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Diah Ayu Septi Fauji
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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 27768171     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 739 Documents
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MOTIVASI KERJA SEORANG CPNS DISABILITAS BAGIAN REHABILITASI SOSIAL DI DINAS SOSIAL KABUPATEN KEDIRI Andrian, Noval
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to identify, assess and explain the motivational experience experienced by a civil servant with a disability in order to motivate everyone, especially people with disabilities, to keep the enthusiasm and motivation to work for survival. Motivation can arise through internal and external factors. Internal appears in oneself which is characterized by having a strong mindset and mentality so that a sense of enthusiasm can grow in oneself. External factors arise from the surrounding environment, relatives, friends, circumstances / conditions. This study uses a qualitative method with a case study approach (single case). The case study approach is used because it focuses on exploring food experiences to get learning motivation for a civil servant with a disability in the social rehabilitation section of the Social Service of Kediri Regency. The results of the study show that disability is a physical limitation possessed by a person with a different body shape that is not perfect so that they have different abilities from individuals in general. Here, a civil servant with a disability at the social service office of the Kediri Regency has a high work motivation where with his physical limitations he still does a good job, and even has a responsive spirit which not everyone has it. This shows that everyone has the right to fulfill their wants and needs and has motivation.
ANALISIS QUALITY PRODUCT, QUALITY PLACE, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PEH KOPI KEDIRI Tiawan Putri, Verani Agus; Ichsannudin, Ichsannudin; Wihara, Dhiyan Septa
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research aims to examine and analyze whether the variables of product quality, quality place, and brand image have an effect on purchasing decisions at Peh Kopi Kediri. The method used in this study is a quantitative approach using the type of causality associative research technique. The data was collected using a questionnaire which was distributed directly to 40 consumers of Peh Kopi Kediri using accidental sampling technique. This study was analyzed using classical assumption tests, multiple linear regression, and hypothesis testing with SPSS For Windows Version 21 software to process the data. This study found that the variables of product quality, quality place, and brand image had a positive and significant partial and simultaneous effect on purchasing decisions at Peh Kopi Kediri.
PENGARUH MARKETING VIRAL DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DALAM APLIKASI TIKTOK SHOP Wiyanti, Lilia Nungky Ebita
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of viral marketing and influencers on purchasing decisions for scarlett whitening products in the tiktok shop application, a case study of the people of Kediri Regency. This research was conducted through a quantitative approach using primary data in the form of a questionnaire. The sample used was 30 respondents with a simple random sampling method. Data analysis techniques in the form of descriptive statistics, classical assumption test, multiple linear regression, determinant coefficients and hypothesis testing. The results showed that viral marketing had a significant positive effect on purchasing decisions for scarlet whitening products. It was proved by a significance value of 0.48. Influencers have a significant positive effect on purchasing decisions for scarlet whitening products. This is evidenced by a significance value of 0.000, and Viral Marketing and Influencers have a simultaneous effect on purchasing decisions for scarlet whitening products. This is evidenced by the Fcount value of 113,131 and the significance value of 0.000.
IDENTIFIKASI LOKASI, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN(STUDI KASUS PADA KONSUMEN AYAM GEPREK 69 CABANG SUKORAME) Ogha, Mellynia
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Business in Indonesia is currently very diverse, especially in the culinary field. Because of this, a business actor must always innovate his products in order to be able to compete and attract the attention of consumers. Because one of the goals of business actors is to improve a purchasing decision. The purpose of this study was to analyze whether the location, price and promotion variables were able to influence purchasing decisions at Ayam Geprek 69 Sukorame Branch. The technique in this study uses a causal relationship research with a sample of 40 which is then analyzed using classical assumption testing, multiple linear regression analysis, coefficient of determination and hypothesis testing using SPSS v.25 software. The results of this study indicate that there is an insignificant effect between location and promotion, there is a significant effect of price. And there is a simultaneous influence between location, price, and promotion
PENGARUH CONTENT MARKETING, FREKUENSI PENAYANGAN IKLAN, DAN KUALITAS PELAYANAN DALAM SOSIAL MEDIA (INSTAGRAM) TERHADAP IMPULSE BUYING (STUDI KASUS PADA TOKO FASHION QOMESHOP KOTA KEDIRI) Nurul Lailiawati , Nurul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Technology currently controls people's lives, and if used properly, it may give numerous advantages. Especially in light of the COVID-19 pandemic, the majority of purchasing and selling transactions are conducted digitally. Through social media, marketing becomes more effective and efficient, creating several options for retailers to attract more impulse buyers through digital incentives. This study aims to determine if the variables of content marketing, frequency of ad serving, and service quality have a significant impact on impulse purchases at the Qomeshop Fashion Store in Kediri City. Using questionnaires as study data, a quantitative method is employed. This study employs the technique of accidental sampling, and the sample consists of forty consumers who entered the qomeshop fashion store in Kediri. The SPSS IBM 23 application is utilized to perform the data analysis. This study used multiple linear regression, the coefficient of determination (R2), the t-test, and the F-test for data analysis. The results of this study reveal that content marketing, ad serving frequency, and service quality have a substantial impact on impulse purchases. At the Qomeshop Fashion Store in Kediri, content marketing, ad serving frequency, and service quality all have a substantial influence on impulse purchases.
ANALISIS STRATEGI PRODUKSI TEMPE TERHADAP PENYESUAIAN HARGA BAHAN BAKU Maghfiroh, Anggun Wasiatul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine the strategy for adjusting the price of raw materials on tempe producers. The technique used in this research is descriptive qualitative. The object of this research is the owner of tempe producers in Jantok Village, Purwoasri District, Kediri Regency. The research variable is the impact of the increase in the price of raw materials and the strategy of tempe products. This study used interviews with the owners of tempe producers in Jantok Village, Purwoasri District, Kediri Regency. The results of this study indicate that the raw material for making tempeh using soybeans is very influential on the costs that must be incurred by tempe producers, additional capital by tempe producers took the initiative to reduce the size of tempe from tempe size of 4.3 cm into tempeh size to 3.5 cm. The strategy adopted by tempe producers is to travel between villages and deposit them to restaurants.
PENGARUH LOKASI, KUALITAS PELAYANAN, FASILITAS TERHADAP KEPUASAN KONSUMEN DI FOTOCOPY DAN PRINT FIRA KEDIRI Novianti, Erika; Suhardi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study is motivated by competition in the photocopying and printing service business, which is getting tighter daily and will indirectly affect businesses in the service sector in maintaining competition. Therefore, consumer satisfaction in using photocopy and print services is influenced by several factors, including the location of service quality and facilities. This study aims to determine and analyze location, service quality, and facilities' significant influence on customer satisfaction in Photocopy and Print FIRA Kediri. The approach used in this study is a quantitative approach with causal research techniques where the method of collecting data by spreading questionnaires. The technique in sampling uses non-probability techniques. The test tools used in this study are classical assumption testing, multiple linear regression analysis, coefficient of determination, and hypothesis testing with IBM SPSS statistical software version23. The results of this study show that location, quality of service, and facilities have a significant effect on customer satisfaction.
ANALISIS MANAJEMEN DENGAN PENDEKATAN SUSTAINABLE DEVELOPMENT GOALS (SDGS) DESA DI BADAN USAHA MILIK DESA (BUMDES) Rao, Don Gusti
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study analyzes managerial governance in Village Owned Enterprises (BUMDes) Sukamanah, Bogor Regency with the Village Sustainable Development Goals (SDGs) approach. As an organizational profit, BUMDes Sukamanah has succeeded in generating large profits with superior business units that have economic value, as well as involving local residents collectively, such as village market businesses, provision of clean water facilities, and motor vehicle tax services that are relevant to the SDGs Desa concept, namely the village. proper clean water and sanitation, and equitable economic growth. This descriptive qualitative research method aims to determine the managerial of BUMDes Sukamanah with the SDGs Desa approach. The results showed that the type of business planning, organizing, actuating and controlling the Sukamanah BUMDes was going well in accordance with several points of the SDGs Desa substance. The conclusion of the research is that managerially carried out well in profit organizations with the SDGs Desa approach, generates profits, it is not surprising that Sukamanah BUMDes was awarded as the best BUMDes and became a pilot village with billions of Rupiah assets.  
MENCIPTAKAN BRANDING DAN MEMBANGUN SALURAN DISTRIBUSI BERDASARKAN PERSEPSI PENGUSAHA (STUDY PADA DISTRIBUTOR PT SINERGI SEJUTA USMIK KOTA SURABAYA) Permadi, Fahrulrozi Adi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study is to find out the branding and distribution channels that are carried out by PT Sinergi Sejuta Usmik so that the company is increasingly widely known by the Indonesian people. Data collection was done by means of the interview method. With informants, namely the owner and marketing manager who have an important role for the progress of the Company. The results of this study state that the branding carried out by PT Sinergi Sejuta Usmik is still not fully implemented as expected because there are still many things that happen because they have to choose what company to partner with to be part of the branding that is being carried out. With what the Owner and Marketing Manager have done, building distribution channels anywhere can be done as long as it can benefit the company and by building distribution channels not only makes PT Sinergi Sejuta Usmik widely known but can also help marketing MSME actors from throughout Indonesia.
PENGARUH LINGKUNGAN BELAJAR DAN DUKUNGAN ORANGTUA TERHADAP PRESTASI BELAJAR PADA SISWA KELAS X SMK PGRI 3 KEDIRI Rega, Yohan; Afandi, Tjetjep Yusuf; Prastyaningtyas, Efa Wahyu
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to detemine the effect of the learning environment parental support  the learning achievemennt  class X studnts majoring in Aconting at SMK PGRI 3 Kediri. This research approach and technique uses quantitative, while the research technique uses causality. The samplle used in  study was 30 students majoring in accounting class X with SPSS software for windows version 23. Data collection method using questionnaires. . Data analysis used clasical asumptiont test, multiplle regresion analysi test, coficient determination test and hypothesis testing. The resultsthe study using SPSS 23 showthat: 1. The learning environment has  efect on learning achievement with a value of (0.001 < 0.05), which means H0 is rejected. 2. Parental support has an effect on learning achievement with a value of (0.001 <0.05) which means H0 is rejected. 3. The learning environment and parental support affect learning achievement simultaneously (0.003 < 0.005), which means H0 is rejected. With a coefficient of determination of 0.059 or 5.9%. So it was concluded that there was an influce the learning environmen and parental support the learning achievement of class X students majoring in Accounting at SMK PGRI 3 Kediri.

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