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Febri Adi Prasetya
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International Journal of Islamic Educational Research
Published by Asosiasi Riset Ilmu Pendidikan Agama Dan Filsafat Indonesia
ISSN : 30472970     EISSN : 3047292X     DOI : 10.61132
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Social Sciences Other
International Journal of Islamic Educational Research; This a journal intended for the publication of scientific articles published by Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia. The scope of studies that can be accepted in this journal are the results of research both conceptually and empirically which includes, among others: Islamic education curriculum, Islamic boarding school, Islamic boarding school and other non-formal education, Islamic education learning media and methods, Islamic educational thought, philosophy. Islamic education, history of Islamic education.. This journal is published 1 year 4 times (January, April, July and October)
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 51 Documents
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A Quality-Based Educational Marketing Strategy to Increase Student Interest Muaz Muaz; Nina Nurmila; Bambang Qomaruzzaman; Hasan Basri
International Journal of Islamic Educational Research Vol. 2 No. 4 (2025): October : International Journal of Islamic Educational Research
Publisher : Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijier.v2i4.451

Abstract

The competition among educational institutions demands improvement in service quality as a key marketing strategy. Good service quality not only builds a positive image for the institution, but also encourages student satisfaction and interest. The purpose of this study is to identify a quality-based educational marketing strategy to increase student interest. This study used a qualitative approach, with a case study method. Data collection techniques were conducted through interviews, observation, and documentation analysis. The results of the study found that: 1) An effective Islamic education marketing strategy is rooted in the integration of Islamic values and service quality as the basis for forming a positive image of the institution. 2) MTs Al Hidayah excels with a humanistic approach based on empathy and service flexibility, while MTs Daarul Uluum PUI excels through a structured and institutional quality management system. 3) Visionary leadership, teacher competence, and spiritual value-based communication are key factors in building public trust and loyalty. 4) The main obstacles include a lack of quality systematization, documentation, and digital promotion innovation, which have an impact on the limited reach and professionalism of marketing. Strategic solutions include strengthening data-based quality management, increasing human resource capacity, community partnerships, and optimizing digital communication to create sustainable Islamic education marketing that has da'wah value.

Page 6 of 6 | Total Record : 51

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