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INDONESIA
Journal of Rural Tourism (JoRT)
Published by Borneo Novelty Publishing
ISSN : -     EISSN : 30639484     DOI : https://doi.org/10.70310/jrt
Core Subject : Economy, Humanities, Science, Social,
Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Social Sciences
JoRT contains scientific papers from research/study results, reviews/conceptual, and policy analyzes related to the tourism sector with a particular emphasis on the Indonesian context and global perspective. 1. Tourism Destinations and Infrastructure including Marine and Coastal Tourism, Sustainable Tourism, Ecotourism, Border Tourism, Travel Patterns, and other topics related to the development of tourism destinations and infrastructure. 2. Tourism Marketing including Marketing Communications, Tourists Behavior and other relevant marketing topics. 3. Tourism Industry and Investment including Tourism Business, Tourism Business Technology and Information, tourism investment and other relevant topics in tourism industry and investment 4. Human Resources and Institutions including Tourism Planning and Policy, Tourism Workforce, Inter-institutional relations, and society empowerment topics in relation to human resources and institutions in the tourism
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 53 Documents
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Experiential graphic design in rural tourism: A model for navigation, identification, and experience Atamaz, Elif
Journal of Rural Tourism Vol. 5 No. 1 (2026): Forthcoming Issue 1
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.05010694

Abstract

Purpose - This study aims to investigate how Experiential Graphic Design (EGD) can enhance sustainable rural tourism by improving spatial communication, strengthening cultural identity, and fostering emotionally engaging visitor experiences. It introduces the Navigation–Identification–Experience (NIE) framework as a conceptual model for integrating EGD into rural tourism planning.Method - The research draws upon theoretical foundations from Kevin Lynch’s spatial legibility, Yi-Fu Tuan’s topophilia, and Edward Relph’s notions of place and placelessness. Three award-winning EGD projects—Borough Yards (UK), Beyond Wayfinding (USA), and Forest Net(work) (USA)—were analyzed to extract design principles applicable to rural contexts. A design-based simulation was then developed for Lefke, a culturally rich but under-communicated rural town in Northern Cyprus, to demonstrate the practical implementation of the NIE framework. Findings - The analysis shows that EGD functions both as a practical communication system and as a cultural interface. It enhances orientation and spatial clarity, reinforces local heritage and identity, and creates immersive, participatory experiences for visitors. The simulation in Lefke demonstrates that employing vernacular symbols, sustainable materials, and community-rooted narratives can transform rural environments into meaningful, experience-driven destinations.Originality/Value - This study offers one of the first structured attempts to adapt urban-derived EGD design knowledge for rural tourism development. By proposing the NIE framework and demonstrating its applicability through a design-based simulation, it provides a transferable, practice-oriented model that can guide policymakers, designers, and rural communities in shifting from passive tourism consumption to deeper, place-based engagement.
The dynamics of regional language attitudes as a cultural asset for sustainable tourism: A study of Balikpapan’s multilingual communities amid IKN development Simatupang, Lisnawaty; Ranti Rustika; Abdul Gafur; Tri Retno Nugroho; Syarif, Febby Rio Pratama
Journal of Rural Tourism Vol. 5 No. 1 (2026): Forthcoming Issue 1
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021296

Abstract

Purpose - This study aims to examine the language attitudes of the Balikpapan community toward regional languages and to explore how these attitudes may influence regional identity and tourism development in the context of the new capital city (IKN) expansion. Method - A quantitative approach was employed, collecting survey data from 384 respondents with a 5% margin of error. Multiple factors influencing language attitudes—environmental, instructional (Indonesian as the language of instruction), family, media, and institutional factors—were analyzed using significance testing to determine their predictive effects. Findings - The results show that environmental factors (Sig. = 0.000) and media/institutional factors (Sig. = 0.029) exert significant positive effects on regional language attitudes. Conversely, the use of Indonesian as a language of instruction (Sig. = 0.012) has a significant negative effect. Family influence (Sig. = 0.533), although theoretically assumed to be the strongest factor, shows no significant impact in shaping respondents’ attitudes. Overall, the Balikpapan community demonstrates attitudes toward regional languages that could be strengthened through targeted interventions such as education-based initiatives, regional language promotion, enhanced family engagement, and the creation of language-friendly public spaces. Originality/Value - This study contributes novel empirical evidence on the sociolinguistic dynamics of a rapidly developing urban area located near the emerging national capital. It highlights how regional language attitudes intersect with cultural identity and tourism development, offering practical insights for policymakers seeking to preserve linguistic heritage while promoting culturally grounded tourism in the era of IKN development.
Homestay enterprises as vehicles for women’s economic empowerment: Intent, challenges, and opportunities in remote Cagayan Valley Nebrida, Joan Minia
Journal of Rural Tourism Vol. 4 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.040212110

Abstract

Purpose -  This study aims to examine the lived experiences of women-led homestay operators in the Cagayan Valley, Philippines, by exploring their motivations, challenges, and the opportunities emerging from their participation in homestay enterprises. Method - A qualitative research design was employed, using semi-structured interviews with 12 women actively managing homestays. Thematic analysis was conducted to identify core patterns related to motivation, operational constraints, skill development, and socio-cultural dynamics. Findings - The analysis reveals that economic empowerment, personal growth, skill development, and social recognition are the key motivations driving women’s engagement in homestay operations. Participants reported increased income, enhanced confidence, and improved competencies in hospitality management, marketing, and interpersonal communication. However, they also faced structural and socio-cultural barriers, including inadequate infrastructure, financial limitations, skill gaps, and heavy household responsibilities. Despite these constraints, women-led homestays generated positive community outcomes such as cultural promotion through collaborations with artisans and farmers, strengthened social visibility, and expanded livelihood opportunities. Originality/Value - This study provides nuanced insights into the transformative potential of women-led homestays as vehicles for inclusive rural development. By illuminating both empowerment pathways and persistent gendered challenges, it contributes valuable evidence for policymakers and development practitioners seeking to design targeted interventions—such as training programs, financial support mechanisms, and infrastructure improvements to enhance the sustainability and impact of women-driven tourism enterprises.

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