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Ahmad Salman Farid
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Involvement International Journal of Business
Published by PT Agung Media Publisher
ISSN : -     EISSN : 3032485X     DOI : https://doi.org/10.62569/iijb.v1i2.13
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Authors are invited to contribute original research on a wide range of topics including financial management, marketing strategies, human resource management, entrepreneurship and innovation, international business, supply chain management, corporate governance, economics and business environment, strategic management, ecommerce and digital business, corporate social responsibility, financial technology, business management, green business practices, organizational leadership, risk management and compliance, corporate finance, small and medium sized enterprises, business ethics, and management of change.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 53 Documents
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Unlocking the Economic Potential of Cash Waqf for Sustainable Poverty Reduction in Indonesia Syaripudin, Enceng Iip; Gaussian, Gini; Safera, Nurul; Furkony, Deni Konkon; Burhanudin, Ujang; Mohd, Ismail Bin Mohd
Involvement International Journal of Business Vol. 3 No. 1 (2026): January 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v3i1.170

Abstract

This study aims to analyze the economic potential of cash waqf as a social finance instrument for poverty reduction in Indonesia, with particular attention to governance structures and integration into economic empowerment strategies. The research employs a qualitative library research approach by reviewing peer-reviewed journal articles, academic books, and institutional reports related to cash waqf, Islamic social finance, and poverty alleviation. Data were analyzed using thematic analysis to synthesize conceptual and empirical insights from both Indonesian and comparative international contexts. The findings indicate that cash waqf in Indonesia has a large untapped economic potential, estimated at approximately IDR 180 trillion annually, with realization remaining below 10 percent. Effective implementation is closely associated with transparent governance, professional management, and institutional credibility. Furthermore, cash waqf demonstrates stronger and more sustainable poverty reduction outcomes when integrated into productive economic activities such as entrepreneurship development, microfinance, and social enterprises. The study discusses these findings through the lenses of social finance theory, institutional economics, and inclusive development. It argues that reframing cash waqf as a structured social finance instrument enhances its relevance for business-oriented policy discourse and strengthens its role in sustainable and inclusive economic development.
Beyond Tax Compliance Integrating Tax Planning Risk Management and Revenue Enhancement Through Management Consulting Jalan, Bhavika; Kadel, Harshita; Uddin, Syed Bilal; Baqi, Abdul
Involvement International Journal of Business Vol. 3 No. 1 (2026): January 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v3i1.187

Abstract

The increasing complexity of tax regulations, global economic integration, and heightened fiscal transparency have transformed tax planning and compliance into strategic business concerns. Management consultants are increasingly engaged to help organizations navigate these challenges, yet their role is often conceptualized narrowly as technical tax advisory. This study employs a qualitative, literature-based research design using an integrative and thematic review of peer-reviewed academic publications from 2015 to 2025. Relevant studies were systematically analyzed to identify patterns, themes, and theoretical linkages concerning the strategic role of management consultants in tax planning, compliance, and risk management. The findings indicate that management consultants have evolved into strategic partners who integrate tax planning and compliance within enterprise risk management and corporate governance frameworks. Consultant-led tax strategies contribute to proactive risk mitigation, revenue stability, regulatory compliance, and business sustainability. Consultants also play a critical role in navigating regulatory complexity and emerging tax challenges, including digital economy taxation and crisis-driven fiscal policies. The results align with strategic management, risk management, institutional, and stakeholder theories, highlighting management consultants as key actors in transforming tax management into a value-creating and legitimacy-enhancing function. This reconceptualization underscores the importance of integrating tax governance with broader organizational strategy and performance objectives.
Predicting Consumer Purchase Decisions through Packaging Color Strategies in FMCG Markets Bharti, Rakshak; Khatri, Urvija; Singh, Chandra Bhooshan; Barik, Tushar Ranjan; Thakur, Kanchan; Lepcha, Dawakit
Involvement International Journal of Business Vol. 3 No. 1 (2026): January 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v3i1.197

Abstract

Examining highly competitive Fast-Moving Consumer Goods (FMCG) markets reveals that consumers often make purchase decisions within seconds, rendering packaging design particularly color a critical strategic cue. Although prior research has established the psychological influence of color, few studies have integrated neuromarketing measures with predictive analytics to forecast consumer purchase behavior. This study employs a mixed-methods design combining eye-tracking, physiological emotional measurement (FEMG and GSR), consumer surveys, and machine learning analysis. A total of 1,500 participants evaluated FMCG products across food, beverage, and personal care categories using standardized color treatments. Data were analyzed using ANCOVA and an XGBoost machine learning model to predict purchase decisions. The results show that warm colors significantly reduced time-to-first-fixation (mean = 420 ms) and increased visual engagement, while high-contrast packaging improved fixation duration by up to 32%. Emotional analysis revealed that warm, high-saturation colors generated higher arousal (GSR +18.6%), whereas cooler colors produced stronger positive valence linked to trust. The XGBoost model achieved a prediction accuracy of 89.2%, substantially outperforming traditional regression models. The findings demonstrate that packaging color operates as a neuromarketing stimulus that shapes attention and emotion prior to conscious deliberation. Integrating behavioral science with machine learning advances both theory and practice by enabling accurate prediction of consumer decisions. The study highlights the strategic value of data-driven color design for FMCG marketers seeking competitive advantage in complex retail environments.

Page 6 of 6 | Total Record : 53

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