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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 27768171     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Prosiding ini merupakan media publikasi bagi seluruh pemakalah yang mengikuti Seminar Nasional dan Call for Paper Manajemen, Ekonomi dan Akuntansi (SENMEA). Seminar Nasional Manajemen , Ekonomi dan Akuntansi telah dilaksanakan berturut- turut sejak 2016. Adapun Prosiding SENMEA ini terbit satu kali setahun dengan scope ilmu - ilmu Manajemen, Ekonomi serta Akuntansi.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 739 Documents
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“EFEKTIFITAS PERAN SDM POKTAN ROSAN JAYA DALAM PROSES KOMUNIKASI INTERPERSONAL UNTUK MEMBANGUN KOMITMEN, KINERJA, DAN TEAMWORK Basuki, Ibrahim Qolby Jatio; Wihara, Dhiyan Septa
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

One of the important skills that must be possessed by HR in organizational life is interpersonal communication. In interpersonal communication, the relationship takes place face-to-face, so that feedback and responses from the interlocutor can be known. What is to be achieved in this study is to find out how important interpersonal communication is in building commitment, performance, and teamwork in farmer groups. As well as to determine the ability and willingness of the role of human resources in farmer groups to establish interpersonal communication in building commitment, performance, and teamwork.The research used is descriptive qualitative using case study method. Case study data can be obtained intensively from the parties concerned, and collected from various sources directly. The result is that understanding the meaning of interpersonal communication in building commitment, performance, and teamwork in Rosan Jaya farmer groups is very important. The ability of farmer groups and farmers to establish interpersonal communication so that each party can hold fast to the commitment, performance, and teamwork as a common goal has become a habit for a long time. The willingness of farmer groups and farmers to make sacrifices in order to maintain commitment, performance, and teamwork is quite good.
ANALISIS SHOPEE PAYLATER DAN SHOPEE GAME TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE PADA PENGGUNA APLIKASI SHOPEE MAHASISWA UNIVERSITAS NUSANTARA PGRI KEDIRI Amelia, Sella
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research is motivated by the phenomenon of the spread of the internet which is the impact of the development of information technology infrastructure. Business processes carried out through the media of information technology and the internet are known as e-commerce. E-commerce is a business that uses virtual space as a place to carry out its operations. The purpose of this study was to analyze the shopee paylater and shopee game on purchasing decisions on e-commerce shopee on shopee application users, students of Nusantara University PGRI Kediri. This research uses a quantitative approach. The sample used in this study was 88 people using the slovin formula. The results of this study indicate: (1) Shopee paylater partially influences purchasing decisions on e-commerce on shopee application users, Universitas Nusantara PGRI Kediri. (2) Partially, the shopee game has an effect on purchasing decisions on e-commerce for shopee application users, Universitas Nusantara PGRI Kediri. (3) Simultaneously, there is an effect of shopee paylater and shopee game analysis on purchasing decisions on e-commerce for shopee application users for Universitas Nusantara PGRI Kediri students.
ANALISA BAURAN PEMASARAN TERHADAP PENJUALAN PADA WARUNG LODHO AYAM KAMPUNG BAPAK’E Sisilia, Firdya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This research is motivated because the efforts to implement the marketing mix have not been maximally achieved by Warung Lodho Ayam Kampung Bapak'e. In order for warungs to improve their marketing mix activities, they must pay attention to product quality, price, place, promotion. The purpose of this study was to find out that the sales turnover of Warung Lodho Ayam Kampung Bapak'e continued to increase despite a lot of competition. This research is included in the category of descriptive research with the use of a qualitative approach. Qualitative approach is used because all phenomena of research results are presented in narrative form and interpreted as necessary. Therefore, this field research has the aim of describing, revealing, explaining the marketing mix implemented by the stall. The results of this study are (1) selling quality products (2) setting the selling price according to the quality and taste offered (3) choosing a strategic location by providing comfortable dining and facilities (4) promotions carried out online and offline.
ANALISIS PENGGUNAAN MEDIA SOSIAL, POTONGAN HARGA DAN PELAYANAN PRIMA TERHADAP KEPUTUSAN PEMBELIAN TOKO RCK Pratiwi, Aidha Bella; Wihara, Dhiyan Septa; Djoko, Edy
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The background of this research is that buying decision research needs to be done to find out how much influence the use of social media, discounted prices and excellent service have. So that it can be used to reach the target market and increase sales. This study uses a sample of 40 people who make up the whole population. The source of the data used is primary data obtained directly by giving questionnaires to buyers of Canon brand cameras at RCK Stores as respondents. This study uses a quantitative approach with multiple linear regression analysis method in SPSS for windows version 25. The conclusion of this research is (1) The use of social media partially has a significant effect on purchasing decisions of Canon brand cameras. (2) The partial price discount has a significant effect on purchasing decisions for Canon brand cameras. (3) Partially excellent service has no significant effect on purchasing decisions for Canon brand cameras. (4) The use of social media, discounted prices and excellent service simultaneously have a significant effect on purchasing decisions for Canon brand cameras.
ANALISIS STORE ATMOSPHERE, KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS KONSUMEN PADA TOKO FASHION SASBAG KOTA PARE (STUDI KASUS DI TOKO FASHION SASBAG KOTA PARE) Khasanah, Uswatul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Consumers interested in goods sold by a store are important in a business, so efforts must be made to attract consumer loyalty to the store, by improving the store atmosphere, improving quality and increasing customer satisfaction. The purpose of this study was to determine the analysis of store atmosphere, service quality and satisfaction with consumer loyalty at SASBAG Fashion Stores. This research approach used quantitative research with causal associative techniques. The population and sample of this study were all consumers of the SASBAG fashion store. sampling technique using incidental sampling. The instrument uses a questionnaire whose scores are tested for validity and reliability. The analysis technique uses classical assumption test, multiple linear regression and hypothesis testing.The result, partially and simultaneously variable store atmosphere, service quality and satisfaction have a significant effect on consumer loyalty SASBAG fashion store. it has been proven that the store atmosphere, service quality and satisfaction variables have an effect of 61% on consumer loyalty
PENGARUH LOKASI, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA WARUNG BRADER KEDIRI Wijayanti, Reni Fitri Dwi
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The purpose of this study was to determine the effect of location, price, and service quality on customer satisfaction at Warung Brader. This study uses a quantitative approach and uses secondary and primary data. Samples were taken by 40 respondents using purposive sampling method. The data analysis technique used was descriptive statistics, classical assumption test, multiple linear regression, determinant coefficients and hypothesis testing. The results showed that location and service quality had an effect on customer satisfaction, price had no effect on customer satisfaction. The relationship between location, price, and service quality variables simultaneously affects customer satisfaction. The results of this study differ from the reference which shows that there is an effect of price on customer satisfaction. This means that the owner can provide prices according to the expectations of Warung Brader's customers.
PENGARUH KOMPENSASI, DISIPLIN KERJA, DAN MOTIVASI TERHADAP PRODUKTIVITAS KARYAWAN DI UD. SURYAFOOD KEDIRI Sri Astuti, Indah
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The research was conducted to determine whether employee productivity is determined by compensation, work discipline, and motivation at UD. Suryafood. The method of data collection was obtained through the distribution of questionnaires. The population of this research is 32 employees. The technique used in sampling is saturated sampling technique. Multiple linear regression analysis was used as a technique in data analysis . This study shows that (1) Compensation affects employee productivity with a significance value of 0.003 <0.05, (2) Work discipline affects employee productivity with a significance value of 0.001 <0.05, (3) Motivation affects employee productivity with a value of significance of 0.002 <0.05, (4) Compensation, work discipline, and motivation have a joint effect with a significance value of 0.000 <0.05. The results of the research can be given compensation, work discipline, and motivation on employee productivity at UD. Suryafood.
STUDI FENOMENOLOGI : EFEKTIVITAS CO-BRANDING DAN FANATISME SEBAGAI STRATEGI PEMASARAN MCDONALD’S PADA BTS MEALS Nurcholis, Muhamad; Hakimah, Ema Nurzainul
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

In 2021 McDonald's will be in the spotlight in Indonesia for collaborating with the international boy group BTS and as a result of this collaboration, McDonald's and BTS released a limited edition menu, namely BTS Meals. High buying interest from fans caused a stir so queues of buyers created a crowd in the midst of the COVID-19 pandemic which had an impact on the temporary closure of several McDonald's outlets in Indonesia. This study aims to determine the effectiveness of co-branding and fanaticism used by McDonald's as a marketing strategy on the BTS Meals collaboration menu. This research is a qualitative research using a phenomenological approach. The determination of informants in this study uses 5 criteria, including relevance, recommendation, rapport, readiness, and reassurance (5R). Furthermore, interviews were carried out in-depth with several ARMY or BTS fans. The results of the study show that fanaticism is the main factor in causing consumer purchase motives on the BTS Meals menu.
SINERGI STRATEGI CUSTOMER BONDING UNTUK MEMPERTAHANKAN LOYALITAS PELANGGAN DI PIZZA HUT DELIVERY KOTA KEDIRI Laksono, Bayu; Aliami, Sri; Soeprajitno, Edy Djoko
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The study aims to determine the synergy of Customer Bonding strategies to maintain the loyalty of PHD Kediri customers. The research approach used is qualitative with the case study method. Data collection by interview and observation. Data validation using data source trianggulation.  The results showed that the Customer Bonding strategy consists of five indicators that can maintain customer loyalty. (1) Awarenes bonding using advertising, direct marketing and interactive marketing. (2 Identity Bonding is in the form of green marketing and involving the community. (3) Relationship Bonding in the form of public relations, sales promotion, and personal selling, (4) Community Bonding in the form of event sponsorship and club organizers. (5) Advocacy Bonding with new product expose, commitment and . word of mouth. The success of PHD Kediri in carrying out the Customer Bonding Strategy is in terms of increasing the frequency of repurchases based on member identities.
INTERNALISASI BUDAYA ORGANISASI DI POLITEKNIK KETENAGAKERJAAN Ningrum, Tuti; Izhatullaili, Izhatullaili
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 7 (2022): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2022
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Organizational culture is an important aspect to increase organizational commitment and performance. The internalization process is not only interpreted as a socialization process, but it is interpreted as values ​​applied as guidelines for behavior. The purpose of this study is to find out how the process of internalizing organizational culture at Politeknik Ketenagakerjaan. This study used descriptive qualitative method. Data analysis was obtained through data collection techniques. Those are observation and interviews. Based on the observation and interview developed from the interview guide, empirical information about the object of research was obtained. Then, it is processed and interpreted as a result of the research. Based on the result of this study, there are aspects of cultural rewards that become a factor inhibiting the internalization process of organizational culture ​​at Politeknik Ketenagakerjaan.

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