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Maulana Andinata Dalimunthe
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OPINI: Journal of Communication and Social Science
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30638909     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
OPINI: Jurnal of Communication and Social Science is an international journal that focuses on the scholarly study of communication and social science. The journal is dedicated to the advancement of knowledge in the field by promoting the publication of innovative research and theoretical developments in the field of communication and social science, including digital media, interpersonal communication, mass media, organizational communication, public relations, Journalistic, Sociology, Anthropology, Politics, Culture, Linguistic and more. OPINI aims to provide a platform for the exchange of ideas, research findings, and scholarly discussion among academics, researchers, and practitioners in the field. It focuses on high-quality research findings and specialist knowledge, and encourages the discussion of professional issues that reflect the diversity of the field. The journal is committed to examining the intersection of communication and Social scince, and to exploring the implications of these intersections for social, economic, culture, and political change.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science" : 5 Documents clear
THE FUTURE OF DIGITAL MARKETING COMMUNICATION: STRATEGIES FOR ENGAGING THE MODERN CONSUMER Khairifa, Feni
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/v975we40

Abstract

This study aims to explore the trends and strategies of effective digital marketing communication in increasing modern consumer engagement. The method used in this study is the Systematic Literature Review (SLR), which includes the identification, selection, and analysis of relevant studies from various academic and industry sources using the PRISMA approach. The results of the study indicate that effective digital marketing communication strategies rely on three main pillars: data-driven personalization, omnichannel integration, and ethical engagement. The use of artificial intelligence (AI) and machine learning has enabled more personalized and predictive marketing experiences, increasing consumer engagement and loyalty. In addition, social media-based marketing and user-generated content have proven to be more effective than conventional advertising methods. However, challenges such as data privacy, digital fatigue, and algorithmic filtering are still major concerns for the digital marketing industry.
WAVE OF HASHTAGS ON SOCIAL MEDIA: NETIZENS' ACCEPTANCE OF THE HASHTAG #TIDAKPERCAYAPOLISI Rachman, Mulia; Santoso, Bagus; Manurung, Afwan Syahril
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/j05pqx49

Abstract

This study analyzes the dynamics of netizens' reception of the hashtag #tidakkerjapolisi on social media, reflecting public sentiment toward the Indonesian National Police (Polri). Using a virtual ethnography approach within a critical paradigm, primary data were collected through observation and documentation on social media and analyzed using Klaus Krippendorff's content analysis to identify communication patterns and key themes. The findings reveal a significant gap between Polri's official narratives and public perceptions, with many netizens adopting oppositional positions. Key criticisms include evidence manipulation, systemic corruption, and lack of transparency in handling cases. Social media has become a platform for the public to mobilize opinions and demands for reform. The study recommends that Polri enhance communication and transparency via social media, implement internal reforms to strengthen accountability, and leverage technology, such as body cameras and improved surveillance systems, to improve integrity and public trust in law enforcement.
ANALYSIS OF UINSU COMMUNICATION STUDENTS ON INTRAPERSONAL COMMUNICATION THAT OCCURS IN THE PODHUB YOUTUBE VIDEO JUAN-EVE PODHUB EDITION Darmawan , Rizki
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/opini.v1i3.844

Abstract

This study aims to analyze the intrapersonal communication occurring in the YouTube Podhub episode featuring Juan and Eve. The main focus of this research is to explore the elements of intrapersonal communication that emerge in the podcast and how Communication students at UINSU assess its influence on personal narratives and in-terpersonal relationships. Using a qualitative approach, this research examines self-reflection, internal conflict, personal perspective, and the impact of social and cultur-al influences on the communication between Juan and Eve. Data were collected through observation and content analysis of the selected podcast video, as well as rel-evant supporting literature. The findings show that the intrapersonal communication displayed in this podcast plays a crucial role in creating an authentic narrative and enriching the interpersonal relationship between the creators and their audience. This study aims to provide insights into the importance of self-reflection in building effec-tive communication, particularly in the digital age..
URBAN COMMUNITY STRATEGIES IN FACING GLOBALIZATION CAUSES OF SOCIAL CHANGE Yasin, Ahmad; Andari, Amalia; Nasution , Mukherzi
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/x3bvnj91

Abstract

This journal discusses research on urban community strategies in facing social changes caused by globalization. Such as how to survive social and cultural changes as well as changes in people's lifestyles which may have an impact on changes in local values and characteristics. This research uses qualitative research methods with open interviews. The results of this research in the form of adaptation and adjustment to social change are strategies commonly used by urban communities to face globalization which causes social change, but accompanied by an agreement to protest changes that occur if they are not in accordance with local cultural values . Urban communities must choose what is good for their life in the city with the hope that their life is more decent compared to their life in their home region.
2024 Election Campaign Branding By Utilizing Digital Transformation Kamil, Er; Sundari, Fitri
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/c3e3mw31

Abstract

Indonesia in 2024 is in an era of rapid technological development. This technological advancement is called digital transformation. In the 2024 elections, digital transformation creates new nuances in political campaigns, which are more adaptive and innovative in shaping candidate branding in the community. In political campaigns, every party and candidate for presidential and vice presidential candidates are competing to form branding to get public attention. This study analyzes the branding of the 2024 Election campaign by utilizing digital transformation. Using a qualitative approach with a content analysis method on social media used in the 2024 presidential & vice presidential candidates. The utilization of technology in digital transformation in the 2024 election campaign is related to the theory of diffusion of innovation. The 2024 election has a diffusion of innovation in the form of the role of political communication in the campaign branding of each candidate. Utilizing social media, campaign organizing technology, digital marketing strategies, along with visual and multimedia content, succeeded in creating strong branding and effective, relevant, and responsive political communication in the 2024 elections.

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