examines Liputan 6 SCTV’s Instagram and YouTube distribution strategies and their impact on audience engagement, content reach, and news visibility in the digital media landscape. Employing a qualitative descriptive approach, data were collected through interviews, observations, and documents. The findings indicate that Liputan 6SCTV’s content distribution strategies embody a multidimensional form of media convergence that integrates technological, editorial, and cultural aspects. Nine key strategies were identified: information speed, visual strength, time relevance, SEO optimization, adaptive formats, interactivity, persuasive Calls-to-Action (CTA), networked collaboration, and cross-platform integration. These strategies collectively enhance visibility, engagement, and brand identity while fostering active audience participation. The synergy between Instagram and YouTube illustrates a paradigm shift in journalism toward a collaborative, participatory model within the evolving digital media ecosystem. This study advances media convergence and digital journalism by showing how broadcast media use cross-platform strategies to enhance engagement and relevance.
People Living with HIV Became Influencers on Social Media: Breaking the Stigma Fitrananda, Charisma Asri; Yusuf, Yogi Muhammad; Rabathy, Qisthy; Bahtiar, Yusuf
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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This study examines the differences in stigma experienced by people living with human immunodeficiency virus (PLHIV) on social media and in broader Indonesian society. When PLHIV disclose their HIV-positive status on social media and attempt to break the stigma by becoming social media influencers, they receive both supportive and critical responses. Negative reactions arise when they are perceived as promoting risky activities, as burdens to the state, or when they face challenges securing sponsorship for their initiatives. This research employs a case study approach to explore the experiences of PLHIV use social media influence as a means to counter HIV-related stigma. Data were collected as part of an HIV-related influencer-centered community. The data were obtained through online observations of the activities of PLHIV influencers on social media and through in-depth interviews with PLHIV influencers. The findings reveal that PLHIV influencers utilize to share knowledge, conduct outreach, and provide consultation about HIV issues to millennials. The result shows that social media platforms help bring personal experiences into the public sphere, shaping public attitudes aligned with the platform characteristics: Twitter serves as an open discussion forum; Instagram functions as a promotional channel for healthy life content; and YouTube podcasts enhance message virality. This research contributes new insights into how HIV stigma is constructed and contested on social media and how influencers act as mediators in creating inclusive, accessible spaces for dialogue. These platforms enable interaction and engagement among professionals, policymakers, PLHIV, and the general public, fostering more participatory health communication ecosystem.
Storytelling Technique for Peer Group Communication about Reproductive Health on “Bacarita Kespro” Meok, Irene Aprilya; Abrar, Ana Nadhya
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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This study examines storytelling techniques for adolescents in group communication as a medium for reproductive health education in the “Bacarita Kespro”, a program organized by Tenggara Youth Community. The use of new educational methods is essential as traditional lecture-based approaches have proven ineffective in educating adolescents about reproductive health. Guided by narrative communication theory and symbolic convergence theory, this study employs a qualitative approach combining observation and interview data. The results show that storytelling practices in group communication involve adolescents alternating roles as storytellers and listeners, focusing on the theme of changes during puberty. From the perspective of narrative understanding, the stories are of high quality—culturally relevant, logical, and grounded in real-life experiences directly shared by adolescents. Furthermore, visual aids play an important role in helping participants both tell and comprehend the story. These findings provide new insights into the health communication sector about how adolescents communicate in the context of reproductive health, highlighting the importance of their active participation in the learning process.
Commodification, Spatialization, and Structuration in Collaboration Between Local Media and Local Government in West Java Ruswandi, Awang
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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In the era of local government autonomy and decentralization, numerous collaborations have emerged between local governments and local media, particularly in reporting government activities. Utilizing Vincent Mosco's political economy of communication framework, this study aims to elucidate the power relations manifested through commodification, specialization, and structuration between local media and government. This qualitative case study gathers data through in-depth interviews. Findings reveal that local government media cooperation funds serve as a mechanism to secure special coverage spaces with positive content about governmental activities, not in the form of advertising or advertorial, but in the form of news. While financially beneficial for both entities, these collaborations compromise journalistic integrity. Local media face censorship, framing, reprimands, and potential contract terminations, effectively granting local governments control over editorial processes and content. Consequently, local media are hindered in their ability to critically oversee governmental actions, posing significant challenges to media freedom—a fundamental pillar of democracy.
IMC Strategies of K-EXPO 2024: Localizing Korean Agro & Fisheries Dhyana, Dharma, DD; Dewi, Helga Liliani Cakra, HLCD; Nurhayati, Kristina
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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The global rise of the Korean Wave (Hallyu) has created a significant market for Korean products in Indonesia, one of its key export destination. While Korean food (K-Food) is popular, Korean seafood (K-Seafood) remains relatively unknown, presenting a unique marketing challenge. This study examines the Integrated Marketing Communication (IMC) strategies implemented by K-EXPO 2024 to localize and promote K-Seafood to Indonesian consumers, addressing key challenges such as low product awareness and the prevalent stereotype of K-Food being non-halal. Employing a qualitative approach, this research draws on in-depth interviews with key practitioners, including the K-EXPO 2024 Project Head and Promotion Manager, an agro-trade representative, and Indonesia's Minister of Trade. Thematic analysis reveals that the event's success stemmed from a sophisticated IMC strategy. This finding aligned with the Indonesian government's perspective that market penetration hinges on business-led promotional innovation rather than direct trade policy. The findings show that the strategy rested on three pillars: (1) strong message consistency centered on halal certification as a foundational "trust marker"; (2) a multichannel communication approach blending culturally resonant influencers, a transparent informational website, and high-visibility offline advertising; and (3) brand image reinforcement through strategic partnerships with cultural bodies like KOCCA and the use of storytelling linking the product to the aspirational values of the Korean Wave. This study concludes that K-EXPO 2024 offers a practical model for cross-cultural marketing, demonstrating that a multidimensional IMC approach rooted in deep cultural adaptation is critical for transcending cultural barriers and achieving sustainable market growth.
Sustainability of Local Media in the Era of Disruption: A Case Study of AyoBandung.com Bani, Bibo; Aristi, Nindi; Mirawati, Ira
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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This study examines the sustainability strategy of local media in responding to the challenges of digital disruption in the media industry. The case selected for the research is AyoBandung.com, local digital news portal under PT Ayo Media Network. Local media are structurally vulnerable to platform dominance, forcing them to balance journalistic integrity with economic adaptation. This research employs a qualitative case study approach, with data collected through in-depth interviews with internal stakeholders, including editorial and business management teams. The findings reveal a clear structural and functional separation between the AyoBandung and creative agency, with distinct workflows, content types, and distribution platforms. While the editorial team remains focused on public- interest journalism, the creative agency contributes to the company’s commercial sustainability by producing client-based content. The study demonstrates that synergy between these two distinct units serves as a viable sustainability strategy for local media outlets navigating the continuously evolving digital media landscape. The study contributes theoretically by extending discussions on organizational ambidexterity in local journalism, demonstrating how editorial exploitation and commercial exploration can coexist without undermining credibility. Practically, the findings offer a replicable model for local media seeking financial resilience: diversification through creative services, combined with clear ethical boundaries, can support sustainability while preserving journalistic trust.
Political Mediatization in the Digital Era: The Case of WALHI West Sumatera’s Environmental Advocacy Arifuddin, Muhammad Thaufan; Arif, Ernita; Darwis, Yuliandre; Rinaldi, Rinaldi; Dalmenda, Muhammad Al-Amin
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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This article examines how political mediatization operates at the local level through environmental civil society activism in post-authoritarian Indonesia. Focusing on the West Sumatra chapter of the Indonesia Forum for Environment (WALHI) as a critical case, the study argues that media logic is not merely imposed by political elites or mainstream media, but is strategically appropriated by local civil society organizations to contest oligarchic power, shape public agendas, and sustain democratic engagement at the subnational level. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with environmental activists and youth organizers, and an analysis of organizational documents, digital platforms, and media coverage. The findings show that WALHI West Sumatra integrates digital media into its core advocacy practices, allowing localized environmental and agrarian conflicts to gain public visibility and political resonance. Political mediatization at the local level takes a hybrid form, combining offline grassroots mobilization and legal advocacy with online campaigning, narrative framing, and networked alliance-building. Youth collaboration emerges as a key mediating mechanism that expands advocacy frames and amplifies issue visibility across digital public spheres. Despite structural constraints such as limited resources and oligarchic governance, mediatized activism remains an important source of strategic agency. This study contributes to political mediatization scholarship by situating it within the context of local environmental activism in post-authoritarian Indonesia.
Politainment and Celebrity Officials in Online Journalism: A Study of Kompas.com and Public Discourse in Indonesia Cahyani, Dewi Y
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 2
Publisher : UI Scholars Hub

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This study examines how politainment shapes the news coverage of public officials with celebrity backgrounds (celebrity officials) in Indonesia's post-electoral governance context. Focusing on Kompas.com during the first six months of the Prabowo–Gibran administration, the study integrates theories and concepts of politainment, celebrity politics, and the public sphere to address a gap in global scholarship. Existing research has largely focused on Western democracies, electoral campaigns, and social media platforms, while paying limited attention to how politainment operates within professional online journalism in emerging democracies. Using a mixed-method approach that combines quantitative content analysis of 102 news articles with qualitative framing analysis, the findings show that Kompas.compredominantly frames celebrity officials through personalization, symbolic visibility, and affective narratives, with limited emphasis on policy substance or administrative performance. These results suggest that politainment has become institutionalized in routine political reporting not merely as a campaign strategy, but as a dominant mode of post-election public communication. This study contributes to the studies on the mediatization of politics by demonstrating how politainment in post-reform Indonesia constrains rational public discourse and poses challenges to journalistic responsibility and democratic deliberation.

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