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CommLine
Published by Universitas Al Azhar Indonesia
ISSN : -     EISSN : 29638615     DOI : http://dx.doi.org/10.36722/cl.v8i2.1930
Core Subject : Social,
Social Sciences
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 67 Documents
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Media Advertising dan Budaya Masyarakat Jakarta Di Tahun Politik 2024 Teguh Hidayatul Rachmad; Yohanes Probo Dwi Sasongko
CommLine Vol 11, No 1 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i1.5116

Abstract

Perkembangan masyarakat dan kemajuan teknologi adalah sebuah keniscayaan.  Penyelenggaraan pesta demokrasi dalam hal pemilu, menjadi budaya yang didalam usaha mewujudkan dan menghadirkan pesta rakyat tersebut dapat berjalan sesuai dengan hukum serta undang- undang yang berlaku. Memilih pemilih yang baik patut dikenalkan secara signifikan oleh penyelenggara pemilu maupun partai- partai yang mengusung para calon pemimpin tersebut. Melalui adanya kesadaran dan pengetahuan yang baik dalam memanfaatkan teknologi sebagai media untuk menyebarkan infromasi dan pengetahuan bagi masyarakat, menjadikan pemanfaatan komunikasi jaringan dalam masyarakat menjadi penting. Lebih jauh Manuel castells, menyadari bahwa keterhubungan antara kelompok masyarakat yang satu dan yang lainnya dalam menghadirkan penyelenggaraan pesta demokrasi ini berjalan baik, menghemat biaya dan dapat menghindari praktik- praktik korupsi. Maka, menjadi penting bagi setiap individu yang ikut pemilu nanti paham benar siapa sosok atau tokoh, terutama di Jakarta, untuk berani memilih pemimpin yang baik,benar dan bertanggung jawab secara penuh dalam tugas dan pelaksana amanat rakyat tersebut.
Global Trends on Meme as Popular Culture Muh Rivha Aldava Otto; Filosa Gita Sukmono
CommLine Vol 11, No 1 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i1.5397

Abstract

Internet memes have become a prominent form of popular communication within contemporary digital culture, particularly in social media environments that facilitate rapid content circulation and participatory interaction. As cultural artifacts, memes function not only as entertainment but also as carriers of social meaning that reflect collective identities and engage in broader ideological and political discourses; however, despite growing academic interest, comprehensive mappings of research trends in this field remain limited. This study examines global research trends on memes as popular culture in social media through a bibliometric analysis of publications from 2015 to 2025, employing a quantitative descriptive approach based on a Systematic Literature Review guided by the PRISMA 2020 framework. A total of 100 Scopus-indexed publications were selected using the keywords “meme” and “popular culture,” with bibliographic data analyzed using the Bibliometrix R-tool to identify publication trends, dominant themes, influential sources, institutional contributions, and geographical citation patterns. The findings reveal rapid growth in meme-related scholarship, with an annual growth rate of 25.25% and an average document age of 4.19 years, indicating the highly contemporary nature of this research field, while thematic analysis highlights strong associations with popular culture, social media, humor, and digital culture, alongside increasing attention to platform-specific communities such as Reddit. Citation analysis further demonstrates the dominance of Western countries, particularly the United States, Switzerland, and the United Kingdom, in shaping theoretical developments. Overall, this study confirms that meme research has evolved into an important multidisciplinary field within communication and cultural studies, providing a systematic overview of existing scholarship and a foundation for future research on memes as influential elements of digital culture.
Netizen Reactions to the Viral Phenomenon of “Tabola Bale”: A Digital Humanities Approach Using Voyant Tools Aura Prisca Medina; Filosa Gita Sukmono
CommLine Vol 11, No 1 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i1.5399

Abstract

The development of new media has positioned the audience as active producers of meaning, where the TikTok comment section functions as a primary arena for identity negotiation and participatory culture. This article examines the viral phenomenon of the song "Tabola Bale," focusing on the dynamics of digital crowd interaction in responding to the trend. This study aims to dissect the narrative structure, emotional patterns, and social construction formed behind thousands of netizen comments. The method used is qualitative with a Digital Humanities approach, utilizing the corpus linguistics software Voyant Tools to visualize data through Cirrus, Trends, and ScatterPlot features. The results indicate that the virality of "Tabola Bale" is constructed through three main dimensions. First, high emotional intensity and social conformity, characterized by the dominance of intensifier lexicons such as "banget" (very) and "candu" (addicted). Second, the operation of identity politics and participatory culture, where the words "timur" (East Indonesia) and "dance" appear consistently as forms of local cultural pride and performative bodily participation. Third, the existence of a transnational virality dimension revealed through the clustering of English words and references to "Philippines," signaling cross-border cultural exchange despite the occurrence of meaning desemantization. In conclusion, the TikTok comment section is not merely a review space, but an arena for constructing social reality where emotional validation, local identity, and global interaction intertwine to form popular culture trends.
Keberhasilan Branding SUKO Fashion di Matahari MUHAMAD BINDARA SAOT; Daud Muzzaki; Dafi Andin Muhamad; Elkin Rilvani
CommLine Vol 11, No 1 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i1.5631

Abstract

Penelitian ini bertujuan untuk melakukan analisis mendalam terhadap faktor penentu keberhasilan dan sisa hambatan operasional dalam strategi branding private label SUKO Fashion di PT Matahari Department Store Tbk (LPPF) sepanjang periode longitudinal 2025-2026. SUKO dikembangkan sebagai Exclusive Anchor Brand dengan gaya estetika minimalis Jepang untuk meningkatkan kontribusi margin perusahaan melalui strategi premium positioning. Metode yang digunakan adalah deskriptif kualitatif dengan teknik Netnografi terhadap ribuan interaksi digital di TikTok dan Instagram, serta studi dokumentasi longitudinal pada laporan keuangan korporasi. Hasil penelitian menunjukkan bahwa keberhasilan finansial SUKO divalidasi oleh laba bersih LPPF 2025 sebesar Rp725,4 miliar dan pertumbuhan laba kuartal I-2025 yang mencapai 97%. Keberhasilan ini didorong oleh persepsi positif terhadap kualitas bahan (linen) dan efektivitas peremajaan citra merek korporasi. Namun, ditemukan hambatan kritis berupa ketidaksesuaian harga antar saluran distribusi (kegagalan omnichannel) serta konflik citra dengan budaya diskon massal perusahaan induk yang terekam jelas dalam pola aduan konsumen di ruang siber. 
FRAMING PEMBERITAAN DUGAAN KORUPSI CHROMEBOOK KEMENDIKBUD PADA KOMPAS.COM DAN DETIK.COM Moh Ainur Ridho
CommLine Vol 11, No 1 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i1.5656

Abstract

Penelitian ini bertujuan untuk menganalisis framing pemberitaan dugaan korupsi pengadaan Chromebook di Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi (Kemendikbud) pada media online Kompas.com dan Detik.com. Kasus ini menjadi perhatian publik karena berkaitan dengan program digitalisasi pendidikan nasional yang menggunakan anggaran negara dalam jumlah besar. Penelitian menggunakan pendekatan kualitatif dengan metode analisis framing Robert N. Entman yang meliputi empat elemen, yaitu define problems, diagnose causes, make moral judgement, dan treatment recommendation. Data penelitian diperoleh dari empat belas berita yang terdiri atas tujuh berita Kompas.com dan tujuh berita Detik.com. Hasil penelitian menunjukkan bahwa Kompas.com cenderung membingkai kasus sebagai persoalan kebijakan publik dan tata kelola program digitalisasi pendidikan, sedangkan Detik.com lebih menekankan aspek hukum melalui proses penyidikan, penetapan tersangka, dan kerugian negara. Perbedaan framing tersebut menunjukkan bahwa media memiliki peran penting dalam mengonstruksi realitas sosial melalui pemilihan dan penonjolan fakta tertentu.
Gentle Parenting as a Social-Class-Based Practice: An Analysis of Audience Comments on Instagram Mazda Radita Roromari; Purnama Ayu Rizky
CommLine Vol 11, No 2 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i2.5719

Abstract

Instagram content often juxtaposes two contrasting parenting styles, gentle parenting and VOC parenting, thereby sparking debates about parenting practices linked to social class. This study aims to explain how audiences construct gentle parenting through Instagram comments as an expression of class identity and a meaning negotiation. This research employs Pierre Bourdieu’s theoretical framework, specifically the concepts of capital, habitus, distinction, symbolic power, and the struggle over classification, to explain the relationship between digital communication practices and the reproduction of class structures. This research employs an interpretive qualitative approach with discourse analysis of comments on 30 Instagram posts that juxtapose Nikita Willy’s gentle parenting style and Lek Damis’ VOC parenting style during the 2024–2025. Of the 1,007 comments reviewed, 83 were analyzed based on Bourdieu’s concepts. The results show that the audience interprets gentle parenting as a practice dependent on economic capital, social capital, and cultural capital. The audience primarily debates the distribution of privilege that enables the implementation of these parenting practices. The audience also actively evaluates, negotiates, and rejects the legitimacy of parenting narratives through comment sections. This study concludes that social media comment sections are digital communication arenas where the meaning of gentle parenting is produced, negotiated, and contested through class identity, and serve as spaces for a struggle over classification in both the establishment of and resistance to the legitimacy of parenting practices.
A Bibliometric Research Trends in Korean Popular Music Wihda Qorri Ain; Filosa Gita Sukmono
CommLine Vol 11, No 2 (2026)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v11i2.5382

Abstract

 Starting as a local music genre, popular culture, particularly K-Pop, has evolved into a global phenomenon that defines social dynamics, collective identity, and cultural diplomacy in the 21st century. In addition to boosting the economy, K-Pop also influences the psychosocial health of fans through trans-parasocial interactions and cross-cultural communication on digital platforms. Academic attention to K-Pop continues to increase as it evolves into its fifth generation, covering aspects of sociology, semiotics, and global media studies. However, to understand how this literature has developed, a comprehensive mapping is needed. The purpose of this study is to conduct a bibliometric analysis to find publication patterns, identify the most significant authors, and describe shifts in thematic focus in international academic discourse from year to year. The results of this study are expected to help other researchers understand K-Pop's position as a global cultural force.

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