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Eric Harianto
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eric.harianto@ciputra.ac.id
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rmbe@ciputra.ac.id
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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Kota surabaya,
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International Journal of Review Management Business and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 154 Documents
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The Effect of Word of Mouth in Integrated Marketing Communication (IMC) on Decision to Buy through Intention to Buy in Citraland City Losari Winardi, Anastasia Amelia
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4478

Abstract

This study aims to determine the effect of personal selling, sales promotion, events and word of mouth on decision to buy through intention to buy with a case study at CitraLand City Losari. This research was conducted using quantitative methods with PLS (Partial Least Square) analysis. Data collection was carried out by means of a questionnaire to 85 buyer respondents at CitraLand City Losari in 2022 with repeated purchases excluded. From the results of this study, it was found that personal selling and sales promotion had no effect on intention to buy. Events and word of mouth have an effect on intention to buy, word of mouth has a positive and significant effect on decisions to buy. Then intention to buy has a significant effect on decisions to buy. These findings provide insights regarding marketing communication strategies and improvements to these strategies to improve purchasing decisions on products at CitraLand City Losari.
The Influence of Leadership Style, Work Environment, and Employee Satisfaction as Intervening Variable towards Employee Performance in PT X Christy, Erica; Dewi, Liliana
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4479

Abstract

This study aims to examine and analyze the variables that influence employee performance. The variables studied include leadership style, work environment, and job satisfaction. The approach to this research is quantitative method, and focuses on the analysis of variables that affect employee performance with a survey method approach using a questionnaire. The data collected from the questionnaire will be analyzed statistically using Partial Least Square-Structural Equation Modeling (PLS-SEM). The population in this study are all employees in the Operations Finance division at PT X under the leadership of the Director of Operations Finance. This research was conducted on 112 respondents with a purposive sampling method. The results of the study state that the variables of leadership style and work environment have a significant effect on the variable of job satisfaction, the variable of leadership style and work environment has a significant effect on the variable of employee performance, and the variable of job satisfaction has a significant effect on the variable of employee performance. This shows that leadership style and work environment have an impact on job satisfaction which in the end the expected employee performance is achieved.
Analysis of Factors Influencing Repurchase Decision at Rulyprint Printing Services Natalia, Jennifer; Kaihatu, Thomas Stefanus
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4524

Abstract

The purpose of this thesis research is to find out what factors influence consumer repurchase decisions at Rulyprint printing. The research method used is confirmatory factor analysis to test and confirm a group of latent variables assumed at the beginning of the study. The sampling technique used non-probability sampling with a saturated sample of 53 respondents where the entire population was used as a sample in this study. From the results of the study, it was confirmed that five factors were formed that influenced consumer repurchase decisions at Rulyprint printing. The first factor is consumer perception with five indicators in it, namely attitudes, motives, interests, experiences, and expectations. The second factor is service quality with five indicators that influence tangibility, reliability, responsiveness, assurance, and empathy. The third factor is perceived value with four indicators, namely performance, value for money, emotional value, and social value. The fourth factor is trust with three influencing indicators, namely ability, benevolence, and integrity. Finally, the fifth factor is switching cost with three indicators, namely procedural switching cost, financial switching cost, and relational switching cost. The first factor has the highest influence with a percentage of 36.136%, the second factor is 13.638%, the third factor is 10.100%, the fourth factor is 6.062%, and the fifth factor is 5.161%. These factors have a total variance of 71.097%.
The Influence of Corporate Entrepreneurship on Innovation Performance through Employee Engagement at Latimo Gelato Wydiani, Astarina Yulinda
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4528

Abstract

This study aims to examine the effect of corporate entrepreneurship on innovation performance with employee engagement as a mediating variable. This study uses a quantitative method using SmartPLS to process data. The number of respondents in this study was 35 Latimo Gelato employees who were determined using the non-probability sampling method, namely saturated sampling. The data in this study were collected using a questionnaire which was distributed directly to each respondent. The results showed that corporate entrepreneurship had a significant positive effect on innovation performance, corporate entrepreneurship had a significant positive effect on employee engagement, and employee engagement had a significant positive effect on innovation performance.
The Influence of Environment and Job Satisfaction on Employee Performance is Mediated by Employee Commitment at PT X Wongpy, Joshua Christian; Dewi, Liliana
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4529

Abstract

This study aims to analyze the influence of the work environment and job satisfaction on employee performance which is mediated by employee commitment at PT X. The independent variables of this study are work environment (X1) and job satisfaction (X2), the dependent variable of this study is employee performance (Y2), and the mediating variable of this study is employee commitment (Y1). This research is included in quantitative research because the approach used for research proposals, hypothesis determination, and data analysis until writing uses aspects that involve measurement, calculation formulas, and data in numerical form. The sample of this study were employees of PT X who served as middle staff and had worked for more than 6 months. Using the Slovin formula, the required number of samples was determined to be 150 respondents. The data collection method used was distributing questionnaires to respondents via the Google Form. The collected data were analyzed using Smart-PLS version 3 by testing data validity, data reliability, path coefficients, F-Square, R-Square, predictive relevance, and hypothesis testing from this study. The results of this study indicate that the work environment has a significant effect on employee commitment and employee performance, job satisfaction has a significant effect on employee commitment, but has no significant effect on employee performance, and employee commitment has no significant effect on employee performance.
Analysis of Factors that Shape the Use of Information Technology in Aron Group Companies Retika, Steward; Herdinata, Christian
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4530

Abstract

This study aims to determine the factors that shape the use of information technology in Aron Group companies. In this study, there are 24 variables that are used as factors that are assumed to shape the use of information technology, so that the results can be used by Aron Group to develop a strategy framework in order to implement and provide better and targeted use of information technology. Researchers use quantitative types of research. In this study, there were as many as 86 people used as samples. The analysis method used in this study is exploratory factor analysis (EFA) with the help of the SPSS application. The results of this study are the main factors forming the use of information technology are work competence factors and their elements, organizational environmental factors and their elements, task suitability factors and their elements, work motivation factors and their elements.
The Effect of Service Quality on Customer Loyalty with Brand Trust as an Intervening Variable in NDC Dental Clinic Agustin, Nina
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4551

Abstract

This study aims to examine the effect of service quality on customer loyalty with brand trust as an intervening variable at the NDC Dental Clinic. The variables studied were Service Quality (X), Brand Trust (Z), and Consumer Loyalty (Y). Service Quality has five indicators, namely Tangible, Reliability, Responsiveness, Empathy and Assurance. Brand Trust has three indicators, namely Trust in the brand, Security of a brand, and Honesty of a brand. Customer loyalty has four indicators, namely making repeat purchases, recommending products to others, buying between product and service lines, and not being influenced by other products. The analytical tool used is analysis using SEM-PLS. The population in this study is the data of 120 people taken from patients with purposive sampling technique. The results of this study indicate that the service quality variable has a significant effect on brand trust. The brand trust variable has a significant effect on customer loyalty. Service quality variable has a significant effect on customer loyalty. And the service quality variable has a significant effect on customer loyalty through brand trust.
The Effect of E-Service Quality on Revisit Intention with Customer Satisfaction as a Mediation Variable for Car Buying and Selling Websites in Indonesia Faradiba, Dimarta Julkha; Efrata, Tommy Christian
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4552

Abstract

This research aims to investigate the effect of E-Service Quality on Revisit Intention with E-Customer Satisfaction and E-Trust as mediating variables on the websites for buying and selling used cars in Indonesia. The background of this research is the fluctuating conditions of the number of visits to the website for buying and selling used cars. The instability in the number of visitors occurs due to some factors in service quality. E-Service Quality, E-Trust, and E-Customer Satisfaction can have a significant impact on the company to increase traffic on each website. The method used in this research is a quantitative method using SEM-PLS with a data collection tool using a questionnaire with a semantic differential semantic scale and conducted in November 2022 – December 2022. The sample of this research is 252 active users of one of the websites for buying and selling used cars, which are calculated using the Hair method. The results of this research are that E-Service Quality has a significant positive effect on E-Customer Satisfaction, E-Service Quality has a significant positive effect on E-Trust, E-Service Quality has a significant positive effect on Revisit Intention, E-Trust has a significant positive effect on E-Customer Satisfaction, E-Customer Satisfaction does not mediate the effect of E-Service Quality on Revisit Intention, and E-Trust mediates the effect of E-Service Quality on Revisit Intention.
The Impact of Personal Selling, E-Wom and E-Referral Using Brand Image as Mediating Variable on Purchase Intention of Intune Productions Natalia, Monica; Dewi, Liliana
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4560

Abstract

The need for sound and music in advertising is growing every year, especially when Covid-19 accelerates the need for brands to go digital. InTune Productions is a music production company based in Surabaya, Indonesia. Specializing in jingle, sound-logo, and background music, InTune Productions has worked with various companies to increase their brand awareness through sound and music. This research aims to analyze the impact of personal selling, e-WOM and e-referral using brand image as mediating variable on purchase intention of Intune Productions. This research is quantitative research where the data collected from questionnaires will be analyzed statistically using Structural Equation Modelling Partial Least Square in SmartPLS program. Population of this research is 256 members of JCI East Java. The researcher uses purposive sampling and found 98 samples. The result shows that personal selling, e-WOM and e-referral do not have a significant effect towards purchase intention. E-referral also does not have a significant effect towards brand image. However, brand image has a positive significant effect towards purchase intention, as well as acting as a mediating variable between personal selling and e-WOM towards purchase intention.
The Role of Product Diversity, Product Quality, Price and Service Quality on Swallow's Nest Purchasing Decisions: A Study of Swallow Companies in West Sulawesi Wijaya, Patrick Natalion; Harianto, Eric; Judi, Tjatur Ermitajani; Aisah, Nurul
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4639

Abstract

This study discusses the effect of product diversity, product quality, price and service quality on swallow's nest purchasing decisions at the WWALET company study in West Sulawesi, this research uses quantitative methods with multiple regression designs. The population used in this study were consumers of WWALET companies with purposive sampling technique. The participants who participated in this study were 61 participants with the characteristics of consumers who had or knew swallow nest products in Surabaya. The research was conducted by distributing questionnaires in the form of Google Forms online in communities that know swallow nest products. In this study, hypothesis testing used multiple regression analysis with the help of SPSS. The results found that price is a variable that has a significant effect on purchasing decisions. Where the price affordability factor that is in line with the quality and usefulness of the product is an attraction for consumers to buy swallow's nest products. The implications of the results of this study can be useful in determining prices by WWALET, such as paying attention to the factors of affordability, price suitability, usability, competitiveness in the swallow nest market in the Surabaya area.

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