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Eric Harianto
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eric.harianto@ciputra.ac.id
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rmbe@ciputra.ac.id
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 154 Documents
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The Role of Brand Personality in Moderating the Positive Emotions on Impulse Buying Tendency for Sparta Shoe Brand Rafa, Gabriela Ditta Aurelya
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 5 No. 1 (2025): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of positive emotions on impulse buying tendencies, with brand personality serving as a moderating variable. Grounded in the Stimulus-Organism-Response (S-O-R) theory, the research explores how media stimuli specifically Instagram content reflecting brand personality affect consumers' impulsive purchasing behavior. A quantitative approach was employed, involving 260 respondents aged 18–39 who are users of local shoe products and followers of the Instagram account @spartashoes.id. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS AMOS. The findings reveal that positive emotions significantly drive impulse buying tendencies. Moreover, brand personality enhances these emotional responses, further increasing the likelihood of impulsive purchases. Key brand personality dimensions that emerged as influential include competence, sophistication, and ruggedness. These traits effectively stimulate emotional engagement and spontaneous consumer decisions. The study highlights the strategic importance for local brands to cultivate a strong brand personality in digital media to better capture consumer interest and competitiveness in Indonesia’s local market landscape
The Analysis Of Transformational Leadership Of Student Organization On Organizational Citizenship Behavior Through Person-Organization Fit And Emotional Intelligence As Mediation Variables Putri, Anggie Rizqiyananda
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 5 No. 1 (2025): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v5i1.5891

Abstract

This study investigates the influence of Transformational Leadership on Organizational Citizenship Behavior (OCB), with Person-Organization Fit (P-O Fit) and Emotional Intelligence (EI) as mediating variables. OCB reflects employees’ voluntary behaviors that contribute to organizational effectiveness beyond formal job requirements. Transformational Leadership is considered a key factor in shaping such behaviors. This research also examines how P-O Fit (as an external factor) and EI (as an internal factor) mediate the relationship between leadership and OCB. The study was conducted among student organization members from SU IBM and SU MEM at Ciputra University, involving 84 respondents. Data analysis was carried out using the Partial Least Squares (PLS) method via AMOS software. Findings indicate that Transformational Leadership does not directly influence OCB. However, it has a significant positive effect on both P-O Fit and EI. Among the mediators, only P-O Fit significantly affects OCB and partially mediates the relationship between Transformational Leadership and OCB. In contrast, EI does not show a significant mediating effect. These results emphasize the importance of value alignment between individuals and organizations in enhancing OCB, while suggesting that the role of Emotional Intelligence may be context-dependent and warrants further investigation.
The THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND TRUST ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT FOODPEDIA X KOPI DARI HATI METLAND CILEUNGSI Hasanah, Putri Aprilia; Harini, Sri; Yulianingsih
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 5 No. 1 (2025): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v5i1.5974

Abstract

This study looks into Foodpedia X Kopi Dari Hati Metland Cileungsi's customer satisfaction in order to ascertain how social media marketing and brand trust impact repurchase intention. A survey was completed by 100 clients, and the data was analyzed using the path analysis method in IBM SPSS version 25. According to the study's findings, social media marketing and brand trust have an impact on repurchase intention, which may then be mediated by customer satisfaction. It is suggested that the company tailor its social media posts to the individual characteristics of each client in light of these findings., ensure consistent product and service quality, introduce menu innovations, and highlight the uniqueness or distinctive features of the restaurant and café. Keywords: Social Media Marketing, Brand Trust, Customer Satisfaction, Repurchase Intention, Path Analysis.
Brand Activism Strategies to Enhance Brand Perception: A Case Study of Environmental Activism at Manualle Roadiastuty, Augita Putri Roadiastuty
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 5 No. 1 (2025): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v5i1.6034

Abstract

The awareness of the society to start caring about environmental impacts raises the demands on the industry to be able to carry out more responsible business activities. This demand encourages the emergence of brand activism, where the brands take a stand, involve consumer aspirations and carry out economic actions that are more concerned about the interests of common life apart from profit orientation. This research took qualitative data using focus group discussion interviews through purposive sampling with an open questionnaire, to find data that could represent consumer perceptions of brand activism, especially environmental activism of Manualle. After conducting three FGD sessions, 15 people FGD participants in Mei 2022, processing primary data in the form of audio and video into verbatim text, conducting open coding, axial coding and selective coding using Atlas.ti, the analysis of this study showed that Manualle has appeared to be doing environmental activism and becoming a recommended brand in Indonesia. Participants of this study further see Manualle as a potential brand, so it is expected to be able to drive change in the future, the first step of which can be done through managerial implementation in the company's internals, both in terms of product development, expanding environmental activism and marketing. The results of this research also found steps that can be applied as an evaluation and optimization of branding through brand activism strategy.

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