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Jl. BERLIAN RAYA BLOK M, PEGAMBIRAN AMPALU NAN XX, LUBUK BEGALUNG, KOTA PADANG, SUMATERA BARAT
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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 89 Documents
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The Impact of Peer-to-Peer Lending on Conventional Commercial Bank Credit in South Sumatra (2024–2025) Elen Karlina; Rika Lidyah
Escalate : Economics and Business Journal Vol. 1 No. 03 (2024): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i03.381

Abstract

This study aims to analyze the influence of Peer-to-Peer (P2P) lending on conventional commercial bank credit distribution in South Sumatra Province during the 2024–2025 period. The research problem focuses on the shift in public financing preferences from conventional banking to the rapidly growing P2P lending fintech platform. The research method used is a quantitative approach utilizing secondary data sourced from the Financial Services Authority (OJK) report. Data analysis was conducted using panel data regression with a Fixed Effect model. The dependent variable in this study is conventional commercial bank credit, while the independent variable is outstanding P2P lending, with control variables in the form of third-party funds and the number of bank offices. The results show that P2P lending has a significant effect on conventional commercial bank credit, especially in the MSME credit segment. This finding indicates a tendency for a substitution effect in certain segments, although conventional banking still dominates overall credit distribution. This study concludes that the growth of P2P lending requires conventional banks to adapt through digital innovation and collaboration to maintain the competitiveness and stability of the regional financial system.
The Determination of Education, Work Achievement, and Work Experience on Career Development Hafisya Agnesia; Rika Lidyah
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.386

Abstract

Employee career development is an important aspect in improving organizational performance and sustainability, especially in public transportation companies such as PT Kereta Api Indonesia (Persero). This study aims to analyze the influence of education, work performance, and work experience on the career development of employees at PT Kereta Api Indonesia (Persero) Lubuk Linggau Station. The research method used is a quantitative approach with a field research design. Data were collected through a closed questionnaire using a five-point Likert scale distributed to 50 employees as respondents, with instruments that had been tested for validity and reliability. Data analysis was performed using multiple linear regression, classical assumption tests, t-tests, and F-tests. The results showed that education, work performance, and work experience had a positive and significant effect on employee career development, both partially and simultaneously, with work performance being the most dominant variable. In conclusion, improving the quality of education, optimal performance, and adequate work experience plays an important role in supporting employee career development, which can serve as a basis for organizations in formulating more effective and sustainable career development policies.
The Role of the Tourism Sector in Improving the Local Community's Economy in the Moyo Island Tourism Village, Sumbawa Regency Puput Nabila; Edi Irawan
Escalate : Economics and Business Journal Vol. 1 No. 03 (2024): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i03.405

Abstract

Abstract:This study analyzes the role of the tourism sector in improving the local economy in Moyo Island Tourism Village, Sumbawa Regency, where tourist visits jumped from 256 (2021) to 4,690 people (2024) but local economic benefits are limited. The purpose of the study is to examine the influence of job providers (X1), MSME development (X2), and community empowerment (X3) on improving the local economy (Y). A quantitative correlational verification approach was used with a population of 533 people and a sample of 84 respondents through the Slovin formula. The Likert scale questionnaire instrument was tested for validity and reliability, analyzed by multiple linear regression with SPSS 25 after the classical assumption test. The results show that X1 (t = 3.548; sig = 0.001) and X3 (t = 2.176; sig = 0.033) have a significant partial effect, X2 is not significant (sig = 0.328), and simultaneously all three are significant (F = 21.089; sig = 0.000; R² = 44.3%).
The Influence of Total Production, Labor Absorption, Market Access, and Business Capital on Increasing Local Community Income in the Cassava Cracker Industry in Brang Pelat Hamlet, Pelat Village Erina Ade Saufitri; Edi Irawan
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.410

Abstract

Locally-based micro, small, and medium enterprises (MSMEs) play a strategic role in improving the welfare of rural communities. The cassava cracker industry in Brang Pelat Hamlet, Pelat Village, is a growing MSME, but still faces various production and income limitations. This study aims to analyze the influence of total production, labor absorption, market access, and business capital on increasing local community income. The study used a quantitative approach with a causality design. Data were collected through questionnaires from 38 respondents from the cassava cracker industry selected by purposive sampling. Data analysis was conducted using classical assumption tests, multiple linear regression, and partial and simultaneous hypothesis tests. The results showed that total production, labor absorption, and business capital had a positive and significant effect on increasing community income, while market access did not have a significant effect partially. However, simultaneously, these four variables had a significant effect on increasing local community income. The conclusion of this study confirms that optimizing production, labor, and capital are key factors in increasing community income in the cassava cracker industry in rural areas.
The Effect of Product Innovation and Brand Image on Purchase Interest at Tiema Collection in Majalaya Sub-District Salsabil Putri Nurdianti; r Iim Takwim
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.417

Abstract

The increasingly competitive fashion industry requires businesses to continuously innovate their products and build a strong brand image in order to attract consumers. Purchasing interest is an important indicator of marketing success because it reflects consumers' interest and intention to purchase a product. Therefore, companies need to understand the factors that can influence consumer purchasing interest. This study aims to describe product innovation, brand image, and purchasing interest, as well as analyze the influence of product innovation and brand image, both partially and simultaneously, on consumer purchasing interest in Tiema Collection in Majalaya District. The research method used is a quantitative method with a descriptive and verification approach. Data were collected through the distribution of questionnaires to Tiema Collection consumers using a Likert scale, then analyzed using multiple linear regression analysis techniques. Descriptive analysis results show that product innovation is in the strong category, brand image is in the strong category, and consumer purchase interest is in the very strong category. The results of the verification analysis show that product innovation does not have a significant effect on consumer purchasing interest, even though it has a positive direction of influence. Meanwhile, brand image has a positive and significant effect on consumer purchasing interest. Furthermore, the simultaneous test results show that product innovation and brand image together have a significant effect on the purchasing interest of Tiema Collection consumers in Majalaya District. It can be concluded that brand image plays a more dominant role in influencing consumer purchase intention, while product innovation acts as a supporting factor.
The Influence of Price and Location on Purchasing Decisions at the Mojok Yuk Shop Batununggal Bandung City Syalwa Rezkia Muhti; r Iim Takwim
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.420

Abstract

The culinary industry in Bandung faces intense competition, with Kedai Mojok Yuk Batununggal experiencing declining sales from Rp14,729,000 (May 2025) to Rp11,324,000 (October 2025) due to uncompetitive prices and non-strategic location; this study aims to analyze the partial and simultaneous effects of price and location on purchasing decisions using a quantitative descriptive-verification approach on a population of 2,767 consumers (May-October 2025) with a sample of 96 respondents, employing questionnaires and observations analyzed via classical assumption tests, multiple linear regression (Y=6.953+0.712X1+0.539X2), t-tests, F-tests, and coefficient of determination (adjusted R²=0.753); results show price positively and significantly affects purchasing decisions (t=5.381, p<0.001), location positively and significantly affects purchasing decisions (t=4.474, p<0.001), and both simultaneously significant (F=145.550, p<0.001); thus, price and location are key drivers of purchasing decisions, recommending the shop optimize competitive pricing and location accessibility for sales recovery.
The Impact of the Implementation of Sharia Accounting on Company Values Along with the Development of Sharia Accounting in Indonesia Irsad Rukman
Escalate : Economics and Business Journal Vol. 1 No. 03 (2024): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i03.421

Abstract

This study discusses the growing relevance of Sharia accounting in Indonesia’s economic environment, which emphasizes Islamic principles prohibiting usury, uncertainty, and gambling. The research aims to analyze the impact of Sharia accounting implementation on firm value within the context of its regulatory and institutional development in Indonesia. A qualitative approach with library research was employed, using a purposive sample of 20–30 sources published between 2021 and 2025 from Sinta, Scopus, and Google Scholar databases. Data were collected from books, journals, and institutional documents, analyzed through thematic synthesis and triangulation techniques to ensure data validity. The findings reveal that the implementation of Sharia accounting enhances firm value through improved stakeholder trust, better transparency, and access to Sharia-compliant markets. The conclusion underscores that consistent application, human resource capacity building, and technological adaptation are essential to overcome regulatory challenges and ensure sustainable Sharia-based business practices.
The Influence of Live Streaming, Flash Sales, and Online Customer Reviews on Generation Z's Purchasing Decisions on the TikTok Shop Platform in Sumbawa Regency Jahmat; Irawati
Escalate : Economics and Business Journal Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i01.423

Abstract

The rapid growth of social commerce platforms like TikTok Shop has transformed Generation Z's shopping habits in rural areas such as Sumbawa Regency, where digital infrastructure challenges persist. Features including live streaming, flash sales, and online customer reviews drive interactive and urgent buying experiences amid rising e-commerce adoption in Indonesia. This study aims to examine the influence of these factors on Generation Z's purchasing decisions on TikTok Shop.This quantitative research employed purposive sampling to select 100 Generation Z respondents (aged 13-27) from Sumbawa Regency who had purchased on the platform. Data were gathered via online questionnaires using Google Forms, with analysis conducted through classical assumption tests, multiple linear regression, t-tests, F-tests, and coefficient of determination via SPSS software.​Results reveal that live streaming (β=0.490, t=4.285, p=0.000), flash sales (β=0.540, t=3.903, p=0.000), and online customer reviews (β=0.178, t=2.206, p=0.030) positively and significantly affect purchasing decisions partially and simultaneously (F=51.461, p=0.000), explaining 60.6% of variance (Adjusted R²=0.606). Live streaming emerged dominant.In conclusion, TikTok Shop's marketing features significantly shape rural Generation Z buying behavior, urging optimized strategies for similar contexts.
The Effect of Instagram Digital Promotion and Customer Experience on Purchasing Decisions on the Alfagift Application in Baleendah Bandung Regency Isni Suci Ramdina; Rizka Aula Assaf
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.425

Abstract

Digital transformation and social media have significantly affected consumer purchasing patterns, especially in e-grocery applications like Alfagift. This study aims to examine the influence of Instagram digital promotion and customer experience on purchasing decisions among Alfagift users in Baleendah, Bandung Regency. The research used a quantitative approach with a causal associative method. A total of 100 respondents aged 17–35 years who had used Alfagift in the past three months were selected through non-probability sampling. Data were collected using a structured questionnaire and analyzed using classical assumption tests, multiple linear regression, and hypothesis testing. Results show that both Instagram digital promotion and customer experience have positive and significant effects on purchasing decisions, explaining 54.6% of their variation. The findings indicate that improved digital promotion quality and user experience can significantly increase consumers’ willingness to purchase through Alfagift. The conclusion emphasizes the importance of optimizing digital marketing content and app usability to enhance consumer loyalty.
The Influence of Live Streaming Strategy and Consumer Behavior on Purchasing Decisions of Fashion Smes on Tiktok Shop Siti Aninditya; Mulyadi Suhardi
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.426

Abstract

TikTok Shop's live streaming drives fashion MSMEs amid Indonesia's social commerce surge. This study examines live streaming strategy and consumer behavior's impact on purchasing decisions using a quantitative survey of 104 purposive-sampled TikTok Shop users buying MSME fashion products. An online ordinal-scale questionnaire was analyzed via non-parametric tests (Spearman correlation, Kruskal-Wallis) and curve estimation. Results show moderate correlation for live streaming (rho=0.512, p=0.000), strong for consumer behavior (rho=0.668, p=0.000), with cubic models yielding R²=0.215 (X1-Y) and R²=0.396 (X2-Y); multicollinearity noted. Both factors synergistically influence decisions, with consumer behavior dominant; MSMEs should optimize interactions and behavioral insights..

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