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INDONESIA
THE COMMERCIUM
Published by Universitas Negeri Surabaya
ISSN : -     EISSN : 2809591     DOI : https://doi.org/10.26740/tc.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : Komunikasi Pemasaran Public Relations Periklanan Komunikasi Politik Komunikasi Pembangunan dan Perubahan Sosial Manajemen Media
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 613 Documents
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REPRESENTASI TOXIC RELATIONSHIP DI SERIES EUPHORIA Bashori, Rila Rahmaniyah; Tsuroyya
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64775

Abstract

Adolescence is a period of change from childhood to adulthood. As they get older, an adolescent expands their network of friends to interact. This interaction is to fulfill their social needs, one of which is a romantic relationship. This research aims to focus on discussing toxic relationships in the series Euphoria (2019) because there are still many people who do not realize that they are in a toxic relationship. They even think that the toxic treatment they have received is a form of attention and affection from their partner. Charles Sanders Peirce semiotics was chosen because it is able to provide in-depth meaning about toxic relationships in films and series through the triadic model of sign, object, and interpretant. The results of this study show that victims of toxic relationships are not only women who experience them but men can also experience them. Characterized by possessiveness, invasion of privacy, regulator, deflector, full dependence, manipulation, to verbal and physical violence to experience depression due to dependence.
Strategi Komunikasi Publik dan Statistik Melalui Penggunaan Platform Instagram @Surabaya (Studi Kasus pada Dinkominfo Kota Surabaya) Asrining Puri, Dyah Ayu; Vinda Maya Setianingrum
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64924

Abstract

Penelitian ini membahas strategi komunikasi public dan statistic dari Dinkominfo Kota Surabaya dalam penggunaanplatform Instagram @surabaya. Hal ini sebagai bentuk pembentukan citra pemerintah yang tidak terkesan kaku danbirokratis saat melakukan penyampaian informasi dan komunikasi melalui platform berupa sosial media Instagram.Penelitian ini merupakan penelitian kualitatif deskriptif dengan metode studi kasus. Pengumpulan data didapatkan darihasil wawancara mendalam kepada beberapa informan yang sesuai dengan kriteria hasil dari penelitian ini denganmenunjukkan bahwa strategi komunikasi publik dan statistik yang dilakukan oleh Dinas Komunikasi dan InformatikaKota Surabaya sebagai humas pemerintah Kota Surabaya melalui platform media sosial Instagram @surabaya bertujuanuntuk sebagai bentuk kanal pelayanan informasi kepada masyarakat dalam media sosial. Pengolahan informasi padamedia sosial khususnya Instagram ini melakukan berbagai upaya komunikasi untuk menjadi wajah dari Kota Surabayadengan menggunakan elemen konsep (who, say what, in which channel, to whom, dan with what effect). Konten dalamkanal Instagram @surabaya dirangkai khusus oleh bidang Informasi dan Kommunikasi Publik serta Statistik yangmenjadi bentuk citra positif yang dapat menumbuhkan kepercayaan dan partisipasi masyarakat sehingga membantu kerjapemerintah untuk dapat membangun Kota Surabaya menjadi lebih maju. Meningkatnya kepercayaan masyarakat melaluiakun Instagram @surabaya terlihat pada naiknya pengikut dan antusias publik pada postingan aktivitas yang dilakukanoleh Pemerintah Kota Surabaya.
Analisis Resepsi Kampanye #BeautyDiQuity Luxcrime pada Hari Perempuan: Kolaborasi Penyandang Disabilitas (Studi Pada Yayasan Rumah Kinasih) Hidayatus Sholihah, Dini; S.S., M.A, Tsuroyya,
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.64943

Abstract

Penelitian ini menganalisis kampanye #BeautyDiQuity oleh Luxcrime yang diluncurkan pada Hari Perempuan Internasional kolaborasi bersama penyandang disabilitas. Menggunakan analisis resepsi dengan teori Stuart Hall, bertujuan untuk memahami bagaimana audiens di Yayasan Rumah Kinasih menerima pesan kampanye #BeautyDiQuity Luxcrime. Hasil penelitian menunjukkan bahwa responden terbagi ke dalam dua kategori: Kategori dominan, responden sepenuhnya mendukung pesan kampanye dan melihatnya sebagai langkah positif untuk memberdayakan perempuan disabilitas. Kedua, kategori negosiasi, responden mengakui pesan inklusivitas namun memberikan kritik terhadap kemungkinan motif komersial di balik kampanye. Penelitian ini menunjukkan keberhasilan kampanye dalam meningkatkan kesadaran isu disabilitas serta memberikan rekomendasi untuk pengembangan strategi pemasaran inklusif dan berkelanjutan oleh merek lain.  
ANALISIS RESEPSI GEN Z TERHADAP KONTEN “SEMUA ORANG BISA KEREN” DALAM PEMASARAN DI AKUN TIKTOK @RUCAS Auliya, Fillah Aqidatul; Hasna Nur Lina
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65057

Abstract

Tren pemasaran modern menunjukkan adanya pergeseran fokus khalayak yang tidak lagi menilai sebuah produk atau merek hanya dari kualitasnya, tetapi juga dari nilai-nilai sosial yang diusung. Media sosial seperti TikTok, menjadi media strategis bagibrand untuk menyampaikan pesan-pesan tersebut kepada generasi Z yang dikenal kritis terhadap isu-isu sosial sekaligus penggunaaktif platform TikTok. Salah satu brand yang mengusung pesan sosial mengenai kesetaraan dalam pemasarannya adalah Rucas, sebuahbrand fashion lokal yang tampil berbeda dengan menampilkan individu dari kelas ekonomi bawah, seperti pemulung dan juru parkirlansia, sebagai model fashion untuk produknya dalam konten "Semua Orang Bisa Keren" di akun TikTok @Rucas. Representasi sosialdalam pemasaran yang dibuat oleh Rucas dengan mengangkat tema kesetaraan dan menampilkan keberagaman latar belakangekonomi sosial masih jarang ditemui dalam industri fashion Indonesia. Penelitian ini bertujuan untuk menganalisis resepsi GenerasiZ terhadap konten tersebut menggunakan teori resepsi Stuart Hall, yang membagi posisi pemaknaan menjadi Hegemonic-Dominant,Negotiated, dan Oppositional. Melalui metode kualitatif yang melibatkan wawancara dan observasi, penelitian ini menggalipandangan Gen Z di Pulau Jawa yang tertarik pada isu sosial dan aktif di media sosial TikTok. Hasil penelitian menunjukkan adanyavariasi pemaknaan terhadap konten tersebut: beberapa informan sepenuhnya menerima pesan kesetaraan sosial, sebagian menerimadengan penyesuaian, dan sebagian lainnya menolak pesan tersebut sepenuhnya. Penelitian ini memberikan wawasan tentangpemasaran melalui TikTok yang menggabungkan elemen sosial dan komersial
ANALYSIS OF FOLLOWERS' RECEPTIONS ON SEXUAL HEALTH MESSAGES ON THE INSTAGRAM ACCOUNT @CATWOMANIZER Alifia Rahman, Jasmine Zaffira; Putri Aisyiyah Rachma Dewi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65197

Abstract

This research aims to analyze followers' reception of sexual health messages conveyed by the Instagram account @catwomanizer. This research uses descriptive qualitative methods with Stuart Hall's reception theory approach, identifying three categories of reception, namely: dominant, negotiation, and opposition. The majority of followers are in a dominant position, receiving sexual health education messages positively and using them to increase awareness of reproductive health. Meanwhile, some followers are in a position of negotiation and opposition, rejecting or adapting the meaning of the message. Followers interpret and receive messages differently between individuals, influenced by several factors such as environment, work profession, educational background, gender, and personal experience. The research results show that social media is effective as a means of sexual health education, although challenges related to conservative social norms still exist.
EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) BIDANG PENDIDIKAN BANK INDONESIA TERHADAP PENGEMBANGAN SOFT SKILL MAHASISWA (Survei pada Kegiatan Mahasiswa GenBI Korkom Surabaya Madura-Bojonegoro 2023) Novita Ariani, Shinta; Vinda Maya Setianingrum
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65374

Abstract

GenBI is a community of Bank Indonesia (BI) scholarship.This study aims to examine the impact of the effectiveness of the CSR program on the development of students' soft skills, specifically through the activities of GenBI students in 2023 in the Korkom Surabaya Madura-Bojonegoro region. The research approach is quantitative with a descriptive type. A total of 252 respondents and analyzed using simple linear regression analysis with a 95% confidence level. The results of hypothesis testing show a Sig. value of 0.000 < 0.05, meaning that H0 is rejected and Ha is accepted, indicating that there is an effect of CSR Program Effectiveness (X) on the Development of Students' Soft Skills (Y). The most effective program in terms of the number of respondents is the Sharia Economic Festival (FESYAR) with 107 respondents. On the other hand, the OKE Jatim Committee program, with 35 respondents, recorded the lowest number.
Manajemen Komunikasi BBKBN Dalam Pencegahan Seks Bebas: Studi Kasus Program GenRe di BKKBN Jawa Timur Rahma Ayumi Saidah; Anam Miftakhul Huda
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65430

Abstract

Free sex is still a serious problem in Indonesia, especially among teenagers, and is often associated with criminalization of sex outside of marriage. Factors such as social environment, communication in relationships, and technological developments that facilitate access to information have contributed to the increase in this behavior. To overcome this problem, the Population and Family Planning Agency (BKKBN) through the Generation Planning (GenRe) program seeks to provide education to teenagers aged 10-24 years so that they can protect themselves and avoid free sex. This study aims to examine the communication strategies used by the East Java BKKBN in socializing the GenRe program in the province. Using a descriptive qualitative method with a case study approach, this study collected data through participant observation and interviews to understand the communication model applied. The results showed that the East Java BKKBN conveyed educational messages about the importance of adolescent reproductive health and future planning through verbal and non-verbal media, both directly and virtually, in order to form independent, healthy teenagers who are free from reproductive health problems.
MANAJEMEN PENYIARAN PROGRAM LINTAS TAHUNA PAGI DI PRO 1 RRI TAHUNA DALAM MENDORONG PARTISIPASI PUBLIK Dainga, Rigim Boy; Gilang Gusti AJi
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65491

Abstract

The thesis aims to analyze how management of broadcast programs broadcasted by morning contributes to encouraging public participation. The study used descriptive qualitative methods with a case study approach focusing on pro 1 rri tahuna as a broadcasting society. Data collection methods include interviews with broadcast managers and staff, observation, and document analysis for broadcast programs. Studies show that distribution management has not been done well and at best to encourage public participation in the early morning traffic program, and yet pro 1 rri tahuna has been seeking to encourage public participation in the annual traffic program by opening upa live stream on social media facebook, presenting a range of discussion topics that are relevant to the needs and interests of the listeners, And involve the public in planning and evaluating broadcast programs.
REPRESENTASI DAMPAK KEKERASAN SEKSUAL DALAM FILM “GEORGIA” (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Safrina, Azwa; Firmannandya, Ade
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65558

Abstract

AbstractThis study aims to examine the representation of the impact of sexual violence in the film Georgia in 11 film scenes analyzed and classified according to the impacts of sexual violence experienced by the victim's parents. This research uses Charles Sanders Peirce's semiotic analysis which consists of three interconnected elements, including representament or sign, object, interpretant or interpreter. The results obtained show that the impact of sexual violence is classified into three main topics. First, psychological distress such as feelings of guilt, self-blame, shame, helplessness, anger, anxiety, feeling like a failure as a parent, confusion, shock, distrust, hopelessness, and sadness. Second, the creation of relationship tensions with others such as distrust of others. Third, financial problems such as debt and loan defaults. In addition, Georgia's film also shows the impact of the social environment in viewing and treating victims and families of victims of sexual violence, which is divided into two main topics, namely stigmatization and discrimination, as well as exclusion and marginalization.
Pola Komunikasi Orang Tua Single Mom dalam Membentuk Kemandirian Pada Anak Muhammad Robith Ilma; Danang Tandyonomanu
The Commercium Vol. 9 No. 1 (2025): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v9i1.65590

Abstract

Children's Independence is the ability that exists within a child to think before acting, to be able to do something individually, and to be responsible for their obligations. This study aims to determine the communication patterns of the parenting of single mothers in forming independence in children. This study uses qualitative research by using a phenomenological method that studies events or phenomena that occur naturally. This study focuses on the communication patterns applied by single mothers to their children so that independence can be embedded and applied to the child's life in the future. The results of this study found that the communication patterns of single mothers play an important role in forming independence in children. Various strategies and communication patterns such as joint decision-making, teaching responsibility, time management, and learning emotional intelligence used by single mothers have proven effective in instilling independent traits and attitudes in children.

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