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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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The Effect of Islamic Advertising and Brand Image on Sasha Toothpaste Product Purchase Decision Tussifah, Hamidah; Hasni, Gina Atikah; Hasanah, Anisa Nur
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/eyyrm983

Abstract

Research aim: The purpose of this study was to find out the effect of Islamic advertising and brand image on Sasha's toothpaste product purchase decision on students at the University of Darussalam Gontor Female Campus. Design/Methode/Approach: The research method used was quantitative, the sample was used by 143 respondents. Data collection techniques with questionnaire deployment and data analysis techniques use multiple linear regression analysis. Research Finding: The results of this study showed that there was a positive and significant effect between Islamic advertising and brand image variables on the purchase decision of Sasha toothpaste products. Theoretical contribution/Originality: Islamic advertising is one of the advertising offerings that are often used today. A brand image reflects a consumer's perception of a product or brand. Practitioner/Policy implication: The important role of Islamic advertising and Brand image can influence a consumer's purchase decision, therefore this must be very concerning for companies to form an image and determine target consumers. Research limitation: The limitations of this research are does not account for unexpected events like the current pandemic, this affects the limited number of respondents, so the respondents are only female students from the University of Darussalam Gontor.
Analysis Of Marketing Strategy Non-Profit Organization the International Center For Awqaf Studies (ICAST) In Gontor Ponorogo Kurniawan, Dhika Amalia; Arius, Febri; Ramadhani, Muhammad Rizky
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research aim :This research aims to formulate a marketing strategy for a non-profit institution, namely the International Center for Awqaf Studies (ICAST), in its operations as an institution that provides waqf education to the wider community. Design/Methode/Approach :Data collection used a qualitative approach, data collection used observation, interview and documentation techniques and data analysis used was descriptive analysis techniques. Research Finding : The results of the research show that the ICAST institution needs to take advantage of the opportunities and strengths it has to develop a marketing strategy for ICAST to the wider community, and strategies are also needed for each component of the advertising mix indicators, even though ICAST is an institution that does not aim to make a profit, a marketing strategy is needed to be able to carry out The goal of the organization is to provide knowledge. and educating the public about the importance of waqf in social life. Theoretical contribution/Originality :This research provides theoretical contributions regarding marketing strategy in the context of non-profit organizations Practitionel/Policy implication :The results of this research can be utilized by non-profit institutions to carry out marketing in their non-profit activities so that they can be of interest to the wider community in their operations of providing waqf education to all levels of society. Research limitation :This research is still limited to one object of non-profit institutions engaged in waqf education, it is not comprehensive in other non-profit institutions, so further research is needed in other non-profit organizations.
The influence of Product Quality, Product Innovation and Electronic Word of Mouth on Repurchase Intention is mediated by Customer Satisfaction in the Marketplace(Case study of Indomaret Semarang branch employees) Gitaringga, Putri Nova; Kurniawan, Bayu; Indiworo, Rr Hawik Ervina
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/q66er924

Abstract

Research aim :This research was conducted to test the influence of product quality, product innovation and electronic word of mouth on repurchase interest mediated by customer satisfaction in the marketplace. Design/Methode/Approach : Approach in this case the research uses quatitative with primary data types and data collection using literature studies and data obtained from distributing Googleform questionnaires. The population in I was employees of the semarang branch of Indomaret, totaling 2.792 people. In this study, it was calculated using the slovin formula to obtain a score of 350 employees. The technique used is a probability sampling technique with a simple random sampling method and the criteria are employees of semarang branch of Indomaret who are marketplace uses. The data analysis technique in this research uses (SEM) structural equation modeling or SmartPLS. Research Finding : Based on research that has been conducted, it was found that product quality has no effect on repurchase interest, product innovation, electronic word of mouth and customer satisfaction have a positive and significant effect on repurchase interest, product quality has no effect on customer satisfication, product innovation and electronic word of mouth have a positive and significant effect on customer satisfication, product quality and product innovation have no effect on repurchase interest which is                mediated by customer satisfaction, electronic word of mouth has a positive effect on repurchase interest which is mediated by customer satisfaction. Research limitation : Limitations in time and energy so that this research not maximal.This research is far from perfect, so further researchwill be carried out hopefully better than before.
Application of Break Even Point Method as Profit Planning at UD Sinar Harapan Cracker Krecek Factory Azizah, Islami Dien; Fauji, Diah Ayu Septi; Purnomo, Hery
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7tqhkp53

Abstract

Research aim: analyze break even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: this study uses a descriptive quantitative approach with survey, interview, and observation methods. Research aim: This research aims to analyze break-even points at UD Sinar Harapan as a profit planning tool. Design / Method / Approach: This study uses a descriptive quantitative approach with survey, interview, and observation methods. Research Finding:  the results of the study obtained profit planning calculations by referring to the previous year's profit with a future profit target of 20%. So, for this target to be realized, UD Sinar Harapan must sell 123,682 kg in 2023 with a revenue of Rp. 1,793,592,778. From the results of the application of the Break Even Point method conducted by researchers, UD Sinar Harapan's contribution margin shows that it can cover fixed costs in getting business profit or profit. UD Sinar Harapan sales also reached the Break Even Point or broke even from 2020, 2021, to 2022 in units and rupiah. From here UD Sinar Harapan gets its profit.
Institutional Human Resources Challenges and Quality Assurance in Universities in The Gambia Mbowe, Isatou; Sawaneh, Banna; Badjie, Gibriel
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kbvp1528

Abstract

Research aim: This study aims to evaluate the Institutional Human Resources Challenges and Quality Assurance in Universities in The Gambia. Design/Methode/Approach: The study adopts a descriptive survey design, utilizing a mixed method approach involving the use of questionnaires (self-administered, online surveys, Google Forms) and conducting interviews. The sampling technique employed is proportional to size with a sample size of 248. Research Finding: The research findings reveal that there is adequate human resource capacity for quality assurance in universities in The Gambia. However, the findings also indicate inadequate financial resources in these universities to support quality assurance procedures. Furthermore, the research findings provide insights into how problems with institutional human resources affect the university systems selected to ensure the quality of higher education. Additionally, the study uncovers challenges in managing human resources at universities, including managing employee relations, retaining qualified workers, providing strong leadership support, fostering a positive work environment, promoting diversity and inclusion, and empowering university leaders. Theoretical contribution/Originality: The theoretical contribution of this study is to strengthen understanding of how human resource issues impact university capacity in ensuring effective quality assurance. Practitioner/Policy implication: The practical and policy implications of this study underscore the need for greater attention to human resource issues in Gambian universities to enhance the effectiveness of quality assurance processes. Research limitation: Limitations of this study include sample size constraints, limitations in the methodology employed, and geographic constraints in research coverage.
The Effect of Motivation on Employee Performance: A Case of Gambia Ports Authority in The Gambia Ndow, Oulaye; Fanneh, Momodou Mustapha; Badjie, Gibriel
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/7nqvas57

Abstract

Research aim: This study aimed to assess the influence of motivation on employee performance within the Gambia Ports Authority (GPA). Design/Methode/Approach: A descriptive survey design was employed, utilizing structured questionnaires to gather primary data. The study employed simple random sampling to select participants. Statistical analysis was conducted using SPSS software, including reliability testing via Cronbach’s Alpha, Pearson’s correlation, and multiple regression analysis to test hypotheses. Research Finding: The research highlights the significant impact of various motivational factors on employee performance within GPA. Training, organizational prioritization, and investment in development programs were found to positively influence performance (89.10%). Additionally, positive working conditions (81.70%), employee recognition (79.90%), and delegation of responsibility (74.90%) were identified as crucial contributors to an optimal work environment. The study also underscores the motivating effects of salary, bonuses, and benefits, emphasizing the importance of compensation structures. Moreover, positive relationships with superiors, peer dynamics, and effective management styles were recognized as pivotal in driving employee performance and organizational success. Theoretical contribution/Originality: This study contributes to the understanding of the relationship between motivation and employee performance, specifically within the context of GPA. It emphasizes the importance of various motivational factors and their impact on organizational outcomes. Practitioner/Policy implication: The findings suggest the necessity for GPA to implement a comprehensive strategy addressing motivational factors to cultivate a highly productive workforce. Recommendations include conducting a thorough assessment of the current motivational landscape within the organization to identify challenges and barriers hindering high motivation levels. Research limitation: One limitation of this study is its focus on GPA, which may limit the generalizability of findings to other organizational contexts. Additionally, reliance on self-reported data through questionnaires may introduce response bias.
The Influence of Service Quality, Price, and Location on Purchasing Decisions at Cafe Fameliza Baron Nganjuk Aditya, Bima; Sumantri, Bambang Agus
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/1gtsat12

Abstract

Research aim : The purpose of this study is to determine and analyze the effect of service quality, price, and location on purchasing decisions at café fameliza Baron Nganjuk. Design / Method / Approach : This study uses a quantitative approach method with a type of causality. The population in this study is all consumers of café fameliza Baron Nganjuk whose number is infinite or uncounted. The sample used in the study was 40 respondents taken using accidental sampling technique . Data collection techniques using questionnaires. Data analysis of this study used multiple linear regression method. Research Finding: The results showed that the quality of service, price and location had a significant effect on purchasing decisions at café fameliza Baron Nganjuk. Theoretical contribution/originality: lies in a deep understanding of how service quality, price, and location together influence a consumer's purchasing decision-making process. This research explores the complex dynamics between these three factors and how the interactions between them can shape consumer preferences as well as influence purchasing behavior Practitionel/Policy implication: This study provides practical implications for Café Fameliza Baron Nganjuk in improving purchasing decisions Research limitation: The limitation of this study is that it spends too much time in sampling because it has entered the rainy season.
The Influence Of Sales Promotion, Hedonic Shopping Motivation, And Shopping Lifestyle On Impulse Buying In E-Commerce Shopee Nisak, Aviathun; Kusumaningtyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/sp2qcd87

Abstract

Research aim : The aim of this research is to analyze whether there is a significant influence between sales promotion variables, hedonic shopping motivation, and shopping lifestyle both partially and simultaneously on impulsive purchases on Shopee e-commerce at University of Nusantara PGRI Kediri. Design/Methode/Approach : This research uses a quantitative approach with a type of causal research. The population of this research is all University of Nusantara PGRI Kediri students who have made online purchases via the Shopee application. The sampling technique uses incidental sampling with the Lemeshow formula which is known to be 100 respondents. This research uses descriptive statistical data analysis techniques, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing with SPSSv23. Research Finding : The results of the research show that the variables (1) sales promotion, hedonic shopping motivation, and shopping lifestyle have an effect both partially and simultaneously on impulse buying, (2) the sales promotion variable has a non-positive effect on impulse buying, and (3) hedonic shopping motivation and Shopping lifestyle has a positive effect on impulse buying on Shopee e-commerce at University of Nusantara PGRI Kediri
The Effect of Lifestyle, FoMO, and Self Control On Personal Financial Planning Septyaningtyas, Dinar Rika; Djunaedi; Laely, Nur
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/drdd9289

Abstract

Research aim: The purpose of the study was to examine the effect of lifestyle, FoMO, and Self-Control on Personal Financial Planning. Design/Methode/Approach: This research is a type of explanatory research using a quantitative approach. The study population is Kediri City Residents. Purposive sampling techniques were used in this study so 96 respondents were used as research samples. The data analysis method used the multiple linear regression test using SPSS Research Finding: The results showed that lifestyle and Self-control partially had a significant positive effect on Personal Financial Planning, while FoMO had an effect but not significant on Personal Financial Planning in Kediri City Residents. Research limitation: The variables of this study are only limited to lifestyle, FoMO, and Self-Control.
Analysis of Self Efficiacy, Internal Locus of Control and External Locus of Control on the Performance of Educational Staff Employees at Madrasah Tsanawiyah Negeri 3 Kediri Andi Wicaksono, Mohammad; Kusumanintyas, Dian
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.6886

Abstract

Research aim: This study aims to examine the effects of self-efficacy, internal locus of control, and external locus of control on educators' performance. Design/Methode/Approach: A quantitative approach was utilized, employing a survey method through questionnaire distribution to educators. The data were analyzed using multiple linear regression to assess the relationship between independent and dependent variables. Research Finding: The results indicate that self-efficacy, internal locus of control, and external locus of control significantly influence educators' performance. Among these factors, self-efficacy has the most substantial impact. This study contributes to the theoretical understanding of psychological aspects, particularly locus of control, in shaping educators' performance. Its originality lies in integrating self-efficacy, internal locus of control, and external locus of control within the context of educators, yielding insights that differ from previous research. This study offers new perspectives on these variables to enhance individual performance. Theoretical contribution/Originality: This research makes a theoretical contribution by expanding the understanding of psychological factors, such as locus of control, that contribute to the performance of educators. The novelty of this study lies in the combination of analysis of variables of self efficacy, internal locus of control, and external locus of control in the context of educators who give different results from previous researchers. This illustrates that this research will provide the latest insight into this variable to make a person's performance even better. Practitionel/Policy implication: The findings provide valuable insights for educational institution administrators in improving educator performance. Enhancing self-efficacy and implementing management strategies that consider locus of control can lead to better outcomes. Research limitations: This study focuses solely on three primary variables, excluding other influential factors such as job experience, leadership style, or organizational culture. Additionally, the use of questionnaires as the data collection method presents potential biases, including inaccuracies or lack of honesty in responses

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