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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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POLA KOMUNIKASI LM WEDDING PLANNER & EVENT ORGANIZER DALAM MENJALIN RELASI BISNIS DENGAN VENDOR Syifa'urrahmah, Angelia Devi; Surkadani, Puspita Sari
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61911

Abstract

This study aims to investigate the communication patterns of LM Wedding Planner & Event Organizer in establishing business relationships with vendors. The subjects of this study consist of six informants, including LM Wedding Planner & Event Organizer and vendors who have business collaborations, namely Laksmi Muslimah, Niko Eco Catering, Eden Design, as well as the two clients of LM Wedding Planner & Event Organizer. The researcher employed a qualitative method and analyzed the data using data reduction, data display, and conclusion drawing. The results indicate that the communication patterns within both the LM Wedding Planner & Event Organizer team and the vendors include formal communication patterns such as upward, downward, and horizontal. communication. Furthermore, LM Wedding Planner & Event Organizer uses an interactional business communication model to interact with vendors, while the vendors also use the same communication model, namely interactional business communication, to interact with LM Wedding Planner & Event Organizer.
REPRESENTASI FEMINISME LIBERAL DALAM FILM BARBIE 2023: (Analisis Semiotika John Fiske pada Media Film) Salsabyla, Dara Nabila; Mutiah, Mutiah
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.61994

Abstract

AUDIENCE PERCEPTION OF THE CAMPAIGN MESSAGE "STAND UP AGAINST STREET" HARASSMENT" L'OREAL PARIS INDONESIA Ningtyas, Fernanda Ayu; Rachma, Putri Aisyiyah
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62092

Abstract

STRATEGI SALES PROMOTION DALAM MENINGKATKAN PENJUALAN INDIHOME DENGAN PENDEKATAN STOP-SIT: (Studi Kasus IndiHome Cikarang Barat PT. Telkom Indonesia) Kirana, Rahmania Mega; Setianingrum, Vinda Maya
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62481

Abstract

This research aims to discover the sales promotion strategies implemented by IndiHome Cikarang Barat using the STOP-SIT approach. The STOP-SIT approach is applied comprehensively, encompassing market segmentation, targeting, objectives, positioning, tool selection, integration of online and offline strategies, and continuous monitoring and evaluation. The results indicate that there are three main segments targeted by IndiHome Cikarang Barat: students and productive workers (17-40 years old) as the primary target, business owners (30-50 years old) as the secondary target, and homeowners (40-60 years old) as the tertiary target. IndiHome Cikarang Barat positions itself as a superior solution by offering reliable connectivity, extensive network coverage, and flexible service package options, addressing the dissatisfaction of the community with local WiFi services. Online strategies include the IndiHome Virtual Run and Ride, e-sports competitions, collaborations with online streaming platforms, bundling promotions, and content marketing. Offline strategies include participation in local events, booth openings, the role of WiFi.ID Corner, and open table activities.
ANALISIS SENTIMEN KOMENTAR YOUTUBE VIRTUAL TOUR 360° WISATA BALI OLEH KEMENPAREKRAF Dewati, Pandya Paramitha Prabaswaratna; Sukardani, Puspita Sari
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62511

Abstract

Seiring dengan pertumbuhan internet, media digital sebagai platform komunikasi dan sumber informasi juga mengalami perkembangan sesuai dengan kemajuan zaman. Salah satu contoh media sosial di Indonesia dengan jumlah pengguna paling banyak digunakan yaitu Youtube. Youtube adalah salah satu platform video dan menjadi sumber informasi terbesar di seluruh dunia teurtama di Indonesia, banyak video yang mengenai review produk memiliki komentar yang dapat menimbulkan sentimen pada kelas tertentu. Hal tersebut dimanfaatkan oleh KEMENPAREKRAF untuk membuat program virtual tour 360 wisata Bali dengan tujuan mempromosikan destinasi wisata di Indonesia. Berdasarkan hal tersebut maka dilakukan penelitian dengan pendekatan algoritma Support Vector Machine untuk menganalisis sentimen penonton Youtube virtual tour 360 destinasi Bali. Penelitian ini menganalisis 100 data komentar Youtube. Data diambil melalui proses crawling kemudian labelling kemudian processing dan kemudian klasifikasi dan visualisasi data. Dari proses tersebut menghasilkan 36 komentar positif, 2 komentar negatif, dan 12 komentar netral. Penelitian ini dapat memberi gambaran bagaimana penerapan virtual tour 360° apabila diterapkan secara keberlanjutan.
ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE TERHADAP PERTENGKARAN RUMAH TANGGA DALAM FILM “PERFECT STRANGERS” Firmansyah, Herwin; S.S., M.A., Tsuroyya
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62550

Abstract

Film is a medium that is often used to represent social reality. The reality of marriages and household disputesis often shown in scenes with the aim of conveying a certain message, as was done in the film "PerfectStrangers". This research examines the representation of domestic quarrels shown in the film "PerfectStrangers" using Charles S. Peirce's semiotics and documentation as a data collection technique, by takingexcerpts from the film to be used as objects of analysis. The research results show that the film "PerfectStrangers" represents household quarrels in three ways, namely 1) the causes of quarrels, in the form ofbetrayal/infidelity and miscommunication, 2) forms of quarrels, in the form of teasing, shouting, unbearableemotions and divorce, 3) solutions to quarrels, in the form of respecting your partner's privacy. Furtherresearch can examine the issue of domestic disputes using other methods
inggris Aulia, Rosyada Dinda; Prabayanti, Herma Retno
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62823

Abstract

This research aims to analyze consumer reception of live streaming on the TikTokShop animal and plant account. TikTok social media is one of the most popularplatforms for users around the world, including Indonesia, which is ranked secondin number of users after America. TikTok Shop is a new innovative feature inIndonesia that provides business opportunities for entrepreneurs to promote theirproducts. However, strict regulations regarding the sale of animals and plants onthe TikTok Shop pose challenges for business owners. This research aims tounderstand how consumers respond and interpret the content presented by sellersin TikTok Shop live streaming. This research uses a qualitative reception analysisapproach using the AIDA model and persuasive communication theory. The resultsof this research are that consumers on TikTok are in a dominant position despitestrict regulations, but feel they agree with the policy. As for consumers who are in anegotiating position, consumers feel doubtful due to the regulations on TikTok, butconsumers feel confident after interacting with sellers via live streaming sales.
PENGARUH ISU POLITIK DI MEDIA SOSIAL INSTAGRAM @GANJAR_PRANOWO TERHADAP PREFERENSI DARI GENERASI Z SURABAYA PADA PEMILIHAN PRESIDEN 2024 Ramadhana, Andri Firmanda; Mutiah, Mutiah
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62983

Abstract

Penggunaan Instagram oleh politisi di Indonesia menunjukkan bagaimana teknologi informasi dan komunikasi memungkinkan mereka untuk mendapatkan dukungan masyarakat dan mencapai tujuan politik. Salah satu calon presiden 2024 yang secara konsisten menggunakan Instagram sebagai alat untuk menarik suara masyarakat, terutama dari generasi Z adalah Ganjar Pranowo. Tindakan ini mencerminkan upaya akun @ganjar_pranowo untuk memenuhi kebutuhan dan aspirasi generasi Z yang berkontribusi pada upaya untuk mempengaruhi preferensi generasi Z dalam pemilihan Presiden dengan menekankan isu-isu politik yang relevan dengan generasi Z. Tujuan dari penelitian ini adalah untuk menguji pengaruh isu politik di media sosial Instagram @ganjar_pranowo terhadap preferensi dari generasi Z di Surabaya pada pemilihan presiden 2024. Penelitian ini menggunakan pendekatan kuantitatif dan menggunakan metode survei, yaitu membuat kuesioner melalui google form. Sampel yang digunakan pada penelitian ini sebanyak 121 responden yang diidentifikasi sebagai orang yang berinteraksi aktif dengan akun Instagram @ganjar_pranowo baik mengikuti akun Instagram tersebut atau memberikan like, comment, dan sharing konten akun Instagram @ganjar_pranowo. Berdasarkan hasil analisis data menggunakan Regresi Linear sederhana diperoleh nilai r square sebesar 0,344 dan nilai koefisien korelasi sebesar 0,586 dengan signifikansi 0,000 < 0,05 dan hasil uji hipotesis (uji t) 7.897 > 1,986. Oleh sebab itu, dapat dinyatakan bahwa hipotesis yang diajukan peneliti diterima yakni adanya pengaruh isu politik di media sosial Instagram @ganjar_pranowo terhadap preferensi dari generasi Z di Surabaya pada pemilihan presiden 2024.
STRATEGI HUMAS DIGITAL BADAN NARKOTIKA NASIONAL PROVINSI JAWA TIMUR DALAM MEMBUAT KONTEN PENCEGAHAN PENYALAHGUNAAN NARKOBA (Studi Media Sosial Instagram @infobnnp_jatim dan Website jatim.bnn.go.id) Cahyani, Rinda Meilda; ., Mutiah
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.63021

Abstract

The research focuses on Digital Public Relations of the National Narcotics Agency of East Java Province in using public relations strategies related to the delivery of information or messages to the public in the creation of a drug abuse prevention content on the social media account Instagram and the official website owned. This research was carried out to find out what I was doing by the Public Relations of the National Narcotics Agency of East Java Province in adapting the content of information or messages of prevention of drug abuse to the public. The research uses a qualitative approach to the case study methodology through in-depth interviews as the primary method of data collection. The theory used in this study is the theory of public relations strategies. The results of this study show that the Public Relations National Narcotics Agency of Eastern Java Providence uses public relations strategy in the creation of drug abuse prevention content as a medium of information or message to the public.
MAKNA LIRIK LAGU INI JUDULNYA BELAKANGAN KARYA NOSTRESS SEBAGAI MEDIA KRITIK SOSIAL Ahsan, Alfath Imam; Tandyonomanu, Danang
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.63047

Abstract

This research is a study that contains an analysis of the lyrics of the song "Ini Judulnya Belakangan" popularized by a band from Bali, Nostress. In this study, researchers used qualitative methods with the approach of semiotics studies from Ferdinand De Saussure seen from signifiers and signifieds. In the process for data collection, researchers use document studies methods, content analysis and literature reference search. In this study, researchers took 6 verses of the analyzed songs. In the process, researchers find the message that the songwriter wants to convey. The lyrics of "Ini Judulnya Belakangan"contain many meanings such as social criticism, agrarian conflicts to efforts to save the environment, where the songwriter feels disappointment over what is happening around him. But on the other hand, songwriters also hope for a better future and try to remind their music listeners and the public to always be aware of what is happening around them and not be afraid to continue to speak out about various problems that are happening. Music is one of the media for delivering messages that can represent individuals or community unrest through lyrical lyrics created by musicians by looking at the reality that is happening which results in social criticism as done by Nostress.

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