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Jl. BERLIAN RAYA BLOK M, PEGAMBIRAN AMPALU NAN XX, LUBUK BEGALUNG, KOTA PADANG, SUMATERA BARAT
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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 89 Documents
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The Influence of E-Service Quality, Interactive Features and E-Satisfaction on Shopee E-Commerce Customer Loyalty among Students of Sumbawa University of Technology Debora Astin Masangin; Wilia Ismiyarti
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.429

Abstract

The increasing competition in the e-commerce industry requires platforms to strengthen customer loyalty. This study examines the effect of e-service quality, interactive features, and e-satisfaction on customer loyalty toward Shopee e-commerce among students of Sumbawa University of Technology. This research uses a quantitative approach with a survey method. Data were collected from 170 Shopee users selected through purposive sampling and analyzed using multiple linear regression analysis. The results show that e-service quality, interactive features, and e-satisfaction have a positive and significant effect on customer loyalty, both partially and simultaneously. These findings indicate that improvements in electronic service performance, engaging interactive features, and higher customer satisfaction significantly increase customer loyalty toward Shopee. This study provides empirical evidence for e-commerce platforms in designing strategies to enhance customer loyalty, particularly among university students.
The Influence of Perceived Ease of Use, E-Service Quality, and Security on the Interest in Reusing the Wondr By BNI Application among Students at the Sumbawa University of Technology Qonitha Azma Adzkia; Ryan Suarantalla
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.430

Abstract

The rapid growth of digital banking applications like Wondr by BNI has transformed financial services for digital-native students at Sumbawa University of Technology, yet factors driving sustained usage remain underexplored. This study aims to analyze the influence of Perceived Ease of Use, E-Service Quality, and Security on Reuse Intention. A quantitative survey method was employed targeting an unknown population of UTS students, using purposive sampling to select 100 active Wondr by BNI users. Data were collected via structured Likert-scale questionnaires and analyzed using classical assumption tests, multiple linear regression, t-tests, F-test, and Adjusted R² through SPSS version 26. Results indicate Perceived Ease of Use significantly affects Reuse Intention (p=0.001), while E-Service Quality (p=0.075) and Security (p=0.911) show insignificant partial effects. Simultaneously, all variables jointly influence Reuse Intention (F=5.415, p=0.002), explaining 11.8% variance. In conclusion, ease of use emerges as the dominant factor, with others providing supplementary support for sustained adoption.
Digital Business Development Strategy in Samalewa Business Recycled Iron Craftin Sumbawa Regency Alvin Juniansyah; Diah Anggeraini Hasri
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.433

Abstract

In Sumbawa Regency, the creative industry is minimal (0.8% of MSMEs) amid abundant iron waste following the 2022 MXGP boosting tourism, prompting Samalewa Recycled Iron Craft—initiated by Sumbawa University of Technology students—to transform iron waste into unique crafts (wall hangings, miniatures) for a circular economy. This qualitative descriptive study aims to describe the business model, analyze digital marketing strategies, and formulate e-commerce-based development strategies; population comprises student teams and campus stakeholders with purposive sampling; instruments include internal-secondary document analysis, techniques employ Business Model Canvas (BMC) and SWOT. Results reveal an innovative BMC (affordable recycled materials, custom designs), marketing via social media-marketplaces-content; SWOT identifies low-cost strengths, limited capacity weaknesses, eco-trend opportunities, import threats. The study concludes with recommendations for e-commerce optimization, digital branding, and payment integration to enable national expansion.
Stakeholder Theory in Corporate Sustainability and Integrated Reporting: A Systematic Literature Review Lisa Maharani; Nasya Paramiya Sari; Zul Azmi
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.434

Abstract

This study investigates how Stakeholder Theory explains corporate motivations and practices in sustainability and integrated reporting amid growing pressure for transparent ESG disclosure. The research aims to synthesize conceptual and empirical evidence on the role of stakeholder engagement, governance mechanisms, and compliance with GRI and Integrated Reporting frameworks in shaping reporting quality and corporate legitimacy. A qualitative Systematic Literature Review was conducted using the PRISMA protocol, with Google Scholar as the primary database for 2018–2025 publications. The population comprised 75,600 articles identified with the keywords “Stakeholder Theory,” “Sustainability Reporting,” and “Integrated Reporting,” from which 11 peer-reviewed journal articles were selected through staged identification, screening, and eligibility assessment. The PRISMA flow, inclusion–exclusion criteria, and descriptive tables served as instruments, while thematic synthesis and qualitative quality appraisal were used for data analysis. The results show that Stakeholder Theory is the predominant lens explaining how stakeholder pressure and engagement enhance disclosure transparency, reporting quality, governance discipline, and perceived legitimacy, although findings differ across regulatory and industry contexts. The study concludes that non-financial reporting functions as a strategic accountability instrument, yet methodological heterogeneity and single-database dependence limit generalizability, indicating the need for broader, multi-database, and mixed-method research in future studies
The Effect of Social Media Promotion and Word of Mouth on Purchase Decisions at Humaloka Coffee in Bandung City Reza Ferdiansyah; Putut Raka Santoso
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.436

Abstract

Bandung's coffee shop boom heightens MSME competition like Humaloka Coffee, depending on social media promotion and word-of-mouth in digital trends. This study analyzes their effects on purchase decisions via quantitative descriptive-verification survey of 96 non-probability samples from December 2025 visitors, using online questionnaires, observation, interviews, multiple linear regression, classical tests, and SPSS. Results reveal "good" ratings (X1=73.83%, X2=78.71%), equation Y=9.331+0.410X1+0.364X2, partial sig.<0.05 (t=3.391/3.803), simultaneous F=19.102 (sig.=0.000), R²=0.291. Factors synergistically drive decisions (29.1% variance); optimize content and experiences for loyalty.
The Effect of Product Quality and Service on Customer Satisfaction with Goodluch Products Alviana Cahara Setiadi; Cicie Prilianti
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.437

Abstract

This study examines the influence of product quality and service quality on customer satisfaction with Goodluch, a local digital-based fashion brand. The research aims to determine the extent to which these two variables—product quality (X₁) and service quality (X₂)—affect consumer satisfaction (Y). A descriptive-verificative quantitative method was used with 96 respondents selected through simple random sampling. Data were collected using questionnaires and documentation, then analyzed using multiple linear regression with SPSS. The results show that product quality (sig. = 0.057 > 0.05) has no significant effect on customer satisfaction, while service quality (sig. = 0.013 < 0.05) has a significant positive effect. Simultaneous testing (F = 6.045; sig. = 0.003) indicates that both factors jointly affect satisfaction. The study concludes that Goodluch customer satisfaction is predominantly influenced by service quality supported by adequate product quality. Improving service responsiveness and product consistency is recommended to enhance loyalty.
Analysis of Incentive Compatible Constraint Establishment in Mudharabah Financing Profitability (A Case Study of Bank Pembiayaan Rakyat Syariah Al Washliyah Medan) Agung setiawan harahap; Sugianto; Rahmat Daim Harahap
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.438

Abstract

Mudharabah financing in Indonesian Islamic banking remains low (6-8%) due to moral hazard and asymmetric information risks, limiting profitability despite its profit-sharing potential. This study analyzes Incentive Compatible Constraints (ICC) implementation at BPRS Al-Washliyah Medan to mitigate risks and enhance profitability. Using qualitative field research, purposive and snowball sampling targeted employees and mudharabah stakeholders (n=unspecified, saturation-based). Data from interviews, observations, and documents were analyzed via Miles & Huberman's model (reduction-presentation-verification). Findings reveal ICC strategies—collateral requirements, age/debt service limits, transparent monitoring, revenue-sharing ratios—effectively reduce moral hazard while boosting profitability through healthier bank-customer partnerships. Implementation challenges include individual customers lacking audited reports and resource constraints. Conclusions recommend standardized ICC guidelines and quantitative model development for broader Islamic finance applications.
Determinants of income of extremely poor households in Kota Baru District, Jambi City Nita Yovita Sari; Yulmardi; Hardiani
Escalate : Economics and Business Journal Vol. 1 No. 03 (2024): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.439

Abstract

Extreme poverty in Jambi Province, especially in Kota Baru District with 765 extremely poor households, is a serious challenge. This study analyzes the economic, social, demographic characteristics and income determinants of extremely poor households. Using a quantitative approach, descriptive-explanatory design, primary data from a structured questionnaire on 88 respondents (Cluster Random Sampling from a population of 765 heads of families) and secondary data from BPS and local agencies. Multiple linear regression analysis EViews 12 tested the influence of education, age, dependents, working hours, occupations that passed the classical assumption. The results showed that education (β = 63,817.27, p = 0.000), dependents (β = 45,743.35, p = 0.004), working hours (β = 61,769.63, p = 0.063) had a significant positive effect; age had a significant negative effect (β = -8,326.75, p = 0.003); employment was not significant (p=0.148), explaining 70.4% of the variance in income (R²=0.704). The conclusion recommends vocational training and flexible work policies to alleviate poverty
The Effect of Product Quality and Brand Image on Customer Loyalty For Tuff Puff Products at Happy go Lucky Bandung Anggita Nahwa Firdausi; Tuti Asmala
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.440

Abstract

This study examines the effect of product quality and brand image on customer loyalty for Tuff Puff products at Happy Go Lucky Bandung amid rising local fashion competition. The research aims to analyze both partial and simultaneous influences of these variables. A quantitative method with a descriptive-verificative approach was employed. The population consisted of 5,697 visitors to Happy Go Lucky Bandung, and 98 respondents were selected using purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through classical assumption tests and multiple linear regression with SPSS 27. The results show that product quality and brand image each have a positive and significant effect on customer loyalty (t = 2.265, Sig = 0.026; t = 5.209, Sig = 0.000), and jointly have a significant influence (F = 77.361, Sig = 0.000) with an R² of 0.620. These findings indicate that improving product quality and a strong brand image significantly enhance customer loyalty. The conclusion emphasizes the need for consistent quality management and brand strengthening to sustain loyalty.
The Influence of Double Date Digital Campaign and Electronic Word of Mouth on Erigo Product Purchases on Shopee" Survey of Business Administration Students at International Women's University Vira Citra Lestari; Ucu Supriatna
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.441

Abstract

The development of e-commerce in Indonesia has led to increasingly fierce competition, particularly in the local fashion industry, which utilizes digital platforms such as Shopee. Momentum-based promotional strategies, such as the Double Date Digital Campaign, and marketing communication through Electronic Word of Mouth (e-WOM) are important factors in influencing consumer purchasing decisions, especially among the younger generation. This study aims to analyze the influence of the Double Date Digital Campaign and Electronic Word of Mouth on the purchase decision of Erigo products on Shopee. The research method used is a quantitative approach with a survey technique using a Likert scale questionnaire. The research sample consisted of 95 active student respondents selected using simple random sampling. The data were analyzed using classical assumption tests, multiple linear regression, determination coefficients, and hypothesis testing with the help of SPSS. The results showed that the Double Date Digital Campaign had a positive and significant effect on purchasing decisions, as did Electronic Word of Mouth. Simultaneously, both variables had a significant effect on purchasing decisions with an Adjusted R Square value of 0.678, meaning that 67.8% of the variation in purchasing decisions could be explained by the research model. In conclusion, digital campaign strategies on twin dates were the most dominant factor in driving purchasing decisions, reinforced by the role of online reviews and recommendations in building consumer trust.

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