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Jurnal Bisnis Inovatif dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30469724     EISSN : 30468965     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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Analisis Akuntabilitas dan Transparansi dalam Pengelolaan Bantuan Langsung Tunai (BLT) Tahun 2021 di Desa Kota Raja, Kabupaten Tanjung Jabung Timur Andi Uliyanti; Ratih Kusumastuti; Muhammad Ridwan
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.624

Abstract

This study aims to determine the accountability and transparency in the management of Direct Cash Assistance (BLT) in Kota Raja Village, Tanjung Jabung Timur Regency. This study was conducted using a qualitative descriptive method. The types of data used are primary data and secondary data. The data collection techniques used were questionnaires and observations. The population in this study was The population in this study were 40 village government officials, namely the Village Head, Village Secretary, Planning Head, Finance Head, RT Head, Hamlet Head and BPD members consisting of the BPD Chair, BPD Deputy Chair, BPD Secretary, Several BLT Recipient Communities in Kotar Raja Village. The data analysis method used in this study is a quantitative descriptive method. The results of this study indicate that the management of Direct Cash Assistance (BLT) in Kotar Raja Village has implemented the principles of Accountability and Transparency.
Pengaruh Rasio Profitabilitas terhadap Nilai Perusahaan pada PT. Timah Tbk Putri Wulandari; M. Rimawan; Hanifah Muthiah
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.627

Abstract

The purpose of this research is to examine the influence of . Return on assets, Return on equity, Net profit margin on Price to book value at PT Timah, Tbk for period 2013-2023. The research employs ratio secondary data derived from the company’s annual financial statement, accessed through the official website (www.timah.ubb.ac.id.). To analyze the data, the study applies a series of statistical methods, including classical assumption tests, multiple linear regression analysis, and hypothesis testing, all conducted using SPSS version 23. The results of this study indicate that Return on Assets has a significant partial effect on Price to Book Value, while Return on Equity does not have a significant partial effect on PBV. Meanwhile, Net Profit Margin has a significant partial effect on PBV. Furthermore, ROA, ROE, and NPM have a significant simultaneous effect on PBV at PT Timah Tbk.
Pengaruh Cinta Uang, Literasi Keuangan, dan Sikap Keuangan terhadap Manajemen Keuangan Pribadi pada Generasi Z : (Survei pada Mahasiswa/i Komunitas GenBI Sumatera Selatan) Intan Nurjanah; Hilda Hilda; Lidia Desiana
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.629

Abstract

The accelerated progress in technology alongside the global integration of digital trends have significantly shaped the financial behavior of Generation Z. This demographic often displays short-term financial tendencies, such as impulsive spending, the adoption of the “You Only Live Once” (YOLO) mindset, and doom spending, which often undermines long-term financial planning. This study seeks to examine the extent to which love of money, financial literacy, and financial attitude influence personal financial management among members of GenBI South Sumatra. Information was obtained via surveys distributed to 63 participants, proportionally selected from a total population of 175 students from UIN Raden Fatah, Sriwijaya University, and Sriwijaya State Polytechnic. The study employed a quantitative research design using Structural Equation Modeling (SEM) method with the SmartPLS 3.2.9 software. The data reveal that love of money, financial literacy, and financial attitude each have a positive and statistically significant impact on the personal financial management of Generation Z.
Pengaruh Kinerja Amc Dalam Pengawasan Fod Terhadap Keselamatan Penerbangan di Bandar Udara Internasional Sentani Angelin Cindy Clara Manga’pan; Kifni Yudianto
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.631

Abstract

Increased activity in the airside area, especially on the apron, causes the emergence of foreign objects such as gravel and oil spills that can disrupt flight safety. Apron Movement Control (AMC) plays a crucial role in regulating aircraft traffic, monitoring the apron area, and maintaining cleanliness from Foreign Object Debris (FOD). This study aims to evaluate the effect of AMC performance in FOD supervision on flight safety at Sentani International Airport. The method used is a quantitative approach with a saturated sampling technique, involving airside officers from airlines, Ground Handling (GH), Ground Support Equipment (GSE), and Marshallers. Data were collected through a closed questionnaire with a 4-point Likert scale and analyzed using validity, reliability, simple linear regression, T-test, and coefficient of determination. The results of the analysis show that AMC performance has a positive and significant effect on flight safety, with a significance value of the T test <0.05. The coefficient of determination (R²) of 0.916 indicates that AMC contributes 91.6% to flight safety, while the rest is influenced by other factors. This finding emphasizes the importance of improving the professionalism and effectiveness of AMC officers' performance.
Pengaruh Fasilitas Kerja Unit Aviation Securit Terhadap Kinerja Petugas di Bandar Udara Betoambari Bau-Bau Dinda Putriani; Kifni Yudianto
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.633

Abstract

This study aims to determine and analyze the extent to which work facilities, particularly the X-Ray Cabin, influence the performance of Aviation Security (AVSEC) officers at Betoambari Airport, Baubau. The background of this research is based on field findings indicating that several inspection facilities were either damaged or insufficient, which directly affected the effectiveness of the officers’ work and the smooth operation of the airport. The study uses a quantitative approach with a census method, involving the entire population of 23 AVSEC officers assigned to the X-Ray Cabin area. Data were collected through questionnaires and analyzed using SPSS version 25, employing simple linear regression, t-test, and the coefficient of determination (R²). Indicator analysis also shows that within the work facilities variable (X), the indicator “Ability to Optimize Work Results” received the highest score, indicating the importance of available facilities in supporting daily work efficiency. Conversely, the indicator “In Accordance with Needs” received the lowest score, suggesting that the availability and quality of the X-Ray Cabin are still suboptimal, both in terms of quantity and technical condition. In the performance variable (Y), the indicator “Task Execution” ranked the highest, reflecting the officers’ strong compliance with SOPs and their ability to carry out tasks professionally. However, “Work Quality” was the lowest-scoring indicator, implying that limited facilities directly impact the overall quality of output. The research findings indicate that X-Ray Cabin work facilities have a positive and significant influence on the performance of AVSEC officers, as evidenced by a significance value of 0.000 (< 0.05) and a regression coefficient of 0.926. The coefficient of determination test reveals that the contribution of work facilities to performance reaches 70.2%, while the remaining 29.8% is influenced by other variables outside the scope of this research.
Pengaruh Kesadaran dan Tingkat Pendidikan Terhadap Kepatuhan Wajib Pajak dalam Membayarkan Pajak Kendaraan Bermotor di Kota Medan Rogate Herawati Siahaan; Juita Pardede; Bayu Teta
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.640

Abstract

Taxes are the primary source of state revenue, and the Motor Vehicle Tax (PKB) is one of the regional taxes that contributes significantly to Regional Original Revenue (PAD). However, taxpayer compliance in the city of Medan remains suboptimal. This study aims to analyze the effect of awareness and education level on taxpayer compliance in paying motor vehicle taxes in Medan. The research method uses a quantitative approach with a survey technique involving 75 taxpayers. Data analysis includes validity and reliability tests, normality, multicollinearity, heteroscedasticity, and multiple linear regression analysis. The results show that both awareness and education level have a significant partial effect on taxpayer compliance, supported by significance values less than 0.05. Simultaneously, the two variables also have a significant influence, with an R Square value of 0.471. This means that 47.1% of the variation in taxpayer compliance is explained by awareness and education level. These findings indicate that improving taxpayer awareness and education is a crucial factor in increasing compliance with motor vehicle tax payments in Medan.
Analisis Pengaruh Return On Equity dan Debt To Equity Ratio terhadap Pertumbuhan Laba pada PT. Lippo Karawaci Tbk. Muhaimin Muhaimin; M. Rimawan
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.641

Abstract

Lippo Karawaci Tbk is one of the largest property companies in Indonesia that operates in a dynamic external environment, characterized by macroeconomic pressures, strict regulations, and changes in consumer behavior. This study aims to analyze the company's strategy in facing external and internal challenges, as well as developing strategies based on resource advantages and sustainability principles. The purpose of this study is to determine whether Return On Equity (ROE) and Debt To Equity Ratio (DER) have an effect on profit growth at PT. Lippo Krawaci Tbk during the period 2013-2023, both partially and simultaneously. This type of research is associative research. The instrument used in this study is a list of financial report tables of PT. Lippo Krawaci Tbk. The population used in this study is the financial statements of PT. Lippo Krawaci Tbk for 27 years (1996-2023). The sample is the financial statements for the last 11 years from 2013-2023 consisting of the balance sheet of total debt, total equity and the Profit and Loss report consisting of Net Profit. The sampling technique used is Non Probability Sampling, namely Purposive Sampling. The data analysis techniques used to process data in this study are the Classical Assumption Test, Determination Coefficient Test, Multiple Linear Regression Analysis Test, Hypothesis Test consisting of the F Test (partial) and the T Test (simultaneous).
Efektivitas Penerapan Social Media Marketing Pada Brand Awareness Produk Crafting UMKM Kota Malang Krismi Budi Sienatra; Brigitta Maryellen Salecius; Sri Nathasya br Sitepu; Devi Rahnjen Wijayadne; Irantha Hendrika Kenang
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 2 (2025): April : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i2.646

Abstract

This study is to find out how using Instagram for digital marketing affects the rise in brand recognition among small businesses that make things in Malang City. This study uses a quasi-experimental design with both a control group and an experimental group. It then analyzes the data using the Wilcoxon Signed-Rank Test. The study's results demonstrate that digital marketing methods led to a big rise in all measures of brand awareness, such as recall, recognition, purchase, and consumption. The p-value from the difference test shows that social media marketing works to make people more aware of your brand. This study argues that small and medium-sized businesses (SMEs) should make the most of Instagram to improve their marketing and engagement.
Pemanfaatan Pembelajaran Interaktif dalam Meningkatkan Inovasi Pembelajaran di Era Digital Desryana Sihotang; Ega Mutia; Jasa Ringan Hati Gulo; Ririsma Nainggolan
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.669

Abstract

This study employs a qualitative method through a literature review approach and aims to examine the utilization of interactive learning in enhancing educational innovation in the digital era. The study is driven by the urgency to adapt learning processes to the rapid advancement of technology, requiring strategies that optimize the use of interactive media in teaching and learning activities. Based on a review of various academic sources such as books, journals, and scientific articles, it is found that interactive learning holds great potential in creating engaging learning environments, increasing student participation, and stimulating creativity and innovation. The integration of digital technology in interactive learning is also considered effective in expanding access to information, facilitating better understanding of learning materials, and enriching learning resources. Therefore, the literature reviewed indicates that developing technology-based interactive learning is highly relevant to improving the quality of education in facing the challenges of the digital age.
Pengaruh Motivasi Kerja, Lingkungan Kerja, dan Kepuasan Kerja terhadap Produktivitas Karyawan di PT. Nihon Seiki Indonesia Santa Clara Putri; Jhonni Sinaga; Supriyanto Supriyanto
Jurnal Bisnis Inovatif dan Digital Vol. 2 No. 3 (2025): Juli : Jurnal Bisnis Inovatif dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubid.v2i3.700

Abstract

This study aims to determine the influence of Work Motivation, Work Environment, and Job Satisfaction on Employee Productivity at PT. Nihon Seiki Indonesia. This research is motivated by the phenomenon of declining employee productivity as shown by the non-achievement of work targets in recent months. This problem indicates the possibility of a decline in internal quality that needs to be evaluated, such as low motivation, less supportive work environment conditions, and less than optimal job satisfaction. This decline can also have an impact on the company's overall performance, including in terms of efficiency, production quality, and customer satisfaction that are declining over time. The method used in this study is a quantitative method with a descriptive and verifiable approach. The data collection technique was carried out through the distribution of questionnaires to 90 employees as a sample of the total population of 115 employees working in the company. The research instrument was tested through validity and reliability tests. Data were analyzed using multiple linear regression analysis, t-test (partial), F test (simultaneous), and determination coefficient (R²) test, with the help of SPSS software version 26. The results of the study show that Work Motivation, Work Environment, and Job Satisfaction have a significant effect on Employee Productivity, both partially and simultaneously. These findings confirm that the increase in employee work productivity is not only dependent on external factors such as technology and management systems, but is also highly determined by internal factors that are directly related to individual comfort and satisfaction at work. Therefore, company management needs to focus more on efforts to create a conducive work environment, build strong motivation, and increase employee job satisfaction as a strategy to optimize productivity. In addition, continuous training and effective communication between teams also need to be improved to maintain morale, collaboration, and the achievement of overall organizational targets.

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