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INDONESIA
Jurnal Transformasi Bisnis Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468825     EISSN : 30468744     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 74 Documents
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Transformasi Digital: Menggali Potensi Teknologi Terkini Dalam Pengelolaan Dokumen Dan Informasi Kantor Pada Perusahaan PT. Victory Prima Abadi Mochammad Zulvikri; Agnia Amani
Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i2.107

Abstract

Digital transformation has become an important paradigm shift in the management of office documents and information in the modern era. This article discusses the application of the latest technology in the management of office documents and information, specifically in the company PT Victory Prima Abadi. Through this case study, we will see how the company explores the potential of digital technology to improve efficiency and productivity in their operations. By integrating various technology solutions such as financial program applications, a digital attendance system, and the use of Microsoft Excel for document management, the company has made strides towards more efficient document management. However, challenges remain, especially in dealing with the aspect of archive storage that still relies on manual methods. This article aims to explore the company's efforts in utilizing analytics and artificial intelligence technologies to improve efficiency in the archive shrinkage process and identification of documents that require long-term storage. The results show that the utilization of digital technology in document and office information management has had a significant positive impact and has become a key element in the company's strategy to achieve future operational success. By continuing to develop and implement appropriate technology solutions, companies can further optimize document and information management and prepare for the challenges and opportunities of an increasingly connected and rapidly changing business world.
Tantangan Dan Manfaat AI Dalam Perlindungan Data Kantor: Mengoptimalkan Keamanan Informasi Joy Phillip Nehemia; Muhammad Rifky Hendrayana
Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i2.108

Abstract

The presence of artificial intelligence (AI) technology has revolutionized efforts to protect data in offices. The challenges organizations face in maintaining information security are becoming increasingly complex as technology advances, but the benefits of AI provide an effective solution to optimize information security. In this summary, we discuss the challenges and benefits of AI in office data protection, focusing on enhancing information security.The first challenge is the increasing complexity of cyber attacks. Attackers are constantly looking for new vulnerabilities and using more sophisticated attack techniques to breach security systems. Adequate data protection is needed to address this challenge and prevent unauthorized access to critical company information. Additionally, a lack of knowledge about managing and monitoring security systems is a major challenge for many businesses.However, the use of AI to protect office data offers several advantages. First, AI's ability to quickly and accurately detect security threats aids in early detection of cyber attacks. Predictive analysis supported by AI can also detect dangerous patterns and prevent attacks before they occur. Furthermore, using AI to automate security processes can optimize operational efficiency and accountability for events that occur. AI-based security can significantly reduce the risk of data breaches and cyber attacks.The use of AI technology in office data protection is not only a supportive tool but also an innovative and efficient solution to address increasingly complex challenges in information security. We hope this overview provides a deeper understanding of the challenges and benefits of AI in protecting office data, as well as efforts to optimize information security in this digital era.
Integrasi Office Automation System Dalam Meningkatkan Produktivitas Kerja Karyawan PT X Rara Mutiara Sopari; Wiwi Darojatul Alawiyah
Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i3.133

Abstract

In a business environment, a company will definitely look for ways to improve employee performance and productivity. To increase employee productivity, of course, companies must optimize facilities and infrastructure to support employee productivity. The use of facilities and infrastructure such as office automation system technology is used to facilitate activities in office processes, increase efficiency in work, reduce errors caused by humans. This research examines the use of office automation systems at PT X in supporting office operational work. The research process uses a qualitative approach with literature studies through previous research in the form of relevant journals and theories to obtain secondary data. This research took place for 1 month from April 2024 to May 2024. The results showed that the integration of automation systems at PT X had an impact on a significant increase in employee productivity and performance. The results of this study are expected to be an impetus for other organizations to adopt the use of automation technology in an effort to improve the productivity and performance of their employees, and produce a positive impact on the entire organization.
Pengaruh Penyimpanan Cloud Terhadap Pelanggaran Keamanan Nur Aida; Rayyan Firdaus
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.190

Abstract

This research examines the impact of the use of cloud storage by companies on various types of security breaches, both in the short and long term. Adoption of cloud storage is associated with an increase in external breaches and unintentional internal errors in the short term. However, over time, the positive relationship between use of Cloud storage and external infringement becomes less significant in the long term. Research findings show that use of cloud Storage can reduce the risk of unexpected internal error in the longer term, but does not have a significant relationship with harmful internal breach. This research confirms the importance of companies allocating resources wisely to manage security risks in using cloud storage for both short- and long-term purposes. The researchers contributed to an understanding of the security of cloud storage by applying the theory of attention, which highlighted the importance of paying attention to temporal aspects in the management of enterprise IT security through various attention mechanisms.
Analisis Penipuan Digital Teknik Phishing Terhadap Layanan Mobile Banking Cut Mutia; Rayyan Firdaus
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.191

Abstract

Currently, advances in Internet technology can help the banking sector run its operations better, one of which is the existence of electronic banking (e-banking), and what is popularly used by the public today is Mobile Banking services. It turns out that there are advantages as well as disadvantages, namely the dangers of digital crime. One of the attack techniques that are often carried out to threaten the security of mobile banking is phishing attacks. Phishing is a manipulation technique that tricks users into revealing the victim's data to open the data or steal the victim's identity. The literature review method, which is a method for reading and analyzing data from papers, books, articles, and videos, is used in this kind of research. The research aims to analyze phishing techniques for mobile banking services and find out the types of phishing fraud modes to maintain security in every transaction. The research results can provide information regarding important steps to prevent digital fraud.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Online di Marketplace Shopee Alfin Muslikhun; Sutopo Sutopo
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.202

Abstract

This study aims to analyze the factors that support the increase in online purchasing decisions in the Shopee marketplace. These factors consist of Online Customer Rating, Online Customer Review, Price, and Free Shipping. The population in this study were all Shopee user consumers with an unlimited number. While the sample used was all Shopee user consumers in the Gunungpati area and its surroundings which were calculated using the lemeshow formula and obtained 100 respondents. The results of hypothesis testing state that the four variables (Online Customer Rating, Online Customer Review, Price, and Free Shipping) have an influence on online purchasing decisions in the shopee marketplace both partially and simultaneously. Testing the coefficient of determination produces findings where the variables online customer rating, online customer review, price, free shipping are able to influence online purchasing decisions in the Shopee application by 89.5%. While the remaining 10.5% is influenced by other variables. Keywords : , , , ,
Pengaruh Fitur-Fitur Instagram Terhadap Pemasaran Produk Hijab Rizky Maulana
Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i3.207

Abstract

This research was created with the aim of finding out the influence of Instagram features on the marketing of Hijab products on the Instagram social media platform. The aim of this research is to find out how much influence Instagram features have on the marketing activities of the hijab.id shop on Instagram social media. The research method used is descriptive qualitative, with data collection techniques through observation and literature study. The research results show that the use of Instagram features as a form of marketing for Hijab.id is utilized as well as possible, so that the level of marketing through Hijabid increases, and the effectiveness of using Instagram features is categorized as very effective, these features are through stories, reels, feeds, direct messages and Instagram shop can make it easier for customers to find out product information and increase attractiveness, while for Supp.id it can increase sales levels
Digitalisasi Bisnis Coffeshop: Tantangan Dan Dorongan Pada Inclusive Business Environment Khusnul Khotimah; Nurul Asfiah
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.212

Abstract

In the digital era that continues to develop, digitalization is a crucial aspect for business transformation in various sectors, including the coffee shop industry. This study investigates the influence of digitalization on the coffeeshop business by taking a case study at AADK Malang. This research identifies the challenges and incentives faced by AADK in adopting digital technology, as well as its impact on an inclusive business environment. Through bibliometric analysis and case studies, it was found that digitalization provides significant benefits in the form of increased operational efficiency and expanded customer reach, but also raises challenges such as initial investment costs, data security and system integration. The results of this research are that the challenges faced in implementing digitalization include significant initial investment costs, system integration difficulties, employee training, data security, and changes in organizational culture. However, the drive to adopt inclusive business models through digitalization is also strong, including increased accessibility, better customer engagement, operational process optimization and market expansion
Peran Media Sosial Dalam Mempromosikan Ekonomi Kreatif Berbasis Tenun Di Desa Sukarara, Kabupaten Lombok Tengah Asih P. Fitri; Khaeratun Hisan; Zulhaj Febrianti; Rohmayani Jalisna; Feby A. Wulan
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.216

Abstract

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Rumah Makan Batak di Kecamatan Alam Barajo Kota Jambi Nurlianna Manik; Sigit Indrawijaya; Novita Ekasari
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.238

Abstract

This study aims to analyze the effect ofproduct innovation and product quality partially and simultaneously oncompetitive advantage at Batak Restaurant inAlam Barajo District, Jambi City. Thisresearch uses a descriptive quantitative approach. The sampling method uses the Structural Equation Model method and uses Maximum Likehood Estimation (MLE). The sample inthis study were consumers at Batak Restaurant in Alam Barajo District, Jambi City, totaling 98 respondents. The data collected using a questionnaire withan ordinal scale. The data analysis method in this study usedSPSS version 25.0 software. The results ofthe study prove that Product Innovation and Product Quality have a significant effect simultaneously on Competitive Advantage, Product Innovation has a significant effect partially on competitive advantage and Product Quality has a partial effect on Competitive Advantage at Batak Restaurant in Alam Barajo District, Jambi City. The product quality variable is the most dominant variable affecting competitive advantage in Batak Restaurant in Alam Barajo District, Jambi City.

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