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Ajmal
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INDONESIA
JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 15 Documents
 1   2 
Search results for , issue "Vol. 7 No. 1 (2024): March-August" : 15 Documents clear
A The Role of Self Control as a Moderating Variable on The Effect of Financial Inclusion on Financial Behavior Ardiana, Meta; Agustina, Rachma; Pertiwi, Dwi
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.752

Abstract

Financial behavior among the public is still low, based on research conducted by the OCBC Financial Index showing data that the financial literacy and behavior index of the younger generation is still in the low range category, namely 37.72 out of 100 in 2021 for 1,027 respondents. Previous research on "financial behavior" that was carried out by Perry and Moris (2005) suggests that there are three factors that can affect "financial behavior" including: first one's self-control over whatever happens in life or also called (locus of control). Second, one's financial knowledge of matters related to money or banking products. Third, the level of one's income or (income). Research Objectives: to provide empirical evidence of the effect of financial inclusion on financial behavior. This research was conducted on students of the Faculty of Economics, Hasyim Asy'ari University with a total population of 980 students with sample calculations using the slovin formula. Research Methods using quantitative research methods with Smart PLS. The results of the hypothesis analysis show that the results of financial inclusion influence financial behavior. And Self Control can moderate or strengthen the relationship of financial inclusion to financial behavior.
The Influence of Packaging and Price on Consumer Buying Interest in Contemporary Beverage Products through Attitude as a Variable Fadin, Fadin Nur Rachman
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.770

Abstract

This study aims to determine the effect of packaging and price on consumer buying interest in the latest beverage products through attitudes as an intervening in Xiboba Kta Madiun products. This type of research is descriptive quantitative. Data collection is carried out by distributing questionnaires. The sampling method used is the purposive sampling method. The sample in this study is people in Madiun City. The data used in the study are primary data. Related data analysis using Causality analysis with SEM PLS with the help of SmartPLS 3.0 program. The results showed that packaging had a positive and significant effect on the interest in buying Xiboba Products. If the packaging is considered better, it will increase consumer buying interest. The results showed that price had a positive and significant effect on the buying interest of Xiboba Products. If prices are more competitive or competitive, it will increase consumer buying interest. The results showed that packaging had a positive and significant effect on the attitude of consumers of Xiboba Products. If the packaging is considered better, consumer attitudes tend to be better. The results showed that price had a positive and significant effect on consumer attitudes of Xiboba Products. If prices are more competitive or competitive, consumer attitudes tend to be better. The results showed that attitude had a positive and significant effect on the interest in buying Xiboba Products. If consumer attitudes towards products are getting better, it will increase consumer buying interest.
The Influence of Organizational Culture and Work Motivation on Employee Performance with Job Satisfaction as a Mediation Variable at PT. Bengkulu Kokoh Perkasa Rachmad, Rachmad Julius Fikri; Hartono, Arif
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.777

Abstract

This research aims to analyze the influence of organizational culture and work motivation on employee performance with job satisfaction as an intervening variable. This research was conducted at PT Bengkulu Kokoh Perkasa, with a population of 64 employees, namely all employees and 64 respondents. This data was collected using a 1-6 Likert Scale questionnaire. Data analysis used the SEM-PLS quantitative method with the help of PLS 4.0 software. Based on the test results and data analysis of this research, it was found that 1) organizational culture has a positive and significant effect on employee performance, 2) work motivation has a negative and insignificant effect on employee performance, 3) organizational culture has a positive and significant effect on job satisfaction, 4) work motivation has a positive and significant effect on job satisfaction, 5) job satisfaction has a positive and significant effect on employee performance, 6) job satisfaction can mediate the relationship between organizational culture and employee performance, 7) job satisfaction can mediate work motivation on employee performance.
Effects of Social Media Marketing on Buying Interest Sopia, Sopia Safitriyani; Muslichah, Istyakara
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.794

Abstract

This study aims to analyze Instagram's social media marketing activities have a positive and significant effect on brand equity, buying interest, word-of-mouth marketing. The author updates the research model that has previously been carried out. The industry that the researchers chose was the dairy industry. This study uses SOR (Stimulus Organism Response) theory as the basis for research. This researcher used quantitative methods with 192 respondents using the Roscoe formula with purposive sampling techniques. Data in this study was obtained by filling out questionnaires by respondents. There are 28 questions that must be answered by respondents through Google Form. Researchers analyzed the results of the validity of the Fornel Lacker Criterion discriminant. This study is intended to determine the impact generated from social media marketing activities (SMMA) and buying interest in children's milk products. This research shows that Instagram's social media marketing activities have a positive and significant effect on buying interest. Brand equity has a positive and significant effect on word-of-mouth marketing. The result obtained for marketing effectiveness is to use word of mouth marketing which has a positive and significant effect on respondents' buying interest.
The Effect of Work Ability on Employee Creativity in the Digital Era in Mediating Work Motivation and Job Opportunities in Company Employees START UP Sleman, Yogyakarta Jovie, Jovie Armelinda Putri Seso; Muafi
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.796

Abstract

This study examines the effect of employee work ability on work creativity in the digital era mediated by work motivation and job opportunities. This research was conducted on Star Up companies spread across Sleman district, Yogyakarta. This study used quantitative methods using sampling methods that were the same as the population in this study. The sample that met the criteria amounted to 105 respondents. Test the hypothesis of this study using Smart PLS version 3.2.9. The results obtained that Employee work ability has a positive and significant effect on work motivation, Employee work ability has a positive and significant effect on job opportunities, Work motivation has a positive and significant effect on Employee Creativity in the digital era, Job opportunities have a positive and significant effect on work motivation For Employee Creativity in the digital era, there is a mediating role in the relationship between Employee Work Ability and Employee Creativity in the digital era in Job Motivation mediation, and there is a mediating role in the relationship between Employee Work Ability and Employee Creativity in the digital era in Job Opportunity mediation.
Analysis of Organizational Culture and Job Satisfaction on Employee Performance Rauf, Rusdiaman; Pajala, Semuel; Asirie, Ronny Ahmad
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.835

Abstract

This study aims to determine the influence of organizational culture and job satisfaction on the performance of employees of the Mamasa Regency Food Security Office, West Sulawesi. The type of research approach used in this study is quantitative research, namely research where data collection is in the form of numbers and analysis using statistics. The population in this study is State Civil Apparatus Employees at the Mamasa Regency Food Security Office, the analysis methods used are multiple regression analysis, t-test analysis, f-test analysis, correlation analysis and determination analysis. The results of the study showed that (i) organizational culture partially had a positive and significant effect on employee performance, (ii) job satisfaction partially had a positive and significant effect on employee performance, and (iii) organizational culture and job satisfaction simultaneously affected employee performance in employees of the Mamasa Regency Food Security Office.
Exploring e-Commerce Potential: Improving Sales Performance Through Product Innovation in The Agriculture Sector Macoa Gau, Andi; Saleh, Nursahdi
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.836

Abstract

This study explores the impact of e-commerce on sales performance, mediated by innovation, among agricultural business entrepreneurs in Polewali Mandar, West Sulawesi Province. Utilizing a quantitative research design, data were collected from 97 agricultural entrepreneurs who have adopted technology in their sales processes. The study employs WarpPLS 8.0 for data analysis to test the hypothesized relationships between e-commerce, innovation, and sales performance. Results indicate that e-commerce significantly enhances sales performance both directly (path coefficient = 0.727, p < 0.001) and through innovation (path coefficient = 0.207, p = 0.001). Additionally, e-commerce positively impacts innovation (path coefficient = 0.901, p < 0.001), and innovation itself significantly boosts sales performance (path coefficient = 0.230, p < 0.001). These findings corroborate prior research, underscoring the importance of effective resource management, strategic goal alignment, and employee competencies in improving sales outcomes. Advanced technologies, such as machine learning, further enhance businesses' ability to predict and optimize sales strategies. For agribusiness entrepreneurs in Polewali Mandar, the study highlights the necessity of embracing digital transformation. Despite initial skepticism, the integration of e-commerce platforms and innovative marketing strategies can expand market reach, improve operational efficiency, and build consumer trust. This research provides practical recommendations for leveraging digital technologies to drive growth and profitability. By focusing on consistent and relevant digital content, agribusinesses can overcome barriers and achieve sustainable competitive advantages. The findings underscore the critical role of digital and technological innovations in fostering business success in the agricultural sector.
The Effect of Relationship Marketing and Customer Satisfaction on Customer Loyalty at PT. Bank Muamalat Indonesia Verawaty, Verawaty; Talawa, Musdalifa
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.858

Abstract

This study aims to find out and analyze the influence of relationship marketing and customer satisfaction on customer loyalty at PT. Bank Muamalat Indonesia Tbk Makassar Branch. The type of research used is quantitative. The population in this study is customers at PT. Bank Muamalat Indonesia Tbk Makassar Branch. Sample selection uses the purposive sampling method. The data collection method uses a questionnaire. The statistical method used in this study is the multiple linear regression method and uses SPSS 22.0 software. The results of the study show that relationship marketing has a positive and insignificant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty. Simultaneously, relationship marketing and customer satisfaction have a significant effect on customer loyalty.
The Influence of Relationship Marketing and Banking Digitalization on Customer Loyalty Through Corporate Governance at Bank Mandiri KCP Sidrap Verawaty, Verawaty; Irwan, Devi Damayanti; Ceskakusumadewi
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.871

Abstract

This study aims to examine the effect of relationship marketing and banking digitalization on customer loyalty through corporate governance as an intervening variable at Bank Mandiri KCP Sidrap. The population in this study were Bank Mandiri KCP Sidrap customers, while the sample in this study was determined using the Slovin formula technique so that the number of samples obtained in this study was 100 samples. This research uses a survey method by distributing questionnaires to the research object. The statistical method used to test the hypothesis uses the partial least squares application. The results of the analysis show that relationship marketing has a significant and positive effect on corporate governance, banking digitalization has an insignificant positive and effect on corporate governance, relationship marketing has a significant and positive effect on customer loyalty, banking digitalization has a significant and positive effect on customer loyalty, corporate governance has an insignificant and positive effect on customer loyalty, relationship marketing has an insignificant and positive effect on customer loyalty through corporate governance as an intervening variable and banking digitalization has an insignificant and positive effect on customer loyalty through corporate governance as an intervening variable.
The Effect of Tax Planning on Company Value in Manufacturing Companies in the Food and Beverage Sector Listed on the IDX Junaid, Asriani; Saleh, Mushlih
Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i1.879

Abstract

This study aims to determine the influence of Tax Planning on Company Value. Tax Planning is used as an independent variable and Company Value as a dependent variable. The population in this study is food and beverage companies listed on the Indonesia Stock Exchange in 2018-2012. The sample consists of 6 companies with a period of 5 years. namely: Wilmar Cahaya Indonesia Tbk, Nippon Indosari Corporindo Tbk, Sekar Bumi Tbk, Sekar Laut Tbk, Siantar Top Tbk, and Ultrajaya Milk Industry and Trading Company, Tbk. The sample selection method is purposive sampling. The type of data used is quantitative data and data sources using secondary data. The analysis method used to test the hypothesis is to use simple linear regression analysis. The results show that tax planning does not have a significant effect on the Company's Value.

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