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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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ANALISIS RESEPSI PEMILIH PEMULA JAWA TIMUR TERHADAP PERSONAL BRANDING GANJAR PRANOWO DI INSTAGRAM Phazha, Aurel Rhafli; Tsuroyya, Tsuroyya
The Commercium Vol. 8 No. 1 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i1.59751

Abstract

This research aims to analyze the reception of first-time voters towards Ganjar Pranowo's personal branding on Instagram, based on the political developments that are leading towards digitalization in new media. The selection of first-time voter subjects from outside Ganjar's leadership area is done to avoid bias due to the influence of leadership on the subjects. This study employs a reception analysis method using in-depth interviews as primary data, which are then analyzed using the personal branding aspects theory proposed by Peter Montoya. The research identified one first-time voter who held an opposition position towards one aspect of Ganjar Pranowo's personal branding on Instagram, while the rest were in a negotiation and dominant position. The results of this research suggest that, according to first-time voters, Ganjar is viewed as an ideal leader who is close to the people, firm, easygoing with all classes of society, and respected, regardless of other intentions behind it. Ganjar uses an approach to address societal issues to gain interest and support from the public. This research is limited to posts understood by the respondents until November 2022 on the Instagram platform. It is hoped that future research will further explore this topic with broader media coverage and subjects.
IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) J99 FOUNDATION DALAM UPAYA MENINGKATKAN CITRA PERUSAHAAN MELALUI SEKTOR SOSIAL BUDAYA DI KAWASAN MALANG RAYA Roziqin, Akhmad Ainur; Winata, Muhammad Danu
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.59867

Abstract

Company image is one form of perception of a problem which includes visual impressions to observations. There are so many improvement processes based on products, behaviors, and services that are directly faced with the community and become core values formulated by the company. The classification of the existence of CSR programs in the cultural sector in the J99 foundation is certainly the main object in carrying out CSR implementation in the greater Malang area. The implementation process conveyed is not only accepted by the public, but also able to become a reputation capital to achievements that aim to create harmony between others. The method used in this study certainly has a correlation with the number of programs in the socio-cultural sector that are equipped with facts and reality. The results of this study can be concluded that there is a sustainability program that has a positive impact both in terms of social, economic, and also the environment. In addition, there is also an increase in awareness in responding to social life.
STRATEGI KOMUNIKASI PEMASARAN HIJAU PADA HALO IJO DALAM UPAYA MENDUKUNG KAMPANYE RAMAH LINGKUNGAN KEPADA KONSUMEN Pamungkas, Wikan Putra; Rachma, Putri Aisyiyah
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.59921

Abstract

Polusi udara adalah suatu isu yang melekan dengan masyarakat, karena dalam berkegiatan masyarakat masih menggunakan kendaraan bermotor. Yang mana mengeluarkan gas buang (emisi), asap buang tersebut bersifat karsinogenik. Dengan membawa isu lingkungan melahirkan konsep green marketing bagi Halo Ijo sebagai jasa pengiriman barang (logistik) yang ramah akan lingkungan. Tujuan dari penelitian ini adalah Mengetahui strategi komunikasi pemasaran pada jasa Halo Ijo dalam upaya mendukung kampanya ramah ingkungan kepada konsumen, serta mengetahu apa saja yang dapat menghambat strategi green marketing pada jasa Halo Ijo dalam upaya mendukung kampanye ramah lingkungan kepada konsumen. Penelitian ini menggunakan metode studi kasus dan melakukan pendekatan kualitatif deskriptif, dengan mengakumilasi data melalui wawancara narasumber dan observasi. Narasumber dalam penelitian ini adalah founder Halo Ijo dan dua kurir Halo Ijo. Teori yang digunakan penelitian ini adalah Teori oleh Kotler yang menjelaskan kegiatan dasar pembauran pemasaran yaitu; Public Relation, Advertising, Sales Promotion, dan Personal selling. Hasil dari menggunakan ke-empat kegiatan dasar dari pembauran pemasaran melalui media online dan kegiatan yang Halo Ijo lakukan dalam upaya kampanye ramah lingkungan.
ANALISIS RESEPSI GEN Z PEREMPUAN SURABAYA TERHADAP PENJUALAN PRODUK PAKAIAN MUSLIM DI LIVE TIKTOK SHOP Salsabilah, Yazz Daniar Izzah; Sukardani, Puspita Sari
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60168

Abstract

Currently, social media has various functions, one of its functions is to help in the world of buying and selling, the social media chosen in this study is the TikTok Shop social media platform with its live shopping features. How does the audience view the live tiktok shop with the sale of Muslim clothing products in it. This research is qualitative research using Stuart Hall's reception theory. This theory explains how a media broadcast can influence its audience so that it can be categorized into three parts, Dominance, Negotiation and Opposition. Data collection techniques were carried out by means of interviews and in-depth observation. The selected audience is generation Z women in Surabaya, how the audience accepts and interprets the broadcast of the live tiktok shop with the sale of Muslim clothing products in it, the result is that there are audiences who agree and accept well as a whole, there are audiences who accept but with consideration, and there are audiences who disagree and do not accept well the existence of a live tiktok shop with the sale of Muslim clothing.
Dramaturgi Stand Up Comedian Dalam Menyampaikan Opini dan Kritik Sosial Yulia Dewi, Gusti Ayu; Aji, Gilang Gusti
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60372

Abstract

Stand Up Comedy has become a medium for conveying opinions and social criticism based on restlessness. In achieving the show's goal of being known to a wide audience, comics run the risk of being restricted and restrained. For this reason, the research aims to find out how comic dramaturgy practices in conveying opinions and social criticism. The type of research is qualitative. The research method is phenomenology. The theory used is Erving Goffman's Dramaturgy. The research subjects are comics who have experience of repression and comics who have a critical persona but are still able to carry out their performances amidst the risk of repression. This research found that the type of social criticism regarding political, educational and cultural issues is most vulnerable to repression from outside parties. The forms of comic repression experience range from reprimands to threats and forced removal of social media accounts. There was a fearful response from comics, but there were also comics who continued to run the show. Behind the stage, actors prepare the performance to minimize problems arising from the performance. The aspects that comics pay attention to are (1) Material preparation; (2) Material delivery techniques; (3) Self-positioning; (4) Control the audience by not recording and just posting content.
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ONLINE PRODUK MONITOR: Survei Kepada Anggota Forum Discord GTID Firdaus, Ivan Rizqi; Huda, Anam Miftakhul
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60547

Abstract

The background to this research began with the existence of an online discussion place through an application called Discord, where the online discussion place was formed by GTID with a total of 46,884 members. In the GTID Discord, information is exchanged about electronic products, one of which is monitors, where the information is provided by members who need information about certain monitor products. This research aims to find out how much the Discord GTID discussion forum can influence online purchasing decisions for monitor products.The research uses Stimulus Response theory, with a quantitative approach. Sample determination uses purposive sampling techniques with the criteria of GTID Discord members, wanting to buy monitors online, having interacted in searching for information about monitors. Data collection was carried out using a survey method, namely by distributing questionnaires via Google Form, the analysis used was a simple linear regression analysis method which was processed using the SPSS application with hypothesis testing, namely the t test with t-count calculations.Based on the presentation of the results of the hypothesis test which has been carried out using a simple linear regression test method, it can be seen that the resulting R square value is 0.350, which means 35% of online, by obtaining the regression equation Y 17.278 + 0.874X with the results of the t test where .
PENGARUH PROMOSI INSTAGRAM @SSCHILDSIDOARJO TERHADAP MINAT MENJADI RELAWAN PADA PROGRAM KELAS MERDEKA SAVE STREET CHILD SIDOARJO: (Studi Pada Relawan Komunitas Save Street Child Sidoarjo) Maudia, Laurita; Sukardani, Puspita
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60967

Abstract

Promotion is not only relevant to for-profit companies or organizations, but also essential for a community or non-profit organization. The presence of the Save Street Child Sidoarjo community is a response to the social issue of street children in Sidoarjo, particularly in the field of education. This community has carried out a series of promotional efforts aimed at increasing volunteer interest as educators in the Kelas Merdeka program run through the Instagram account @sschildsdioarjo. This study aims to determine the influence of Instagram promotion @sschildsidoarjo on interest in becoming volunteers in the Free Class program of Save Street Child Sidoarjo. The research is a correlational quantitative study with a simple linear regression method. The results of this study indicate that Instagram promotion has a positive and significant influence on the dependent variable, Interest. This means that the better the promotion conducted through Instagram @sschildisodarjo, the more it will increase someone's interest in becoming a volunteer in the Kelas Merdeka program of Save Street Child Sidoarjo. The high percentage of influence at 59.2% indicates that the Instagram promotion efforts @sschildsidoarjo have successfully created a significant impact in increasing individuals' interest in participating as volunteers in the Kelas Merdeka program.
THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY (CSR) ON IMAGE PT TERMINAL TELUK LAMONG (STUDY ON THE UMKM KANTIN AND UMKM CORNER) Mardiana, Irndika Pramestya; Setiadi, Tatak
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.60969

Abstract

The company's image is formed by various activities carried out by the company, such as corporate social responsibility. The efforts made by PT Terminal Teluk Lamong to build a positive image include implementing Corporate Social Responsibility (CSR). This study aims to determine the influence of CSR on the image of PT Terminal Teluk Lamong. The research adopts an explanatory method with a quantitative approach. The results of the correlation coefficient test show a value of 0.597, indicating a significant influence of CSR on the image of PT Terminal Teluk Lamong, which is considered quite strong. The coefficient of determination test results show that 35.6% is influenced by CSR, while the remaining 64.5% is influenced by other factors not explained in this regression model. Through the CSR programs for UMKM Canteens and UMKM corners, PT Terminal Teluk Lamong demonstrates its commitment to contributing to the improvement of the local community's economic well-being. As a result, the company has successfully built a positive image as an agent of change that cares about and effectively contributes to economic growth.
PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP PENINGKATAN BRAND AWARENESS PADA PT. CICIL SOLUSI MITRA TEKNOLOGI DI KOTA SURABAYA Nabila, Athiyya; Norhabiba, Fitri
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61250

Abstract

The purpose of this research is to find out whether digital marketing and word of mouth can influence increasing PT brand awareness. Installment Technology Partner Solutions in the City of Surabaya. The research method uses a descriptive quantitative approach with an online survey method of students at 25 universities in Surabaya who are followers and users of PT. Installment Technology Partner Solutions. Data were analyzed using multiple linear regression to test the hypothesis that digital marketing and word of mouth have a positive influence on increasing brand awareness at PT. Installment Technology Partner Solutions. The results of the research show that digital marketing and word of mouth can influence followers in increasing brand awareness at the recognition stage. It is hoped that this research can contribute to understanding the influence of digital marketing and word of mouth on increasing PT brand awareness. Installment Technology Partner Solutions in the City of Surabaya.
PENGARUH MOTIF PENGGUNAAN APLIKASI RRI DIGITAL TERHADAP MINAT DENGAR DI RADIO REPUBLIK INDONESIA Sulistya, Yulia Putri; Wahyuni, Jauhar
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61330

Abstract

Radio Republik Indonesia continues to strive to continue transforming in the digital era by continuing to develop the RRI Digital streaming radio application which makes RRI different from other radio stations. At RRI Digital, users are given the choice to access content that suits their desires, interests and needs. Therefore, media users have certain motives to fulfill their needs. The motive for using media needs to be questioned whether this motive can be satisfied after accessing the media. This is in accordance with the Uses and Gratifications theory, which states that audiences actively choose media that best suits their needs. After rebranding, the program previously called RRI Play Go has now changed its name to RRI Digital. Users of this program can quickly access news, music, podcasts and RRI broadcasts throughout Indonesia at any time and from any location. The aim of this research is to find out whether interest in listening to Radio Republik Indonesia is influenced by the reasons behind using the RRI Digital application. This type of research is quantitative and uses a purposive sampling approach by selecting 100 respondents for the survey using basic linear regression analysis techniques. Research findings show that interest in listening to Radio Republik Indonesia is influenced by the reasons behind using the RRI Digital application.

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