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INDONESIA
Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Published by CV. Kurnia Grup
ISSN : -     EISSN : 30472288     DOI : https://doi.org/10.61476
Core Subject : Economy, Humanities, Education, Art,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) is a journal that examines tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. and other disciplines, such as tourism sociology, tourism anthropology, tourism psychology, tourism law, tourism technology and information, tourism geography, tourism education. it also summarizes all applied tourism, such as marine tourism, environmental tourism, local community empowerment tourism, artificial tourism, agrotourism.
Arjuna Subject : Umum - Umum
Articles 62 Documents
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Pola Perjalanan Wisatawan di Pantai Kesirat Gunungkidul Masjhoer, Jussac Maulana; A.R., Rukmini
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 2 No. 4 (2025): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/x3d11b47

Abstract

The development of marine tourism destinations with numerous beaches along a single coastline, such as those in Gunungkidul, must consider tourists' spatial movement patterns. Now, tourists are shifting from crowded destinations, such as Baron Beach, to hidden gems that offer privacy and new visual experiences. This creates a significant shift in spatial movement patterns in the southern coastal region. Uncertainty in travel patterns hinders efforts to manage visitor flows and design efficient connections between destinations. This study aims to identify tourists' travel patterns to Kesirat Beach in Gunungkidul, which is becoming increasingly popular despite not offering white-sand beaches like those in other parts of Gunungkidul. A total of 97 people who encountered the researchers were given a questionnaire with closed-ended questions. The data were processed in SPSS and analyzed using a descriptive, quantitative approach. The results showed that tourist movement patterns were dominated by stopovers (78%), with short visit durations (57% for one whole day and 43% for less than one day). These results suggest that Kesirat Beach serves as a stopover point or as part of a longer travel route rather than as a final destination. Highlighting the high use of private vehicles (90%) and the preference for traveling in groups of friends (56%) underscores the importance of improving accessibility. This can help the audience feel responsible for creating inclusive and convenient access, encouraging better management of tourist flows.
Persepsi Pengunjung terhadap Keindahan Alam dan Daya Tarik Wisata Pantai Karang Tawulan sebagai Destinasi Unggulan di Kabupaten Tasikmalaya­ Kurnia, Heri
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 2 No. 4 (2025): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/1mvbmd80

Abstract

Karang Tawulan Beach in Cikalong District, Tasikmalaya Regency has significant potential as a leading tourist destination in West Java, but a comprehensive understanding of visitors' perceptions of natural beauty and tourist attractions is still limited. This study aims to explore and analyze visitors' perception of the natural beauty and tourist attractions of Karang Tawulan Beach as a leading destination in Tasikmalaya Regency, including identifying factors that affect visitor satisfaction and attractiveness. This research uses a qualitative approach with a narrative design, conducted through field research at Karang Tawulan Beach in the period from March to June 2025. Data were collected through in-depth interviews with 25 visitors, participatory observation and photographic documentation. Data analysis was carried out using thematic analysis to identify patterns and themes that emerged from visitor narratives. The findings of the study revealed that visitors perceive Karang Tawulan Beach to have extraordinary natural beauty, especially unique coral formations, clear blue sea water, and pristine white sand expanse. Visitors really appreciate the authenticity and natural atmosphere which has not been too touched by commercialization compared to other beaches that are more crowded. The main attraction factors include beautiful natural panoramas, photography spots, water sports activities, and a serene atmosphere. However, visitors also identified several aspects that need improvement, including limited infrastructure facilities, inadequate accessibility, limited parking areas and lack of information services. Visitor satisfaction is greatly influenced by the experience of natural beauty, cleanliness, safety, and quality of service. This study concludes that Karang Tawulan Beach has strong potential as a leading tourist destination, but requires integrated development that focuses on improving infrastructure while maintaining environmental sustainability and natural authenticity to improve visitor experience and destination competitiveness.
The Role of Digitalization in Tourism Destination Marketing: A Literature Review Marbun, April; Siringoringo, Benny; Simatupang, Jeslin; Simorangkir, Anita Lasria
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 4 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/ht625h74

Abstract

Digitalization has become a key driver in the transformation of the tourism industry, particularly in tourism destination marketing strategies. The development of digital technologies such as social media, online platforms, mobile applications, and smart tourism technologies has changed the way tourism destinations are promoted and managed. This study aims to examine the role of digitalization in tourism destination marketing through a literature review approach. The research method used in this study is a literature review, analyzing various scientific articles, research reports, and academic publications published between 2020 and 2024. The literature was collected through searches in academic databases using keywords related to digital tourism, destination marketing, and smart tourism. The collected data were analyzed using content analysis and thematic synthesis to identify trends, strategies, and challenges in the implementation of digitalization in tourism destination marketing. The results indicate that digitalization plays a significant role in enhancing the effectiveness of destination promotion, expanding tourism market reach, and strengthening destination image and competitiveness. Social media platforms, immersive technologies such as virtual reality and augmented reality, and big data utilization have become important components of digital tourism marketing strategies. However, the implementation of digitalization also faces several challenges, including limited digital literacy, technological infrastructure gaps, and data security concerns. Therefore, collaboration among governments, tourism industry stakeholders, local communities, and educational institutions is essential to support the development of a sustainable digital tourism ecosystem.
The Transformation of Tourism Destinations in the Creative Economy Era: A Literature Review Simatupang, Jeslin; Marbun, April; Siringoringo, Benny; Pasaribu, Winni Lyn
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 4 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/b02y1p03

Abstract

The transformation of tourism destinations in the era of the creative economy has become an important topic in contemporary tourism studies. Global tourism development is increasingly influenced by globalization, technological innovation, and changes in tourist preferences toward more meaningful travel experiences. This study aims to examine how tourism destinations transform in response to these changes through a literature review approach. Relevant academic publications from 2018–2023 were collected from major databases and analyzed using thematic content analysis. The findings indicate that tourism destination transformation is driven by three major factors: the dynamics of globalization and global tourism networks, the shift from mass tourism to experience-based tourism, and the integration of creative economy activities into tourism development. The creative economy plays a crucial role in strengthening destination competitiveness through the development of innovative tourism products, cultural branding, and enhanced visitor experiences. Furthermore, collaboration among stakeholders—including local communities, government institutions, and tourism businesses—is essential to support sustainable tourism development. The study concludes that integrating creativity, culture, and innovation into tourism strategies can enhance the attractiveness and sustainability of destinations in the global tourism market.
Tourism Destination Competitiveness: Conceptual Analysis and Determinant Factors in a Literature Review Siringoringo, Benny; Gultom, Rut Irmawati; Marbun, April; Pasaribu, Iwan R
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 3 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/ytfnrc19

Abstract

Tourism destination competitiveness has become an important concept in understanding how destinations attract tourists, generate economic benefits, and sustain long-term tourism development in an increasingly competitive global tourism market. This study aims to analyze the conceptual framework and determinant factors influencing tourism destination competitiveness through a literature review approach. Relevant academic publications published between 2018 and 2023 were reviewed to identify key theoretical perspectives and empirical findings related to destination competitiveness. The results indicate that tourism destination competitiveness is a multidimensional construct influenced by several interrelated factors, including core tourism resources and attractions, infrastructure and accessibility, digital technology and innovation, and governance and policy frameworks. Natural and cultural attractions serve as the fundamental drivers that attract tourists, while infrastructure and accessibility facilitate mobility and improve visitor experiences. Furthermore, digital technologies play an increasingly important role in enhancing destination marketing, tourism services, and data-driven decision-making. Effective governance and collaborative stakeholder engagement are also essential for ensuring sustainable tourism development and long-term competitiveness. Overall, the findings highlight the importance of integrated strategies combining resource management, infrastructure development, technological innovation, and policy support to strengthen the competitiveness of tourism destinations.
Community-Based Tourism Destination Management: A Conceptual Analysis through a Literature Review Gultom, Rut Irmawati; Marbun, April; Simatupang, Suminta; Siregar, Veronica Lidia Theresia
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 3 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/mvpdjs18

Abstract

The transformation of tourism destinations in the era of the creative economy has become an important topic in contemporary tourism studies. Global tourism development is increasingly influenced by globalization, technological innovation, and changes in tourist preferences toward more meaningful travel experiences. This study aims to examine how tourism destinations transform in response to these changes through a literature review approach. Relevant academic publications from 2018–2023 were collected from major databases and analyzed using thematic content analysis. The findings indicate that tourism destination transformation is driven by three major factors: the dynamics of globalization and global tourism networks, the shift from mass tourism to experience-based tourism, and the integration of creative economy activities into tourism development. The creative economy plays a crucial role in strengthening destination competitiveness through the development of innovative tourism products, cultural branding, and enhanced visitor experiences. Furthermore, collaboration among stakeholders—including local communities, government institutions, and tourism businesses—is essential to support sustainable tourism development. The study concludes that integrating creativity, culture, and innovation into tourism strategies can enhance the attractiveness and sustainability of destinations in the global tourism market.
Analisis Pengelolaan Fasilitas di Desa Wisata Taman Seribu Bunga Raya, Berastagi Najwa Humairah
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/f8fbe347

Abstract

This study aims to analyze the management of tourism facilities in the Taman Seribu Bunga Raya Tourism Village, Berastagi, using the POAC approach to examine primary facilities, supporting facilities, and auxiliary facilities according to Spillane’s theory. This study was motivated by the continued existence of several tourism facility issues, such as poorly maintained restrooms, damaged gazebos, restaurants that are no longer in operation, and suboptimal sanitation management. The research method employed was a descriptive qualitative approach using data collection techniques including observation, interviews, and documentation. The results of the study indicate that the management of tourism facilities has generally been quite effective, particularly regarding the flower garden as the main tourist attraction. However, there are still challenges in facility management, such as limited human resources, budget constraints, and suboptimal facility maintenance. Therefore, more targeted and sustainable facility management is required to enhance the quality of the tourism destination and improve visitor comfort in the Taman Seribu Bunga Raya Tourism Village.
Studi Komparatif pada Pengembangan Potensi Desa Wisata Semen dan Desa Wisata Serang Kabupaten Blitar Nabilla Syahda Rahmawati; Rachmawati Novaria; Hasan Ismail
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/2kdsqv48

Abstract

This study is motivated by differences in tourism village development patterns in Blitar Regency, particularly between Semen Tourism Village, which is based on mountain ecotourism, and Serang Tourism Village, which is based on coastal tourism. These differences indicate variations in the implementation of the 6A concept (Buhalis, 2000), which has not yet been fully integrated within community-based destination management. The aim of this study is to analyze and compare tourism village development based on the six components of 6A, namely attraction, amenities, accessibility, activities, ancillary services, and available package. This research uses a qualitative approach with a descriptive comparative method. Data were collected through observation, interviews, and documentation, and analyzed using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing. The results show that Semen Tourism Village is more focused on ecotourism, educational activities, and integrated nature-based tourism packages, while Serang Tourism Village emphasizes family recreation, cultural events, and coastal attractions. In terms of facilities, accessibility, supporting services, and tourism packages, both villages show different levels of development that complement each other based on local potential. The implementation of the 6A concept in both tourism villages has been carried out, but with different development orientations according to local characteristics. Semen Village tends to be education and ecology oriented, while Serang Village is more focused on recreational and family-based tourism experiences.
Tren Wisata Dalam Pengembangan Wisata Halal Berbasis Budaya Museum La Galigo Dalam Preferensi Generasi Z M. Nur; Tria Aini Andara; Dian Malinda
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/a6d65367

Abstract

The development of the tourism sector has encouraged the emergence of tourism concepts that emphasize not only recreation but also cultural values, educational experiences, and the needs of Muslim travelers. Museum La Galigo in Makassar has significant potential to be developed as a culture-based halal tourism destination; however, it has not yet fully attracted the interest of Generation Z. This study aims to analyze tourism trends influencing the development of culture-based halal tourism, identify Generation Z's preferences, and examine the role of digital media and halal facilities in increasing visitors' interest. The research employed a qualitative method with a descriptive approach using observation, interviews, documentation, and literature review. The findings indicate that Generation Z is more interested in destinations that offer educational experiences, historical value, and engaging digital promotion. In addition, the availability of halal facilities enhances the comfort of Muslim visitors. Therefore, the development of Museum La Galigo should be supported through service innovation, optimized digital promotion, and adequate halal facilities to strengthen its attractiveness as a cultural tourism destination for Generation Z.
Pengaruh Social Media Marketing Terhadap Minat Berkunjung Ke Destinasi Wisata Pemandian Air Soda Tarutung Daniel Adi Putra Pangaribuan; Christian B. Alexander L. Tobing
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 3 No. 2 (2026): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/09mezs62

Abstract

This study aims to determine whether social media marketing influences the intention to visit the tourist destination Tarutung Soda Water Baths. A quantitative research method was employed, utilizing hypothesis testing—specifically the partial test (t-test) and the coefficient of determination (R²)—with data processed using SPSS Version 25. The sample size was 100 respondents, determined using the Slovin formula. The study concludes that the social media marketing variable (X) has a positive and significant partial effect on the intention to visit (Y), as evidenced by a calculated t-value exceeding the t-table value (9.561 > 1.9844). Furthermore, the regression result of 0.695 indicates that social media marketing (X) positively and significantly influences the intention to visit (Y) and represents a strong contributing factor. Consequently, the R-squared value was found to be 48.3%, while the remaining 51.7% is attributed to other variables.

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