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INDONESIA
journal of social and economic research
Published by Universitas Sumatera Utara
ISSN : 27156117     EISSN : 27156966     DOI : https://doi.org/10.54783/jser.v6i2
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice
Journal of Social and Economics Research (JSER) is published by Ikatan Dosen Menulis in collaboration with GoAcademica CRP. Publishing twice times a year, ie Issue 1 Issue 2 in June and December and already have a registration number p-ISSN: 2715-6117 and e-ISSN: 2715-6966 since 2019.
Arjuna Subject : Umum - Umum
Articles 1,065 Documents
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PENGARUH CONVERSION RATE DAN AVERAGE ORDER VALUE TERHADAP OMZET LIVE SELLING DI CV SYALU KREASI INDONESIA Azizah Sayida Rahma
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1571

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Conversion Rate (CVR) dan Average Order Value (AOV) terhadap omzet live selling di CV Syalu Kreasi Indonesia pada periode Oktober–Desember 2025. Latar belakang penelitian didasari oleh fenomena penurunan omzet live selling meskipun conversion rate menunjukkan peningkatan, yang mengindikasikan adanya peran AOV yang lebih dominan. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal dan melibatkan 31 responden yang ditentukan melalui teknik sampling jenuh. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linear berganda dengan bantuan SPSS, meliputi uji validitas, reliabilitas, asumsi klasik, uji t, dan uji F. Hasil uji t menunjukkan bahwa CVR tidak berpengaruh signifikan terhadap omzet secara parsial (sig. = 0,528), sedangkan AOV berpengaruh positif dan signifikan (sig. = 0,034; β = 0,485). Hasil uji F menunjukkan bahwa CVR dan AOV secara simultan berpengaruh signifikan terhadap omzet (F = 5,606; sig. = 0,009), dengan nilai R² sebesar 0,286 atau kontribusi 28,6% terhadap variasi omzet. Temuan ini menegaskan bahwa peningkatan nilai transaksi rata-rata lebih menentukan keberhasilan omzet dibandingkan sekadar peningkatan jumlah pembeli, sehingga perusahaan disarankan mengoptimalkan strategi bundling dan upselling guna meningkatkan AOV secara berkelanjutan.
THE EFFECT OF WORK MOTIVATION, ORGANIZATIONAL CULTURE, AND WORK-LIFE BALANCE ON GENERATION Z JOB SATISFACTION IN SUKABUMI CITY AND THE ROLE OF JOB SATISFACTION ON TURNOVER INTENTION Sulistia Nanda Apriani
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1572

Abstract

This investigation explores the manner in which work motivation, organizational culture, and work-life balance contribute to shaping job satisfaction levels. This investigation explores the manner in which work motivation, organizational culture, and work-life balance contribute to shaping job satisfaction levels among members of Generation Z employed in Sukabumi City, while simultaneously examining whether job satisfaction functions as a mediating link between these three factors and the tendency toward turnover intention. To achieve this, the study applies a quantitative methodology framed within an associative-causal design, with information collected from a total of 100 participants through an internet-based survey using a purposive sampling approach. Eligibility for participation was restricted to individuals from Generation Z aged between 20 and 27 who had accumulated a minimum of six months in professional employment. The resulting data were subsequently examined using Partial Least Square-Structural Equation Modeling (PLS-SEM), executed with the assistance of SmartPLS software, version 4.0. The findings reveal that both organizational culture and work-life balance exert a positive and significant influence on job satisfaction, whereas work motivation has a notably negative effect on it. Furthermore, job satisfaction was found to negatively and significantly impact turnover intention, functioning as a meaningful mediating variable linking all three predictors to employees' intention to leave their jobs. These results add to existing human resource management knowledge by highlighting job satisfaction as a key psychological pathway shaping how Generation Z employees behave in the workplace. From a practical standpoint, companies operating in Sukabumi City are encouraged to give greater attention to work-life balance initiatives, cultivate a constructive organizational culture, and align motivational strategies with employees' psychological well-being in order to retain Generation Z talent more effectively.
ANALISIS KINERJA APARATUR DESA DI KECAMATAN SULANG KABUPATEN REMBANG Ahmad Nur Arifin; Ming Ming Lukiarti
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1217

Abstract

Village apparatus plays an important role in building and improving the welfare of village communities. This investigation was conducted to provide information on the impact of office facilities, work discipline, and work motivation on the performance of village officials. This investigative approach method involves a quantitative approach with subjective data and primary data types. The subject of this study is the village apparatus of Sulang District, Rembang Regency, which has 21 villages. Two types of variables are involved in this investigation: independent variables (office facilities, work discipline, and work motivation) and the dependent variable (village apparatus performance). The population includes 180 village officials from across Sulang District. The sampling method involved a saturated sample with an effective response rate (effective sample), resulting in a final sample size of 100 respondents (a response rate of 55.6% of the total population). Data collection was carried out using the survey method, utilizing a questionnaire instrument. The data analysis technique involves multiple linear regression analysis. This investigation found that office facilities and work motivation partially impact village apparatus performance, while work discipline partially does not affect village apparatus performance.
THE ROLE OF DIGITAL MARKETING, E-WOM, AND FOMO ON CONSUMER PURCHASE DECISIONS ATSEDUH RASA COFFEE SHOP M. Akbar Anugrah; Pandi Putra; Andi Alfianto Anugrah Ilahi; Bakhtiar Tijjang; Safrida
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1489

Abstract

This study aims to: (1) analyze the influence of Digital Marketing on purchasing decisions at Seduh Rasa Coffee Shop; (2) analyze the influence of Electronic Word of Mouth (E-WOM) on purchasing decisions at Seduh Rasa Coffee Shop; and (3) analyze the influence of Fear of Missing Out (FOMO) on purchasing decisions at Seduh Rasa Coffee Shop. The development of digital technology and social media has driven changes in consumer behavior regarding how they obtain information, provide reviews, and make purchasing decisions. Therefore, Digital Marketing, E-WOM, and FOMO are factors that need to be considered to enhance consumer purchasing decisions within the coffee shop industry. This study employs a quantitative approach using a survey method. The population consists of all consumers of Seduh Rasa Coffee Shop. A sample of 80 respondents was selected based on Roscoe's approach, utilizing the incidental sampling technique. Data collection was conducted via questionnaires, followed by analysis using the multiple linear regression method. The results indicate that, individually, Digital Marketing does not have a significant effect on consumer purchasing decisions. Electronic Word of Mouth (E-WOM) also does not have a significant effect on purchasing decisions. Meanwhile, Fear of Missing Out (FOMO) has a positive and significant effect on purchasing decisions. Simultaneously, Digital Marketing, Electronic Word of Mouth (E-WOM), and Fear of Missing Out (FOMO) have a positive and significant effect on purchasing decisions, with an F-calculated value of 86.267, which exceeds the F-table value of 2.72. The coefficient of determination (R²) value of 0.782 indicates that 78.2% of the variation in purchasing decisions can be explained by these three independent variables, while the remaining 21.8% is explained by other variables not examined in this study. The implications of this research suggest that the management of Seduh Rasa Coffee Shop needs to optimize marketing strategies capable of creating consumer appeal and a sense of urgency, thereby increasing purchasing decisions.
KEMUHAMMADIYAHAN : TINJAUAN HISTORIS, PRINSIP IDEOLOGIS, DAN KONTRIBUSINYA DALAM PEMBANGUNAN BANGSA INDONESIA Hendri Novigator; Delvina; Syamsurizal
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1512

Abstract

Penelitian ini mengkaji Kemuhammadiyahan melalui tiga dimensi utama: historis, ideologis, dan kontributif terhadap pembangunan bangsa Indonesia. Menggunakan metode kualitatif berbasis studi kepustakaan (library research) dengan analisis model Miles, Huberman & Saldaña (2014), data bersumber dari dokumen resmi PP Muhammadiyah, jurnal terakreditasi Sinta, dan literatur akademis terbitan 2018–2026. Hasil kajian menunjukkan bahwa: (1) Muhammadiyah lahir pada 18 November 1912 sebagai gerakan reformis-modernis atas respons terhadap kemunduran umat Islam di era kolonial Belanda; (2) ideologi gerakannya berpijak pada tauhid, amar ma'ruf nahi munkar, tajdid, dan konsep Islam Berkemajuan berwawasan wasathiyah yang bersifat adaptif dan kontekstual; serta (3) kontribusinya terhadap bangsa terbukti secara empiris melalui jaringan amal usaha yang mencakup 170+ perguruan tinggi, 6.000+ sekolah, dan 400+ rumah sakit. Penelitian ini menyimpulkan bahwa nilai-nilai kemuhammadiyahan merupakan warisan ideologis yang relevan dan strategis sebagai fondasi gerakan Islam berkemajuan di Indonesia.
KOMUNITAS UMKM SEBAGAI INSTITUSI INTERMEDIASI: PERAN SAHABAT UMKM INDONESIA DALAM POLITIK PERKOTAAN DI JAKARTA Syafina Ainur Yusup; Rayhan Ibnu Hafiz; Aniqotul Ummah; Teddy Chrisprimanata Putra
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1529

Abstract

Penelitian ini menganalisis peran Komunitas Sahabat UMKM Indonesia sebagai aktor masyarakat sipil dalam politik perkotaan di Jakarta. Meskipun UMKM berkontribusi besar terhadap perekonomian nasional, pelaku usaha mikro masih menghadapi berbagai persoalan struktural, seperti hambatan perizinan, rendahnya literasi digital dan keuangan, serta keterbatasan akses modal. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen organisasi serta sumber digital komunitas. Analisis dilakukan menggunakan kerangka modal sosial Putnam dan konsep masyarakat sipil sebagai aktor intermediasi. Hasil penelitian menunjukkan bahwa Komunitas Sahabat UMKM Indonesia menjalankan tiga fungsi utama, yaitu bridging yang menghubungkan UMKM dengan lembaga keuangan, akademisi, dan pasar; capacity building melalui pelatihan dan fasilitasi sertifikasi; serta advokasi kebijakan melalui keterlibatan dalam proses regulasi UMKM. Temuan penelitian menunjukkan bahwa komunitas berbasis kewirausahaan berperan sebagai institusi intermediasi yang menjembatani relasi antara negara, pasar, dan masyarakat sipil dalam tata kelola ekonomi informal perkotaan. Dengan demikian, komunitas UMKM menjadi bagian penting dari infrastruktur sosial yang mendukung tata kelola perkotaan yang lebih inklusif dan kolaboratif.
PEMODELAN REGRESI LINEAR BERGANDA UNTUK MENGANALISIS PENGARUH KONSUMSI RUMAH TANGGA, PEMBENTUKAN MODAL TETAP BRUTO, DAN PENGELUARAN PEMERINTAH TERHADAP PRODUK DOMESTIK BRUTO DI INDONESIA Wiwik Tri Hardianti; Syifa Rahma Citta; Fajri Aditiya Dwi Kurniawan
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1555

Abstract

This study aims to analyze the effect of household consumption, gross fixed capital formation (GFCF), and government expenditure on Indonesia's Gross Domestic Product (GDP). The data used in this study are secondary data in the form of time series consisting of 51 observations. Prior to model estimation, stationarity tests were conducted to ensure the validity of the analysis for time series data. Subsequently, the analysis was carried out using a multiple linear regression model with the Ordinary Least Squares (OLS) approach. All data processing and statistical analyses were performed using EViews software. The results indicate that, simultaneously (F-test), household consumption, GFCF, and government expenditure have a significant effect on GDP, with an F-significance value of 0.0000206. However, partially (t-test), only household consumption has a positive and statistically significant effect on GDP, with a significance value of 0.000016. Meanwhile, GFCF and government expenditure do not show a statistically significant effect on GDP during the study period. The coefficient of determination (R²) of 0.4018 indicates that the model explains 40.18% of the variation in GDP. Based on the residual scatter plot analysis, the model is also free from heteroskedasticity problems. The findings of this study suggest that household consumption serves as the primary driving force of economic growth in Indonesia compared to investment and government expenditure variables.
GRATITUDE INTERVENTION THROUGH WRITING FOR CAREGIVERS AT SOCIAL WELFARE INSTITUTIONS Iyulen Pebry Zuanny; Rifqa Aulia Hafifuddin; Karjuniwati Karjuniwati
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1556

Abstract

Caregivers at social welfare institutions face various psychological challenges in carrying out their caregiving duties, such as stress, emotional exhaustion, difficulties managing children’s behavior, and the demand to consistently provide high-quality care. One approach that can be used to improve emotional regulation is a gratitude intervention through writing. This study aims to explore the implementation of a gratitude intervention through writing and its impact on emotional regulation among caregivers at SOS Children’s Villages in Banda Aceh and Meulaboh. The study employed a mixed-methods approach, involving 25 caregivers selected using total sampling. The intervention was conducted over six hours across five sessions: gratitude psychoeducation, writing about psychological experiences, cognitive restructuring through gratitude, drawing lessons, and writing expressions of gratitude. Data were collected using a gratitude scale and reflective worksheets, which were analyzed using both quantitative and qualitative descriptive methods. The study results show that prior to the intervention, most caregivers experienced negative emotions such as sadness, disappointment, frustration, anxiety, and guilt. After participating in the intervention, participants reported a shift toward more positive emotions, such as increased calmness, sincerity, patience, self-acceptance, and the ability to think positively. These findings suggest that a gratitude intervention through writing has the potential to be an effective strategy for improving emotional regulation and psychological well-being among caregivers in social welfare institutions.
The EFFORTS TO IMPROVE THE CHEST PASS ABILITY OF GRADE V BASKETBALL ELEMENTARY SCHOOL RANDUSARI 02 Budi Cahyono; Khafid Irkham
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1561

Abstract

This research was motivated by the low chest pass skills of fifth-grade students at Randusari 02 Elementary School in basketball. This study aimed to improve chest pass skills in basketball through the Wall pass Test game in fifth-grade students at Randusari 02 Elementary School. The research used Classroom Action Research (CAR) and was conducted in two cycles. Each cycle consisted of four stages: planning, action, observation, and reflection. The subjects were 23 fifth-grade students at Randusari 02 Elementary School. Data collection techniques included observation, chest pass skills tests, and documentation. Data analysis used quantitative and qualitative descriptive analysis. The results showed that the Wall pass Test game can improve students' chest pass skills. In the pre-cycle phase, the average student score was 66, with a learning completion percentage of 21%. In cycle I, the average score increased to 74, with a completion percentage of 52%. Furthermore, in cycle II, the average score increased to 81, with a completion percentage of 86%. Furthermore, student activity and enthusiasm in participating in learning also increased with each cycle. Based on the research results, it can be concluded that the implementation of the Wall pass Test game is effective in improving the chest pass skills of fifth-grade students at SDN Randusari 02 in basketball. The Wall pass Test game can be used as an interesting, active, and enjoyable alternative to physical education (PJOK) learning to improve students' basic basketball skills.
ANALISIS IMPLEMENTASI EXCEL FOR ACCOUNTING BERBASIS PSAK 109 DALAM MENINGKATKAN AKUNTABILITAS PENGELOLAAN DANA ZAKAT, INFAK, DAN SEDEKAH (ZIS) PADA UNIT PENGELOLA ZAKAT AT-TAQWA KOTA CIREBON Yekti Nilasari; Much Al Khaqqah Istifa
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1573

Abstract

Penelitian ini bertujuan untuk menganalisis penguatan akuntabilitas pengelolaan dana zakat, infak, dan sedekah (ZIS) melalui penerapan Excel for Accounting berbasis PSAK 109 pada Unit Pengumpul Zakat (UPZ) At-Taqwa Kota Cirebon. Penelitian menggunakan pendekatan kualitatif deskriptif dengan lokasi penelitian di UPZ At-Taqwa Kota Cirebon. Informan penelitian ditentukan secara purposive, meliputi ketua, bendahara, dan pengelola keuangan yang terlibat langsung dalam proses pengelolaan dana ZIS. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa sebelum implementasi Excel for Accounting, proses pencatatan dan penyusunan laporan keuangan masih dilakukan secara manual sehingga kurang efisien, rentan terhadap kesalahan pencatatan, dan belum sepenuhnya sesuai dengan PSAK 109. Implementasi Excel for Accounting mampu meningkatkan efisiensi proses pencatatan, mempercepat penyusunan laporan keuangan, serta menghasilkan laporan yang lebih akurat dan sistematis. Sistem ini mampu menghasilkan laporan posisi keuangan, laporan perubahan dana, laporan arus kas, dan laporan dana ekuitas sesuai dengan ketentuan PSAK 109. Selain itu, penerapan sistem tersebut terbukti memperkuat akuntabilitas dan transparansi pengelolaan dana ZIS melalui penyajian informasi keuangan yang lebih tepat waktu, andal, dan dapat dipertanggungjawabkan kepada para pemangku kepentingan. Dengan demikian, Excel for Accounting dapat menjadi alternatif solusi bagi organisasi pengelola zakat dalam meningkatkan kualitas tata kelola keuangan berbasis syariah

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