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INDONESIA
JUMANDIK
Core Subject : Economy, Education,
Jurnal Manajemen & Pendidikan [JUMANDIK] membahas secara rinci berbagai penelitian empiris tentang topik bisnis, manajemen, dan pendidikan. Jurnal ini menyediakan wadah pertukaran keilmuan bagi akademisi, praktisi, dan peneliti mandiri dengan menerbitkan penelitian empiris yang berkualitas, yang berfokus pada Bidang Manajemen (Sumber Daya Manusia, Pemasaran, Keuangan, Bisnis dan Pendidikan) yang mengeksplorasi praktik terbaik, materi pembelajaran, modul, dan Penelitian Class Action. Jurnal Manajemen & Pendidikan [JUMANDIK] diterbitkan Lembaga Aspirasi, Pendidikan, Penelitian dan Pengabdian Putra Bangsa (LAP4B ) Jl. H. Hamzah No.32 Pamulang Kota Tangerang Selatan. JUMANDIK tersedia versi Cetak (p-ISSN: 2963-8755) dan versi Online (e-ISSN: 2963-2684), secara teratur diterbitkan 3 (tiga) kali dalam 1 (satu) tahun, yaitu pada bulan September, Januari, dan Mei. JUMANDIK terbit perdana Volume 1 Nomor 1 bulan September 2023.
Articles 141 Documents
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RISKA. HANDMADE KOTA TANGERANG SELATAN Sultan Khalik Firdaus; Retno Wulansari
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 1 (2025): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/kbcxv162

Abstract

This research aims to determine the influence of price and service quality on purchasing decisions at Riska. Handmade South Tangerang either partially or simultaneously. The research method used a quantitative method that was associative in nature. The sampling technique used in this research was 100 respondents. Data analysis techniques used instrument tests, namely validity and reliability tests, classic assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, correlation coefficient test, determination coefficient test and hypothesis test, namely t test and f test. The results of this research were that price has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (12.838 > 1.984). Service quality has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (13.678 > 1,984). Price and service quality simultaneously have a significant effect on purchasing decisions with hypothesis testing obtained fcount > ftable (122.978 > 3.090). Thus, could be concluded that price and service quality have a positive and significant effect on purchasing decisions at Riska. Handmade. The coefficient of determination of influence or contribution of simultaneous influence was 0.717 or 71.7%, the remaining 28.3% was influenced by other factors