Jurnal Transformasi Bisnis Digital
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Articles
74 Documents
<![CDATA[Kontribusi Ekonomi Kreatif Dalam Mendukung Sektor Pariwisata Di Kabupaten Sikka ]]>
<![CDATA[Bertholomeus Baghi Tjeme]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 2 (2024): Maret : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.239
<![CDATA[Sikka Regency is an area with superior tourism potential but the contribution of the tourism sector does not have a significant influence on economic growth, this is due to the low contribution of the creative economy in supporting the tourism sector which is influenced by less attractive and competitive creative economy products, lack of promotion and branding, lack of collaboration and partnership between tourism actors and creative economy actors and lack of support from the government and related institutions. To overcome these problems, the proposed solution is the existence of regulations as a strong legal foundation and framework for policies and programs that support the creative economy in Sikka Regency. The writing of this Policy Paper aims to enable the creative economy to contribute more to the development of the tourism sector in Sikka Regency and increase regional economic growth as well as policy recommendations to overcome the low contribution of the creative economy to support tourism in Sikka Regency. The method used in this paper is problem tree analysis involving literature study, field observation and in-depth interviews with tourism and creative economy actors. The recommended policy option is a Sikka Regent Regulation on Creative Economy that can provide a legal framework and programs that support the development of the creative economy sector in Sikka Regency.]]>
<![CDATA[Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix Pada Marketplace Shopee di Masyarakat Kelurahan Isola Bandung ]]>
<![CDATA[Siti Rahmayati]]>;
<![CDATA[Dahlan Ramdhani]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 2 (2024): Maret : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.240
<![CDATA[This study aims to determine the effect of price and product quality on purchasing decisions for infinix smarthphone products in Shopee e-commerce, with a case study of the Isola urban community in Bandung. The research method used is quantitative with data collection techniques through questionnaires distributed to 100 respondents. The data analysis technique used is multiple linear regression analysis. The results showed that price and price significantly influenced the decision to purchase infinix smarthphone products in Shopee e-commerce. Price makes a greater contribution than product quality in influencing purchasing decisions. This research is expected to provide benefits for e-commerce businesses in increasing competitive pricing and product quality to increase consumer purchasing decisions.]]>
<![CDATA[Dampak Motivasi Terhadap Penilaian Kerja Dalam Organisasi ]]>
<![CDATA[Elsa Dewi Farantika]]>;
<![CDATA[Dani Nisrina Maulida]]>;
<![CDATA[Tri Wahyuni Lestari]]>;
<![CDATA[Elga Yohana Azzahra]]>;
<![CDATA[Ihza Maisan Ghifari]]>;
<![CDATA[Advan Nur Widya]]>;
<![CDATA[Salma Qurratul’ain]]>;
<![CDATA[Sunarti Sunarti]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 2 (2024): Maret : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.241
<![CDATA[Motivation is a drive that arises within an individual, whether consciously or unconsciously, to perform an action with a specific goal in mind. Motivation at work is closely related to performance evaluation, which reflects the outcomes of tasks carried out by individuals or teams. Performance evaluation is an essential element within an organization that shapes the expectations of each member. With performance evaluation, each individual feels that their efforts and hard work are appreciated by the company. Recognition of job performance achievements serves as a return for the work done and can boost work morale, encouraging employees to work more systematically and enthusiastically towards achieving better results. Therefore, this study aims to understand the impact of motivation on performance evaluation, as well as the relationship between work motivation and work productivity..]]>
<![CDATA[Pengaruh Manajemen Waktu, Kompetensi, Media Pembelajaran Terhadap Kinerja Guru SMP Di Kota Makassar ]]>
<![CDATA[Lutfi A. Kadir]]>;
<![CDATA[M. Irfan Maulana Bima]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 2 (2024): Maret : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.245
<![CDATA[The purpose of this research is to analyze the extent to which time management, competence and learning media affect the performance of junior high school teachers in Makassar. The study used a structural model with the assistance of AMOS 24 and involved 360 junior high school teachers in Makassar as the sample. The research are findings that time management, competence and learning media have a positive and significant effect on improving the performance the performance of junior high school teachers in Makassar.]]>
<![CDATA[Pengaruh Kepemilikan Akta Kelahiran Dan Akta Perkawinan Terhadap Capaian Kepemilikan Dokumen Administrasi Kependudukan Kabupaten Sikka Tahun 2023 ]]>
<![CDATA[Iselia Lopes]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.247
<![CDATA[Population administration in Indonesia involves managing various aspects such as birth, marriage, death and identity. These records ensure legal identity and facilitate access to public services. In Sikka district, there is a significant shortage of birth certificates and marriage certificates with 52.83% of the population not having birth certificates by 2023 and 46.40% of married couples not having marriage certificates. This Policy Paper aims to achieve birth certificate and marriage certificate registration coverage in Sikka District by 2024 and develop policy recommendations to improve coverage. A quantitative approach is used to analyze the percentage of birth certificate and marriage certificate processing in 2023. In-depth interviews with civil registration officers and residents to identify challenges and perceptions related to the registration process were also conducted. The results of the analysis show that there is a significant gap in the ownership of birth certificates and marriage certificates in various sub-districts in Sikka district with contributing factors including many people not realizing the importance and benefits of having these documents, remote areas facing difficulties accessing civil registration services, the cost of going to the civil registry office is high and traditional/customary practices over legal documentation. To address this, the policy recommendations are the Sikka Regent Decree on the ASANTT application follow-up work plan and establishing mobile registration units and increasing the number of registration offices in remote areas.]]>
<![CDATA[Strategi Peningkatan Produktivitas Kinerja Karyawan Pada Franchise Mixue di Lubuk Begalung ]]>
<![CDATA[Hamdani Hamdani]]>;
<![CDATA[Nadia Putri Yasma]]>;
<![CDATA[Deri Farma]]>;
<![CDATA[Arib Aufa]]>;
<![CDATA[Vivi Nila Sari]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 2 No. 1 (2025): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.248
<![CDATA[This research aims to find out how the training provided by Mixue to its employees is to increase the productivity of its employees' performance through questions and answers to obtain the necessary information. This research uses a qualitative, descriptive approach in the form of in-depth interviews with Mixue employees in Lubuk Begalung. The strategy to increase employee performance productivity is an effort made by the company to improve employee performance so that it can be used for the good and progress of the company. In order to achieve the desired targets, companies must develop appropriate strategies. It involves management-oriented human resource planning through a specific set of actions. Productivity refers to an employee's ability to complete tasks according to standards in terms of completeness, cost, and speed, which reflects the utilization of human resources in an efficient and effective manner in the company. Efforts that have been made by Mixue to increase employee performance productivity are by providing skills in the form of introducing SOPs, (1) Carrying out training, (2) Appraising employee performance, (3) Career path (career development), and (4) Conduct regular performance evaluations]]>
<![CDATA[Pengaruh Persepsi Manfaat Dan Kepercayaan Terhadap Minat Beli Cryptocurrency Di Kalangan Mahasiswa Bina Sarana Informatika Margonda ]]>
<![CDATA[Willyan Muslim]]>;
<![CDATA[Ratnawaty Marginingsih]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 2 No. 1 (2025): Januari: Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i4.269
<![CDATA[Cryptocurrency has become a new trend in the world of digital finance, but its adoption is still limited among the public. This study aims to analyze the effect of perceived benefits and trust on cryptocurrency purchase intention among students of Bina Sarana Informatika Margonda University. A quantitative approach was used by distributing questionnaires to student respondents. Data processing uses the SPSS 25 application and data analysis is carried out by testing validity, reliability, classical assumptions, multiple linear regression, hypothesis testing and the coefficient of determination. The results showed that partially perceived benefits had no effect, while trust was proven to have an influence. Simultaneously, perceived benefits and trust affect cryptocurrency purchase intention. The findings imply the importance of increasing understanding of the benefits and building public trust, especially students, in cryptocurrency to encourage the adoption of this technology. This research also highlights the need for further education on the potential and risks of cryptocurrencies, as well as the development of supportive regulations to increase trust and adoption among students and the general public]]>
<![CDATA[Analisa Strategi Pemasaran Penyewaan Gedung Kantor dengan Metode SWOT: Studi Kasus PT.Leads Property Service Indonesia ]]>
<![CDATA[Anang Maulana]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i5.296
<![CDATA[Leads Property Service Indonesia is a company operating in the services and services sector. PT. Leads Property Service Indonesia is widely known and many buildings use PT's services. Leads Property Service Indonesia for rent office space including the BRIpens Tower Building. To promote the office building area that will be rented only through the website so that there are problematic factors such as the lack of being able to go directly to provide brochures with clients because the website and social media promotions are more dominant and rental prices are less competitive with competitors in other companies. The solution is an evaluation so that it can become a future benchmark for marketing strategies for renting office buildings at the BRIPens PT Tower Branch Office. Leads Property Service Indonesia using the SWOT method. In essence, the SWOT method is a field of science that uses reasoning about the environment's internal strengths and weaknesses and also external opportunities and threats, then calculated using IFAS or EFAS using variables from these 4 parameters.]]>
<![CDATA[Pengaruh Harga dan Kepercayaan terhadap Keputusan Pemesanan Kamar Menggunakan Online Travel Agent di Daima Hotel Padang : Studi Kasus Traveloka ]]>
<![CDATA[Haris Ramadhan]]>;
<![CDATA[Feri Ferdian]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i5.308
<![CDATA[This analysis examines how price and trust influence the decision to book a room through online travel agencies in Daima Hotel Padang (Traveloka case study). with two independent variables consisting of price and trust, and the dependent variable consisting of the booking decision. This research is quantitative and uses a causal-associative approach. The sample consists of 194 respondents and a Likert scale was used for data collection. SEM-PLS 3 as data analysis. The hypotheses showed that ordering decision has no significant effect on price, with a t-statistic of 1.740 < 1.96 and a p-value of 0.083 > 0.05. On the other hand, ordering decision has a significant effect on trust, with a t-statistic of 5.922 > 1.96 and a p-value of 0.000 < 0.05.]]>
<![CDATA[Pengaruh Personal Branding Vincent Desta dan Guerilla Marketing terhadap Brand Image: Studi Kasus Instagram Vindes Store ]]>
<![CDATA[Aulia Zahra]]>;
<![CDATA[Adam Hermawan]]>;
<![CDATA[Btari Mariska Purwaamijaya]]>
<![CDATA[ Jurnal Transformasi Bisnis Digital Vol. 1 No. 5 (2024): September : Jurnal Transformasi Bisnis Digital (JUTRABIDI) ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/jutrabidi.v1i5.309
<![CDATA[This research aims to determine the influence of Vincent Desta's personal branding by looking at the concept of guerilla marketing as a marketing element on the brand image on the Vindes Store Instagram. This research data was obtained from the results of distributing questionnaires with a population sample of 190 respondents processed using SPSS. The findings of this research show that there is a positive influence of the personal branding variable on brand image partially, the guerilla marketing variable also has a positive influence on brand image partially, the personal branding and guerilla marketing variables have a simultaneous influence on brand image with an R - Square value amounting to 14.7% with the variability of brand image being explained by personal branding and guerilla marketing.]]>
