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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 247 Documents
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Dampak pergeseran sosial pasca – Industrialisasi Aditya Arifin; Purwanti, Purwanti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.159

Abstract

This journal explores the impact of industrialization on the social structure and local culture in Jayamukti Village, Cikarang. Utilizing qualitative methods, including interviews, observations, and focus group discussions, the research reveals that industrialization has transformed the community's livelihoods from traditional agriculture to industrial employment. This shift has led to a significant population increase, from approximately 230,000-250,000 before 1990 to around 550,000 in 2023. The emergence of a new social class has created notable disparities between long-term residents, primarily traditional farmers and small business owners, and new migrants working in the industry. While some residents perceive enhanced economic opportunities, others feel that industrialization has not substantially benefited local income. Environmental issues related to inadequate industrial waste management have also been identified, negatively affecting local water sources. The journal recommends skill enhancement programs through training and government support for cultural preservation and social activities to bridge existing social gaps. These findings highlight the challenges and opportunities faced by the community in adapting to the changes brought about by industrialization
Analisis Studi Kelayakan Bisnis Pada UMKM Di Tinjau Dari Aspek Pasar Dan Pemasaran (Studi Kasus UMKM Jinji Dimsum ) Milawati Dewi; Nilam ayuningtyas; Dwi astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.161

Abstract

This research analyzes the business feasibility of Jinji Dimsum MSMEs from market and marketing aspects. Dimsum, a popular food originating from China, has attracted the attention of Indonesians, especially young people. The research method used is qualitative with literature study and marketing strategy analysis. The results show that Jinji Dimsum successfully positioned itself as a provider of quality dimsum at affordable prices, and implemented effective marketing strategies through social media and collaboration with influencers. The 4P marketing mix (product, price, promotion, and place) applied increases brand awareness and expands market reach. In conclusion, Jinji Dimsum MSMEs are able to build strong competitiveness and create sustainable growth opportunities in the culinary industry.
Evaluasi Prospek Bisnis Start-Up Digital: Kajian Kualitatif Aspek Pasar, Teknis, Dan Manajemen Wini Yuliani; Wina Yuliana; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.162

Abstract

This research aims to evaluate the prospects of digital start-up businesses through a comprehensive feasibility analysis with a focus on three main aspects: market, technical and management. The study uses a qualitative approach with data collection methods through in-depth interviews, participant observation and documentation studies. The research informants consisted of 15 digital start-up actors, 5 investors and 3 digital industry experts who were selected using purposive sampling techniques. Data analysis was carried out using the Miles and Huberman technique including data reduction, data presentation, and drawing conclusions. The research results show that from a market aspect, digital start-ups have significant growth potential supported by increasing internet penetration and changes in consumer behavior towards digital. From a technical aspect, it was found that technological infrastructure and product development capabilities are critical factors in determining the success of a start-up. Meanwhile, from a management aspect, the competence of the founding team, monetization strategy, and ability to manage funding determine business sustainability. The main challenges faced include high customer acquisition costs, limited digital talent, and intensifying competition. This research provides theoretical contributions in developing a model for evaluating the viability of digital start-up businesses as well as practical implications for entrepreneurs, investors and policy makers in developing a sustainable start-up ecosystem. The limitation of this research lies in its limited geographic focus, so further research is recommended to expand regional coverage and conduct comparative analysis between digital industry sectors.
Analisis Pengaruh Citra Merek, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Konsumen Tempe 5.17 Salatiga Lia Ardipa; Wulan Ayu Sulistiawati; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jbem.v1i3.164

Abstract

This research examines the analysis of the influence of brand image, product quality and service quality on consumer satisfaction and loyalty at Tempe 5.17 Salatiga. The data collection technique uses a questionnaire with 100 respondents. And the data analysis technique uses simple linear regression analysis and multiple linear regression in the processing version using the SPSS 25 program. The results of data analysis show that brand image has a significant effect on satisfaction, satisfaction has a significant effect on consumer loyalty Tempe 5.17, but product quality and service quality variables have no effect on consumer satisfaction Tempe 5.17.
Strategi Bisnis Inovatif: Kunci Kesuksesan Di Era Digital Ilham Rizqi Ariyandi; Plora Pasaribu; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Innovation has become a key element in business strategies in the digital era, marked by technological advancements and changes in consumer behavior. This study discusses the importance of integrating innovation into business strategies to create sustainable competitive advantages. It also identifies challenges in implementing innovation, such as costs, organizational resistance, and a lack of skilled human resources. Through case studies of companies such as Amazon, Gojek, and Tokopedia, this article provides strategic recommendations, including fostering an innovation culture, investing in technology, and pursuing external collaborations. With well-planned steps, companies can leverage innovation to enhance operational efficiency, expand market share, and effectively meet customer needs.
Analisis Studi Kelayakan Bisnis Mixue Ice Ceram & Tea Pada Aspek Aspek Pemasaran (Studi Kasus Mixue Pasar Bersih Cikarang) Hanura Kalistha Putri; Maura Putri Alicia; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the business feasibility of Mixue Ice Cream & Tea at Pasar Bersih Cikarang from a marketing perspective. The research employs a descriptive method with a case study approach, gathering data through observation, interviews, and documentation. The analysis focuses on market segmentation, marketing strategies, marketing mix (4Ps), and customer satisfaction levels. The findings reveal that Mixue Ice Cream & Tea has significant market potential with clear segmentation, effective promotional strategies, and competitive pricing. Its strategic location and consistent product quality are key advantages in attracting customers. However, challenges exist in addressing market competition and maintaining customer loyalty. Therefore, the business is deemed feasible for further development with several recommendations for improvement in digital promotion and product innovation.
Analisis Perbandingan Rasio Keuangan Untuk Menilai Kinerja Keuangan Perusahaan Sub Sektor Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Periode 2018 – 2023 Allesia Putri Wijaya Sutikno; Riska Septi Ariani; Fernianda Wahyu Ramadanthy; Siti Ambar Mukti Puji Lestari; Amelia Vega Buana; Cholis Hidayati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the comparison of financial ratios (liquidity, activity, solvency, profitability, and market) in five food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2018–2023 period using a descriptive quantitative method and secondary data. The results reveal performance variations, where PT Campina Ice Cream Industry Tbk excels in liquidity, PT Indofood CBP Sukses Makmur Tbk in activity and market ratios, PT Siantar Top Tbk in profitability, and PT Mayora Indah Tbk in solvency. Each company has its strengths and weaknesses, highlighting the importance of financial ratio evaluation to enhance competitiveness and attract investments.
The Influence Of Work Environment And Work Discipline On Employee Performance Enggar Tri Irawan; Syahrum Agung; Agung Wibowo
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

In research with the title of the influence of the work environment and work discipline on employee performance, with the number of samples taken totalling 68 respondents of PT Sejahtera Tridaya Prima. The method used is a questionnaire research instrument distributed to employees processed using SPSS Version 26. This research was conducted at PT Sejahtera Tridaya Prima. Work Environment Variables (X1) and Work Discipline (X2) on Employee Performance (Y) are processed using correlation analysis, regression analysis, t test, f test and the coefficient of determination. The results of this study indicate that the Work Environment variable (X1) has a significant and positive effect on employee performance (Y), the work discipline variable (X2) has a significant and positive effect on employee performance (Y). Simultaneously Work Environment (X1) and Work Discipline (X2) have a significant and positive effect on employee performance (Y) of PT Sejahtera Tridaya Prima
Strategi Manajemen Inovasi Dalam Mempertahankan Daya Saing Di Pasar Global Adina khasanah; Nasya Anisyah Lerian; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Innovation management has become a key factor in increasing competitiveness in the increasingly dynamic and competitive global market. Innovation includes not only the development of new products, but also process improvements, marketing strategies, and business models to meet the needs of the ever-evolving market. In a global context, companies are required to adapt to the latest technologies, consumer trends, and changes in international regulations. This paper discusses how the implementation of innovation management can be an effective strategy to increase the competitiveness of companies in the global market. By utilizing digital technology, cross-cultural collaboration, and data-driven approaches, companies are able to create sustainable added value. Case studies from various industries show that organizations that integrate innovation into their vision and operations tend to have a more significant competitive advantage. The results of the study emphasize the importance of investing in research and development (R&D), empowering human resources, and strategic partnerships to support the innovation process. This abstract concludes that effective innovation management not only drives company growth but also plays a vital role in creating a sustainable business ecosystem in the global market. Thus, innovation management is key for companies to remain relevant and competitive in the ever-changing global competition.
Analisis Studi Kelayakan Bisnis untuk Pengembangan Usaha Kuliner Berbasis Lokal Siti Nurkomalasari; Rasika; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Business feasibility studies play an important role in determining the success of locally based culinary businesses. This article analyzes market, technical, financial, legal and social aspects that influence the development of local culinary businesses. Data was collected through survey methods, interviews with business actors, and literature studies. The research results show that the success of locally based culinary businesses is greatly influenced by product uniqueness, digital marketing strategies and operational sustainability.

Page 3 of 25 | Total Record : 247

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