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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 315 Documents
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The Role of Muse from Influencers in Increasing the Buying Interest of Gisca Make Up Consumers Aisyi, Gisca Faradista Filla; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/py9atn71

Abstract

Research aim : The purpose of this study is to exploring how consumers respond to the muse from influencers used by Gisca Make Up so as to increase their buying interest. Design/Method/Approach : This study uses a descriptive qualitative approach and the techniques used are interviews, observations, and documentation by applying informant selection techniques according to age and 5R (reach, relevance, resonance, reaction, retention). The informants of this study were three consumers of Gisca Make Up in 2024. The data analysis technique used the theory of Miles and Huberman which includes data analysis steps including data collection, data reduction, data presentation, and drawing conclusions/verification. Research Findings : The branding carried out by Gisca Make Up on social media by using muses from influencers is very easily accessible to young and adult communities as consumers but not yet comprehensive, because there are some elderly people who do not access the media so that social media branding is not very effective to use. To increase buying interest among consumers, Gisca Make Up must also continue to do branding with offline media such as using banners and pamphlets, the branding can run smoothly and can be reached comprehensively by all consumers from young, adult, to elderly. The muse used must have good visuals and personal branding. In addition, good products and in accordance with consumer desires also make the quality of Gisca Make Up. Theoretical contribution/Originality : There has not been much research in the area related to MUA services. Practitioner/Policy implication : Useful as a way of branding MUA services in the area and its surroundings. Research limitations: The limitations of this research are due to the limited time and samples taken.
The Effect of E-Commerce, Price, and Service Quality on Purchasing Decisions at Mbak Tin Clothing Store in Gudo Market, Jombang Regency Darma, Poppyatin Eka; Damayanti, Susi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/2g4fd919

Abstract

Research aim : As a researcher, this article aimed to understand and analyze the effect of e-commerce, price, and service quality on purchasing decisions at Mbak Tin Clothing Store in Gudo Market, Jombang Regency. Design/Method/Approach : These studies use a quantitative method with a causality type. The population in our study included all consumers at Mbak Tin Clothing Store in Gudo Market, the number of which was infinite or uncountable. A sample using this study was 40 respondents selected using a random sample method or by chance (accidental sampling). The method of data collection was through questionnaires. The data gathered was analyzed using the classical assumption test, multiple linear regression analysis, coefficient of determination test, and hypothesis testing using SPSS 23. Research Finding : The results showed that e-commerce, price, and service quality had a significant impact on purchasing decisions at Mbak Tin Clothing Store in Gudo Market, Jombang Regency. Theoretical contribution/Originality : This research focuses on a deeper understanding of how e-commerce, price, and service quality mutually influence consumer decisions when buying. By exploring the relationship between these three factors, this research seeks to understand how the interactions among variables can shape consumer preferences and influence their choices in making purchasing decisions. Practitionel/Policy implication : As a practical, this study could be a practical guidelines for Mbak Tin Clothing Store in Gudo Market to improve consumer purchasing decisions. Research limitation : A limitation of this study is that it was only conducted at Mbak Tin Clothing Store in Gudo Market, the results may not be fully applicable to clothing stores outside traditional markets or outside jombang district.
Implementation of the SCAMPER Technique to Create Innovation and Increase the Business Competitiveness of Ardian Collections MSMEs Sari, Vinna Ardian; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/fntw9m22

Abstract

Research aim : This study aims to determine the application of the SCAMPER method in the process of innovating dowry and delivery products in Ardian Collections MSMEs, so that it can increase sustainable business competitiveness. Design/Method/Approach : The method used in this study is a descriptive qualitative approach, data collection through interviews, observations, and documentation by applying the 5R (Relevance, Representative, Reliable, Realistic, Robust) informant selection technique. The informants of this study are 3 informants, namely 1 business owner and 2 Ardian Collections consumers. Research Findings : The results of the study show that Ardian Collections has applied SCAMPER elements such as Combine, Modify, and Put to Another Use in its product innovation process. However, other elements such as Substitute, Adaptate, Eliminate, and Reverse have not been utilized to the fullest, due to the constraints of creating innovation from business owners where owners are still hesitant to explore something new. Theoretical contribution/originality : In previous research, not many applied the SCAMPER innovation technique to the MSME sector in the handicraft sector Practical/Policy Implications : Ardian Collections can maximize the elements of SCAMPER that have not been implemented in this case, namely Substitute, Adaptate, Eliminate, and Reverse. Research limitations : The limitation of this research lies in its focus on only one MSME in Kediri City, so the results of the research may not be fully generalized to MSMEs in other areas, so a more comprehensive study is needed. In addition, the data obtained was limited to interviews and observations.
The Influence of Social Media Promotion, Product Quality, and Product Price on Consumer Purchase Decisions at Daviena Skincare Kediri Puspita, Farsa; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5832

Abstract

Research aim : To analyze the effects of social media promotion, product quality, and pricing on Daviena Skincare's consumer decisions in Kediri. Design/Methode/Approach : Quantitative study using survey data collected from a business owner, a loyal consumer, and a new consumer, analyzed using statistical methods. Research Finding : Social media promotion strongly influences purchasing decisions, while product quality builds loyalty and competitive pricing attracts new customers. Theoretical contribution/Originality : Integrates social media, quality, and pricing as interrelated factors for consumer behavior in local skincare brands, addressing gaps in prior studies. Practitionel/Policy implication : Local skincare brands should leverage social media, ensure product quality, and adopt balanced pricing to compete effectively. Research limitation : Focused on one local brand in Kediri, limiting generalizability, future research should expand to other regions and use quantitative methods.
Analysis of the Development of Hard Skills, Soft Skills, and Insights in the MBKM Program on Student Self-Determination Gladis Aminatus Pravita, Swari; Muslih, Basthoumi
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/9rnb4v62

Abstract

Research aim: This study tries to analyze the extent to which MBKM program students develop hard skills, soft skills, and insights that are relevant to the self-determination of students of the Management major of Nusantara University PGRI Kediri who participate in the 2024/2025 Odd Semester MBKM program. Design/Methode/Approach: This analysis uses a quantitative method with a quantitative descriptive approach conducted on all students of the Management study program of Universitas Nusantara PGRI Kediri who participate in the 2024/2025 Odd Semester MBKM program. All populations were used as research samples for 43 respondents. The data was carried out using multiple linear regression techniques. Research Finding: The output of this analysis prove that hard skills have no partial effect and have a simultaneous effect on students' self-determination. Meanwhile, soft skills and insights partially and simultaneously affect the self-determination of MBKM students. Theoretical contribution/Originality: From this study, it was found that there were different things from the previous research, where the previous research explained that the hard skill variable did not necessarily have a significant impact on students' self-determination, and the soft skill and insight variables supported previous research Practitionel/Policy implication: These findings emphasize the importance of developing students' soft skills and insights in the MBKM program to increase their self-determination. Higher education institutions need to direct the MBKM program holistically, integrating hard skills, soft skills, and insights to produce competitive graduates and support the achievement of program goals. Research limitation: The current research variable only affects students' self-determination by 86.0%, so other factors need to be further researched.
The Influence of Price, Location and Service Quality on Purchasing Decision at Fried Chicken & Ayam Geprek Wong Nganjuk Erliana Putri, Puspitasari; Kurniawan, Rony
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/h2xs9f69

Abstract

Research aim : This reserach aims to determine  the influence of price, location, and service quality on consumer decisions to purchase Fried Chicken & Ayam Geprek Wong Nganjuk products. Design / Method / Approach : This research applies a quantitative method with a focus on causality. The population analyzed is all customers who come to Fried Chicken & Ayam Geprek Wong Nganjuk whose number is unlimited. From this population, this study took a sample of 40 respondents through a random sampling technique (accidental sampling). Data were gathered through the use of a questionnaire. To analyze the data, this study applied the classical assumption test, multiple linear regression, determination coefficient test, and hypothesis testing using SPSSv23. Research Finding : The findings of research statement states that price, place, and service quality have a significant positive influence on purchasing choices at Fried Chicken & Ayam Geprek Wong Nganjuk. Theoretical contribution / Originality : This research focuses on an in-depth understanding of how price, location and service quality together influence consumers' influence how consumers make purchasing decisions. This study investigates the complex relationships between these three variables to shape consumer preferences and influence their purchasing decision. Practitionel / Policy implication : This study has practical implications for Fried Chicken & Ayam Geprek Wong Nganjuk in encouraging increased purchasing decisions. Research limitation : This research has limitations that may influence  the results and generalization of research at Fried Chicken & Ayam Geprek Wong Nganjuk is that this research only focuses on the Fried Chicken & Ayam Geprek Wong Nganjuk business, so the results obtained do not necessarily reflect conditions in similar businesses in other areas
The Role of Village Enterprises In Improving Community Economic Empowerment in Ngadipiro Village, Nganjuk District Regita, Dilla; Ayu Paramitha, Dyah
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/hkm8wf13

Abstract

Research aim : The purpose of this research is to examine how BUMDes are contributing to greater economic empowerment in Ngadipiro Village, Nganjuk Regency. Design/Methode/Approach : This research used descriptive qualitative methodology to collect primary and secondary data through documentation, interviews and observation.. Research Finding : The results showed that BUMDes in Ngadipiro Village has been successful in promoting economic improvement through two main programmes, namely a savings and loan scheme that facilitates access to capital for small business actors, and a waste bank that provides economic benefits through waste management and recycling. Both programmes are successful thanks to the active participation of the community in planning, implementation and monitoring, which ensures the sustainability and effectiveness of the programmes. The resulting positive impacts are seen in increased community income and the creation of new economic opportunities, which together contribute to sustainable improvements in village welfare.
Implementation of Marketing Strategies to Increase Jamu Purchasing Decisions at As-Shahih Kertosono Jamu Shop Sabrina Qutratu'ain, Naila; Samari, Samari
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/61p5hh72

Abstract

Research aim : The purpose of this study is to analyze how the marketing strategy carried out by the As-Shahih Jamu Shop in an effort to increase herbal purchasing decisions, using the marketing mix or 4P marketing mix, namely (Product, Price, Place, Promotion). Design/Methode/Approach : The type of research used is descriptive qualitative research. In data collection techniques using three methods, namely observation, interviews. The main data sources used in this study are from herbal medicine consumers who have been categorized as old consumers, new consumers, and young consumers as well as supporting informants from the owner of As-Shahih Herbal Shop. Research Finding : The results showed that the 4P marketing mix strategy (Product, Price, Place, Promotion) has been successfully implemented by the owner of the As-Shahih Jamu Shop, but has not yet provided significant results. As-shahih herbal products use premium raw materials that have been confirmed to have a health department, the purity of herbs without the addition of chemical drugs is a product advantage, the herbal variants available are also quite diverse. The price set by the owner is in accordance with the market price and the efficacy obtained by consumers. The location used is very strategic and easy to access by consumers. The promotion provided by the shop owner is only limited to stories from Whatsapp and Facebook, as well as consumers who inform jamu as-shahih to potential consumers through word of mouth, there are no special promotions and social media accounts made by the owner of the As-Shahih Jamu Shop. Theoretical contribution/Originality : This research is expected to contribute theoretically by expanding the understanding of the implementation of the 4P marketing mix strategy which shows product quality, market pricing, strategic location, and effective and efficient promotion can improve consumer purchasing decisions. Practitionel/Policy implication : Practical implications include the implementation of promotional policies by optimizing social media such as Instragram and Tiktok in order to attract more consumers, as well as providing shopping coupons for jamu purchases as a consumer loyalty program. In addition, registering products on online shopping applications such as Grabfood and Gojek can expand market reach. Research limitation : The main focus in this research lies on the marketing strategies used to increase herbal medicine purchasing decisions.
The Influence of Work-Life Balance, Work Stress, and Work Environment on Employee Satisfaction at the Ima Shop Souvenir Center Ningsih, Tuti Widiya; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/0jehtn67

Abstract

Research objectives: This study aims to determine the Influence of Work-Life Balance, Work Stress, and Work Environment on Employee Job Satisfaction partially and simultaneously at the Ima Shop Souvenir Center. Design/Method/Approach: This study uses a quantitative method with an associative approach, the population is all permanent employees at the Ima Shop Souvenir Center, the number of samples is 30 respondents. The data analysis technique uses classical assumption test, multiple linear regression test, determination coefficient test, and hypothesis test with SPSS version 16 software. Research Findings: The findings of this study are that there is a positive and significant influence of the work-life balance variable on job satisfaction, and there is no positive influence of the work stress variable on job satisfaction, and there is no positive influence of the work environment variable on job satisfaction. And simultaneously the variables of work-life balance, work stress and work environment have a significant influence on job satisfaction. Theoretical contribution/originality: This research contributes to the human resources literature on Work-Life Balance, work stress, and work environment on job satisfaction. As well as helping MSMEs to understand the importance of creating a comfortable work environment, managing employee set-up, and supporting work-life balance to increase employee job satisfaction. Practitioner/Policy Implications: Providing policy recommendations to improve the balance between employees' work and personal lives, minimizing work stress and helping business owners to understand the importance of human resources in the success of a store. Research limitations: This study only focuses on employees who work at the Toko Ima Souvenir Center.
Analysis Of The Influence Of Digital Marketing, Content Marketing, And Sponsorship On Brand Awareness Pripinda, Ayuneira Dega; Paramitha, Dyah Ayu
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/kilisuci.v3i.5867

Abstract

Research aim : The purpose of this study is to analyze the influence of digital marketing, content marketing, and sponsorship on brand awareness in national export schools.Design/Methode/Approach : Quantitative research methods were used for this study, utilizing observations, interviews, and questionnaires for data collection. Statistical analysis, including hypothesis testing, determination coefficients, validity tests, reliability, normality, heteroskedasticity, multicollinearity, linear regression, bwr, t-test, f test, determination coefficient, was carried out using SPSS 40.Research Finding : This study reveals that digital marketing, content marketing, and sponsorship, greatly affect brand awareness for target markets or prospective students and students of the National Export School. Based on the validity test, normality, heteroscedasticity, multicollinearity, linear regression, multiple tests, t test, f test, determination coefficient, showed a positive influence.Theoretical contribution/Originality : This study contributes to the existing literature by showing the importance of digital marketing, content marketing, and sponsorship to brand awareness. This is in line with previous research that emphasized the importance of factors such as digital marketing, content content marketing, social media, and promotions in creating brand awarenessPractitionel/Policy implication : The findings of this study can be used by companies to develop more focused marketing strategies, utilizing digital marketing, content marketing, and sponsorship to increase brand awareness. This research also provides insight into the effectiveness of using digital platforms in increasing brand visibility, so that companies can be more optimal in utilizing digital tools.Research limitation : This research is limited to prospective students, students, and alumni of the National Export School who receive JJE International Sponsorship

Page 14 of 32 | Total Record : 315

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