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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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DAMPAK TAYANGAN KONTEN YOUTUBE "CLOSE THE DOOR" TERHADAP PEMENUHAN KEBUTUHAN INFORMASI BAHAYA JUDI ONLINE Almahdi, Naufal Abdullah; ., Tsuroyya
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63537

Abstract

IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION GUNAWANGSA HOTEL MANYAR SURABAYA DALAM UPAYA MENINGKATKAN MINAT KONSUMEN Prayagati, Rosa Petrinevanti Rasendriya; Setianingrum, Vinda Maya
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63559

Abstract

Surabaya as a city of business and tourism makes this city has a variety of hotels to meet the needs of the community. Gunawangsa Hotel Manyar Surabaya as one of the three-star hotels that exist in the city of Surabaya undertakes promotional efforts so that the public has an interest in making Gunavangsa Hotel Manyar Surabaya as an option for them both to stay or organize events. This research aims to find out how the implementation of integrated marketing communication carried out by Gunawangsa Hotel Manyar Surabaya in an effort to increase consumer interest. This research is qualitative research with the paradigm of constructivism, a paradigm that sees social conditions as a systematic analysis. The data collection was obtained from in-depth interviews with a number of informants that matched the criteria. The results of this study indicate that the mix of promotions on IMC applied by Gunawangsa Hotel Manyar Surabaya has six aspects including advertising: banners and brochures, events & experience activities live cooking, public relations & publicity i.e. making press releases, media visits, including PHMI, as well as CSR, personal selling activities sales calls, sales trip, telemarketing, and exhibitions, sales promotion giving discount prices, online & social media marketing doing promotion through instagram.
ANALISIS SEMIOTIKA IKLAN APLIKASI FLIP.ID VERSI HEMAT JADI GAMPANG DENGAN PERSPEKTIF CHARLES SANDERS PEIRCE Sulistyawati, Dwi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63561

Abstract

Perkembangan teknologi menjadi salah satu faktor dalam perkembangan komunikasi dimulai dari zaman era tulisan hingga kini telah sampai pada era komunikasi interaktif. Dalam sebuah proses komunikasi terdapat tanda-tanda yang bisa dimaknai dengan menggunakan semiotika. Seseorang bisa menyusun tanda-tanda tersebut menjadi suatu rangkaian yang menarik untuk mencapai suatu tujuan, salah satu rangkaian tersebut adalah iklan. Selain untuk memasarkan barang dan jasa dari sebuah perusahaan, iklan juga dibuat untuk menyampaikan suatu pesan kepada para calon konsumen. Flip melalui iklannya yang bertema Hemat Jadi Gampang mengisahkan tentang seorang perempuan dengan berbagai aktivitas dan tanggung jawabnya. Penelitian ini bertujuan untuk mengetahui makna apa yang terkandung dalam video iklan aplikasi Flip versi Hemat Jadi Gampang. Pengumpulan data diperolah melalui proses dokumentasi dan juga studi literatur. Data yang terkumpul dianalisis menggunakan semiotika Charles Sanders Peirce. Hasil dari penelitian ini menunjukkan bahwa dari sign, object, dan interpretant yang ditemukan terdapat makna yang menunjukkan bahwa dalam suatu rumah tangga, perempuan lebih dominan dalam hal pengelolaan keuangan keluarga. Hal tersebut dikarenakan tingkat literasi dan inklusi keuangan perempuan lebih tinggi dari pada laki-laki.
ANALISIS PENERAPAN DIMENSI KONVERGENSI TERHADAP SUARA SURABAYA MEDIA Holatila, Christian Steven Dylano; Winata, Muhammad Danu
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63627

Abstract

Digital Disruption drives the transition in the Mass Media Industry workflow from analog to digital. Every type of conventional mass media needs to innovate in order to develop with the times while maintaining its identity. Mass Media Convergence is one of the steps that conventional mass media companies need to take in order to increase relevance, while maintaining their existence. As a form of conventional media, radio also experiences difficulties in maintaining its existence and relevance to the digital community. International radio companies to national radio companies in Indonesia experience the same challenges, as do local radio. Suara Surabaya is one example of a local radio that since its inception has realized the importance of growing with technological developments, developing digital reach and integrating each platform it has through the implementation of Media Convergence. The results of this implementation make Suara Surabaya as a local radio able to maintain its existence and relevance amidst the onslaught of digital media. This study aims to analyze the implementation of Suara Surabaya Convergence according to the classification of each dimension of convergence, including: Ownership Convergence, Tactical Convergence, Structural Convergence, Information - Gathering Convergence, & Structural Convergence. The results of this study show the relationship between the existence of Suara Surabaya and the implementation of Convergence, and examine in detail the management of Suara Surabaya Media Convergence.
KOMUNIKASI PEMASARAN TERPADU DALAM MENGEMBANGKAN CITRA SSB PANDANARAN BOYOLALI Febriyanto, Puput
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63719

Abstract

In football, building an image is an important thing to do to achieve good growth and long-term, lasting success. For this reason, this research was conducted to determine the role of integrated marketing communication strategies as well as the challenges and obstacles faced by the SSB Pandanaran Boyolali management. This research uses a qualitative descriptive method, with the research subjects being the management, the students, the parents, and the people in Boyolali. The data was collected using observation, interviews, and documentation techniques. The research shows that 1) integrated marketing communications have a role in conveying information about the existence of SSB Pandanaran Boyolali. 2) the integrated marketing communications strategy carried out by SSB Pandanaran Boyolali through a promotion mix, namely advertising, direct marketing, personal sales, internet marketing, and public relations. 3) lack of awareness of payments is an obstacle for the SSB Pandanaran Boyolali management. 4) The football culture in Boyolali could be more assertive, making it a challenge for the management to get many people to follow and join SSB Pandanaran Boyolali. The research concludes that the integrated marketing communication strategy carried out by SSB Pandanaran has been going properly.
PENGARUH BRAND IMAGE PRODUK EIGER TERHADAP LOYALITAS PELANGGAN PADA ANGGOTA MAPALA PERGURUAN TINGGI DI SURABAYA Fauzira, Iza; Wahyuni, Jauhar
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63907

Abstract

Brand image is the way customers perceive a brand. A good image created by the company can provide satisfaction to customers so that customer loyalty is formed. Eiger products are one of the outdoor products that have a fairly good image among the community, one of which is in the environment of Higher Education Nature Lovers in Surabaya. Eiger's outdoor products have become one of the choices of outdoor products used during outdoor activities. This study aims to determine the effect of Eiger product brand image on customer loyalty among college mapala members in Surabaya. This research is an associative quantitative research with survey method. The results of this study indicate that the brand image of Eiger products has a positive and significant influence on customer loyalty. The effect has a percentage of 48.6% so that it has created a considerable impact in seeing the influence of Eiger's brand image to customer loyalty in mapala members in Surabaya universities.
PENGARUH MELIHAT KONTEN FOOD VLOGGER INSTAGRAM @KOKODIETT TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS Safira, Alifa Salma; ., Mutiah
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63919

Abstract

This study aims to analyze the influence of viewing Instagram content from food vlogger @kokodiett on the purchasing decisions of followers. Using the AIDDA (Attention, Interest, Desire, Decision, Action) theory as an analytical framework, this research explores how the visual and narrative content presented by the food vlogger can affect followers' purchase intentions and actions. Data were collected through an online survey involving 100 respondents. This is a quantitative study utilizing both primary and secondary data collected through observation, questionnaires, and documentation. The results of the regression analysis indicate that the food vlogger's content has a significant influence on purchasing decisions, with a regression coefficient of 38.6%, suggesting that while this content influences purchasing decisions, other factors also play a role. This study is expected to be used to enhance marketing content factors to better satisfy customers and encourage purchases, as well as to serve as a reference for further research. Keyword: Instagram Content, Food Vlogger, Purchase Decision
REPRESENTASI PESAN MENTAL HEALTH DALAM LAGU “BLUE & GREY” KARYA BTS Lestari, Eka Dia
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.63499

Abstract

Mental health telah menjadi isu global. Menjaga kesehatan mental sama pentingnya dengankesehatan fisik. Data Kemenkes 1 dari 10 mengalami masalah Kesehatan mental, prevalensi palingbesar adalah usia remaja. BTS sebagai salah satu musisi yang memberikan pesan motivasi termasukmental health dalam lagunya. Penelitian ini bertujuan untuk mendeskripsi representasi pesan mentalhealth dalam lagu “Blue & Grey” karya BTS . Untuk itu, penelitian ini menggunakan pendekatankualitatif dengan metode semiotika milik Charles Sanders Peirce dan teori Psikoanalisis Sigmun Freud.Teknik pengumpulan data dilakukan dengan observasi dan dokumentasi terkait objek penelitian yaitulagu “Blue & Grey” karya BTS. Hasil analisis didasarkan trikotomi Peirce yang diuraikan melalui Sign,Object, dan Interpretant pada lirik lagu “Blue & Grey”. Peneliti menemukan tanda atau simbol yangmerepresentasikan mental health dalam lagu yaitu burnout, anxiety, depresi, denial. Hasil analisismenunjukkan lagu “Blue & Grey” karya BTS menggambarkan mental health secara kompleks.Dimensi burnout yang direpresentasikan dalam lirik lagu sesuai dengan dimensi burnout menurutMaslach dan sesuai dengan realitas kehidupan yang dialami individu dalam masyarakat, terutamaremaja. Namun, terdapat juga semangat positivisme dan resiliensi dalam lirik lagu
ANALISIS ISI PESAN EDUKASI SERIAL ANIMASI “RIKO THE SERIES” SEBAGAI NILAI KARAKTER PEDULI SOSIAL ANAK USIA DINI Zahro, Ida; ., Mutiah
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64165

Abstract

Technological advances are currently developing very rapidly, especially in the fields of communication and information. Many people still don't realize that there are many social media that provide educational content for teaching materials. YouTube is one of the social media that has become a learning tool, one of which is the YouTube channel Riko The Series. In the animated series Riko The Series there are also several educational messages contained in it, one of which is the Character Value of Social Care. The research method used is a type of discourse analysis research developed by Teun A. Van Dijk, with a qualitative descriptive approach. Researchers will examine the content of educational messages in the animated series Riko The Series which contain social caring character values ​​using Teun A. Van Dijk's discourse analysis model, namely in Episodes 1, 2, 3, 8, and 15. The results of the research and discussion can be drawn conclusions Overall, in Episodes 1, 2, 3, 8, 15 there are social care character values ​​consisting of: a). Help, b). Apologize to each other, c). Caring for Others, d). Remind each other, e). Forgive. Through Teun A. Van Dijk's discourse strategy model, the author finds that the information in each sentence contained in the dialogue of the animated series "Riko The Series" is related to the information in other sentences, and has elements of coherence in it, so that a discourse structure is formed in the form of form and meaning. The characterization also seems to have a strong character. Teun A. Van Dijk's discourse analysis also captured information that the animation "Riko The Series" is one of the animations that has a socially caring character in accordance with the development of social attitudes in early childhood.
KOMUNIKASI GURU TERHADAP ANAK ATTENTION DEFICIT HYPERACTIVITY DISORDER (ADHD) DI SD MUHAMMADIYAH 2 TULANGAN SIDOARJO Fildzah Aqmarina; Awang Dharmawan, S.I.Kom, M.A.
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64175

Abstract

This research aims to find out how interpersonal communication is carried out by teachers with Attention Deficit Hyperactivity Disorder (ADHD) children, such as the obstacles faced by teachers in the communication process with ADHD children and how to overcome these obstacles, especially at SD Muhammadiyah 2 Sidoarjo Reinforcement. The method used in this research is a qualitative descriptive method with a case study approach. The results of this research indicate that an inclusion teacher must be able to understand each ADHD student personally because they have different obstacles and needs. Generally, the obstacles experienced by ADHD students are not being able to control emotions, limited speaking ability, and disturbed focus. To create effective communication and overcome communication barriers that occur, teachers use various methods such as giving rewards if students do good things and giving consequences if students do not obey the rules. The teacher repeats words or instructions if they cannot receive the message conveyed to students. Teachers also guide students so that they can answer correctly, using verbal and nonverbal language. Keywords : Interpersonal Communication, Attention Deficit Hyperactivity Disorder (ADHD), Communication of Teacher and ADHD Student

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