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Jurnal Transformasi Bisnis Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468825     EISSN : 30468744     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 74 Documents
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Analisis dan Rekomendasi Upaya Penerapan Penggunaan QRIS Bagi Pedagang di Pasar Cikurubuk Tasikmalaya Arya Budi Saputra; Adam Hermawan; Syti Sarah Maesaroh
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.310

Abstract

The payment digitization process is inherent for MSMEs to improve they transaction. Digital payments that starting to be demand today is QR codes, namely QRIS. One of the cities that used QRIS is Tasikmalaya City. Cikurubuk Market is one of markets that has started to implement QRIS from 2020. However, until now the implementation are still not effective in use. This study to analyze and provide recommendations regarding efforts to implement QRIS in Cikurubuk Market, Tasikmalaya City, with an approach from the Technology Acceptance Model (TAM) theory. The results that perceived usefulness still does not have an impact and usefulness on the performance merchants because of the lack of buyers using QRIS and support systems that are still lacking. In perceived ease of use, merchants understand how to use QRIS because it is easy, even though the role of the organizers themselves still does not provide good socialization. From these two perceptions, of course, it forms the attitude and intention of the traders that they will continue to use QRIS in their shophouses. The biggest hope for the organizers is to carry out socialization and increase their seriousness to implement this QRIS so that it can be useful in practice.
Pengaruh Social Media Marketing Activities terhadap Consumer Brand Engagement : (Studi pada Akun TikTok @alfamartku) Nina Nuraeni; Adam Hermawan; Btari Mariska Purwaamijaya
Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.318

Abstract

This study aims to determine the influence of social media marketing activities on Consumer Brand Engagement on TikTok @alfamartku. The data of this study was obtained from the results of the distribution of a questionnaire with a population sample of 100 respondents processed using SPSS 29. The findings of this study show that there is a positive influence of the variable of social media marketing activities on Consumer Brand Engagement partially, with an R-Square value of 58.9% indicating that most of the variation in Consumer Brand Engagement can be explained by marketing activities on TikTok social media. Trendiness has a strong influence on social media marketing activities, while the Electronic Word of Mouth (EWOM) indicator has a lower influence. Furthermore, the indicator that has the strongest influence on the Consumer Brand Engagement variable is Cognitive Processing, while the indicator that has the lowest influence is Affection. These findings underscore the importance of effective marketing strategies on social media in building strong engagement between brands and consumers.
Evaluasi dan Rekomendasi Konten Instagram Sebagai Alat Pemasaran UMKM Kripjungan Soni Santana; Adi Prehanto; Rangga Gelar Guntara
Jurnal Transformasi Bisnis Digital Vol. 2 No. 2 (2025): Maret: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.319

Abstract

Kripjungan MSMEs faces challenges in effectively utilizing Instagram as a digital marketing tool, with content that is often irrelevant, unappealing, and inconsistent with the brand identity, leading to reduced engagement and limited business growth potential. This study aims to evaluate and provide recommendations to improve the quality of Kripjungan's Instagram content using the eight pillars of content marketing from Kingsnorth. The evaluation results indicate that the content frequently does not align with audience interests, lacks variety, and is insufficiently informative or engaging to enhance user engagement or be widely shared. The recommendations include aligning content with audience preferences, enhancing credibility through more comprehensive information, employing varied visuals, and maintaining consistency with the brand identity to strengthen relationships with the audience and support the growth of Kripjungan's business.
Implementasi Kebijakan Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Komunitas Asosiasi Industri Kreatif dan Pelaku Usaha (ASIPA) Tangerang Selatan Asyifa Permata Dewi; Muhammad Khoirul Anwar
Jurnal Transformasi Bisnis Digital Vol. 2 No. 3 (2025): Mei: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.326

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the drivers of the Indonesian economy that have great potential to improve the economy and community welfare. The development of MSMEs, which has so far taken the form of training, technical guidance and entrepreneurship workshops attended by ASIPA members and general MSMEs in the ASIPA Community of South Tangerang City, has had a positive effect on several actors, although not all of them have been able to implement what has been given during the training. This research aims to discuss how the Micro, Small and Medium Enterprises (MSME) Development Policy is implemented in the ASIPA South Tangerang Community, using a qualitative approach with descriptive methods. This research analysis uses the theory put forward by Edward III (1980) with four indicators, namely: (1) Communication, (2) Resources, (3) Disposition, (4) Bureaucratic Structure. The data analyzed is the result of interviews, observations and documentation in the ASIPA South Tangerang Community. The results of research on the Implementation of Micro, Small and Medium Enterprises (MSME) Development Policy in the South Tangerang ASIPA Community from four indicators are that (1) Lack of understanding in promotion to improve the business of MSME actors (2) In providing services, guidance and security for MSME actors in terms of quality, there are still administrators and members who lack competence. Apart from that, in terms of quantity, the number of administrators and members is still minimal to carry out improvement activities in innovation (3) There is still a lack of facilities and training activities as well as proposals for security equipment and others, not all of which can be fulfilled because limited budget resources (4) The administrators and members have carried out their duties in accordance with the SOP that has been regulated, however the performance of the administrators and members has not been optimal because there are still administrators and members who carry out concurrent work in other fields.
Menakar Kompetensi Karyawan dalam Penerapan SOP (Standard Operating Procedure): Pada Perusahaan PT. Dua Delapan Ayoda Kalvano Labathi Ginoga; Gendon Barus
Jurnal Transformasi Bisnis Digital Vol. 2 No. 3 (2025): Mei: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.330

Abstract

The research was designed to determine: (1) how well employees master competencies in implementing SOP (Standard Operating Procedure) and (2) which employee competencies whose achievements have been identified are not optimal. The methods used are quantitative and qualitative or mixed methods with data collection techniques in the form of questionnaires, observations and interviews with subjects in accordance with the research criteria. The quantitative data analysis technique is based on a questionnaire, while the qualitative analysis technique is based on interview transcripts with subjects, data reduction validated by the subject, data exposure, data presentation, and conclusions. (1) The research results show that employees overall have very good results, with results reaching 68%. This means that employee competency mastery is very good. Of the three employee competency indicators, the knowledge aspect obtained very good results, namely 66%. Then, the skill aspect also gets very good results at 75%. The next indicator is attitude or implication, which results in very good results at a percentage of 54%. (2) The highest level of employee competency is in the skills aspect, while the lowest level of employee competency or needs to be optimized is in the attitude indicator.    
Tanggung Jawab Pengangkut terhadap Bagasi Bermasalah di Unit Lost and Found PT.Gapura Angkasa Cabang Bandar Udara Internasional Zainuddin Abdul Madjid Lombok Ashari Rahman
Jurnal Transformasi Bisnis Digital Vol. 2 No. 3 (2025): Mei: Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i5.333

Abstract

PT Gapura Angkasa is one of the aviation companies whose business includes ground handling services. At Zainuddin Abdul Madjid Lombok International Airport, PT Gapura Angkasa handles ground handling for Garuda, Citilink, and Sriwijaya Air. Aircraft essentially transport passengers, baggage, cargo, and mail. Airlines are responsible for checked baggage entrusted by passengers. Regarding baggage, many passengers often experience issues such as lost, damaged, delayed, or mixed-up baggage. The unit responsible for handling problematic baggage is the Lost and Found unit. This research aims to evaluate the performance of the Lost and Found Unit in managing baggage issues. The study uses a qualitative method. The subjects of this research are the Lost and Found Unit at PT Gapura Angkasa Pura, Zainuddin Abdul Madjid Lombok International Airport Branch. Data for the research is obtained from primary sources, including observations and interviews, and secondary sources, such as photos/images and company records as well as Standard Operating Procedures (SOPs). Data credibility is tested through triangulation. Data analysis is performed through data reduction, data examination, and conclusion drawing. The research results show that the responsibility of the carrier towards problematic baggage at the Lost and Found Unit of PT Gapura Angkasa is carried out comprehensively, including steps for receiving reports, identifying, documenting, storing, and coordinating with airlines according to the applicable Standard Operating Procedures. However, there are still challenges, such as delays in tracking and returning baggage that need improvement. The carrier's responsibility for problematic baggage is in line with the regulations stipulated in PM No. 77 of 2011 concerning the procedures for managing and the responsibility for problematic baggage, including handling damaged, delayed, and lost baggage.
Peranan Teknologi dalam Optimalisi Pengelolaan Container Yard (CY) pada PT. Masaji Kargosentra Tama Belawan Dea Sabrina; Syarifur Ridho; Fahmi Rinaldi; Fadiyah Hani Sabila
Jurnal Transformasi Bisnis Digital Vol. 1 No. 6 (2024): November : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i6.372

Abstract

This paper explains the role of technology in optimizing container yard (CY) management at PT. Masaji Kargosentra Tama Belawan. PT. Masaji Kargosentra Tama Belawan is a shipping company that is a multimodal transport business entity, this company operates in the field of domestic warehousing services and import and export container Freight Station (CFS), with warehouse supply and distribution services. The container yard is one of PT's main facilities. Masaji Kargosentra Tama Belawan is used to form containers to minimize the risk of ship delays resulting in decreased loading and unloading production. In managing container yards, there are obstacles, including incompetent human resources and high implementation costs. For this reason, the purpose of writing this paper is to determine the role of technology in optimizing container yard (CY) management. The method used in this writing is field research (field research) where the author makes direct observations at the company and library research (library research) where the author obtains paper material from books in the library or other reading sources related to the main points. taken is the Role of Technology in Optimizing Container Yard (CY) Management at PT. Masaji Kargosentra Tama Belawan.
Pengurusan Surat Persetujuan Muat Barang Berbahaya di Kantor Kesyahbandaran dan Otoritas Pelabuhan Kelas I Dumai pada PT. Sinar Maritim Anugerah Cabang Dumai Shella Apriyani Br Surbakti; Suparman Suparman; Aja Avriana Said
Jurnal Transformasi Bisnis Digital Vol. 1 No. 6 (2024): November : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i6.373

Abstract

The purpose of this paper is to study the process of processing approval letters for loading dangerous goods and the obstacles at the Dumai Class I Harbormaster and Port Authority Office at PT. Sinar Maritim Anugerah Dumai Branch. In writing the paper the author used field observation methods (Field Research) and library methods (Library Research) related to the subject matter taken. In the ship agency, the company carries out activities to process permits for unloading dangerous goods. Processing the approval letter for loading dangerous goods goes through several stages starting from making an application letter for loading dangerous goods by the ship agent, paying Non-Tax State Revenue (PNBP) or PUP for one activity, completing the requirements attached to the application for permission to unload dangerous goods , permission to load dangerous goods from the loading port, B/L and manifest. Then hand it over to the administrative and administrative division for issuing permits for loading and unloading dangerous goods and then hand it over to the Head of Harbormaster and Port Authority (KSOP) for signing. The obstacles faced by companies in processing permits to load dangerous goods consist of obstacles from the company and at the harbormaster's office. On the other hand, in the process of processing permits to load dangerous goods, companies pay more attention to the accuracy of staff to avoid mistakes in completing the requirements for processing permits to load dangerous goods.
Proses Penanganan Ship To Ship (STS) Muatan Curah Kering Batubara Kapal MV. Ammar Oleh PT. Peayaran Bahtera Adhiguna Cabang Padang Muhammad Hafiz; Suratni Ginting; Yusnidah Yusnidah
Jurnal Transformasi Bisnis Digital Vol. 1 No. 6 (2024): November : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i6.374

Abstract

The purpose and objective of writing this paper is to understand the process of handling ship to ship (STS) dry bulk cargo of coal on MV. Ammar by PT. Peayaran Bahtera Adhiguna Padang Branch and the methods applied are the method (Library Research) and the fied method (Fied Study) by accuratey describing the Ship to Ship (STS) handling process for dry bulk coal cargo on the MV.Ammar which is carried out by PT. Peayaran Bahtera Adhiguna Padang Branch, where first make a Ship to Ship permit letter to the Harbor Master, permission to lift excavator heavy equipment to the Peindo pier and make a work order for the loading and unloading labor cooperative and if everything has been completed with permits for the inaportnet system and the fhinnisi system then Ship to Ship activities can begin. This paper also explains the obstacles faced, namey deays in submitting documents reated to the Ship To Ship (STS) process..
Proses Penerbitan Dokumen Pemberitahuan Pabean Free Trade Zone (PPFTZ) melalui Sistem Bea dan Cukai Batam oleh PT. Natio Bahari Agensi Michael Melpianus; Fadiyah Hani Sabila
Jurnal Transformasi Bisnis Digital Vol. 1 No. 2 (2024): Maret : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i2.379

Abstract

This paper explains the process of issuing free trade zone (PPFTZ) customs notification documents through the Batam PT customs and excise system. Natio Bahari Agency Batam. The methods used in this observation are field research and interviews where the author obtains material or paper materials directly from the field and interacts directly with people who have an interest in the world of document publishing, both officers and fellow agents, apart from that. The author also met directly with relevant sources who were interested in the subject matter taken from PT. Natio Bahari Agensi which is one of the companies operating in the field of agency and Financial Services Customs Entrepreneurs. PT Natio Bahari Agensi Batam Serves various types of vessels ranging from tugboats, Dredger barges, to offshore vessels in Batam Harbor. In the document management system, the system used is the CEISA-PPFTZ system. After the Commercial Invoice and Packing List is received by the PPJK from the importer or exporter, it can be continued by carrying out the process of submitting a new document registration number in the CEISA system until an Approval Letter can be issued. Goods Release (SPPB) or Goods Release Service Note (NPPB). The purpose of this research paper is to find out how the process of issuing Free Trade Zone Customs Notification Documents in the Batam Special CEISA System by PT. Natio Bahari Agency Batam. There are still various obstacles experienced in processing documents, such as network problems in the system which cause difficulties in inputting data in the system, delays in sending supporting documents by exporters and importers, and so on.

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