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CommLine
Published by Universitas Al Azhar Indonesia
ISSN : -     EISSN : 29638615     DOI : http://dx.doi.org/10.36722/cl.v8i2.1930
Core Subject : Social,
Social Sciences
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 60 Documents
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Pembentukan Identitas Penggemar Melalui Media Baru (Studi Pada Remaja Penggemar Boyband K-Pop 2PM) Citra Nuranisa
CommLine Vol 6, No 2 (2015)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v6i2.612

Abstract

Nowadays, hallyu or Korean Wave is becoming a phenomenon in various coun­ tries including Indonesia. Indonesia is one of the country which became a target to spread one of Hallyu Wave Product which is K­Pop. K­Pop itself is a Korean popular music which including various genre of music such as pop, rock, jazz, R&B, hip hop, and reggae. The presence of K­Pop in Indonesia through media is also a form of music globalization through media which can form someone’s new identity. This research tries to find out how fans’ identity formation through new media. This research used a descriptive qualitative method with in depth interview. This re­ search used globalization and media, popular culture, fans and popular culture, and self identity formation by Stone (1982). Informants in this research chosen with purposive sam­ ple, they are adolescent K­Pop fans from 19­22 years old. After doing this research, concluded that new media and intensity of its use contrib­ utes in forming users’ identity in media use aspect. Intensity of media using that used by informants could make them found many information and alternatives related to identity as K-Pop and 2PM fans. After being a fan of K-Pop, informants also formed their new identities that also change their life style which seen from their appearance, consumption behavior, and informants’ conversation topic.
Opini Publik Tentang Nuansa Islam dalam Praktik Periklanan di Indonesia Mandjusri, Alma
CommLine Vol 8, No 1 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i1.1811

Abstract

The emergence of Islamic lifestyle trends in Indonesian Muslim society, gave rise to advertising strategies with religious nuances. Various product advertisements include halal logos, use religious attributes, and even use religious figures as brand ambassadors. Religious nuances in advertising practices in various media, both print, electronic and digital in Indonesia have raised opinions on the pros and cons among advertising industry players. This research uses a case study method with a descriptive qualitative approach to analyze the opinions of advertising industry players regarding the use of religious nuances, symbols and religious attributes in advertising practice, an issue that occurs in people's lives that continues to develop. After analyzing data from the interview results regarding the use of Islamic nuances in advertising practices in Indonesia based on the grouping of seven perspectives by Glynn, Ostman, and McDonald (2018), the opinions of informants, can be mapped into three groups, namely opinion groups with a Looking-glass perception perspective; Pluralistic ignorance and The third-person effect.
Pemanfaatan Second Account untuk Personal Branding Wasilah, Rihadatul; Sutikna, Nana; Setiansah, Mite
CommLine Vol 9, No 2 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.2704

Abstract

Menganalisis apa saja yang menjadi faktor para remaja memiliki akun kedua dan menjadikan akun kedua tersebut sebagai wadah untuk personal branding. Personal branding sendiri pada penelitian ini disebut bahwa, remaja yang memiliki akun kedua dapat lebih merasa bebas, aman, dan nyaman dalam mengekspresikan dirinya melalui sebuah postingan.
Kepemimpinan Ideal Versi Komunitas Forum Online Irwansyah Irwansyah
CommLine Vol 6, No 2 (2015)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v6i2.607

Abstract

Leader and leadership states between ideological and cultural discourses. These discourses are not only occurred in the real world but also in the virtual world particularly in an online community forum. By using East and West leadership concepts and netnog­ raphy method in text discourses, this study finds that there is netizen level categorization in giving comments and opinions in the forum. Transactional leadership is prefered by Kaskuser netizen than transformational leadership. Leader who makes a change, work ori­ ented, and has the East accent, is ideal figure of online commuity forum. Although, expecta­ tion and need of forum online community member which are devided into Kozinets netizen level, are not depicted according to level of observed online community forum.
Melemahnya Kebebasan Pers Di Filipina Viryawan, Muhammad Idham; Maritza, Shakila; Setyaningrum, Siti
CommLine Vol 7, No 2 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i2.1331

Abstract

In the era of globalization that has happened so rapidly lately, journalists have given a new color to the world and broadcasting. This can be seen from how easy it is to get news from online news sites. Currently, it has also been regulated regarding the freedom of the press in obtaining and releasing news that will be consumed by the public, of course in accordance with the journalistic code of ethics. Not a few of the journalists who criticize the decisions of leaders in a country where it is done to build an upright democracy. However, it is unacceptable in the same way that the President of the Philippines did by closing and licensing the Rappler news agency who was innocent of defaming, spreading hoaxes, and embezzling tax funds. From this, the researcher wants to understand more deeply about the problem by revealing it in this scientific journal. The research method used is a qualitative method which is a literature study. And from this research, it can be concluded that the dictatorship of a leader from the Philippines has limited the human rights that can be done from closing the Rappler news agency because he does not want to damage his reputation as a leader, and it can be said that he always justifies all means in realizing the anti-criticism that exists within him. . In this case but asked by the journalist and owner of the Rappler News Agency, the Court will not accept it and win the president in the case.Keywords: Press Policy, Media, News Site, Closing       
Strategi Komunikasi Pemasaran Dalam implementasi Program Co-Branding Desa Berdikari LAZWAF Al Azhar bersama (DEKS) Bank Indonesia Matali, Lias
CommLine Vol 9, No 1 (2024)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v9i1.3079

Abstract

 An advanced village is a village that minimizes poverty to become an independent village from its communities, even though the poverty rate in Indonesia has decreased it is not optimal in dealing with it. There is an effort to advance the development and development of the village from the backwardness in governance and increased income of the local economy to the prosperity of the community, it is a necessary and appropriate strategy to create public confidence in the facility of cooperation of all parties that can make a concept and carry out the implementation of the program of village jointly. Institutions/Stakeholders striving to create a self-reliant village and have sustainable empowerment need a communication strategy with the role of the Zakat fund. The Berdikari Village Program is a concept-built Co-branding Program between LAZWAF AL Azhar and the Ministry of Economy and Finance of Shariah Bank Indonesia. This research uses a qualitative methodology approach with focused data collection, in-depth interviews, and literacy studies. This research focuses on the marketing communication strategy carried out by LAZWAF Al Azhar with the main theoretical foundation of persuasive communication. The results of this research in realizing the implementation of the program Village Berdikari successfully carried out the institution and became insight into the community's and other agencies' knowledge in using effective Communication strategy to co-brand a joint program..Keywords: Co-Branding, Empowerment of Community,  Marketing Communication Strategy
Iklan Televisi dan Perilaku Konsumtif Anak-Anak (Studi Kasus Pada Siswa SDN 13 Serang) Neka Fitriyah
CommLine Vol 6, No 1 (2015)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v6i1.602

Abstract

The aim of this research was to comprehend the influence of TV commercials toward the children consumptive behavior. To attain that purpose, an analytical survey method was adopted. The sample was using the cluster random sampling technique of 13th Primary School of Serang. Based on the minimal amount and the Krejcie table, 39 student were taken as its sample. The primary data were obtained by questionnaire, interview and observation then those were enriched by documentation analysis as the secondary data. The data collected were slogan, commercial model, repetition, and motivation. Those were analyzed by path analysis. The result showed that aside of the following factors : slogan, model, repetition, motivation, were partially significant in influencing the childrens attitude to the product. Slogan, model, repetition, motivation, age, education and attitude were collectively significant in influencing consumptive behaviour of the childrens. Partially the age and social community had no significant influence
Implementasi Komunikasi Publik Dewan Perwakilan Daerah Republik Indonesia dalam Mengedukasi Keterbukaan Informasi Daerah Kristiyanto, Mas Aryo
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.1159

Abstract

Close communication with various fields and kinds of formal nature such as government or corporations. Each of them is related, and also plays a maximum role in order to achieve its goals. Given that the era of openness is still growing, there must be strategic steps taken by every element and governance. This research will later use qualitative research methods. Researchers are key instruments, shaped by words, holistic and intricate images. And from the studies of the definitions above. The results show that education is one step that can affect the existing parts of human life. The purpose of regional education according to Law No. 14 of 2008 is to improve community literacy. So information about any area can be maximized using the existing medium so that the target is also. These norms are manifested in the form of values that differ between individuals. And it can be concluded that the Implementation of Public Communication of the Regional Representative Council (DPD-RI) in Educating the Community Related to Regional Information Disclosure is carried out with various stages and strategies.
Pengaruh Online Customer Review Terhadap Keputusan Pembelian Produk Body Lotion Scarlett Whitening Melalui E-Commerce Shopee @Scarlettofficialshop Pada Masyarakat Kota Cilegon Bella, Bella; Mardiana, Siska; Pitasari, Dwi Nurina
CommLine Vol 8, No 2 (2023)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v8i2.2436

Abstract

The background of this research is the emergence of e-commerce which is one of the causes of a shift in people's behavior that prefers shopping online, especially in Cilegon City who buy scarlett whitening body lotion through shopee @scarlettofficialshop. Online customer reviews on the shopee application @scarlettoffcialshop provide information about scarlett whitening body lotion products. The purpose of this study was to determine the presence and extent of the influence of online customer reviews at shopee @scarlettofficialshop on purchasing decisions for scarlett whitening body lotion products in Cilegon City. This study uses the elaboration likelihood model theory. This research approach uses a quantitative approach, and uses survey methods, the population of this study is the city of Cilegon as many as 450,271 people. The sample taken in this study was 400 respondents. The data analysis technique used is the classical assumption test, instrument test, simple linear regression analysis, determination coefficient, hypothesis testing. The results of this study can be seen that there is a positive and significant influence between online customer review variables and purchasing decision variables. And shows the value of Tcount > Ttable, namely 22.284 > 1.965, with a significance level of 0.000 <0.05. So it can be seen that there is a positive and significant influence between variable X (Online Customer Review) and variable Y (Purchasing Decision).
Representasi Imperialisme Budaya Dalam Video Musik BTS “Dynamite” (Kajian Semiotika Roland Barthes) Wahyuningratna, Ratu Nadya; M.B.P, Ratu Laura
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.911

Abstract

Music videos are the cultural products that are currently disseminated through the media, especially YouTube. BTS is one of the music groups from South Korea that spreads its music videos through YouTube and reaches more than one billion viewers. This study discusses the representation of cultural hybridity in the Dynamite music video. By using Roland Barthes' semiotic study, it is known that the BTS Dynamite music video contains elements of British, American, and Korean culture. This illustrates the existence of Western cultural imperialism which has turned into Korean cultural imperialism or commonly called Koreanization. Furthermore, this Dynamite music video also illustrates cultural hybridity where the enthusiasm of the people, especially Asians for BTS, is high because of the closeness of values, temporal, historical, and cultural experiences.

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