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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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STRATEGI REBRANDING PEMERINTAH KOTA PASURUAN DALAM MENINGKATKAN JUMLAH WISATAWAN: (Studi Kasus Pasuruan Kota Madinah) Firdaus, Zidane Imanadin; Setiadi, Tatak
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.63125

Abstract

This study aims to identify the rebranding strategy of the Pasuruan City government to increase the number of tourists, focusing on identity, objectives, communication, and coherence. This research uses a qualitative case study method with a constructivist paradigm. The results reveal that Pasuruan City rebranded itself as Kota Madinah by introducing icons such as the Madinah Umbrella and enhancing religious tourism facilities like the tomb of Mbah Hamid and the Jami Mosque. The objectives of this rebranding include increasing tourist visits, attracting investment for tourism infrastructure development, strengthening community participation in social and cultural activities, building a positive image at the national and international levels, and reinforcing the city's cultural identity and religious values. The communication strategy involves creating a strong visual identity with icons like the Madinah Umbrella and a new logo, using the tagline Madinah van Java and promoting through social media. Promotional materials and annual events are used to attract tourists, while collaboration with local communities and cultural organizations strengthens the relationship between the government and the community. The coherence of this strategy aims to make Pasuruan a leading tourist destination that effectively contributes to local trade and industry, as reflected in sustainable regional spatial planning.
ANALISIS RESEPSI PENONTON TERHADAP DUKUNGAN BAGI KORBAN KEKERASAN SEKSUAL DALAM SERIAL UNBELIEVABLE Nadifah, Roudotun
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63129

Abstract

Sexual violence can be happened anywhere, both in public and domestic spaces. It can also happen to anyone regardless of age, gender or social background. In this research, researcher focus on discussing the issue of sexual violence that occurs against women in the domestic space which is show in the form of the Netflix film series "Unbelievable". Then, it was analyzed using the reception method from Stuart-Hall through a descriptive-qualitative approach. It was found, that among the audiences who were either directly or indirectly have a role in handling cases of sexual violence, one of them was reproduced all the messages the meaning sent by encoder (opposition). Some of them fully support (dominant hegemony) and others negotiate (negotiative) the content of messages regarding the environment that support what happen on victims of sexual violence, that shown by the media is in accordance with the social reality that they believe is fully true. However, there are still some messages that cannot be applied in reality due to several factors such as social norms, knowledge or different backgrounds. Even so, the audiences can still freely interpret the meaning of the message according to their own knowledge and experience.
DISEMINASI APLIKASI SI-PRAJA DI DESA WAGE KECAMATAN TAMAN KABUPATEN SIDOARJO MELALUI PERSPEKTIF DIFUSI INOVASI Anggoro, Ken Bayu Yudho; Rachma Dewi, Putri Aisyiyah
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63131

Abstract

The rapid development of information technology has brought various innovations and ideas that facilitate access to various systems, including population administration and government document management. The implementation of e-government through stages of transformation, improvement, restructuring, revitalization, and updating development priorities and the smart city concept enables the public to obtain accurate information through city or district government applications, reducing the need to visit relevant agencies in person. Sidoarjo Regency, one of the regencies in East Java Province, strives to improve public services through the launch of the SI-PRAJA application. This application has been operational since 2021 and continues to evolve, encompassing various government agencies. Wage Village, part of Sidoarjo Regency, has adopted the SI-PRAJA application to enhance the efficiency and effectiveness of public services. This study examines the dissemination of the SI-PRAJA application in Wage Village using the perspective of innovation diffusion and evaluates its impact on user satisfaction. The study's results indicate that the PIECES model variables significantly affect user satisfaction. The benefits of this research include academic contributions, improved quality of life for residents, and practical recommendations for village governments to enhance public administration services through digital technology.
ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN “INDONESIA BANGKIT BERSAMA GOJEK, GOPAY, DAN TOKOPEDIA” DALAM MENGKONSTRUKSI SOLIDARITAS EKONOMI UMKM Dwiyanti, Dita; Huda., M.I.Kom, Dr. Anam Miftakhul
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63184

Abstract

Dalam iklan Gojek yang berjudul “Indonesia Bangkit Bersama Gojek, Gopay, dan Tokopedia” merupakan bentuk kontribusi Gojek sebagai penyedia jasa transportasi, pengiriman makanan, dan transaksi keuangan untuk mendukung usaha lokal melalui kampanye ekonomi solidaritas dalam menghadapi kondisi maupun persaingan ekonomi secara global. Penelitian ini bertujuan untuk mengekplorasi peran strategis iklan sebagai media komunikasi yang tidak hanya memperluas jangkauan produk dan jasa, tetapi juga membangun solidaritas ekonomi pada UMKM di Indonesia. Teori yang digunakan dalam penelitian ini yaitu prinsip solidaritas ekonomi dalam iklan Gojek. Metode yang digunakan dalam penelitian ini adalah analisis semiotika Roland Barthes dengan pendekatan kualitatif. Hasl dari penelitian ini pada iklan “Indonesia Bangkit Bersama Gojek, Gopay dan Tokopedia” menunjukkan bagaimana kolaborasi antara pelaku UMKM, penyedia layanan jasa, dan konsumen tidak hanya meningkatkan visibilitas dan penjualan UMKM melalui platform digital, tetapi juga memperkuat kapasitas manajerial dan ketahanan bisnis mereka. Secara keseluruhan, iklan ini merepresentasikan komitmen untuk membangun ekosistem ekonomi yang inklusif dan berkelanjutan, dengan memanfaatkan media untuk mempengaruhi dan menginspirasi masyarakat dalam mendukung pertumbuhan ekonomi global.
POLA KOMUNIKASI TEMAN SEBAYA PADA PENYINTAS ORANG DENGAN GANGGUAN JIWA Zardy, Faiz Atharian; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63199

Abstract

This research aims to find out how peers interact with people with mental disorders (ODGJ). These interactions develop communication patterns. This research uses a qualitative approach with phenomenological methods to gain an in-depth understanding of ODGJ's life experiences in interacting with their surrounding environment, especially their peers. The peers as informants were friends from childhood until this research was conducted. This research found three main themes of chats: hobbies (playing online games), personal (family stories and personal experiences), and random (joking around without a specific theme). Peers show two communication behaviors: restraint and candidness. Self- restraint is used to maintain the emotional stability of ODGJ by choosing words and gestures that are not offensive, while the actual behavior shows natural interactions without any restrictions, often in the context of joking. Peers feel responsible for supporting ODGJ toward recovery even though they have limited knowledge about mental disorders. This research highlights the importance of social support from peers and provides recommendations for expanding research further with more diverse sources and data.
POLA INTERAKSI SIMBOLIK ANTARA PENGGEMAR DAN BOYGROUP K-POP NCT DALAM APLIKASI LYSN Rahma, Nadine Aulia; Winata, Muhammad Danu
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63226

Abstract

The development of Korean culture, especially K-Pop that has entered Indonesia has increased rapidly in recent years. One of the popular K-Pop groups in Indonesia is NCT, which is one of the boy groups under SM Entertainment. The development of K-Pop that goes hand in hand with technological developments creates various platforms that support the interaction experience between fans and their idols. LYSN application is one of the platforms with this function that allows fans to be able to interact with their idols which is made to resemble a private chat application so that fans will feel a different experience. This research uses a qualitative method with a phenomenological approach. The object of this research is the symbolic interaction that occurs in the LYSN application, with the research subject being NCT fans (NCTzen) who subscribe to LYSN for 2 months or more. The results showed that the symbolic interactions that occur in the LYSN application provide a deep meaning for fans who subscribe, the meaning forms various interpretations which then affect what actions will be taken.
THE INFLUENCE OF CONTENT MARKETING AND KEY OPINION LEADER (KOL'S) ON THE DECISION TO VISIT TRANS ICON MALL SURABAYA Firsimanda, Ardelia; S.I. Kom., M.I. Kom., Fitri Norhabiba,
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63229

Abstract

Digital Marketing has changed the way companies, institutions and other organizations manage business to communicate with their audiences. Apart from products or services, shopping centers or the retail industry also need promotions to get consumers' attention so that their existence can be maintained in a competitive industry. Trans Icon Mall, as a new mall, is aggressively carrying out marketing activities, namely producing marketing content and collaborating with key opinion leaders (KOL's) to expand market share. This research aims to determine the influence of content marketing released by Trans Icon Mall via the Instagram account @transiconmallsurabaya and key opinion leaders (KOL's) on the decision to visit Trans Icon Mall Surabaya. This research is quantitative research using multiple linear regression methods. The results of the F test (Simultaneous) show that Fcount > Ftable or 17.350 > 2.70 with a coefficient of determination (Rsquare) value of 0.534 or 53.4. The magnitude of the influence of content marketing variables and key opinion leaders (KOL's) on visiting decisions is 53.4%. This means that if promotions in the form of marketing content can be packaged well and collaborate with the right key opinion leaders (KOL's), it will influence the audience's decision to visit Trans Icon Mall Surabaya.
MANAJEMEN KONVERGENSI MEDIA JAWA POS DI ERA DIGITAL Fuada, Sofia Nurul; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63254

Abstract

This research aims to determine the media convergence management implemented by Jawa Pos in the digital era with a research focus on the policies taken by the Editors in Chief from three Jawa Pos business units including: Jawa Pos Koran, JawaPos.com, and JawaPos TV in operational convergence management media. Management is a benchmark for how Jawa Pos can maintain itself in the current digital era, especially by integrating the three business units so that they can be multiplatform perfectly. The type of research used in this research is qualitative descriptive research with a constructivist paradigm to review the reality that is happening. Data collection was carried out through interviews with sources, observation and documentation. In reviewing the implementation of Jawa Pos convergence management, researchers used the management theory of George Robert Terry POAC (Planning, Organizing, Actuating, Controlling) and the Niche theory by Dimmick and Rothenbuhler. From the research results, the three Chief Editors of the Jawa Pos business unit created a 3M policy (mutimedia, multiplatform and multichannel) and a policy for changing the organizational structure in managing media convergence to be able to maintain its existence in the digital era. This policy resulted in Jawa Pos increasing the diversity of its news programs, as well as cutting HR costs.
Representasi Korban Perdagangan Manusia dalam Novel Re: dan Perempuan karya Maman Suherman Ridho'i, Sekar Tiara Sukma; Dewi, Putri Aisyiyah Rachma
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63317

Abstract

This research focuses on how human trafficking victims are represented in the novel Re: dan Perempuan by Maman Suherman using Semiotic Analysis by Ferdinand de Saussure, the paradigmatic and the syntagmatic one. Human trafficking is one of the most violent crime in the world according to the United Nation, so it requires special attention especially towards its victims. This case often becomes a topic in literary works, one of them is Re: dan Perempuan, which tells the story of a sexual exploitation victims. This research uses a qualitative interpretive approach, with literature review as its data collection technique and the novel Re: dan Perempuan is the primary source of this research. The aim of this study is to understand of how human trafficking victims are represented in the novel and it through the point of psychographic of the victims and the treatment received by the victims. From this research, there are found 6 narratives that explain about the psychographic of the victims and 9 narrative of the treatment received by the victims. The psychographic of the victims are depicted as someone who wears a heavy make up, indicating that the victims represented as a minors that is wearing inappropriate clothes who some of them are wearing make up and some are not. And mentally, the human trafficking victims are represented as someone with low self-esteem. On the other hand, the v treatment received is found to include threats, violence, extortion, slavery, and even murder.
ANALISIS NARATIF FUNGSI TOKOH EDI DARMAWAN SALIHIN DAN OTTO HASIBUAN PADA FILM DOKUMENTER ICE COLD: MURDER, COFFEE, AND JESSICA WONGSO Pratama, Salman Wahyu; ., Tsuroyya
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63372

Abstract

This research aims to examine the story structure and function of the characters Edi Darmawan and Otto Hasibuan in the documentary Ice cold. To answer the formulation of the problem, the researcher used Nick lacey's theory of structure and Algirdas Greimas' theory of action. The results of the study revealed that this film was composed with direct stages of disturbances to balance, awareness of disturbances, and ended with efforts to correct disturbances. The results of the study also found that the two characters had important roles in the film. They are inconsistent in occupying one of the roles. There are times when they occupy a position as a subject but there are times when they also occupy a position as a barrier. Edi Darmawan in every story always inserts logic that Jessica is guilty. Meanwhile, Otto Hasibuan focused on proving irregularities in the process of determining the defendant and the trial.

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