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Escalate : Economics and Business Journal
Published by PT. Takaza Innovatix Labs
ISSN : -     EISSN : 30254213     DOI : https://doi.org/10.61536/escalate
Core Subject : Economy,
Economics, Econometrics & Finance
Escalate invites both empirical and theoretical articles that explore micro and macro phenomena. The journals publication scope encompasses a wide array of domains, including macro and micro economics, business strategy and policy, entrepreneurship, finance and accounting studies, human resource management, marketing, organizational behavior, organizational theory, and research methods.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 89 Documents
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The Real Sector as a Pillar of Economic Stability in Times of Crisis Safira Elfadhilah; Siti Zailia; KM Badaruddin; Ridho Elrazy
Escalate : Economics and Business Journal Vol. 3 No. 03 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i03.394

Abstract

Global economic crises triggered by financial shocks, pandemics, and geopolitical instability demonstrate that national economies become highly vulnerable when their structural foundations are weak. This study aims to analyze the role of the real sector as a pillar of economic stability during crises using a narrative review approach of eleven relevant studies covering agriculture, MSMEs, the informal sector, real estate, and their linkage with the financial sector. The findings indicate that the real sector is relatively more resilient than other sectors because it sustains production activities, supports domestic consumption, and provides adaptive capacity through flexibility and business diversification. Meanwhile, the financial sector remains important but must operate within policy frameworks that strengthen real economic activities to avoid excessive volatility. These results emphasize that strengthening the real sector, ensuring synergy between fiscal and macroprudential policies, and providing inclusive financial support are essential strategies to build a robust and sustainable national economic resilience.
Innovation and Performance of MSMEs: A Systematic Literature Review Hidayat, M. Syamsul; Budi Utami; Eny Setyariningsih
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.395

Abstract

MSMEs have been considered as one of the safety valves to overcome unfavorable economic conditions. Because MSMEs are growing and developing which can absorb labor. As a result, MSMEs are considered to be able to reduce unemployment. business is increasing. One way for companies/MSMEs to be competitive is to innovate. Many discussions are sometimes still debatable stating that innovation has a role that can affect company performance. Therefore, this article aims to provide a clearer understanding on the Role of Innovation on MSME Performance by conducting a systematic literature review of 12 relevant publication articles from 2015 to 2025.The results of the analysis identify that Innovation (product innovation, marketing innovation, process innovation and organizational innovation) has a significant influence on SME performance in various countries
Analysis of Leading Sectors in Gresik Regency Using the LQ, DLQ, and MRP Methods for the 2020-2024 Period Anisa Dian Lestari; Afriska Alfiana Nillatul Laili; Della Puji Setyorini; Fahrizal Taufiqqurrachman
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.404

Abstract

Abstract: This study aims to analyze the leading sectors of the Gresik Regency economy based on Gross Regional Domestic Product (GRDP) data by business field for the period 20202024. The study uses a quantitative approach with secondary data sourced from the Gresik Regency and East Java Province Central Statistics Agency. The research instrument consists of GRDP data based on constant prices, which is analyzed using the Location Quotient (LQ) method, Dynamic Location Quotient (DLQ) method, and Growth Ratio Model (MRP). The LQ method is used to identify the base sector, DLQ to analyze changes in sectoral advantages dynamically, and MRP to assess sectoral and regional growth performance. The results of the study show that the Manufacturing and Mining and Quarrying sectors are the base sectors with comparative advantages in Gresik Regency. Dynamically, the Manufacturing sector shows more sustainable growth performance compared to other sectors. Meanwhile, some agricultural and service sectors still show relatively lower growth. These findings indicate that the economic structure of Gresik Regency is still concentrated in certain sectors and requires more balanced development policies to promote sustainable regional economic growth.
The Influence of Online Promotion Strategy and Consumer Behavior on Purchase Interest at the Bandung City Employees Cooperative (KPKB Mart) in Bandung City Sahrul Hidayat; Asep Zulkifli Achmad
Escalate : Economics and Business Journal Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizat
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i01.418

Abstract

Amid intense retail competition near Bandung City Hall, KPKB Mart faces challenges in digital promotion effectiveness despite high purchase intention among consumers. This study aims to analyze the influence of online promotional strategies and consumer behavior on purchase intention at KPKB Mart. A quantitative associative approach was employed with primary data from online questionnaires distributed to 95 consumers (convenience sampling from a 2000 population, September-November 2025). Data analysis included classical assumption tests, multiple linear regression, correlation, coefficient of determination (R²), and hypothesis testing (t-test, F-test) using SPSS. Results reveal a regression equation MB = 40.356 + 0.613SPO + 0.286PK, with strong correlations (r_SPO-MB = 0.820, r_PK-MB = 0.410), simultaneous effect (F = 78.738, p < 0.001, R² = 0.631), and partial effects (t_SPO = -12.181, t_PK = 4.634, both p < 0.001). Online promotions and consumer behavior significantly influence purchase intention, explaining 63.1% of variance. In conclusion, enhancing targeted digital promotions and understanding consumer patterns can optimize KPKB Mart's market position.
The Effect of Product Innovation and Service Quality on Customer Satisfaction at Jajanan Lembur Shop Hilma Jakiyah; Asep Zulkifli Achmad
Escalate : Economics and Business Journal Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technolog
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i02.419

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector face increasingly fierce competition, requiring business actors to continuously innovate products and improve service quality to maintain customer satisfaction. Kedai Jajanan Lembur, one of the culinary MSMEs in Sukaresmi Village, Garut Regency, experiences fluctuations in the number of customer visits, which is suspected to be influenced by product innovation and suboptimal service quality. This study aims to analyze the effect of product innovation and service quality on customer satisfaction, both partially and simultaneously. The research method used is a quantitative method with a descriptive and verification approach. Data were collected by distributing questionnaires to 100 Kedai Jajanan Lembur customer respondents selected using accidental sampling techniques. Data analysis was carried out using classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests and F-tests. The results of the study indicate that product innovation and service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. In conclusion, increasing creative and trend-relevant product innovations and fast, friendly, and professional service quality can significantly increase Kedai Jajanan Lembur customer satisfaction. It is hoped that these findings can be used as consideration for MSMEs in formulating strategies to increase customer satisfaction.
Integration of Entrepreneurship Learning Models in Improving Students' Interest and Competence: A Systematic Literature Review: Entrepreneurship Learning Models Puspita, Flora
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.351

Abstract

Entrepreneurship education plays a strategic role in fostering students' entrepreneurial interest and competency amidst economic challenges and technological development. This article aims to systematically examine various entrepreneurship learning models and their contribution to enhancing students' entrepreneurial interest and competency. The research method used was a systematic literature review (SLR) of 15 national and international scientific articles published between 2018 and 2025. The selection process involved identifying, screening, and analyzing articles based on topic relevance and publication quality. The study's findings indicate that experiential, collaborative, and contextual entrepreneurship learning models, such as experiential learning, project-based learning, and gamified learning, are more effective in developing attitudes, self-efficacy, creativity, and entrepreneurial readiness. Furthermore, technology integration and support from a learning ecosystem contribute to the holistic development of entrepreneurial competency. In conclusion, entrepreneurship education, designed in an integrated and sustainable manner, has the potential to produce a generation of entrepreneurs who are adaptive, ethical, and capable of contributing to sustainable economic and social development.
The Role of Green Zakat and Green Waqf in Improving the Economy for Indonesian Citizens Mona Elsa Angelina; Tri Asna Qhisoli; Muhammad Ilham Alfiansyah; Dimas Afrizal Fiqri; Amalia Nuril Hidayati
Escalate : Economics and Business Journal Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i03.366

Abstract

Global environmental crises like climate change demand responses from Islamic economics, positioning humans as caliphs protecting the earth. This study aims to analyze the role of Green Zakat and Green Waqf in enhancing the Indonesian Muslim economy while supporting environmental conservation. The research type is library study with a qualitative descriptive approach. Population includes primary-secondary literature 2019-2025 on the topic, with purposive sample of 50-70 peer-reviewed sources from Google Scholar and related databases. Instruments are library documents such as MUI Fatwa No. 86/2023; data analysis techniques involve reduction, thematic presentation, and conceptual synthesis. Results indicate Green Zakat-Waqf effectively catalyze green economy via eco-friendly business funding and marginal empowerment, despite regulatory and literacy constraints. Conclusion states ecological integration aligns with Maqashid Syariah, contributes to SDGs, recommending regulations and collaborations.
Implementation of a Notion-Based Manufacturing Information System for Operational Optimization (Case Study of MSMEs Dasteran Bendino) Yunita Kusumaningrum; Alfina Fauziarahmani; Tiara Ayu Wardani; Diana Fitriyani Putri; Amelia Eka Diyanti; Mutia Elsa Rahayu; Risya Najwa Irawan; Nazlia Alifah; Zidni Ali
Escalate : Economics and Business Journal Vol. 2 No. 02: Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Di
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i02.374

Abstract

This study examines the integration of Manufacturing Information System (MIS) to improve operational efficiency, inventory control, and readiness at scale for Dasteran Bendino MSMEs. The qualitative descriptive research uses interviews, field observation, and literature review. The results show hybrid operations, manual transaction recording and flow, dependence on suppliers, and centralized administrative burdens; therefore, the addition of divisions (administration, warehousing, logistics, R&D) and the implementation of an integrated digital system (e.g., Notion), along with improvements in transaction flow, automated recording, and supplier diversification, are necessary. The recommended implementation is expected to enhance recording accuracy and the competitiveness of MSMEs in the e-commerce ecosystem.
Strategies for Increasing the Competitiveness of MSMEs in the Digital Economy Era: A Study of Spicy Soy Sauce Chicken MSMEs Siti Nur Aini; Wahyu Alya Larasati; Arti Widyaningsih
Escalate : Economics and Business Journal Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v2i03.379

Abstract

MSMEs play an important role in Indonesia's economy but face significant challenges in adapting to digital transformation. This study aims to analyze opportunities and formulate strategies to enhance the competitiveness of MSMEs in the digital economy era, using a case study of the “Ayam Kecap Pedas” (AKP) MSME in Magelang. The research employs a descriptive qualitative approach with a case study strategy. Data collection techniques include observation, document analysis, and interviews. The results identify several key opportunities, such as broader market access through e-commerce, operational efficiency through digitalization, and government support programs. Based on these findings, strategies for enhancing competitiveness are formulated in four main aspects: (1) operational system digitalization through the implementation of POS systems and digital literacy training; (2) marketing digitalization through social media optimization, digital promotions, and expanding e-commerce partnerships; (3) improvement of internal management; and (4) service innovation. The implementation of these strategies is expected to strengthen the competitiveness of AKP MSME and serve as a reference model for similar culinary MSMEs in adapting to the digital era.
E-Commerce Business Analysis: Challenges and Strategies to Improve Business Performance Muhammad Irhan Arya Fathasyah; Rika Lidyah
Escalate : Economics and Business Journal Vol. 1 No. 03 (2024): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i03.380

Abstract

The development of information technology is driving the growth of e-commerce as a vital part of the digital economy, offering opportunities for market expansion and increased business efficiency. However, e-commerce businesses also face various challenges that impact their performance and sustainability. This study aims to analyze the main challenges of e-commerce and strategies that can be implemented to improve business performance. The study uses a conceptual approach with qualitative methods through a literature review of national and international scientific literature. The results of the study indicate that the main challenges of e-commerce include high market competition, changes in consumer behavior, limited human resources, and technological and data security issues. Therefore, adaptive strategies such as digital marketing, improving service quality, product innovation, and optimal utilization of information technology are needed.

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