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INDONESIA
Jurnal Transformasi Bisnis Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468825     EISSN : 30468744     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Online di Marketplace Shopee Alfin Muslikhun; Sutopo Sutopo
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.202

Abstract

This study aims to analyze the factors that support the increase in online purchasing decisions in the Shopee marketplace. These factors consist of Online Customer Rating, Online Customer Review, Price, and Free Shipping. The population in this study were all Shopee user consumers with an unlimited number. While the sample used was all Shopee user consumers in the Gunungpati area and its surroundings which were calculated using the lemeshow formula and obtained 100 respondents. The results of hypothesis testing state that the four variables (Online Customer Rating, Online Customer Review, Price, and Free Shipping) have an influence on online purchasing decisions in the shopee marketplace both partially and simultaneously. Testing the coefficient of determination produces findings where the variables online customer rating, online customer review, price, free shipping are able to influence online purchasing decisions in the Shopee application by 89.5%. While the remaining 10.5% is influenced by other variables. Keywords : , , , ,
Pengaruh Fitur-Fitur Instagram Terhadap Pemasaran Produk Hijab Rizky Maulana
Jurnal Transformasi Bisnis Digital Vol. 1 No. 3 (2024): Mei : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i3.207

Abstract

This research was created with the aim of finding out the influence of Instagram features on the marketing of Hijab products on the Instagram social media platform. The aim of this research is to find out how much influence Instagram features have on the marketing activities of the hijab.id shop on Instagram social media. The research method used is descriptive qualitative, with data collection techniques through observation and literature study. The research results show that the use of Instagram features as a form of marketing for Hijab.id is utilized as well as possible, so that the level of marketing through Hijabid increases, and the effectiveness of using Instagram features is categorized as very effective, these features are through stories, reels, feeds, direct messages and Instagram shop can make it easier for customers to find out product information and increase attractiveness, while for Supp.id it can increase sales levels
Digitalisasi Bisnis Coffeshop: Tantangan Dan Dorongan Pada Inclusive Business Environment Khusnul Khotimah; Nurul Asfiah
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.212

Abstract

In the digital era that continues to develop, digitalization is a crucial aspect for business transformation in various sectors, including the coffee shop industry. This study investigates the influence of digitalization on the coffeeshop business by taking a case study at AADK Malang. This research identifies the challenges and incentives faced by AADK in adopting digital technology, as well as its impact on an inclusive business environment. Through bibliometric analysis and case studies, it was found that digitalization provides significant benefits in the form of increased operational efficiency and expanded customer reach, but also raises challenges such as initial investment costs, data security and system integration. The results of this research are that the challenges faced in implementing digitalization include significant initial investment costs, system integration difficulties, employee training, data security, and changes in organizational culture. However, the drive to adopt inclusive business models through digitalization is also strong, including increased accessibility, better customer engagement, operational process optimization and market expansion
Peran Media Sosial Dalam Mempromosikan Ekonomi Kreatif Berbasis Tenun Di Desa Sukarara, Kabupaten Lombok Tengah Asih P. Fitri; Khaeratun Hisan; Zulhaj Febrianti; Rohmayani Jalisna; Feby A. Wulan
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.216

Abstract

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.
Pengaruh Inovasi Produk dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Rumah Makan Batak di Kecamatan Alam Barajo Kota Jambi Nurlianna Manik; Sigit Indrawijaya; Novita Ekasari
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.238

Abstract

This study aims to analyze the effect ofproduct innovation and product quality partially and simultaneously oncompetitive advantage at Batak Restaurant inAlam Barajo District, Jambi City. Thisresearch uses a descriptive quantitative approach. The sampling method uses the Structural Equation Model method and uses Maximum Likehood Estimation (MLE). The sample inthis study were consumers at Batak Restaurant in Alam Barajo District, Jambi City, totaling 98 respondents. The data collected using a questionnaire withan ordinal scale. The data analysis method in this study usedSPSS version 25.0 software. The results ofthe study prove that Product Innovation and Product Quality have a significant effect simultaneously on Competitive Advantage, Product Innovation has a significant effect partially on competitive advantage and Product Quality has a partial effect on Competitive Advantage at Batak Restaurant in Alam Barajo District, Jambi City. The product quality variable is the most dominant variable affecting competitive advantage in Batak Restaurant in Alam Barajo District, Jambi City.
Kontribusi Ekonomi Kreatif Dalam Mendukung Sektor Pariwisata Di Kabupaten Sikka Bertholomeus Baghi Tjeme
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.239

Abstract

Sikka Regency is an area with superior tourism potential but the contribution of the tourism sector does not have a significant influence on economic growth, this is due to the low contribution of the creative economy in supporting the tourism sector which is influenced by less attractive and competitive creative economy products, lack of promotion and branding, lack of collaboration and partnership between tourism actors and creative economy actors and lack of support from the government and related institutions. To overcome these problems, the proposed solution is the existence of regulations as a strong legal foundation and framework for policies and programs that support the creative economy in Sikka Regency. The writing of this Policy Paper aims to enable the creative economy to contribute more to the development of the tourism sector in Sikka Regency and increase regional economic growth as well as policy recommendations to overcome the low contribution of the creative economy to support tourism in Sikka Regency. The method used in this paper is problem tree analysis involving literature study, field observation and in-depth interviews with tourism and creative economy actors. The recommended policy option is a Sikka Regent Regulation on Creative Economy that can provide a legal framework and programs that support the development of the creative economy sector in Sikka Regency.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix Pada Marketplace Shopee di Masyarakat Kelurahan Isola Bandung Siti Rahmayati; Dahlan Ramdhani
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.240

Abstract

This study aims to determine the effect of price and product quality on purchasing decisions for infinix smarthphone products in Shopee e-commerce, with a case study of the Isola urban community in Bandung. The research method used is quantitative with data collection techniques through questionnaires distributed to 100 respondents. The data analysis technique used is multiple linear regression analysis. The results showed that price and price significantly influenced the decision to purchase infinix smarthphone products in Shopee e-commerce. Price makes a greater contribution than product quality in influencing purchasing decisions. This research is expected to provide benefits for e-commerce businesses in increasing competitive pricing and product quality to increase consumer purchasing decisions.
Dampak Motivasi Terhadap Penilaian Kerja Dalam Organisasi Elsa Dewi Farantika; Dani Nisrina Maulida; Tri Wahyuni Lestari; Elga Yohana Azzahra; Ihza Maisan Ghifari; Advan Nur Widya; Salma Qurratul’ain; Sunarti Sunarti
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.241

Abstract

Motivation is a drive that arises within an individual, whether consciously or unconsciously, to perform an action with a specific goal in mind. Motivation at work is closely related to performance evaluation, which reflects the outcomes of tasks carried out by individuals or teams. Performance evaluation is an essential element within an organization that shapes the expectations of each member. With performance evaluation, each individual feels that their efforts and hard work are appreciated by the company. Recognition of job performance achievements serves as a return for the work done and can boost work morale, encouraging employees to work more systematically and enthusiastically towards achieving better results. Therefore, this study aims to understand the impact of motivation on performance evaluation, as well as the relationship between work motivation and work productivity..
Pengaruh Manajemen Waktu, Kompetensi, Media Pembelajaran Terhadap Kinerja Guru SMP Di Kota Makassar Lutfi A. Kadir; M. Irfan Maulana Bima
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.245

Abstract

The purpose of this research is to analyze the extent to which time management, competence and learning media affect the performance of junior high school teachers in Makassar. The study used a structural model with the assistance of AMOS 24 and involved 360 junior high school teachers in Makassar as the sample. The research are findings that time management, competence and learning media have a positive and significant effect on improving the performance the performance of junior high school teachers in Makassar.
Pengaruh Kepemilikan Akta Kelahiran Dan Akta Perkawinan Terhadap Capaian Kepemilikan Dokumen Administrasi Kependudukan Kabupaten Sikka Tahun 2023 Iselia Lopes
Jurnal Transformasi Bisnis Digital Vol. 1 No. 4 (2024): Juli : Jurnal Transformasi Bisnis Digital (JUTRABIDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jutrabidi.v1i4.247

Abstract

Population administration in Indonesia involves managing various aspects such as birth, marriage, death and identity. These records ensure legal identity and facilitate access to public services. In Sikka district, there is a significant shortage of birth certificates and marriage certificates with 52.83% of the population not having birth certificates by 2023 and 46.40% of married couples not having marriage certificates. This Policy Paper aims to achieve birth certificate and marriage certificate registration coverage in Sikka District by 2024 and develop policy recommendations to improve coverage. A quantitative approach is used to analyze the percentage of birth certificate and marriage certificate processing in 2023. In-depth interviews with civil registration officers and residents to identify challenges and perceptions related to the registration process were also conducted. The results of the analysis show that there is a significant gap in the ownership of birth certificates and marriage certificates in various sub-districts in Sikka district with contributing factors including many people not realizing the importance and benefits of having these documents, remote areas facing difficulties accessing civil registration services, the cost of going to the civil registry office is high and traditional/customary practices over legal documentation. To address this, the policy recommendations are the Sikka Regent Decree on the ASANTT application follow-up work plan and establishing mobile registration units and increasing the number of registration offices in remote areas.

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