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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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The Influence of COD (Cash On Delivery), ShopeePay, and Virtual Account Payment Methods on Purchasing Decisions on the Shopee Marketplace Mavira, Sherli; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5868

Abstract

Research objective: This study aims to determine and analyze the influence of Cash On Delivery (COD), ShopeePay , and virtual account payment methods on purchasing decisions in the marketplace. Shopee either partially or simultaneously. Design/Method/Approach: The approach in this study uses a quantitative approach with a causality research type. The population of this study were students of the Faculty of Economics and Business, Nusantara PGRI University, Kediri who had made purchases on the marketplace. Shopee at least five times. The sample used in this study was 40 respondents taken using purposive sampling technique. The data analysis technique used multiple linear tests. Research Findings: The results of this study indicate that the cash payment method on delivery ( cod ) and ShopeePay have a significant effect on purchasing decisions and the virtual account payment method does not have a significant effect on purchasing decisions. However, these three variables have a partial and simultaneous effect on purchasing decisions. Theoretical contribution/Originality: This study contributes to understanding and providing insights related to COD, ShopeePay , and virtual account payment methods to reach purchasing decisions. Implications for Practitioners/Policies: This study provides practical implications for business actors (other than Shopee ) to provide convenience through payment methods that influence consumer purchasing decisions. Research limitations: The limitation of this research is that the research variables only focus on payment methods.
The Influence of Influencer Marketing, Price, And Customer Reviews On Purchasing Decisions for Skintific Products On Shopee Najib, Ari Syakura; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/w3t04g20

Abstract

Research aim: This study aims to determine whether the variables of influencer marketing, price, and customer reviews have a significant influence on purchasing decisions for Skintific products at Shopee, both partially and simultaneously. Design/Method/Approach: The study used a quantitative approach with a survey method. The population in this study were all students of Universitas Nusantara PGRI kediri who actively use shopee. The sample used in this study was 105 respondents who were taken using purposive sampling technique. The data collection technique used a questionnaire. Data analysis was carried out using multiple linear regression with the help of SPSS software. Research Finding: The results showed that partially, influencer marketing and customer reviews have a significant influence on purchasing decisions, while price does not have a significant effect. But simultaneously, the three variables have a positive and significant influence on purchasing decisions. Theoretical contribution/Originality: This research contributes to the digital marketing literature by emphasizing the importance of influencer marketing and customer reviews as key factors in purchasing decisions, especially on the Shopee platform. Practitionel/Policy implication: The results of this study are expected to help companies, especially Skintific, to optimize their marketing strategies through selecting the right influencers and actively managing customer reviews. In addition, the company is advised to maintain competitive pricing to strengthen its competitiveness in the market. Research limitation: This study is limited to the population of students at Universitas Nusantara PGRI Kediri and Skintific products at Shopee, so the results may not be generalizable. Future research is recommended to expand demographic coverage and add other relevant variables, such as product quality or promotional strategies.
The Effect of Experiential Marketing, Price Perception and Customer Satisfaction on Repurchase Intention in Somethinc Product Customers Ningtyas , Arnistia Dwi; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5877

Abstract

Research aim: The purpose of this study was to partially and simultaneously examine the effect of experiential marketing variables, price perceptions, and customer satisfaction on repurchase intentions for Somethinc products. Design/Method/Approach: This research utilizes a quantitative research methodology that focuses on establishing causal relationships. Primarydata was collected from 96 customers who use Somethinc products through a questionnaire (Google Form) given to respondents using a Likert scale, while secondary data was collected from various sources related to the object of research. The data was then processed using SPSS version 22 software. Research Finding: The results of this study empirically confirm that the three independent variables, namely experiential marketing, price perception, and customer satisfaction, together make a significant contribution to increasing consumer intention to repurchase Somethinc products. Theoretical contribution/Originality: This research can contribute to the understanding of the consumer decision-making process, especially in the context of purchasing personalized products such as beauty products. Practitionel/Policy implication: By implementing the practical and policy implications described above, Somethinc company can increase customer repurchase intention, strengthen brand position in the market, and achieve sustainable business growth. Research limitation: This study analyzes the relationship between experiential marketing, perceived price, and customer satisfaction as determinants of repurchase intentions in generation Z customers of Somethinc products.
The Influence of Brand Image, Advertising, and Discount Prices on Purchase Intention at CV Putra Jaya Wulandari, Desi; Wisnu Setya Bhirawa , Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6221

Abstract

Research aim : This study investigates the influence of brand image, advertising, and discount prices on purchase intention at CV Putra Jaya. The research aims to determine the extent to which these factors drive consumer behavior and contribute to marketing effectiveness. Design/Methode/Approach : The study adopts a quantitative research approach, utilizing survey data collected from 40 respondents who are customers or potential customers of CV Putra Jaya. This research was designed with a causal research design with a quantitative approach, namely test. Research Finding : The results indicate that brand image and advertising have a significant positive effect on purchase intention, while discount prices demonstrate a moderate effect. Among these factors, brand image emerged as the strongest predictor of purchase intention, highlighting its critical role in shaping consumer decisions. Theoretical contribution/Originality : This research contributes to the literature by integrating brand image, advertising, and discount pricing as simultaneous predictors of purchase intention, providing a holistic perspective on consumer behavior in the retail sector. Practitionel/Policy implication : The findings suggest that businesses like CV Putra Jaya should prioritize enhancing brand image and creating impactful advertising campaigns while strategically using discounts to boost sales without undermining perceived value. Research limitation : The study focuses on a single retail company and its customers, which may limit the generalizability of the findings. Future research could explore other industries or comparative analyses across regions.
Seizing the Market Share of Watermelon Products During the Peak Harvest in Jaan Village Nganjuk Agustina, Yunia; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/xcjkn687

Abstract

Research aim : This research aims to identify effective strategies to capture market share for watermelons during the peak harvest. This research explores the factors that influence consumer preferences, farmers' marketing strategies, and the role of distribution in maintaining the selling value of watermelon. Design/Methode/Approach : The research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with watermelon farmers, and collectors. Additionally, field observations and secondary data analysis were conducted to triangulate findings. Research Finding : The study identified three key strategies adopted by stakeholders during the harvest season: direct-to-consumer sales, collaborations with collectors for urban market distribution, and the use of social media for marketing. However, challenges such as price instability, logistical costs, and limited market access persist. The findings suggest the need for integrated marketing systems and improved infrastructure to enhance competitiveness. Theoretical contribution/Originality : This research contributes to the literature on agricultural marketing by highlighting the interplay between local competition, marketing innovations, and market dynamics in rural agribusiness. It provides a nuanced understanding of how small-scale farmers navigate oversupplied markets. Practitionel/Policy implication : The study recommends the implementation of government-subsidized logistics during harvest seasons, training for farmers in digital marketing, and the establishment of cooperative models to stabilize prices and expand market reach. Policymakers are urged to invest in storage infrastructure to mitigate losses due to product perishability. Research limitation : The study is limited to the context of Jaan Village and focuses on watermelon as a case crop. Future research could explore comparative analysis with other regions or crops to generalize findings. Quantitative studies are also needed to validate the economic impacts of proposed interventions.
The Effect of Brand Reputation, Service Quality, and Price Perception on Consumer Satisfaction at The Sutejo Motorcycle Spare Parts Store in Nganjuk Putra, Aldafa Tito Ramanda; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e8myw069

Abstract

Research aim: The purpose of this study is to analyze the influence of brand reputation, service quality, and price perception on consumer satisfaction at the Sutejo Nganjuk Motorcycle Spare Parts Shop. Design/Method/Approach: This study employed a quantitative approach with a causality method. The sampling technique used mixed sampling with an accidental sampling method, involving 40 active consumers of the Sutejo Motorcycle Spare Parts Store. Data analysis was conducted using classical assumption tests, multiple linear regression, and hypothesis testing (t-test and F-test). Research Findings: The results of the study indicate that partially, service quality and price perception have a significant positive effect on customer satisfaction, with price perception being the most dominant factor. Conversely, brand reputation has a negative effect when it does not meet consumer expectations. Simultaneously, brand reputation, service quality, and price perception significantly influence customer satisfaction. Theoretical contribution/Originality: This study integrates brand reputation, service quality, and price perception factors in influencing consumer satisfaction, providing new insights regarding the combination of these variables in the context of spare parts retail in Indonesia. Practitionel/Policy implications: The research results provide recommendations for Sutejo Motorcycle Spare Parts Store to improve its brand reputation through appropriate branding strategies, improve service quality through staff training, and adjust its pricing strategy to align with consumer value perceptions. These steps can increase customer satisfaction and loyalty. Research limitations: This study only examined three variables, while other factors such as promotions, customer experience, and product quality could potentially influence consumer satisfaction. Further research could expand the scope of variables for more comprehensive results.
The Role of Inflation, SBI Interest Rates, and The Dollar Exchange Rate In Influencing The Composite Stock Price Index (IHSG) Study In 2020-2023 Ofika, Tentria Oking; Supheni, Indrian; Rahayu, Dwi Puji
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dfkxb125

Abstract

Research Objectives : This study aims to analyze the simultaneous and partial influence of macroeconomic indicators—namely inflation, SBI (Bank Indonesia Certificate) interest rates, and the USD/IDR exchange rate—on the Jakarta Composite Index (JCI) during the 2020–2023 period. Method : This quantitative study employs secondary monthly time series data (n = 43) from January 2020 to July 2023. Data were sourced from official databases (BI, BPS, IDX) and analyzed using multiple linear regression. Classical assumption tests including normality, multicollinearity, autocorrelation, and heteroscedasticity were performed to validate the model. Research Findings : The results indicate that inflation has a significant positive effect on the JCI, while the SBI interest rate and USD exchange rate have a significant negative effect. Simultaneously, the three variables significantly influence the JCI, explaining 49.7% of its variation. Theoretical Contribution / Originality : The study contributes to signaling theory by confirming that macroeconomic indicators serve as important signals to investors in stock market decision-making. It also enriches empirical literature with mixed findings on inflation’s role in equity markets. Practitioner / Policy Implications : Findings suggest that policymakers and investors should closely monitor inflation trends and interest rate movements to anticipate capital market dynamics. BI rate policy shifts and exchange rate volatility directly impact investment behavior in Indonesia. Research limitations : The study is limited by the use of monthly secondary data and a short observation period during extraordinary events (COVID-19, geopolitical tensions), which may influence generalizability.  
The Effect Of Price, Product Variation, And Promotion On Purchase Decisions At Niky Cokelat Kediri Danaraja, Riestu; Damayanti, Susi; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/fgqn4x82

Abstract

Research aim :This study examines the influence of price, product variation, and promotion on purchases of UMKM Niky Cokelat Kediri. Design/Method/Approach :This study uses causal quantitative descriptive research. Sampling was done purposively. This study involved 40 customers of UMKM Niky Cokelat Kediri. This study uses SPSS 25 to measure it. Research Findings :The t-test shows that price, product variety, and promotion partially affect purchasing decisions. The F-test shows that price, product variety, and promotion simultaneously affect purchasing decisions. Theoretical contribution/Originality :UMKM Niky Cokelat Kediri must use methods such as competitive prices, a variety of goods according to needs, and attractive promotions such as discounts or loyalty programs so that its appeal is greater. Practitionel/Policy implications :UMKM Niky Cokelat Kediri, is advised to continue to improve purchasing decisions on several factors such as price, by providing discounts and special offers. Product variation factors, by creating product variants and designs according to needs. And for the promotion factor by promoting through social media, such as using digital platforms. Research limitations:This study shows that additional characteristics influence purchasing decisions, which can be used to improve future studies.
The Influence of Testimonials, Price and Product Quality on Consumer Purchase Interest in Hanasui Products Online Sari, Nadila Perwita; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5130

Abstract

Research aim : Aims to determine the significant influence between testimonial, price and product quality variables partially and simultaneously regarding consumer interest in purchasing Hanasui products online. Design/Method/Approach : This case uses quantitative methhods collecction techniiques distributting questioonnaires respondents. Data analysis used descriptive statistical testing, This case focuses on multiple linear regression analysis. The sample consists of 40 respondents who have purchased and used Hanasui products online. Research Finding : Testimonial, price not partially significcant effcect on interest in buying Hanasui products. Meanwhile, product quality has a partially significcant efffect on purcchase interest in Hanasui products. Testimonials regarding price and product quallity simultaneously have a significant effect on interest in purchasing Hanasui products. Research limitations : The limitattion case is the difficulty of collecting respondent data.
The Influence of Transformational Leadership Style, Compensation and Work Environment on Employee Loyalty at PT Irfa'i Berkah Sejahtera Kediri Wulansari, Dewi; Bhirawa, Sigit Wisnu Setya
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5795

Abstract

Research aim: This study aims to analyze the influence of transformational leadership style, compensation, and work environment on employee loyalty at PT Irfa'i Berkah Sejahtera Kediri. Design/Method/Approach : This investigation uses a descriptive quantitative methodology with a sample of 83 employees who have at least 3 years of experience, this is determined through a purposive sampling approach where data is analyzed using multiple linear regression with SPSS version 23. Research Findings : The results of the study show that transformational leadership styles, compensation, and work environment have a significant influence on employee loyalty. The contribution of these three variables to employee loyalty reached 68%. Theoretical contribution/originality : This study makes a theoretical contribution by combining three important variables in a model that explores employee loyalty in multi-sector companies, as well as providing new information about human resource dynamics. Practitioner/Policy Implications : The results of the study can facilitate companies in increasing their employee loyalty through the implementation of transformative leadership, effective compensation, and a pleasant work environment. Research limitations : This study was conducted at PT Irfa'i Berkah Sejahtera Kediri on employees with a minimum service period of three years, examining the influence of transformational leadership style, compensation, and work environment on employee loyalty.

Page 13 of 32 | Total Record : 315

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