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INDONESIA
Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Published by CV. Kurnia Grup
ISSN : -     EISSN : 30472288     DOI : https://doi.org/10.61476
Core Subject : Economy, Humanities, Education, Art,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) is a journal that examines tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. and other disciplines, such as tourism sociology, tourism anthropology, tourism psychology, tourism law, tourism technology and information, tourism geography, tourism education. it also summarizes all applied tourism, such as marine tourism, environmental tourism, local community empowerment tourism, artificial tourism, agrotourism.
Arjuna Subject : Umum - Umum
Articles 46 Documents
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Pengaruh Penggunaan Instagram Terhadap Keberhasilan Promosi di Objek Wisata Kali Bening Jepara Jawa Tengah Nadya Amelia Pratiwi; Danang Prasetyo; Fitri Puji Lestari
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/yfrz0647

Abstract

The purpose of this research is to determine the effect of using Instagram on the success of promotions at the Kali Bening Jepara tourist attraction. This research was conducted on tourists and managers. This research uses descriptive quantitative methods. The number of samples in this study was 97 respondents. Data collection was obtained from observation, documentation and the results of distributing questionnaires to tourists and managers of the Kali Bening Jepara tourist attraction. Data analysis in this study used simple linear regression analysis. The results of simple linear regression analysis show that the Instagram usage variable has a positive and significant effect on promotional success.
Peran Pokdarwis Patuh Angen dalam Pelaksanaan Bau Nyale 2023 di Pantai Torok Aik Belek, Kecamatan Praya Barat Daya, Lombok Tengah Aprian Eka Pujianataa; Eko Sugiarto
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/nt54ny85

Abstract

Bau Nyale is a tradition of the Sasak people who live along the coast of southern Lombok, including Torok Aik Belek Beach. However, the role of Pokdarwis Patuh Angen at Torok Aik Belek Beach in the Bau Nyale tradition is less exposed. This study aims to identify the role of Pokdarwis Patuh Angen at Torok Aik Belek Beach in the Bau Nyale 2023 tradition. The results of this study show that in the 2023 Bau Nyale tradition, from before the event began until the event ended, the role of Pokdarwis Patuh Angen institutionally was minimal. This happened because the coordination of the Montong Ajan Village Government to cooperate with other stakeholders was still limited. In addition, the tight implementation time made the committee formed by appointment and made Pokdarwis Patuh Angen not involved because so far the performance of Pokdarwis Patuh Angen has not been seen. Based on this conclusion, the author suggests organizing the management of Pokdarwis Patuh Angen to be more active in the development of tourism around Torok Aik Belek Beach. Thus, in the future, the performance of Pokdarwis Patuh Angen can be seen so it is expected to be institutionally involved in the Bau Nyale tradition in the next years.
Pengembangan Dark Tourism Sebagai Salah Satu Daya Tarik Wisata Tana Toraja Andi Nabila Aura Maharani; Agung Sulistyo; Dwi Agus Kristianto; Edy Suharyono; Ertanta Ari Sudanang
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/9zf0qn73

Abstract

Indonesia has the potential for beauty and rich resources that are recognised worldwide. This diversity can be developed through the tourism sector. Tourism development can be done with the right strategies. As a development effort, attractiveness instruments are important to pay attention to. This research was conducted to develop the potential of the Lo'Ko Mata tourist attraction so that it is sustainable and provides broad benefits. This step can be done through an analysis of the internal and external environment. A mixed-methods design was used in this research, along with SWOT-8K analysis, to reveal various aspects of development. The Informant for this research is the manager of the public relations division. Based on data analysis, the Lo'Ko Mata tourist attraction is in Quadrant 1-A. These results can be used as a basis for managers to implement aggressive growth strategies. As an effort to create sustainable tourism, managers can maximise the various strengths they have, such as: 1) uniqueness of tourist attractions; 2) tourism promotion; 3) maintenance of tourist attractions; 4) role of the community; 5) potential of tourist attractions; 6) economic conditions of the community; 7) technological development; 8) tourism development; 9) cleanliness of tourist attractions; and 10). operational permit. Apart from maximising existing potential, managers can also take advantage of various opportunities that arise, including: 1) collaboration with external parties; 2) HR skills; and 3) HR welfare. Furthermore, through instruments of weakness and threat, managers need to design strategies to minimise and eliminate negative impacts. Formulating the right strategy will have an impact on management sustainability. 
Konsep dan Penerapan Ruang Wisata Budaya Aditha Agung Prakoso
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/yswjkn29

Abstract

Culture is one of the local resources that can be a tourist attraction for domestic and even foreign tourists. The cultural tourism attraction has a competitive advantage because it has uniqueness and distinctiveness that are different in each region. Besides that, cultural tourism can provide new knowledge and experience, which is the essence of the growing trend of quality tourism today. However, cultural tourism space as a media for expression and preservation of local culture is still not clearly explained, so the application and development of cultural tourism space, especially in Indonesia, is still not optimal and has a direct impact on society and its environment. This research aims to explain in detail the concept and application of cultural tourism spaces as a forum for community expression, cultural preservation, and economic impact. This research uses a literature review method to be able to explain the concept of cultural tourism space in the context of Indonesia so that a description of the concept and how the application of cultural tourism space can be used as a guide to the development of cultural tourism space in the context of Indonesia can be produced.
Pengembangan Wellness Tourism pada Pemandian Air Panas Lintang Tempuran Melalui Digital Marketing Fathurrahman; Nur Widiyanto; Andhika Djalu Sembada
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/2vcjpf49

Abstract

Development of Wellness Tourism at the Lintang Tempuran hot springs inMagelang Regency through digital marketing, using descriptive qualitative research methods. The development of facilities at Lintang waterpark is already at a fairly good stage, where several facilities that visitors need are already available. From the results of field observations it was found that Lintang waterpark is already included in the standard of good facilities. As for several facilities at Lintang waterpark, such as a large parking area. , clean toilets, prayer areas, changing rooms. This research aims to explore the potential for developing wellness tourism at the Latitude Tempuran hot springs in Magelang district by utilizing digital marketing strategies. Based on the research results, several conclusions can be drawn, the Lintang Tempuran Hot Springs have great potential to become a wellness tourism destination. Digital marketing has a crucial role in increasing the visibility and accessibility of the Lintang Tempuran Hot Springs.
Menakar Tingkat Kepuasan Wisatawan: Kunci Keberhasilan Pengembangan Amenitas Pantai Slili sebagai Destinasi Wisata Bahari Jussac Maulana Masjhoer; Rukmini A.R.; Trisagia Mokodongan
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/9jv5v406

Abstract

Tourist satisfaction serves as a crucial indicator of successful tourism development. It is imperative for managers to periodically assess the tourism facilities to gauge the destinations' quality through the visitors' perspective. Therefore, this study endeavors to assess the level of tourist satisfaction regarding the tourism facilities at Slili Beach. A total of 100 respondents participated in the questionnaire, which was subsequently analyzed using descriptive quantitative methods. The findings revealed that tourists exhibited dissatisfaction with public toilet facilities and trash bins, with percentages of 42.25% and 38.75%, respectively. Conversely, tourists expressed contentment with rest area facilities, parking, and places of worship, with percentages of 51.34%, 47.71%, and 45.5%, respectively. However, the availability of disabled facilities left 61.5% of tourists significantly dissatisfied. These findings underscore the need for managers to address the discrepancies between tourists' expectations and the actual offerings at Slili Beach. Consequently, there is a pressing need for managers to enhance the quality of tourism facilities to ensure and bolster tourist satisfaction. Furthermore, future research endeavors could explore the correlation between tourist satisfaction and the inclination to revisit, providing managers with compelling reasons to continually improve the quality of facilities at marine tourism destinations.
Pengaruh Kualitas Pelayanan dan Motivasi Terhadap Minat Kunjung Wisatawan pada Jeep Lava Tour Merapi Doni Pratama; Tri Suyud Nusanto; Danang Prasetyo
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/5k2r4k27

Abstract

This research describes and analyzes the influence of service quality and motivation on tourists' interest in visiting the Merapi Jeep Lava Tour, using a quantitative method. This study collected data through the distribution of questionnaires to visitors who visited the Merapi Lava Tour. The results of this research explain that service quality and motivation have a significant influence on tourists' interest in visiting. The conclusion of this research confirms that service quality and motivation have a positive influence on tourists' interest in visiting. Suggestions given involve maintaining service quality, innovating attractions to attract more tourists who want to visit.
Keterkaitan Pengalaman dan Kepuasan Terhadap Minat Berkunjung Kembali di Lawang Sewu Semarang Nico Surya Ardana; Andhika Djalu Sembada; Deni Dwi Ananti
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/1j7fc262

Abstract

This study aims to determine and analyze the relationship between visitor experience and visitor satisfaction with tourist revisit interest in Lawang Sewu. Data collection techniques through observation, literature study and questionnaire distribution. For data analysis techniques using validity and reliability tests, then hypothesis testing using the spearman rank correlation test. The results of the analysis found that visitor experience has a significant relationship with a relationship that is categorized as strong because it has a correlation corefficient value of 0.589 and has a positive direction of relationship with tourist revisit interest. Then visitor satisfaction has a significant relationship as well with a relationship that is categorized as strong because it has a correlation corefficient value of 0.742 and has a positive direction of relationship with tourist revisit interest in Lawang Sewu.
Peningkatan Daya Saing UMKM Dalam Menembus Pasar Ekspor Ristanti Ristanti; Yuli Arisanti; Agung Sulistyo
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/rh2qm994

Abstract

MSMEs play a crucial role in supporting the tourism industry. This condition is a great opportunity for MSMEs. The target market for MSMEs is not only local tourists but also foreign tourists. In reality, there is competitive competition on the ground. This condition affects not only local MSMEs but also foreign business actors. Numerous studies confirm that the Ansoff Model can facilitate the development of development plans. However, there has been little research in the MSME export area. This research contributes to increasing product competitiveness in export markets. This study uses a mixed research design (mix method). This research employed both interview activities and the distribution of questionnaires. The first stage involved distributing questionnaires to nine MSMEs that had carried out export activities. We carried out instrument mapping through internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT analysis. The Internal Factor Evaluation (IFE) analysis reveals a positive difference value of 1.25. The strengths are greater than the weaknesses. The External Factor Evaluation (EFE) analysis reveals a positive difference score of 0.95. The opportunities that an organization has are greater than the threats. The Ansoff Model reveals market penetration as a viable strategy. MSME players need to pay attention to their target market. Global markets are more complicated because they involve different rules. Furthermore, MSME players need to consider the market opportunities they have. We must introduce the product's quality and characteristics on a large scale. The accuracy with which MSME actors analyze situations enables them to compete in any market.
Pengaruh atraksi, fasilitas dan aksesibilitas terhadap loyalitas pengunjung di Kebun Teh Nglinggo Samigaluh Efi Primadani; Viona Amelia; Dwi Yoso Nugroho
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/5zvcdt86

Abstract

The Special Region of Yogyakarta is a province with various tourist destinations, one of which is Nglinggo Samigaluh Tea Garden which is an agro-tourism area that not only prioritises tea plantations, but is also equipped with education, research and tourist attractions. This study aims to determine the effect of attractions, facilities and accessibility on visitor loyalty at Nglinggo Tea Garden. The study used a quantitative approach with a sample size of 100 respondents and multiple linear regression analysis techniques, T test and F test to answer the hypothesis. The results showed that hypothesis testing is the partial influence of attractions and facilities on visitor loyalty, but there is no partial influence of accessibility on visitor loyalty to Nglinggo Tea Garden. Simultaneously it is known that attractions, facilities and accessibility have a significant effect on the loyalty of visitors to Nglinggo Tea Garden. As for the coefficient of determination (R2) of 57.5% which means that the visitor loyalty variable can be explained by the variables of attractions, facilities and accessibility.

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