cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Tonny Yuwanda
Contact Email
admin@takaza.id
Phone
+628115032147
Journal Mail Official
escalate@takaza.id
Editorial Address
Jl. BERLIAN RAYA BLOK M, PEGAMBIRAN AMPALU NAN XX, LUBUK BEGALUNG, KOTA PADANG, SUMATERA BARAT
Location
Kota padang,
Sumatera barat
INDONESIA
Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 55 Documents
 2   3   4   5   6 
The Real Sector as a Pillar of Economic Stability in Times of Crisis Safira Elfadhilah; Siti Zailia; KM Badaruddin; Ridho Elrazy
Escalate : Economics and Business Journal Vol. 3 No. 03 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i03.394

Abstract

Global economic crises triggered by financial shocks, pandemics, and geopolitical instability demonstrate that national economies become highly vulnerable when their structural foundations are weak. This study aims to analyze the role of the real sector as a pillar of economic stability during crises using a narrative review approach of eleven relevant studies covering agriculture, MSMEs, the informal sector, real estate, and their linkage with the financial sector. The findings indicate that the real sector is relatively more resilient than other sectors because it sustains production activities, supports domestic consumption, and provides adaptive capacity through flexibility and business diversification. Meanwhile, the financial sector remains important but must operate within policy frameworks that strengthen real economic activities to avoid excessive volatility. These results emphasize that strengthening the real sector, ensuring synergy between fiscal and macroprudential policies, and providing inclusive financial support are essential strategies to build a robust and sustainable national economic resilience.
Innovation and Performance of MSMEs: A Systematic Literature Review Hidayat, M. Syamsul; Budi Utami; Eny Setyariningsih
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.395

Abstract

MSMEs have been considered as one of the safety valves to overcome unfavorable economic conditions. Because MSMEs are growing and developing which can absorb labor. As a result, MSMEs are considered to be able to reduce unemployment. business is increasing. One way for companies/MSMEs to be competitive is to innovate. Many discussions are sometimes still debatable stating that innovation has a role that can affect company performance. Therefore, this article aims to provide a clearer understanding on the Role of Innovation on MSME Performance by conducting a systematic literature review of 12 relevant publication articles from 2015 to 2025.The results of the analysis identify that Innovation (product innovation, marketing innovation, process innovation and organizational innovation) has a significant influence on SME performance in various countries
Analysis of Leading Sectors in Gresik Regency Using the LQ, DLQ, and MRP Methods for the 2020-2024 Period Anisa Dian Lestari; Afriska Alfiana Nillatul Laili; Della Puji Setyorini; Fahrizal Taufiqqurrachman
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.404

Abstract

Abstract: This study aims to analyze the leading sectors of the Gresik Regency economy based on Gross Regional Domestic Product (GRDP) data by business field for the period 20202024. The study uses a quantitative approach with secondary data sourced from the Gresik Regency and East Java Province Central Statistics Agency. The research instrument consists of GRDP data based on constant prices, which is analyzed using the Location Quotient (LQ) method, Dynamic Location Quotient (DLQ) method, and Growth Ratio Model (MRP). The LQ method is used to identify the base sector, DLQ to analyze changes in sectoral advantages dynamically, and MRP to assess sectoral and regional growth performance. The results of the study show that the Manufacturing and Mining and Quarrying sectors are the base sectors with comparative advantages in Gresik Regency. Dynamically, the Manufacturing sector shows more sustainable growth performance compared to other sectors. Meanwhile, some agricultural and service sectors still show relatively lower growth. These findings indicate that the economic structure of Gresik Regency is still concentrated in certain sectors and requires more balanced development policies to promote sustainable regional economic growth.
The Influence of Online Promotion Strategy and Consumer Behavior on Purchase Interest at the Bandung City Employees Cooperative (KPKB Mart) in Bandung City Sahrul Hidayat; Asep Zulkifli Achmad
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.418

Abstract

Amid intense retail competition near Bandung City Hall, KPKB Mart faces challenges in digital promotion effectiveness despite high purchase intention among consumers. This study aims to analyze the influence of online promotional strategies and consumer behavior on purchase intention at KPKB Mart. A quantitative associative approach was employed with primary data from online questionnaires distributed to 95 consumers (convenience sampling from a 2000 population, September-November 2025). Data analysis included classical assumption tests, multiple linear regression, correlation, coefficient of determination (R²), and hypothesis testing (t-test, F-test) using SPSS. Results reveal a regression equation MB = 40.356 + 0.613SPO + 0.286PK, with strong correlations (r_SPO-MB = 0.820, r_PK-MB = 0.410), simultaneous effect (F = 78.738, p < 0.001, R² = 0.631), and partial effects (t_SPO = -12.181, t_PK = 4.634, both p < 0.001). Online promotions and consumer behavior significantly influence purchase intention, explaining 63.1% of variance. In conclusion, enhancing targeted digital promotions and understanding consumer patterns can optimize KPKB Mart's market position.
The Effect of Product Innovation and Service Quality on Customer Satisfaction at Jajanan Lembur Shop Hilma Jakiyah; Asep Zulkifli Achmad
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.419

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector face increasingly fierce competition, requiring business actors to continuously innovate products and improve service quality to maintain customer satisfaction. Kedai Jajanan Lembur, one of the culinary MSMEs in Sukaresmi Village, Garut Regency, experiences fluctuations in the number of customer visits, which is suspected to be influenced by product innovation and suboptimal service quality. This study aims to analyze the effect of product innovation and service quality on customer satisfaction, both partially and simultaneously. The research method used is a quantitative method with a descriptive and verification approach. Data were collected by distributing questionnaires to 100 Kedai Jajanan Lembur customer respondents selected using accidental sampling techniques. Data analysis was carried out using classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the study indicate that product innovation and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. In conclusion, increasing creative and trend-relevant product innovations and fast, friendly, and professional service quality can significantly increase Kedai Jajanan Lembur customer satisfaction. It is hoped that these findings can be used as consideration for MSMEs in formulating strategies to increase customer satisfaction.

Page 6 of 6 | Total Record : 55

 2   3   4   5   6 

Filter by Year

2023 2026


Reset
Filter By Issues
All Issue Vol. 3 No. 03 (2026): Escalate: Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth Vol. 1 No. 03 (2024): Escalate: Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di Vol. 2 No. 01: Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage Vol. 1 No. 02: Driving Change and Innovation in the Digital Age Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth