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Contact Name
Jonathan Liviera Marpaung
Contact Email
jomarpaung4@gmail.com
Phone
+6281278717372
Journal Mail Official
jomarpaung4@gmail.com
Editorial Address
Perumahan Grand Setiabudi No. 17
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Unknown,
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INDONESIA
Journal Of Management Analytical and Solution (JoMAS)
Published by TALENTA PUBLISHER
ISSN : 27766276     EISSN : 27766276     DOI : https://doi.org/10.32734/jomas.xxxx.xxxxx
Core Subject : Economy,
Journal Of Management Analytical and Solution (JoMAS) is a peer-reviewed journal (January, Mei and September) published by TALENTA Publisher and organized by Department of Management, Faculty Of Economics And Business Universitas Sumatera Utara as an open-access journal. It welcomes full research articles in the field of economics and business, related to management from the following subject area: finance, human resource, operational strategy, marketing, entrepreneurship, digital business, e-commerce. Each publication contains 5 (five) research articles which will be published online. These articles will be indexed by Indonesian Publication Index (Garuda Portal), Google Scholar and PKP Indexing. JoMAS strives to be a means of periodic, accredited, national scientific publications or reputable international publications through printed and online publications.
Articles 95 Documents
The Role of Lifestyle, Menu Variety, and Customer Experience in Shaping Revisit Intention: Evidence from Café Moneela & Eatery, Bekasi Fadilah Eka Septiyani; Kristiana Widiawati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26585

Abstract

This study was conducted to determine how lifestyle, menu variety, and customerexperience influence millennials’ revisit intention at Cafe Moneela & Eatery inBekasi. The increasing competition in the culinary industry requires businessowners to understand factors associated with customers’ intention to revisit. Thisstudy employed a quantitative research design. Data were collected throughquestionnaires from 100 consumers who had previously visited the café. Apurposive sampling technique was employed, and the sample size wasdetermined using the Lemeshow formula. The data were analyzed using validityand reliability tests, classical assumption tests, and multiple linear regressionanalysis. The findings indicated that lifestyle had no significant effect on revisitintention and showed a negative regression coefficient. In contrast, menu varietyand customer experience had significant and positive effects on revisit intention.The overall regression model was statistically significant (F = 55.036, p < 0.001),with an adjusted R² of 0.621. These results indicate that menu variety andcustomer experience contribute significantly to explaining variations in revisitintention, while lifestyle does not show a significant partial effect. The findingsare limited to revisit intention and should not be interpreted as direct evidence ofcustomer satisfaction, customer loyalty, or actual repeat visits.
Determinants of Artificial Intelligence Adoption among MSMEs in Medan City: The Role of Digital Literacy and Human Resource Readiness Ramadani; Lisa Tinaria; Dicky Arpillo Siregar; Maya Rizki Sari; Lina Wati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26738

Abstract

The rapid advancement of Artificial Intelligence (AI) has accelerated digitaltransformation across various sectors, including Micro, Small, and MediumEnterprises (MSMEs). Nevertheless, AI adoption among MSMEs remainsinfluenced by several factors, particularly digital literacy and human resourcereadiness. This study aims to examine the effects of digital literacy and humanresource readiness on AI adoption among MSMEs in Medan City, Indonesia. Aquantitative approach with an explanatory research design was employed. Thestudy involved 80 MSMEs owners selected through purposive sampling. Datawere collected using a structured questionnaire and analyzed using multiplelinear regression with IBM SPSS Statistics 30. The results show that digitalliteracy has a positive and statistically significant effect on AI adoption (β =0.202; p = 0.042), while human resource readiness has a stronger positive andstatistically significant effect (β = 0.638; p < 0.001). Simultaneously, bothvariables significantly affect AI adoption (F = 65.140; p < 0.001), with an R² of0.629, indicating that 62.9% of the variance in AI adoption is explained by themodel. These findings highlight the importance of strengthening digital literacyand human resource readiness to support AI adoption among MSMEs. The studycontributes empirical evidence for policymakers and MSMEs supportinstitutions in developing targeted capacity-building programs to acceleratesustainable digital transformation.
Examining the Effects of Entrepreneurship Training, Innovation, and Business Capital on Students' Entrepreneurial Interest Royhan Pratama; Kristiana Widiawati
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26785

Abstract

The unemployment rate among university graduates remains relatively high,indicating an imbalance between the number of job seekers and availableemployment opportunities. This situation highlights the need for alternativesolutions through the development of entrepreneurship among students. Thisstudy examines the effects of entrepreneurship training, innovation, and businesscapital on students' entrepreneurial interest at the Faculty of Economics andBusiness, Bina Insani University, among the 2022–2024 cohorts. This studyemployed a quantitative approach with a cross-sectional survey design andsimple random sampling. The minimum sample size was determined using theSlovin formula, resulting in 78 respondents, while 100 valid respondents wereretained for the main analysis. Data were collected through questionnaires inApril 2026 and analyzed using IBM SPSS Statistics version 29 with multiplelinear regression. The results showed that entrepreneurship training waspositively and significantly associated with entrepreneurial interest (B = 0.281;β = 0.257; t = 3.795; p < 0.001), innovation was positively and significantlyassociated with entrepreneurial interest (B = 0.546; β = 0.532; t = 7.679; p <0.001), and business capital was positively and significantly associated withentrepreneurial interest (B = 0.208; β = 0.207; t = 3.047; p = 0.003).Simultaneously, the three variables were significantly associated withentrepreneurial interest (F = 98.215; p < 0.001), with R² = 0.754 and adjusted R²= 0.747. Innovation showed the strongest relative association withentrepreneurial interest based on the largest standardized coefficient (β = 0.532).These findings indicate that entrepreneurship training, innovation, and businesscapital are significantly associated with students' entrepreneurial interest. Thefindings may provide considerations for developing student entrepreneurshipprograms through strengthening individual capabilities and providingappropriate entrepreneurial support.
Does Digital Attendance System Quality Improve Lecturer Performance? The Mediating Effects of Technostress and Work Engagement Venezia Thalia Metekohy; Fredy Hendry Louhenapessy; Ryalno Stefano Noya
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26876

Abstract

The increasing adoption of digital technology has transformed human resourcemanagement practices in higher education, including the implementation ofDigital Attendance Systems to enhance administrative efficiency andinstitutional governance. However, limited research has examined how DigitalAttendance System Quality is related to lecturer performance throughpsychological mechanisms. This study investigates the relationship betweenDigital Attendance System Quality and Lecturer Performance, with Technostressand Work Engagement as mediating variables. A quantitative cross-sectionalsurvey was conducted among lecturers at the Faculty of Economics andBusiness, Universitas Pattimura, Indonesia. Using a total sampling approach, 136valid responses were analyzed using Partial Least Squares Structural EquationModeling (PLS-SEM). The results show that Digital Attendance System Qualityhas a positive and significant effect on Technostress, while Technostress has apositive and significant effect on Work Engagement. Work Engagement has apositive and significant effect on Lecturer Performance, whereas the direct effectof Digital Attendance System Quality on Lecturer Performance is not significant.Furthermore, the sequential indirect effect of Digital Attendance System Qualityon Lecturer Performance through Technostress and Work Engagement ispositive and significant (β = 0.172, p < 0.001). These findings suggest that therelationship between digital attendance system quality and lecturer performanceis explained more strongly through the sequential role of Technostress and WorkEngagement than through a direct relationship. The study contributes to theDigital Human Resource Management literature by highlighting the role ofpsychological mechanisms in explaining the relationship between digitalattendance system quality and lecturer performance during technology adoption.
Efficiency, Financing Quality, and Capital Ratios of Indonesian Islamic Banks: An Exploratory 2025 Baseline Fitri Yani; Mirza Asti Amri
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 3 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i3.26904

Abstract

This study maps the profitability, operational efficiency, and capital resilience of Indonesian Islamic Commercial Banks (Bank Umum Syariah, BUS) for the 2025 financial year, and positions the industry ahead of the Basel III-style liquidity regime introduced through OJK Regulations No. 20 and No. 21 of 2025. A descriptive-quantitative cross-sectional design is applied to 12 BUS using secondary data from 2025 annual reports and published financial statements. The variables examined are total assets, capital adequacy ratio (CAR), return on assets (ROA), return on equity (ROE), operating expenses to operating income (BOPO), financing to deposit ratio (FDR), and gross and net non-performing financing (NPF). The analysis combines descriptive statistics, Pearson and Spearman correlations, and sensitivity tests that exclude structurally atypical banks. All sampled banks hold CAR well above the regulatory minimum (mean 30.56%), yet profitability dispersion is wide (ROA 0.05%-7.15%; BOPO 69.08%-113.23%). The inverse association between BOPO and profitability is strong and stable across every specification (Pearson r = -0.695; Spearman rho = -0.916), as is the positive association between gross NPF and BOPO (r = 0.782). By contrast, the CAR-ROA association that appears significant in the full sample (r = 0.721) collapses once a single outlying bank is removed (r = 0.328; p = 0.325) and is therefore judged not robust. Asset size shows no significant association with profitability. Operational efficiency and financing quality, rather than capital levels or scale, are the principal differentiators of BUS performance in 2025

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