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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 129 Documents
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The Influence of TikTok Beauty Influencer Credibility on Skincare Product Purchasing Decisions of Indonesian Methodist University Students Rikshintia Panjaitan; Darwis Robinson Manalu
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.565

Abstract

The development of TikTok as a digital marketing medium has made beauty influencers one of the main sources of information in skincare product purchasing decisions among students. This study aims to analyze the influence of TikTok beauty influencer credibility on skincare product purchasing decisions among students at Methodist University Indonesia. The study used a quantitative approach with a descriptive and verification survey method. The study population was active students at Methodist University Indonesia who had watched beauty influencer content on TikTok and purchased skincare products based on their recommendations. A sample of 100 respondents was selected using a purposive sampling technique. Data were collected through a questionnaire with a five-point Likert scale, then analyzed using validity tests, reliability tests, descriptive analysis, normality tests, linearity tests, heteroscedasticity tests, and simple linear regression with the help of IBM SPSS Statistics. The results showed that TikTok beauty influencer credibility had a positive and significant effect on skincare product purchasing decisions with a regression coefficient value of 0.511, a significance value of 0.000, and a determination coefficient of 28.3%. This study concludes that the higher the credibility of beauty influencers, reviewed in terms of expertise, trustworthiness, and attractiveness, the higher the decision to purchase skincare products among students at Methodist University of Indonesia.
Convenience and payment methods are determinants of students' shopping decisions in boarding houses in the Padang Bulan area, Medan. Ester Agnesya Nainggolan; Darwis Robinson Manalu
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.566

Abstract

The development of TikTok as a digital marketing medium This study aims to analyze the effect of price, service, comfort, product availability, and payment method on the shopping decisions of boarding-house students in the Padang Bulan area, Medan, at minimarkets and traditional markets. A quantitative approach was used with a purposive sampling technique involving 120 boarding-house students who had shopped at both minimarkets and traditional markets in the area. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption testing. The results show that all five independent variables simultaneously have a significant effect on shopping decisions, with a coefficient of determination of 0.669. Partially, comfort and payment method have a positive and significant effect on shopping decisions, while price, service, and product availability show no significant effect. Payment method is the most dominant variable influencing shopping decisions, followed by comfort. These findings indicate that transaction convenience and a comfortable shopping environment are the main considerations for boarding-house students when choosing where to shop, more than price, service quality, or product completeness. The findings suggest that both minimarket and traditional market managers should continue improving shopping comfort and expanding digital payment options to strengthen their competitiveness among student consumers.
The Influence of Financial Self-Efficacy, Risk Perception, and Herding on Gold Investment Decisions among Generation Z in Bandung City Silvi Febriani; Vidya Ramadhan Putra Pratama
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.569

Abstract

The rapid growth of digital gold investment has increased Generation Z's participation in investment activities, yet inconsistent findings in previous studies leave the psychological factors driving their investment decisions unclear. This study addresses this gap by examining the influence of Financial Self-Efficacy, Risk Perception, and Herding on gold investment decisions among Generation Z in Bandung City. A quantitative, explanatory cross-sectional survey was employed, collecting data from 137 respondents selected through purposive sampling using a five-point Likert-scale questionnaire. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4, while IBM SPSS Statistics was used as a complementary tool to perform a simultaneous F-test. The results show that Financial Self-Efficacy, Risk Perception, and Herding each have a positive and significant influence on gold investment decisions, with Herding being the strongest predictor. The simultaneous F-test confirms that the three variables jointly have a significant effect, together explaining 59.1% of the variation in gold investment decisions. These findings indicate that gold investment decisions among Generation Z result from a combination of individual psychological factors and social interactions within the digital investment environment, highlighting the importance of strengthening financial capabilities and providing credible investment information to encourage more rational investment decisions.
The Influence of Organizational Culture and Work Discipline on Employee Performance at PT Global Putra International Surabaya Alfu Roshid Ubaidillah; Jimmy Ignatius; Ageng Pratiwi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.588

Abstract

Employee performance is an important factor in supporting organizational success, so a strong organizational culture and good work discipline are needed to increase productivity. This study aims to analyze the influence of organizational culture and work discipline on employee performance at PT Global Putra International Surabaya. The study used a quantitative method with an associative approach, involving all 30 employees as samples through a total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression analysis supported by validity, reliability, normality, multicollinearity, coefficient of determination, t-test, and F-test tests. The results showed that organizational culture and work discipline had a significant effect on employee performance, both partially and simultaneously, with a coefficient of determination of 53.6%, indicating that both variables were able to explain 53.6% of the variation in employee performance, while the rest was influenced by other factors outside the study. This study concluded that strengthening organizational culture and improving work discipline are important factors in improving employee performance. These findings provide practical implications for companies to strengthen organizational values ​​and implement work discipline consistently as an effort to improve the effectiveness of human resource management
The Influence of Price and Product Quality on Customer Satisfaction at Bakwan Andika MSMEs in Sidoarjo Nadhya Meri Mustikadewi; Jimmy Ignatius; Ageng Pratiwi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.595

Abstract

Increasingly fierce competition in the culinary MSME sector requires business actors to implement pricing strategies and maintain product quality to increase customer satisfaction. This study aims to analyze the effect of price and product quality on customer satisfaction at Bakwan Andika UMKM in Sidoarjo. The study used a quantitative approach with a survey method, involving 55 respondents selected through a purposive sampling technique. Data were collected using a questionnaire and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination, and t-tests and F-tests. The results showed that price and product quality each had a positive and significant effect on customer satisfaction, and simultaneously both variables also had a significant effect on customer satisfaction. The coefficient of determination (R²) value of 83.3% indicates that variations in customer satisfaction can be explained by price and product quality variables, while the remaining 16.7% is influenced by other factors outside the research model. These findings indicate that pricing that is in accordance with the value received by customers and consistency in maintaining product quality are important factors in increasing customer satisfaction. Therefore, MSMEs need to optimize these two aspects as a strategy to maintain competitiveness and encourage business sustainability.
The influence of payment usage and ease of use of QRIS on customer loyalty among Gen Z (case study of UIN Raden Fatah Palembang and Sriwijaya University) Nova Fitria; Hilda; Citra Lestari
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.606

Abstract

Digital payment transformation through the Quick Response Code Indonesian Standard (QRIS) is increasing among Generation Z, but the influence of usage and ease of use on customer loyalty still shows inconsistent results in previous studies. This study aims to analyze the influence of QRIS usage and ease of use on customer loyalty among students of UIN Raden Fatah Palembang and Sriwijaya University. This study uses a quantitative approach with a survey method. The study population was Generation Z students who use QRIS at both universities, with a sample of 100 respondents selected using a purposive sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using SPSS through validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results show that QRIS usage has a positive and significant effect on customer loyalty (t = 8.540; p < 0.001), as does ease of use (t = 4.677; p = 0.002). Both variables simultaneously significantly influenced customer loyalty (F = 123.396; p < 0.001), with an explanatory power of 71.8% for the dependent variable. This study concluded that increasing the intensity of QRIS use and its ease of use can strengthen customer loyalty among Generation Z.
Factors Affecting Employee Performance (Literature Study of Human Resource Management) Andri
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.563

Abstract

This study aims to investigate the factors that influence employee performance through a literature review in the field of Human Resource Management. The factors studied include motivation, job satisfaction, competence, organizational culture, leadership, and work support. Employee performance is considered a key factor in achieving organizational success in today's competitive market. Human Resource Management (HRM) plays a central role in managing factors that influence employee performance, such as recruiting, developing, motivating, and retaining qualified employees. This study uses a literature analysis method (library research) that collects data from various relevant literature sources. By analyzing and synthesizing these findings, they can identify the factors that most influence employee performance. This data will be analyzed qualitatively to identify factors that influence employee performance. The factors to be studied include the work environment, job satisfaction, and work motivation. These factors can interact and influence each other in influencing employee performance. The results of this library research are: 1) the work environment influences employee performance; 2) job satisfaction influences employee performance; 3) and work motivation influences employee performance
The Influence of Micro Influencers and Brand Trust on Wardah UV Shied Purchasing Decisions on TikTok Among Generation Z in Bandung City Raya Mojang Ananda; Fitri Lestari
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.570

Abstract

The development of social media, especially TikTok, has changed the purchasing behavior of Generation Z through the role of micro influencers and the increasing importance of brand trust in marketing skincare products. This study aims to analyze the influence of micro influencers and brand trust on the purchasing decisions of Wardah UV Shield among Generation Z in Bandung City, both partially and simultaneously. The study used a quantitative approach with descriptive and verification methods. The study population was Generation Z consumers in Bandung City who had purchased Wardah UV Shield through TikTok. A sample of 100 respondents was determined using a purposive sampling technique based on the Lemeshow formula. Data were collected through a closed questionnaire with a five-point Likert scale. Data analysis included validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficients of determination using IBM SPSS Statistics 26. The results showed that micro influencers had a positive and significant effect on purchasing decisions (β = 0.202; p = 0.025), while brand trust had a stronger positive effect (β = 0.589; p < 0.001). Both variables simultaneously had a significant effect with an R² value of 0.535. The study's conclusion shows that increasing Wardah UV Shield purchasing decisions is more effectively achieved through strengthening brand trust supported by collaboration with credible micro-influencers on TikTok.
The Influence of Price, Product Quality, and Service Quality on Customer Satisfaction of the President's Es Teh Franchise, Tembalang Branch in Semarang City Grace Steefanie Roi
Escalate : Economics and Business Journal Vol. 4 No. 3 (2026): Escalate : Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i3.617

Abstract

The increasingly competitive development of the contemporary tea-based beverage industry requires business actors to understand the factors that influence customer satisfaction. This study aims to analyze the influence of price, product quality, and service quality on customer satisfaction at the Es Teh Presiden franchise, Tembalang branch, Semarang City, both partially and simultaneously. The study used a quantitative approach with an associative causality design. The study population was all consumers of the Es Teh Presiden franchise, Tembalang branch, with an unknown population size, while a sample of 96 respondents was determined using the Lemeshow formula. Data were collected through a five-point Likert scale questionnaire, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficients of determination. The results showed that price and product quality had a positive and significant effect on customer satisfaction, while service quality did not have a significant effect partially. Simultaneously, price, product quality, and service quality had a significant effect on customer satisfaction with a coefficient of determination of 34.6%. In conclusion, customer satisfaction is more influenced by perceptions of price and product quality than service quality, so companies need to prioritize product quality consistency and competitive pricing to increase customer satisfaction

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