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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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Strategy CV Sutejo Motor in Facing the Digital-Based Market Leksmana, Leo Indra; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dc62cq97

Abstract

Research Objectives: To analyze how CV strategies. Sutejo Motorcycle is indecisive in facing the digital-based market. Design/method/approach: This study is a qualitative study with a descriptive approach. The data collection method was carried out by interview and observation techniques. Analysis techniques used Data reduction. Research Findings: The results of this study make it easier for business people to enter the market and compete quickly using digital platforms. Some of the themes of the findings include focusing on consulting services to handle customer complaints, Providing the right solutions, Guaranteeing the authenticity of goods, Offering credit facilities, Improving staff training, Cooperating with digital platforms, Expanding market reach, and Developing a delivery system with subscription consumers. Theoretical/Originality Contribution: this research adds or develops a theory about an adaptive marketing strategy. Practice/Policy Implications: Implementing various effective strategies to improve customer service and strengthen its position in the automotive parts industry. The results of this research can be used to help make policies regarding business strategies. Research Limitations: The limitation of this study is the short research time.
Optimizing Sales With Social Media at UD. Sumber Kacang Pace Nganjuk Maulidan, Abiyyu Pradila; Fauji, Diah Ayu Septi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research objectives: The purpose of this study is to analyze the use of social media to increase sales and create synergies between digital marketing and conventional marketing. Method: In this study, the researcher used a descriptive qualitative method. With interview, observation, and documentation techniques. The study of this object is UD. Sumber Kacang at RT 024 RW 009 Gondang Village, Pace District, Nganjuk Regency. Research Findings: The use of various social media (Facebook, Instagram, TikTok, WhatsApp), the seriousness of the use of social media, the selection of the right time for posting, and the consistency of posting content on social media. Theoretical contribution/Originality: The contribution of this research theoretically strengthens the theory of digital marketing and the theory of promotion strategy. Implications of Practice / Policy: Practically, the results of this study can be adapted by similar entrepreneurs to be able to use the social media used by companies such as Facebook, TikTok, Instagram, and Whatsapp effectively. Research limitations: The limitation of this study is the duration of the research which makes the scope of the analysis limited. Keywords: social media, sales optimization, digital marketing
Marketing Strategy Analysis to Improve the Competitiveness of Rindi Rizqi Chips MSMEs in Nganjuk Regency Diani, Vita Aprillia; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5903

Abstract

Research aim : Analysis of marketing strategies applied to increase competitiveness in Rindi Rizqi Chips MSMEs in Nganjuk Regency. Design/Methode/Approach : This research was conducted using a qualitative approach through a case study. Data were collected through three main methods: observation, interviews, and documentation. The participant involved in this research include business owners, employees, and buyers of Rindi Rizqi MSMEs. Research Finding : This study found that Rindi Rizqi Chips MSMEs apply the 4P marketing strategy to improve competitiveness. Quality products without preservatives, competitive prices, distribution through modern stores, and promotion through bazaars and social media support increased visibility and customer loyalty. Excellence in quality, competitive pricing, and product uniqueness strengthen the position of MSMEs in the snack food industry. Theoretical contribution/Originality : This research enriches the literature on MSME marketing strategies by highlighting the application of the 4P marketing mix in improving competitiveness. The findings show how the elements of product, price, place, and promotion interact with each other to fulfill market needs and increase product visibility. Practitionel/Policy implication : This research enriches the literature on MSME marketing strategies by highlighting the application of the 4P marketing mix in improving competitiveness. The findings show how the elements of product, price, place, and promotion interact with each other to meet market needs and increase product visibility. Research limitation : This research has limitations because it only involved one MSME, Rindi Rizqi Chips, so the results may not be generalizable to other MSMEs. The research focus on marketing strategy and competitiveness also requires future research to involve more MSMEs and use diverse methods for a more comprehensive understanding
Performance Analysis of Islamic Banks Listed on the Indonesia Stock Exchange (IDX) Based on the Risk Based Bank Rating (RBBR) Method for the 2020-2023 Period Syahputra, Yusuf Candra; Widodo, Moch. Wahyu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5909

Abstract

Research objective: The aim of this research is to assess and examine the financial performance of Islamic banks registered on the Indonesia Stock Exchangeing (IDX) by utilizing the Risk Based on Bank Rating (RBBR) approach during the 2020-2023 timeframe. Desighn/Methode/Approaach: This research adopts a quantitative method with a descriptive approach. The study focuses on Islamic banks listed on the Indonesia Stock Exchange (IDX), including Bank Aladin Syariah, Bank Syariah Indonesia, Bank BTPN Syariah, and Bank Panin Dubai Syariah. To gather data, the documentation technique is employed, where relevant financial information is collected from the official websites of the IDX and the respective banks. The analysis in this study evaluates the performance of Islamic banks using the Risk-Based Bank Rating (RBBR) method as a key framework. Research Findings: The findings of this research present an evaluation of the financial performance of Islamic banks registered on the Indonesia Stock Exchange (IDX) from 2020 to 2023 using the Risk-Based Bank Rating (RBBR) approach. Among the banks analyzed, PT Bank Aladin Syariah Tbk exhibited notable fluctuations in its performance, with its strongest financial results recorded in 2020. These variations indicate changes in the bank's financial stability over the years, influenced by various internal and external factors.and the biggest challenges in 2022, but managed to start recovery in 2023. PT Bank Syariah Indonesia Tbk showed high stability with a "Very Healthy" status for four consecutive years, reflecting consistent risk management and operational efficiency. PT Bank BTPN Syariah Tbk maintained a "Very Healthy" composite rating every year, with strong financial performance despite increased risks in 2023. Meanwhile, PT Bank Panin Dubai Syariah Tbk showed significant performance improvements from the less healthy category in 2020-2021 to very healthy in 2022-2023, with challenges in operational efficiency remaining a concern Theoretical contribution/Originality: This study provides insight into The fluctuations in the finance performs of Islamic banks using the RBBR approach, as well as contributing to understanding the stability of the Islamic banking sector in Indonesia. Practitioner/Policy Implications: Research This give outlook for the takers policies , regulators, and bank management regarding importance efficiency operational , management liquidity , as well as strengthening governance​ For ensure sustainability bank performance Research limitations: This research has limitations in the use of quantitative data which only covers the last four years, so it does not fully reflect long-term trends.
Analysis of the Influnce Service Quality, Promotion, and Location on Customer Satisfaction at Madira Skin & Beauty Care Mojokerep Kistantia , Yunika Aldiaz Putri; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2ec9be84

Abstract

Research aim : The aim of this research is to examine the effect of both partially and simultaneously the quality of service, promotion and location at customer satisfaction. Design/Methode/Approach : The approach is quantitative using observation and questionnaire research methods. This research has an infinite population with sampling using nonprobability sampling method and using the technique used is purposive sampling with a total sample of 40 respondents. Research Finding : The results of this research indicate an influence that is significant either partially or simultaneously on the variables of service quality, promotion and location on customer satisfaction. Theoretical contribution/Originality : There are not many research on beauty clinic marketing because research often focuses on the retail or hospitality sector. Practitionel/Policy implication : This research requires Madira Skin & Beauty Care Mojokerep to improve service quality, optimize promotion by utilizing social media and ensure that it has a convenient location and can be easily accessed by customers. With this, customer satisfaction can be significantly increased while strengthening the competitiveness of beauty industry clinics. Research limitation : Limitations in this research are the difficulty in obtaining information or meeting directly with the owner of this beauty clinic due to having to manage three clinic branches and a busy schedule out of town.
The Effect of Shopee Ads, Shopee Vouchers and Customer Reviews on Consumer Decisions for Make Over Cosmetic’s at Shopee Usna, Nisaul; Ratnanto, Sigit
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/tgdmpd30

Abstract

Researh Aim : This study seeks to examine the impact of Shopee Ads, Shopee Vouchers, and customer reviews on consumer decisions for Make Over products on Shopee. Design/Methodology/Approach : This research uses a quantitative approach with causality techniques. Data was collected through questionnaires from 40 respondents selected by purposive sampling method. Data analysis was carried out using multiple linear regression tests. Reseacrh Finding : The research showed that Shopee Ads, Shopee Vouchers and customer reviews significantly influenced consumer decisions both partially and simultaneously. These three factors play an important role in influencing consumer decisions to buy make over products at Shopee Theoretical Contribution/Originality : This research makes a theoretical contribution by enriching the literature on the effectiveness of digital promotional tools in the context of e-commerce, especially on the variables Shopee Ads, Shopee Vouchers, and customer reviews. Pratical/Policy Implications : The findings of this study provide guidance for businesses to maximize promotions through Shopee Ads and Shopee Vouchers and maintain positive customer reviews. This strategy can increase consumer loyalty and product competitiveness in the marketplace Research Limitations : This research has limitations on a small sample size and focuses on one e-commerce platform, namely Shopee. Further research could include other platforms to understand the different effectiveness of digital promotional tools
Analysis of Marketing Strategy in Increasing the Sales of MSME Products of Ikat Mulya Woven Fabric Bandar Lor Kediri Hanifah, Alif; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/291dzt80

Abstract

Research Objectives: This study aims to identify and analyze marketing strategies in increasing sales in MSMEs of Ikat Mulya Woven Fabric Bandar Lor Kediri. Design/Method/Approach: Using descriptive qualitative research methods, data collected through interviews, observation and analysis of documents related to the research. The source of this data comes from the marketing strategy process, while the object of the research is the MSMEs of Ikat Mulya Woven Fabric Bandar Lor Kediri. Research Findings: The findings in this study reveal the effectiveness of the marketing strategy owned by MSMEs in increasing sales of Mulya Ikat Woven Fabric products. Theoretical/Originality contribution: The contribution of this research lies in the disclosure of a combination of digital and conventional marketing strategies for MSMEs in the creative industry sector. Practitioner/Policy Implications: The results of this study provide guidance for MSME actors to utilize a combination of digital marketing strategies such as Instagram Ads and conventional strategies such as word of mouth to increase sales. Research limitations: The study was limited to the analysis of a single MSME in a specific geographical location and used a qualitative approach that did not allow for extensive generalization of results.
Phenomenological Study in the Practice of Increasing Customer Saticfaction Based on the Dimensions of Service Quality at Enggal Laris Building Materials Store Ariansyah, Muhammad Azriel; Hakimah, Ema Nurzainul
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5949

Abstract

Research aim : The purpose of this study is to analyze five dimensions of service quality in increasing customer satisfaction and provide recommendations for improving service quality at Enggal Laris Building Store. Design/Method/Approach : This study uses a qualitative method with a phenomenological approach using thematic analysis techniques, sample collection using triangulation through interviews with three customers of Enggal Laris Building Store who have shopping experience and customer willingness to be interviewed. Research Finding : Enggal Laris Building Store focuses on customer convenience through extensive facilities and fast service. Well-trained employees provide support and product recommendations, fast response and friendly attitude increase satisfaction and pleasant interactions while shopping. Theoretical contribution/Originality : The contribution of this study lies in highlighting the significance of Parasuraman’s theory in understanding customer satisfaction, as it provides a comprehensive framework for evaluating service quality through five key dimensions—tangibles, reliability, responsiveness, assurance, and empathy—which directly influence customer perceptions and satisfaction. Practitionel/Policy implication : This study that Enggal Laris Building Store should apply the principles of Parasuraman's theory to improve service quality. Focus on employee training, product arrangement, and delivery service efficiency can increase customer satisfaction for continuous improvement and make the store the customer's first choice. Research limitation : The limitation of this study lies in the sampling that was only conducted at Enggal Laris Building Store, so the results obtained may not be generalizable to other building stores. In addition, this study also does not consider external factors that can affect customer satisfaction, such as market competition and developments in industry trends.
The Influence Of Brand Image, Product Quality, and Price On Purchasing Decision Of Le Minerale Brand Mineral Water in Nusantara PGRI Kediri University Students Putri Wulandari, Nabela; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5951

Abstract

Aim of research: This research seeks to determine the influence of brand image, product quality, and price on purchasing decision for Le Minerale Brand Mineral Water among students at Nusantara PGRI University, Kediri. Design/Methode/Approach : This research employs a quantitative methodology utilizing causative research techniques. The target population comprises students from the Economics and Business Faculty at Universitas Nusantara PGRI Kediri, specifically those from the 2021 cohort totaling of 455 students . A non-probability sampling method was implemented, selecting 40 respondents through purposive sampling. Data collection involved the distribution of questionnaires that had undergone validity and reliability testing prior to dissemination. The questionnaires were distributed via Google Forms, consisting of a series of questions or assertions designed for respondents to complete using a Likert scale. For data analysis, the study utilized the SPSS version 26 software to conduct classical assumption tests, multiple linear regression analysis, determination coefficient calculations, and hypothesis testing.    Research Finding : The partial findings of the research suggest that brand image factors exert a considerable impact on consumer purchasing choices. In contrast, product quality factors do not appear to significantly impact these choices. On the other hand, price factors are shown to have a considerable impact on purchasing decisions. Nonetheless, when considered together, brand image, product quality, and price factors collectively demonstrate a notable impact on purchasing choices. Theoretical contribution/Originality : This research offers theoretical insights by enhancing the comprehension of how brand image, product quality, and pricing have an effect on purchasing choices regarding Le Minerale bottled drinking water. The investigation emphasizes the simultaneous and partial effects of these three factors on consumer purchasing behavior, particularly among students at Universitas Nusantara PGRI Kediri. Practitionel/Policy implication : This research seeks to make a contribution to the existing body of academic literature. The findings regarding the constructed brand image are anticipated to have an impact on consumer purchasing behavior. While product quality may not directly affect purchasing decisions, it remains crucial to uphold and enhance quality standards. Additionally, competitive pricing plays a significant role in influencing consumer choices. By recognizing the interplay between brand image, product quality, and pricing, Le Minerale can effectively combine these elements to bolster its competitive edge in the bottled water market. Research limitation : This study only focuses on the variables of brand image, product quality, and price on purchasing decisions
The Influence of Brand Image, Brand Trust and Loyalty Program on Purchasing Intensity of Indosat (IM3) Products in Ngronggot District, Nganjuk Regency Wijaya, Devi Nanda; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5952

Abstract

Research aim : This study aims to determine and describe the influence of Indosat brand image, Indosat brand trust and Indosat (IM3)  loyalty programs on purchasing interest in products IM3 in Ngronggot District, Nganjuk Regency. Design/Method/Approach : This study analyzes the influence of Indosat brand image, Indosat brand trust and Indosat loyalty program (IM3) on purchase interest using a causal quantitative method with subjects of Indosat provider users in Ngronggot District, a sample of 40 respondents with a non-probability sampling technique. The data analysis technique uses multiple linear regression tests, namely, among others, instrument tests, classical assumption tests, multiple linear regression tests, determination tests and hypothesis tests. Research Finding : This study shows that loyalty programs, brand trust and brand image have a positive and significant effect on purchasing interest in Indosat products (IM3). In addition, brand image, brand trust and loyalty programs together have a positive and significant effect on purchasing interest. Theoretical contribution/Originality : This study contributes to the understanding of Indosat (IM3) loyalty program, Indosat brand image and Indosat brand trust towards telecommunication product purchasing behavior in the local market. Practitionel/Policy implication : This research can provide a general overview of marketing strategies, designing loyalty programs, and understanding customer needs and expectations in encouraging sustainable purchases. Research limitation : This research only focuses on Indosat brand image, Indosat brand trust, Indosat (IM3) loyalty programs and also the intensity of consumer purchases of Indosat products.

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