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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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STUDI FENOMENOLOGI PERSONAL BRANDING PENDAKI GEN-Z DI MEDIA SOSIAL Adani, Naufal Sallahudin; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63398

Abstract

This research highlights the importance of personal branding, which is the process of creating a self-image to increase an individual's selling value. In the digital era, social media such as Instagram has become a primary tool in forming personal branding. Generation Z, who are active in mountain climbing, utilizes this platform to share experiences and build self-identity. This trend reflects how the hobby of climbing is used as a means of self-expression and social interaction. Using Montoya's personal branding theory, this study found that the aspects of "visible," "specialization," and "unity" were very prominent in the concept of personal branding used. The interviewees utilized Instagram to show their presence, showcase special skills, and maintain consistency between online images and real behavior, all of which contributed to a strong self-image in the eyes of their audience. However, concepts such as "firmness," "personality," "difference," "leadership," and "good name" have not been fully explored. The research method used a qualitative approach, specifically phenomenological studies, to explore the experiences of generation Z in forming personal branding through Instagram. Data were collected through in-depth interviews with young climbers who are active on social media. These results show that Instagram is an important platform for Generation Z mountain climbers in building and managing their personal branding, with audience feedback playing a significant role in driving the development of this branding.
STRATEGI KOMUNIKASI DALAM MENGIMPLEMENTASI KEGIATAN CSR (STUDI KASUS PADA PROGRAM KEMITRAAN DAN BINA LINGKUNGAN TERHADAP MITRA BINAAN PT SIER) Nuriyah, Tika Nadhifatun; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63407

Abstract

PKBL was a mandatory social responsibility program of PT SIER, regulated by the Minister of State-Owned Enterprises Regulation Number PER-05/MBU/2007. This research aimed to describe the communication strategies implemented in the execution of the partnership program held by the TJSL Department of PT SIER. The research method used was a case study with a qualitative approach. The data collected by the researcher came from semi-participant observations, interviews with company employees and partner beneficiaries, as well as through company documents and documentation. The research results showed that PKBL was a corporate social responsibility based on the CSR Triple Bottom Line principle. PT SIER strived to achieve a balance between economic performance (Profit), community social development (People), and green industrial area management (Planet). The factors influencing the success of PKBL implementation were impacted by the communication strategies of the TJSL Department to partner beneficiaries. The communication strategies used began with identifying the audience, determining the objectives, crafting the messages, and establishing the methods or media.
ANALISIS BRAND IDENTITY HOTEL BUMI SURABAYA CITY RESORT MELALUI INSTAGRAM @bumisurabaya Devi, Maria Diana Karunyabuddhi; Wahyuni, Jauhar
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63419

Abstract

In the midst of the competitive hotel industry, brand identity is very important. Brand identity is the main part of branding that managers offer to potential consumers. Brand identity is the theme of the hotel's promotion. The problem then is that not every hotel has a linear historical process. Changes in ownership or management require the hotel to offer a new brand identity. Hotel Bumi Surabaya is a hotel that builds a new distinctiveness in the form of brand identity as a resort hotel in urban areas. This research aims to analyze the strategy and development of Brand Identity presented by the Bumi Surabaya City Resort Hotel through the official Instagram account @bumisurabaya. The type of research used in this research is qualitative. The research method used in this research is descriptive. The data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. The results of the research stated that the Brand Identity built by the Bumi Surabaya City Resort Hotel went through gradual formation in the rebranding process and the formation of its image concept, namely City Resort. This concept was developed by the hotel using the brand name, logo, design and color, sound, vision and mission, tactical goals and tagline which can be seen on Instagram @bumisurabaya, so it can be concluded that the identity of the Bumi Surabaya City Resort Hotel is the City image concept. Resorts.
MANAJEMEN PRODUKSI PROGRAM SIARAN “SHECANGKIR TEH PAGI” DI SHE RADIO 99,6 FM Riyanti, Meyliana Eka; Winata, Muhammad Danu
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63424

Abstract

This research aims to explore the production management of the "Shecangkir Teh Pagi" program on She Radio 99.6 FM by applying the 6M approach (Man, Money, Material, Machine, Method, and Market) developed by George R. Terry. The advancement of broadcasting technology has transformed the dynamics between radio and its audience, enabling more personal and flexible access. She Radio leverages technology to attract and retain listeners, particularly targeting the housewife segment. Data collection techniques included observation and interviews. The findings indicate that strategies such as technological updates, innovative content development, expansion of off-air activities, enhancement of production team skills, strengthening of digital marketing strategies, and improved evaluation and feedback mechanisms have successfully increased listener loyalty. Direct interaction through social media and other digital platforms has been key in understanding and meeting audience needs. This study concludes that a comprehensive approach integrating technology, audience interaction, and innovative content development is crucial for the success of radio in the digital era.
MANAJEMEN MEDIA KEHUMASAN MADIUNTODAY.ID DALAM MENJALANKAN FUNGSI AGENDA SETTING PEMBERITAAN TENTANG PEMERINTAH KOTA MADIUN Susanto, Achmad Azharditya; Aji, Gilang Gusti
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63426

Abstract

Perkembangan media kehumasan sangat dekat dengan masyarakat itu sendiri. Website dan Instagram menjadi salah satu media yang mudah diakses oleh masyarakat. Tujuan penelitian ini adalah untuk mengetahui bagaimana manajemen madiuntoday.id sebagai media kehumasan Pemerintah Kota Madiun dalam menjalankan agenda setting Pemerintah Kota Madiun. Landasan teori yang digunakan adalah manajemen POAC Perencanaan, Pengorganisasian, Pengarahan, dan Pengendalian oleh George R. Terry. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil dari penelitian ini untuk mengetahui bagaimana media kehumasan tersebut dikelola dan menjalankan agenda setting pemerintah. Kemudian hal apa yang menjadi penting terkait manajemen media kehumasan, agenda setting, dan menjadi rujukan pemberitaan media lain.
MANAJEMEN PRODUKSI CHANNEL YOUTUBE SINAU HURIP DALAM MENGEMAS KONTEN EMPATI PENANGANAN ODGJ JALANAN Kusumawardani, Herlin Ade; Aji, Gilang Gusti
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63436

Abstract

Social media is developing very rapidly from year to year. Almost all people use social media to get sources of information, education, entertainment, and so on. YouTube is one of the video sharing social media that is popular among the public because it is easy to access videos and has various benefits. The aim of this research is to find out how the production management of the Sinau Hurip YouTube channel is in packaging empathetic content for people with mental disorders on the streets so that they are able to send 250 people with mental disorders back to their families. The theoretical basis used is based on from Eli M Noam which contains risk reduction techniques, product development factors, and organizational structure factors. This research uses a qualitative descriptive method. The results of this research are to find out how the Sinau Hurip YouTube channel manages humanistic, empathetic content, does not offend other parties, collaborates and builds good relationships with all parties.
STRATEGI KOMUNIKASI PEMASARAN NUVANTARA TRAVEL SEBAGAI UPAYA PARIWISATA SEHAT DI MASA PANDEMI COVID 19 Rezalina, Ayu Rezalina; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63465

Abstract

The Covid-19 pandemic that has hit the world since mid-2020 has forced the tourism industry to adapt by implementing the concept of healthy tourism in the hope that this adaptation can restore public trust in the tourism industry. This research aims to understand the marketing communication strategies carried out by Nuvantara as a travel service provider that implements healthy tourism. Data was collected through the interview method with the Nuvantara team. Data analysis was carried out in four stages by Miles and Huberman. The research results show that Nuvantara applies the concept of healthy tourism with a holistic CHSE (cleanliness, health, safety and environment) approach. Nuvantara's marketing communication strategy is carried out with the help of three main channels, namely Instagram as the channel most accessed by the public, WhatsApp as a two-way communication channel, and Notion as a source of specific information that can be accessed. Furthermore, Nuvantara's electronic word of mouth (EWOM) occurs naturally because of the positive experiences that consumers experience when using Nuvantara's services.
REPRESENTASI MASKULINITAS PEREMPUAN DALAM FILM SEPERTI DENDAM, RINDU HARUS DIBAYAR TUNTAS: ANALISIS SEMIOTIKA JOHN FISKE Astutik, Fitri; Setiadi, Tatak
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63474

Abstract

This study aims to find out the forms of representation of female masculinity from films Vengeance Is Mine, All Others Pay Cash. The subject of this study is 10 film scenes that have been curated and categorized according to the characteristics of the form of female masculinity. This study uses John Fiske's semiotic analysis which has three levels; reality, representation, and ideology. The results of this study show that the female character in the film, Iteung, depicts the masculinity side of women. The form of masculinity representation that emerges is that women do extreme work, women hold back sad emotions, are firm and brave in making decisions, women take revenge. It is possible to understand how the film Vengeance Is Mine, All Others Pay Cash not only serves as entertainment, but also as a medium to criticize and challenge social constructions about gender, as well as to expand the representation of women in culture.
KECEMASAN DAN KETIDAKPASTIAN MAHASISWA PAPUA DALAM MENGHADAPI STREOTIPE NEGATIF DALAM LINGKUNGAN SOSIAL MASYARAKAT DI MALANG JAWA TIMUR Laway, Wawan; Rachma Dewi, Putri Aisyiyah
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63497

Abstract

Dalam penelitian ini, penulis membahas tentang Kecemasan Dan Ketidakpastian Mahasiswa Papua Dalam Menghadapi Stereotipe Negatif Dalam Lingkungan Sosial Masyarakat Di Malang Jawa Timur. Malang merupakan salah satu kota yang terdapat di Provinsi Jawa Timur. Malang menjadi salah satu kota yang banyak dituju oleh mahasiswa yang berasal dari Papua untuk menempuh pendidikan tinggi. Stereotipe negatif sering kali dieratkan kepada mahasiswa Papua yang ada di Malang. Hal ini dikarenakan kekurangan informasi dan berita-berita yang beredar tentang mahasiswa Papua itu sendiri. Akibatnya, dalam beberapa kasus, mahasiswa Papua di Malang mendapatkan perilaku diskriminatif dan rasis. Hal ini secara tidak langsung mempengaruhi psikologi dari mahasiswa Papua sendiri yang dimana kebanyakan dari mereka merasa cemas akibat dari perilaku tersebut. Pada penelitian ini, peneliti menggunakan metode penelitian wawancara dengan langsung turun lapang dan melakukan interview kepada beberapa mahasiswa Papua di Malang. Hasil yang didapati dari penelitian ini adalah, akibat dari perilaku tersebut mahasiswa Papua di Malang menadi sedikit sulit untuk beradaptasi dengan lingkungan sekitar karena stereotipe negatif yang melekat di benak masyarakat Malang.
MANAJEMEN KOMUNIKASI PROGRAM KEGIATAN KOMUNITAS MUSIK TANAM KARYA DALAM MENYAMPAIKAN KRITIK SOSIAL Febrianto, Rachmad; Dharmawan, Awang
The Commercium Vol. 8 No. 3 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i3.63528

Abstract

This research is based on the phenomenon of underground music in Indonesia, which, although a minority, influences social criticism through distinctive lyrics and musical styles. The aim of this study is to understand how Tanam Karya applies communication management strategies to voice social criticism. The research utilizes Communication Management Theory (POAC) as a conceptual framework, employing qualitative analysis methods including direct observation, in-depth interviews, and literature review. The findings indicate that Tanam Karya has successfully implemented effective communication management strategies. In the planning stage, they select relevant social issues such as injustice and environmental pollution. In organizing, they effectively manage resources and establish a structured organizational framework. During implementation, Tanam Karya utilizes social media and public activities to convey messages about social awareness and diversity. Systematic control and evaluation ensure that each event is assessed to rectify weaknesses and enhance efficiency.

Page 44 of 62 | Total Record : 613

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