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Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : -     EISSN : 2620875X     DOI : 10.32815/jibeka
Core Subject : Economy,
Economics, Econometrics & Finance
The focus and scope of The Jurnal Ilmiah Bisnis dan Ekonomi Asia are to provide Academic and Scientific writings in the field of Economics, Business, Entrepreneurship, Management, and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 246 Documents
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PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY PADA PERUSAHAAN CONSUMEN GOOD INDUSTRI YANG TERDAFTAR DI BURSA EFEK INDONESIA Fakhriah, Ahda Fahira; Cahyaningtyas, Fadilla
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.462

Abstract

The purpose of this study is to understand and analyze the effect of corporate social responsibility disclosure with earnings management, liquidity and profitability factors from companies in the consumer good industry sector for the period 2018-2020. In this study there were 20 company populations with a total of 60 samples as research objects. The method used in this research is multiple linear regression method. Related to this research, there is a conclusion that the results of the study indicate that there is a significant influence between earnings management, liquidity and profitability on the disclosure of corporate social responsibility. The implication of the results of this study is that companies can disclose the influence of corporate social responsibility if the company can meet the criteria of the GRI index, amounting to 91 criteria.
HOUSING PREFERENCES OF FULL NEST 1 LIFECYCLE STAGE CUSTOMERS IN RESPONSE TO THE PANDEMIC Tjiputra, Luisa Hartono; Sutrisno, Timotius FCW
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.465

Abstract

The purpose of this study is to define customer preferences for housing, especially customers who belong to the Full Nest 1 group in a family’s life cycle. The subject examined in this study focuses on the interior design and architecture industry in Surabaya, East Java. As a result of COVID-19, there has been a massive impact on the development sector which affected these industries. This is because both industries relied on face-to-face interactions to function. However, after the application of new regulations as a response to the pandemic, several changes are to be made regarding client interaction and project management. The effect of large-scale social distancing has affected operations, and caused a shift in customer’s preferences. This study uses a quantitative approach, in which changes in customer preferences are obtained through interviews with relevant sources in order to narrow down prioritized factors. The data is then processed through factor analysis, and is distributed as a survey to 30 respondents representing the Surabaya region. The data collection process of this research is carried out with a ranking scale and processed using the Conjoint analysis to understand the current priorities of customers in response to the pandemic.
MENGUATKAN KEPUTUSAN PILIHAN MELALUI STRATEGI VIRAL MARKETING DAN WORD OF MOUTH (WOM) Cahyanti, Mega Mirasaputri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.470

Abstract

In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a decreasing amount of new students. That’s why the researcher tries to figure out whether viral marketing, social media marketing, and WOM have an effect on the new student make a decision on choosing the campus. This research method is using multiple linear regression, with the number of sampling is 155 respondents. The sampling technique was used is simple random sampling by google form. The results in this research showed that viral marketing, WOM, have a positive and significant effect on new student make a decision on choosing the campus. Besides, social media marketing has no significant effect on a decision on choosing a campus.
PENGARUH E-SERVICE QUALITY, KESADARAN MEREK, KEPERCAYAAN, WORD OF MOUTH, DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN: Studi Pada Pelanggan Tiktok Shop Murhadi, Werner Ria; Reski, Eva Cahaya
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.471

Abstract

This study aims to analyze e-service quality, brand awareness, trust, word of mouth, and satisfaction with customer loyalty at TikTok shops (study on TikTok shop customers). Data were collected through a survey with 151 respondents. The study used primary data obtained from the distribution of online questionnaires. The respondents are Indonesian people who have made purchases on the TikTok Shop application. Non-probability sampling was used for sampling. This research uses a structural equation modeling approach. In this study, it was found that there is a positive influence between E-service Quality and customer trust. The study also found that E-service Quality had a positive effect on customer satisfaction and a positive effect on Brand Awareness on customer trust. Other findings are that there is a positive influence on Brand Awareness on customer satisfaction, and the results also found a positive influence on customer satisfaction on customer loyalty. Meanwhile, Word of Mouth's effect on customer trust was not found, and there was no significant effect between customer trust and customer loyalty.
GENDER DIVERSITY, FINANCIAL EXPERTISE, CEO DUALITY AND FIRM PERFORMANCE: Evidence from Indonesian Public Listed Companies Wicaksono, Agung Prasetyo Nugroho
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.473

Abstract

This study aims to examine gender diversity, financial expertise, CEO duality on company performance in Indonesia. The author uses panel data testing with three years starting from 2018 - 2020 using STATA software. Panel data testing was carried out by conducting three tests: common effect model, fixed-effect model, and random effect model, including the model selection test, namely the Chow test, the Hausmann test, and the Breusch pagan LM test. The author also tested by conducting factor analysis with principal component analysis to carry out a linear transformation to change from most of the original variables used (ROA & ROE), and make them correlated into a new set of variables (firm performance). The results of this study conclude that the gender diversity variable has no effect on firm performance, but the variables of financial expertise and CEO duality affect firm performance.
PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH Hidayah, Ria Nurul; Rahayu, Yayuk Sri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.495

Abstract

This research aims to determine whether there is an influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable. This research was conducted on Bank NTB KCP Kediri customers with a total of 8852 customers. This type of research is quantitative with the path analysis research method and the analytical technique used is SPSS version 25. The number of samples used is the Slovin formula with a margin of error that has been set at 10% so a total of 99 respondents are needed. To collect research data by distributing questionnaires and purposive random sampling. The results of hypothesis testing show that Sharia marketing characteristics do not directly influence loyalty and satisfaction, while relationship marketing directly influences loyalty and satisfaction. The results of hypothesis testing indirectly show that the characteristics of Sharia marketing and relationship marketing through satisfaction do not have a significant influence on customer loyalty. So the influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable is rejected.
THE INFLUENCE OF ELECTRONIC SERVICE QUALITY AND CLIENT FULFILLMENT IN ONLINE BUYING: Study of Go Food Consumer in Malang Yogatama, Ahmad Nizar
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.757

Abstract

This study aims to determine the e-service quality in the online food business. The population of this study is GoFood application users in Indonesia who have visited, purchased, or used the services provided by the GoFood online food application at least once in six months aged over 17 years, totaling 354 respondents. The sampling method used is non-probability sampling. This research uses SEM-PLS. The results of this study are three dimensions of e-service quality, namely GoFood application design, customer security or privacy and fulfillment affect overall e-service quality. However, customer service is not significantly related to e-service quality as a whole. e-service quality as a whole is statistically significantly related to customer behavior. Future research should consider different methodologies for similar products, namely GrabFood and ShopeeFood.
EFFECT OF EMPLOYER BRANDING AND PRESTIGE ON INTENTION TO APPLY IN THE TOP 5 E-COMMERCE IN INDONESIA Susilo, Sophia Reni
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.758

Abstract

Employer branding is the image and reputation of the organization as an ideal place to work. The purpose of this study was to determine the effect of the employer's brand strategy on the intention to apply for jobs in the top five e-commerce in Indonesia. This research was conducted on students at seven universities in Jakarta representing the second-level regions of DKI Jaya. The sampling method used probability sampling with cluster sampling. Data was collected by distributing questionnaires. This type of research is quantitative and uses the SmartPLS 3.0 program. The results showed that publicity had a significant effect on the work environment, task attractiveness, and pay attractiveness, publicity had no significant effect on career opportunities, WOM had a significant effect on the work environment, task attractiveness, and pay attractiveness, advertising had a significant effect on the work environment. and career opportunities, advertisements have no significant effect on task attractiveness and pay attractiveness, work environment, pay attractiveness, career opportunities, and prestige have a significant effect on intentions to apply for work, while task attractiveness does not significantly affect intentions to apply for work. Overall, the employer's brand strategy and prestige influence job application intentions.
ANALISIS PERBEDAAN TINGKAT PROFITABILITAS SEBELUM DAN PASCA ERA NEW NORMAL STUDI PADA SEKTOR FARMASI DI BEI Sari, Triyanti Novita; Dura, Justita
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 2 (2022): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i2.837

Abstract

Pandemi Covid-19 membuat beberapa sektor perusahaan mengalami krisis ekonomi yang berujung resesi, agar ekonomi negara tidak semakin terpuruk maka perusahaan mempertahankan kelangsungan perusahaan dengan menstabilkan tingkat profitabilitasnya. Penelitian ini bertujuan untuk menganalisis perbedaan tingkat profitabilitas yang dapat dilihat dari rasio profitabilitas, yaitu ROA, ROE, GPM, NPM, OPM sebelum pandemi dan pasca era new normal. Teknik pengambilan sampel menggunakan purposive sampling dan diperoleh 16 perusahaan sebagai sampel. Metode analisis data yang digunakan yaitu paired sample t-test dan wilcoxon signed rank test, yang sebelumnya telah dilakukan uji normalitas. Hasil penelitian ini menunjukkan bahwa ROA, ROE, GPM, dan NPM terdapat perbedaan sebelum pandemi dan pasca era new normal, sedangkan dan OPM tidak terdapat perbedaan sebelum pandemi dan pasca era new normal.
SELF LEADERSHIP DALAM MENINGKATKAN KINERJA MELALUI KESIAPAN UNTUK BERUBAH DI MASA NEW NORMAL Dessyarti, Robby Sandhi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 16 No 1 (2022): Jurnal Ilimiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v16i1.926

Abstract

Dalam penanganan Covid 19, pemerintah mengambil langkah melalui Kemendikbud untuk belajar di rumah. Kemendikbud memberikan acuan belajar di rumah bagi tenaga pendidik dalam pelaksanaan pembelajaran selama pendemi. Tidak ada batasan yang spesifik pada materi yang diajarkan. Sehingga pembelajaran di rumah melalui daring dan perubahan proses kegiatan belajar mengajar memiliki efek samping bagi pendidik. Efek samping tersebut berupa dampak positif dan negatif. Tujian penelitian ini untuk menguji pengaruh self leadership terhadap kinerja tenaga pendidik dengan kesiapan berubah sebagai variabel moderasi di masa new normal. Penelitian ini dilakukan pada seluruh tenaga pendidik di Kota Madiun dengan menggunakan non probability sampling berupa accidental sampling. Dengan pendekatan rumus slovin sehingga jumlah sampel yang digunakan sebesar 369 tenaga pendidik. Metode pengolahan data untuk penelitian ini menggunakan persamaan permodelan SEM (Structural Equation Modeling) dengan teknik analis SEM-PLS (Partial Least Square). Hasil penelitian ini menjelaskan bahwa self leadership, kesiapan untuk berubah berpengaruh postif dan signifikan terhadap kinerja tenaga pendidik. Ada pengaruh positif dan signifikan antara self leadership terhadap kinerja tenaga pendidik dengan kesiapan untuk berubah sebagai variabel moderasi di masa new normal.

Page 14 of 25 | Total Record : 246

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