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Meylani Tuti
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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 4 Documents
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Search results for , issue "Vol 12 No 1 (2025): Human Capital Development" : 4 Documents clear
PENGARUH LINGKUNGAN KERJA, GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA RESTORAN TANATAP Yoga, Muhammad Rizky; Cyasmoro, Verry
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of the work environment, leadership style and disturbances on all employees of Tanatap Restaurant. This study used a questionnaire with a purposive sampling method. Based on the results of research and data analysis conducted on 103 employees of Tanatap Restaurant, it can be concluded that the Work Environment has a significant partial effect on employee performance. A safe, comfortable, and supportive work environment both physically and psychologically can increase employee productivity and performance. This is proven through a t-test which shows a significance value <0.05. However, Leadership Style does not have a significant partial effect on employee performance.
PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Yulianzha, Muhammad Gilang; Siahaan, Sinthon L
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions for Kahf facial wash. This study used a quantitative method, distributing questionnaires to 100 respondents who use Kahf facial wash products. Data were obtained using IBM SPPS Statistics version 25 to determine the relationship between the variables in the research method. The analysis results indicate that product quality, brand image, and promotion have a positive influence on purchasing decisions for Kahf facial wash products.
PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN MENGINAP DI HOTEL 88 MANGGA BESAR 120 Azizi, Dafa Kamil; Surono
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the effect of Brand Image, electronic word of mouth (E-WOM), and service quality on consumer stay decisions at Hotel 88 Mangga Besar 120. A quantitative method with accidental sampling was applied to 150 respondents, and the data were analyzed using multiple linear regression. The results show that all three variables have a positive and significant influence on stay decisions, both partially and simultaneously, with Brand Image emerging as the most dominant factor. The model explains 48.3% of the variation in consumer decisions. These findings suggest that hotel managers should strengthen brand communication, manage online reviews effectively, and maintain service quality consistently to enhance consumer decision-making and increase occupancy rates.
PENGARUH REVITALISASI FASILITAS WISATA DAN AKSESIBILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH Ningrum, Wanda Junia; Wasino
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study is to determine the effect of revitalization of tourist facilities and accessibility at Taman Mini Indonesia Indah. This study uses a quantitative method. The sampling technique uses the Accidential Sampling Technique for tourists. The data collection technique used in this study is a questionnaire and observation. Data were obtained from 100 respondents/sample selected through non-probability sampling/incidental sampling techniques, namely research techniques based on accidentally meeting researchers during data collection. The results of the study indicate that the Revitalization Variable has a positive and significant effect on the decision to visit Taman Mini Indonesia Indah. This can be seen from the significance of the F Calculate value > F Table or 58.453 > 11.283 and the significance level is 0.001 < 0.05 so is rejected and is accepted, it can be concluded that the Revitalization, Tourist Facilities, and Accessibility variables simultaneously have a significant effect on the decision to visit Taman Mini Indonesia Indah.

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