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INDONESIA
Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Published by CV. Kurnia Grup
ISSN : -     EISSN : 30472288     DOI : https://doi.org/10.61476
Core Subject : Economy, Humanities, Education, Art,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) is a journal that examines tourism policy, creative tourism, sustainable tourism, tourism management and organization, travel and tourism, leisure and recreation. and other disciplines, such as tourism sociology, tourism anthropology, tourism psychology, tourism law, tourism technology and information, tourism geography, tourism education. it also summarizes all applied tourism, such as marine tourism, environmental tourism, local community empowerment tourism, artificial tourism, agrotourism.
Arjuna Subject : Umum - Umum
Articles 46 Documents
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Pengembangan Wellness Tourism pada Pemandian Air Panas Lintang Tempuran Melalui Digital Marketing Fathurrahman; Widiyanto, Nur; Sembada, Andhika Djalu
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/2vcjpf49

Abstract

Development of Wellness Tourism at the Lintang Tempuran hot springs inMagelang Regency through digital marketing, using descriptive qualitative research methods. The development of facilities at Lintang waterpark is already at a fairly good stage, where several facilities that visitors need are already available. From the results of field observations it was found that Lintang waterpark is already included in the standard of good facilities. As for several facilities at Lintang waterpark, such as a large parking area. , clean toilets, prayer areas, changing rooms. This research aims to explore the potential for developing wellness tourism at the Latitude Tempuran hot springs in Magelang district by utilizing digital marketing strategies. Based on the research results, several conclusions can be drawn, the Lintang Tempuran Hot Springs have great potential to become a wellness tourism destination. Digital marketing has a crucial role in increasing the visibility and accessibility of the Lintang Tempuran Hot Springs.
Menakar Tingkat Kepuasan Wisatawan: Kunci Keberhasilan Pengembangan Amenitas Pantai Slili sebagai Destinasi Wisata Bahari Masjhoer, Jussac Maulana; Rukmini A.R.; Mokodongan, Trisagia
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/9jv5v406

Abstract

Tourist satisfaction serves as a crucial indicator of successful tourism development. It is imperative for managers to periodically assess the tourism facilities to gauge the destinations' quality through the visitors' perspective. Therefore, this study endeavors to assess the level of tourist satisfaction regarding the tourism facilities at Slili Beach. A total of 100 respondents participated in the questionnaire, which was subsequently analyzed using descriptive quantitative methods. The findings revealed that tourists exhibited dissatisfaction with public toilet facilities and trash bins, with percentages of 42.25% and 38.75%, respectively. Conversely, tourists expressed contentment with rest area facilities, parking, and places of worship, with percentages of 51.34%, 47.71%, and 45.5%, respectively. However, the availability of disabled facilities left 61.5% of tourists significantly dissatisfied. These findings underscore the need for managers to address the discrepancies between tourists' expectations and the actual offerings at Slili Beach. Consequently, there is a pressing need for managers to enhance the quality of tourism facilities to ensure and bolster tourist satisfaction. Furthermore, future research endeavors could explore the correlation between tourist satisfaction and the inclination to revisit, providing managers with compelling reasons to continually improve the quality of facilities at marine tourism destinations.
Pengaruh Kualitas Pelayanan dan Motivasi Terhadap Minat Kunjung Wisatawan pada Jeep Lava Tour Merapi Pratama, Doni; Nusanto, Tri Suyud; Prasetyo, Danang
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/5k2r4k27

Abstract

This research describes and analyzes the influence of service quality and motivation on tourists' interest in visiting the Merapi Jeep Lava Tour, using a quantitative method. This study collected data through the distribution of questionnaires to visitors who visited the Merapi Lava Tour. The results of this research explain that service quality and motivation have a significant influence on tourists' interest in visiting. The conclusion of this research confirms that service quality and motivation have a positive influence on tourists' interest in visiting. Suggestions given involve maintaining service quality, innovating attractions to attract more tourists who want to visit.
Keterkaitan Pengalaman dan Kepuasan Terhadap Minat Berkunjung Kembali di Lawang Sewu Semarang Ardana, Nico Surya; Sembada, Andhika Djalu; Ananti, Deni Dwi
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/1j7fc262

Abstract

This study aims to determine and analyze the relationship between visitor experience and visitor satisfaction with tourist revisit interest in Lawang Sewu. Data collection techniques through observation, literature study and questionnaire distribution. For data analysis techniques using validity and reliability tests, then hypothesis testing using the spearman rank correlation test. The results of the analysis found that visitor experience has a significant relationship with a relationship that is categorized as strong because it has a correlation corefficient value of 0.589 and has a positive direction of relationship with tourist revisit interest. Then visitor satisfaction has a significant relationship as well with a relationship that is categorized as strong because it has a correlation corefficient value of 0.742 and has a positive direction of relationship with tourist revisit interest in Lawang Sewu.
Peningkatan Daya Saing UMKM Dalam Menembus Pasar Ekspor Ristanti, Ristanti; Arisanti, Yuli; Sulistyo, Agung
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/rh2qm994

Abstract

MSMEs play a crucial role in supporting the tourism industry. This condition is a great opportunity for MSMEs. The target market for MSMEs is not only local tourists but also foreign tourists. In reality, there is competitive competition on the ground. This condition affects not only local MSMEs but also foreign business actors. Numerous studies confirm that the Ansoff Model can facilitate the development of development plans. However, there has been little research in the MSME export area. This research contributes to increasing product competitiveness in export markets. This study uses a mixed research design (mix method). This research employed both interview activities and the distribution of questionnaires. The first stage involved distributing questionnaires to nine MSMEs that had carried out export activities. We carried out instrument mapping through internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT analysis. The Internal Factor Evaluation (IFE) analysis reveals a positive difference value of 1.25. The strengths are greater than the weaknesses. The External Factor Evaluation (EFE) analysis reveals a positive difference score of 0.95. The opportunities that an organization has are greater than the threats. The Ansoff Model reveals market penetration as a viable strategy. MSME players need to pay attention to their target market. Global markets are more complicated because they involve different rules. Furthermore, MSME players need to consider the market opportunities they have. We must introduce the product's quality and characteristics on a large scale. The accuracy with which MSME actors analyze situations enables them to compete in any market.
Pengaruh atraksi, fasilitas dan aksesibilitas terhadap loyalitas pengunjung di Kebun Teh Nglinggo Samigaluh Primadani, Efi; Amelia, Viona; Nugroho, Dwi Yoso
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/5zvcdt86

Abstract

The Special Region of Yogyakarta is a province with various tourist destinations, one of which is Nglinggo Samigaluh Tea Garden which is an agro-tourism area that not only prioritises tea plantations, but is also equipped with education, research and tourist attractions. This study aims to determine the effect of attractions, facilities and accessibility on visitor loyalty at Nglinggo Tea Garden. The study used a quantitative approach with a sample size of 100 respondents and multiple linear regression analysis techniques, T test and F test to answer the hypothesis. The results showed that hypothesis testing is the partial influence of attractions and facilities on visitor loyalty, but there is no partial influence of accessibility on visitor loyalty to Nglinggo Tea Garden. Simultaneously it is known that attractions, facilities and accessibility have a significant effect on the loyalty of visitors to Nglinggo Tea Garden. As for the coefficient of determination (R2) of 57.5% which means that the visitor loyalty variable can be explained by the variables of attractions, facilities and accessibility.
Pengaruh media sosial dalam penyampaian informasi terhadap minat berkunjung Kembali di Museum H. M. soeharto Arifah, Annisa Nur; Amelia, Viona; Nugroho, Dwi Yoso
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/kgnwvk81

Abstract

This study aims to determine how much influence social media as a forum for communication and information delivery has on the interest in revisiting HM Soeharto Museum in Yogyakarta. Through a quantitative approach, this study uses a survey method to collect data from randomly selected museum visitors. The population in this study were visitors to HM Soeharto Museum, while the sample was determined on tourists who had visited the museum before and were at least 14 years old. The data collection tool used was a closed questionnaire with a range of 1-5 Likert Scale scores. The results of data analysis showed a significant influence between the use of social media and interest in revisiting HM Soeharto Museum. The regression coefficient and correlation coefficient showed that any increase in social media usage was associated with a significant increase in interest in revisiting the museum. These findings have important implications in the context of museum promotion and marketing as well as cultural tourism activities. Visitors to HM Soeharto Museum are advised to follow their social media accounts to get the latest information. By making good use of social media, visitors can provide feedback to the museum about the experience of visiting. Visitors can also invite friends or relatives to visit together. This can contribute to increasing interest in visiting HM Soeharto Museum again and enriching visitors' experience in exploring Indonesia's historical heritage.
Pengaruh daya tarik wisata terhadap kepuasan wisatawan: studi kasus di Obyek Wisata Pemandian Air Panas Tempuran di Kabupaten Magelang Fitroh , Arvina Aizil; Subarkah, Johan
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/m55rym69

Abstract

This study examines how tourist attractions and facilities affect visitor satisfaction at Tempuran Hot Spring in Magelang Regency. Using a quantitative method with surveys, it evaluates two independent variables—attractions (X1) and facilities (X2)—and one dependent variable, visitor satisfaction (Y). Data from 99 respondents were analyzed using multiple linear regression via SPSS. Results show that attractions and facilities significantly influence visitor satisfaction. The findings provide insights for tourism managers to enhance attractions and facilities to improve visitor satisfaction at Tempuran Hot Springs.
Pengaruh Fasilitas dan Citra Destinasi Wisata Terhadap Peningkatan Kepuasan Wisatawan di Karst Tubing Sedayu Brilliani, Aprillia; Prasetyo, Danang; Damiasih
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 3 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/qq353n84

Abstract

The tourism sector in Bantul Regency has so far only highlighted ecotourism-based tourist destinations in the form of beaches, pine forests, and sand dunes. Sedayu Karst Tubing is part of an ecotourism-based tourist destination, but the number of visitors is not as many as other ecotourism-based tourist destinations in Bantul Regency. Therefore, enhancing tourist satisfaction is essential to boost the number of visitors to Karst Tubing Sedayu. Thus, this research aims to find out how the facilities and image of tourist destinations influence increasing tourist satisfaction. Researchers used quantitative methods with a comparative causal research type, and this research produced the statement that facilities had an effect on increasing tourist satisfaction, as well as that the image of tourist destinations had an effect on increasing tourist satisfaction. Therefore, we can draw the conclusion that both the facilities and the tourist destination's image significantly influence the increase in tourist satisfaction. However, it would be beneficial if the management and the relevant government collaborated to enhance the quality of the Sedayu Karst Tubing tourist destination. This would foster a greater sense of satisfaction among tourists, thereby potentially increasing the number of visits to Sedayu Karst Tubing, Bantul Regency.
Representasi Nilai-Nilai Karakter di Kampung Naga Sebagai Referensi Pengembangan Bahan Ajar Pendidikan Pancasila dan Kewarganegaraan Suherman, Ade; Sekti, Pipyn Hidroga; Hidayat, Rahmat; Akbar, Gilang Muhamad; Yusup, Dani Mulyadi; Sutisna, Muhamad
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 3 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/d47mhn09

Abstract

This study examines the representation of character values in Naga Village as a reference for the development of teaching materials for Pancasila and Citizenship Education (PPKn). Naga Village, as a traditional community in West Java, has local wisdom that is rich in cultural and moral values, such as environmental values, maintaining a clean and healthy lifestyle, fostering spirituality, applying discipline, and showing strong social concern. This study uses a qualitative approach with a case study method to explore how these values are integrated in the daily life of the people of Naga Village. Data was obtained through observation, in-depth interviews, and document analysis. The results of the study show that the character values in Naga Village are very relevant to the educational goals of PPKn, especially in the formation of attitudes and behaviors in accordance with Pancasila. Therefore, these values can be used as an important reference in the development of contextual and applicable teaching materials for students, in order to strengthen character and citizenship education in Indonesia.

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