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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 19 Documents
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Search results for , issue "Vol 10 No 1 (2023): Human Capital Development" : 19 Documents clear
Pengaruh Electronic Word Of Mouth, Brand Image dan Promotion Terhadap Keputusan Pembelian di Hotel Santika BSD City Siti Nurjanah; Surono
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine and investigate the effect of electronic word of mouth, brand image, and promotions on purchasing at Hotel Santika BSD. The sample of this research was 153 respondents who were customers of Hotel Santika BSD, where the respondents were determined using purposive sampling. The research method used was a quantitative research method. The analytical method uses SmartPLS. The results showed that electronic word of mouth, brand image, and promotion had a positive effect on purchasing decisions.
Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Di Kopi Kenangan Ruko Muara Karang Mochammad Aditya Safar; Bonifasius MH Nainggolan
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of product quality (X1), price perception (X2), and promotion (X3) on purchasing decisions (Y) partially and together on Kopi Kenangan Ruko Muara Karang. The sampling technique used in this study was purposive sampling using SmartPLS 3.0 and processing the data using PLS-SEM Path Analysis. The sample used was the consumers of Kopi Kenangan, Ruko Muara Karang, as many as 220 respondents. The results of the analysis obtained from this study are that the perception of price and promotion has a significant effect on purchasing decisions, while there is no significant effect on product quality variables on purchasing decisions.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH PADA PRODUK SATA Lelly Novita Carolina; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study which aims to analyze the influence of product quality and price perceptions on purchasing decisions through word of mouth on SATA products. By collecting data through distributing questionnaires to as many as 200 respondents using the purposive sampling method with the requirement of at least 2 purchases and the data was processed using structural equation modeling or SEM analysis through the Smartpls 3.0 program. It showed that product quality and price perception effect WOM and Purchasing decision directly; indirectly product quality affect purchasing decision through WOM; but indirectly price perception not significantly effect purchasing decision.
Pengaruh Kualitas Pelayanan dan Suasana Toko terhadap Kepuasan Pelanggan melalui Keputusan Pembelian di Kopi Nako Ciracas Ika Rahmawati; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality and store atmosphere on customer satisfaction through purchasing decisions at Kopi Nako Ciracas. The sampling technique used a purposive sampling method of 200 respondents and the data was analyzed using Structural Equation Modeling (SEM) through PLS version 3.0. The results of this study are service quality has no effect on customer satisfaction, service quality affects purchasing decisions, store atmosphere affects customer satisfaction and purchasing decisions, but service quality and store atmosphere have an indirect effect on customer satisfaction through purchasing decisions.
Pengaruh Persepsi Manfaat, Kepercayaan dan Persepsi Risiko Terhadap Minat Menggunakan Mobile Banking pada Nasabah Bank BCA di KCU Margonda Depok Ahmad Nurholis; Salman Paludi
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of perceived benefits, trust, and perceived risk on the intention to use mobile banking for customers of Bank BCA KCU Margonda Depok. The population in this study were customers of Bank BCA KCU Margonda Depok with a total sample of 100 respondents. This study uses the accidental sampling method by distributing online questionnaires that have been tested for validity and reliability. To analyze the data of this study using SPSS version 24. The results of this study partially indicate that perceived benefits and trust have a positive and significant effect on intention to use. While the perception of risk has no influence on the intention to use. Simultaneously, the perceived benefits, trust and perceived risk variables have a significant effect on the intention to use.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Persepsi Harga Terhadap Kepuasan Pelanggan di Restoran Padang Sederhana Cakung Malvin Raffy Oscar; Rully Arifiansyah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to investigate the impact of service quality, product quality, and price perceptions on customer satisfaction at the Simple Padang Restaurant in Cakung. Sampling was carried out using a purposive sampling technique and involved 100 respondents. Hypothesis testing is done by applying path analysis using SPSS software. The results showed that service quality has a positive and significant impact on customer satisfaction; product quality has a significant influence on customer satisfaction; and price perceptions have a positive and significant influence on customer satisfaction.
Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Lokasi Terhadap Kepuasan Pelanggan Di Hotel Alana Sentul Lukman Nul Hakim; Salman Paludi
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The essence of this research is to find out how the influence of service quality, price perception, and location at the Alana Sentul Hotel has on customer satisfaction. This study used the purposive sampling method to select 100 respondents as participants. Data collection was carried out through the use of questionnaires and then tested for validity and reliability. Multiple linear analysis using SPSS 24 for Windows software was used to analyze the data. The F-test is used to evaluate the overall hypothesis, while the T-test is used to investigate the impact of each subsection. The findings show that Price Perception has no effect on Customer Satisfaction, Service Quality has an effect on Customer Satisfaction. Location also plays a big role and influences a lot. At the Alana Sentul Hotel, Location and Service Quality are Important Factors for Customer Satisfaction. However, Perceived Price has no significant effect on Customer Satisfaction at the Alana Sentul Hotel.
PENGARUH SUASANA, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI NIKU COFFEE PONDOK INDAH Rehan Verka Ananda; Bonifasius MH Nainggolan
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to find out how the atmosphere of Niku Coffee Pondok Indah, price perceptions, and product quality affect customer purchasing choices. This study uses a quantitative methodology. Participants in this study were customers of Niku Coffee Pondok Indah. An accidental sampling approach, which selects a sample by chance from the available sample units, is used to collect the research sample. In this study, a total of 183 individuals were used as respondents. Because the dependent variable is more than one, the data is collected by distributing questionnaires, and data analysis uses multiple linear regression techniques. The findings from this study indicate that the atmosphere, perceived price, and product quality partially or simultaneously affect the purchase choice at Niku Coffee Pondok Indah.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN UNTUK MENINGKATKAN MINAT PEMBELIAN BERULANG DI SAPPHIRE RESTAURANT EL HOTEL ROYALE JAKARTA Rezha Dio Saputra Sanjaya; Surono
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The objective of this research is to identify the influence of product quality, price perception, and personal selling on customer satisfaction to enhance repeat purchase intentions at Sapphire Restaurant in EL Hotel Royale Jakarta. The population for this study comprises customers who have visited and made purchases at Sapphire Restaurant in EL Hotel Royale Jakarta. The sampling technique used is purposive sampling, resulting in a total of 118 respondents. This research utilizes a quantitative method.The findings of this study indicate that product quality does not have a significant impact on customer satisfaction, price perception does not have a significant impact on customer satisfaction, but personal selling has a positive influence on customer satisfaction. Moreover, customer satisfaction has a significant impact on repeat purchase intentions.

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