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INDONESIA
Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Published by CV. Kurnia Grup
ISSN : -     EISSN : 30472288     DOI : https://doi.org/10.61476
Core Subject : Economy, Humanities, Education, Art,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) is a journal that examines tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. and other disciplines, such as tourism sociology, tourism anthropology, tourism psychology, tourism law, tourism technology and information, tourism geography, tourism education. it also summarizes all applied tourism, such as marine tourism, environmental tourism, local community empowerment tourism, artificial tourism, agrotourism.
Arjuna Subject : Umum - Umum
Articles 64 Documents
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Metode Penegakan Etika Bisnis Islam dalam Dunia Usaha dan Korporasi Hamzah Tacong
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/nxy46m38

Abstract

The increasingly competitive business environment requires companies to focus not only on profit generation but also on implementing ethical principles in every business activity. Various issues, including corruption, manipulation, unfair business competition, and the lack of corporate social responsibility, highlight the importance of Islamic business ethics in establishing corporate governance with integrity. This study aims to analyze the methods of implementing Islamic business ethics in business organizations and corporations, identify the challenges encountered in its implementation, and examine its impact on corporate sustainability. This study employed a library research method with a descriptive qualitative approach. Data were collected from the Qur'an, Hadith, books, scientific journal articles, and other relevant academic sources and analyzed using content analysis. The findings indicate that the implementation of Islamic business ethics can be achieved through education, the application of corporate codes of ethics, supervision by the Sharia Supervisory Board, sharia audits, the development of an Islamic work culture, the implementation of Corporate Social Responsibility (CSR), and the strengthening of monitoring and law enforcement systems. These methods enhance customer trust, corporate reputation, competitiveness, and business sustainability.
Peran Mahasiswa Pariwisata Dalam Pengembangan Destinasi Wisata Air Terjun Batu Manarus Kecamatan Pahae Julu Rut Irmawati Gultom; Benny Siringoringo
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/9tthwx21

Abstract

This study aims to analyze the role of tourism students in the development of the Batu Manarus Waterfall tourist destination in Pahae Julu District. The research employs a qualitative approach using a descriptive method. Data were collected through observation, in-depth interviews, and documentation involving students, destination managers, local government officials, the Tourism Awareness Group (Pokdarwis), and the local community. The findings indicate that students play strategic roles as innovators, facilitators, promoters, and conservation agents. As innovators, students generate creative ideas for tourism product development and digital promotion. As facilitators, they bridge collaboration among the community, the government, and destination managers through mentoring and educational activities. As promoters, students utilize social media and various communication channels to enhance the image and appeal of Batu Manarus Waterfall. As conservation agents, they contribute to environmental preservation and raise public awareness regarding the importance of sustainable tourism.
Peran Media Sosial dalam Meningkatkan Citra Daya Tarik Wisata di Tamansari Yogyakarta Fajar Subeni; Ashra Meira Afriana; Achmad Andi Rif'an
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/1sr7p226

Abstract

This study analyzes the role of social media in increasing the tourist appeal of Tamansari Yogyakarta and the factors affecting its effectiveness. A descriptive qualitative approach was used through observation, in-depth interviews, and documentation. Five purposively selected informants represented destination management, staff, tourists, and a local MSME operator. Data were analyzed using the Miles and Huberman interactive model. The findings show that Instagram, TikTok, and YouTube function as information sources, promotional channels, interaction spaces, and destination-image builders. Visual content featuring the bathing pool, Sumur Gumuling, underground corridors, and historical buildings attracts attention, while UGC and e-WOM strengthen credibility through tourists’ experiences. Effectiveness is supported by content quality, historical storytelling, visual attractiveness, tourist participation, and creator creativity. Constraints include limited digital human resources, inconsistent management, heritage-area regulations, and digital competition. The study concludes that Tamansari needs an integrated strategy combining visual creativity, historical interpretation, public participation, and consistent governance.
Candi Borobudur dalam Perspektif Living Monument: Integrasi Nilai Spiritual, Budaya, dan Pariwisata Berkelanjutan Johan Subarkah
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/6wve6n24

Abstract

Borobudur Temple is a World Heritage Site that possesses not only historical and archaeological value, but also spiritual, cultural and economic value that continues to evolve within the lives of the local community. The development of tourism at Borobudur presents the challenge of balancing the interests of conservation, the sustainability of its spiritual function, community involvement and economic utilisation. Although various studies have examined Borobudur from the perspectives of conservation, sustainable tourism, culture and spirituality, research that integrates these dimensions within the perspective of a ‘living monument’ remains limited. This study aims to analyse the potential of Borobudur Temple as a ‘living monument’ through the integration of spiritual, cultural and sustainable tourism values. The study employs a qualitative approach using library research. Data were obtained from scientific journal articles and relevant policy documents and were subsequently analysed using content analysis and thematic synthesis. The results of the study indicate that Borobudur possesses strong characteristics as a ‘living monument’ through the continuity of its spiritual function, the cultural vitality of the local community, the reinterpretation of its meaning in a contemporary context, and the development of sustainable tourism. The literature review has produced a conceptual model that positions spiritual values as the normative foundation, cultural values as the link between the site and community life, and sustainable tourism as a mechanism for utilisation that supports the sustainability of the heritage. The research identifies four conceptual indicators of ‘liveness’, namely spiritual continuity, cultural vitality, community participation and benefit, and the sustainability of tourism utilisation. The novelty of this research lies in the shift in perspective from Borobudur as a World Heritage site to Borobudur as a living heritage ecosystem. These findings have implications for the development of Borobudur management policies that integrate conservation, spirituality, culture, community participation and sustainable tourism.

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