CommLine
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Articles
60 Documents
<![CDATA[Media Komunikasi Pemasaran Dalam Usaha Rest Area Di Jonggol Jawa Barat ]]>
<![CDATA[Akim, Mulya]]>;
<![CDATA[Sukarelawati, Sukarelawati]]>;
<![CDATA[Kusumadinata, Ali Alamsyah]]>
<![CDATA[ CommLine Vol 8, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v8i1.1832
<![CDATA[The object in this study is the Rest Area located in Jonggol, West Java. The purpose of the study aims to explain the function of social media, especially Whatsapp as a marketing communication medium by business managers in the rest area. Marketing communication is carried out to increase sales of each business actor, in the process of increasing sales, each business actor carries out different ways of promotion. The decrease in income was due to the implementation of PPKM which reduced the number of visits and visits to tourist sites. Research climbing using qualitative with descriptive methods. Data collection was carried out by observation and interview techniques. The data analysis technique used uses data presentation and is developed into a descriptive narrative with a theoretical approach that is in accordance with marketing communication. The results of this study show that consumers' purchasing decisions in Jonggol Rest Area using Whatsapp communication media as a promotion have a good relationship between managers, stall tenants, and consumers.]]>
<![CDATA[Komunikasi Pembangunan dalam Perspektif Keadilan di Desa Wisata Sidomulyo ]]>
<![CDATA[Karyaningtyas, Setyowati]]>;
<![CDATA[Ibrahim, Fachmi]]>;
<![CDATA[Hasna, Safira]]>
<![CDATA[ CommLine Vol 9, No 2 (2024) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v10i2.3654
<![CDATA[Pariwisata memegang peranan penting dalam kehidupan bisnis dan peningkatan ekonomi karena diyakini dapat mendongkrak pendapatan nasional dan meningkatkan kesejahteraan masyarakat. Oleh karena itu, penting untuk melakukan kajian tentang komunikasi pembangunan dari perspektif keadilan dalam pengembangan Desa Wisata Sidomulyo untuk meningkatkan kesejahteraan dan perekonomian masyarakat. Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pemenuhan aspek keadilan dalam pengembangan Desa Wisata Sidomulyo, Kecamatan Silo, Kabupaten Jember, dengan menggunakan pendekatan kualitatif dengan jenis studi kasus. Data penelitian terdiri dari data primer yang diperoleh melalui observasi non partisipan dan wawancara mendalam, sedangkan data sekunder diperoleh melalui teknik dokumentasi dan telaah pustaka. Desa Wisata Sidomulyo menunjukkan bagaimana keadilan sosial dan keberlanjutan dapat dicapai dalam proyek pariwisata. Melalui komunikasi pembangunan, pemberdayaan masyarakat, dan partisipasi kelompok marginal, desa telah menciptakan lingkungan pariwisata yang inklusif dan berkelanjutan, serta memastikan distribusi manfaat yang adil. Dengan berfokus pada keadilan, keberlanjutan, dan partisipasi, Desa Wisata Sidomulyo menjadi contoh sukses pembangunan pariwisata yang bertanggung jawab dengan dampak positif bagi masyarakat lokal dan lingkungan sekitar.]]>
<![CDATA[Analisis Tema Fantasi Keluarga di Kalangan Manusia Lanjut Usia (Studi pada Kelompok Posyandu Lansia di DKI Jakarta) ]]>
<![CDATA[Kusumajanti Kusumajanti]]>;
<![CDATA[Angela Efianda]]>;
<![CDATA[Siti Maryam]]>
<![CDATA[ CommLine Vol 6, No 2 (2015) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v6i2.608
<![CDATA[This study was a long-term consideration of the Ministry of Social Affairs and communities in handling the problems of older persons (senior citizen) in Indonesia. Spe cific target of this research was to utilize themes of fantasy in each group meeting of the Elderly to be able to create cohesion among the group members. The research was using qualitative methods to analyze the family’s themes of fantasy in every story of the elderly. The data were obtained from observations of meetings and indepth interviews to members of the elderly and their families in the environtment. The research analyzed the themes of fantasy that often appeared in every meeting where the elderly like the theme of family and health. The stories were developed by using jokes and funny stories to create happiness and equality symbol on the family and health. The use of fantasy as a result of the reconstruc tion of consciousness embodied in various rhetorical fantasy of the past, to create cohesion among the group of seniors. This study showed that the cohesiveness as the strength of all the factors that encourage members to survive in the group.]]>
<![CDATA[Representasi Harapan Dalam Mv Bts “Spring Day” (Kajian Semiotika Roland Barthes) ]]>
<![CDATA[Wahyuningratna, Ratu Nadya]]>;
<![CDATA[Baskara Putri, Ratu Laura Mulia]]>;
<![CDATA[Saputra, Windhi Tia]]>
<![CDATA[ CommLine Vol 8, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v8i1.1688
<![CDATA[Every human being has hope in his life. they have a positive will, and can continue to be with the people they care about. This description of hope can be expressed in various ways, one of which is through a music video. One of the musicians who often brings up the theme of hope is BTS, they are considered to always be able to describe the life of teenagers in general, including the matter of hope and longing in life. One of their best works with the theme of hope is the Spring Day, which is predicted to tell about the Sewol Ferry incident that occurred in 2014. This song is an extraordinary achievement for BTS. From the beautiful song lyrics and music video cinematography, the writer finds several representations of hope by using Roland Barthes' Semiotics study.Keywords: BTS, hope, music video, semiotic, Spring Day]]>
<![CDATA[Analisis Framing Model Robert N. Entman tentang Serangan Ransomware Pada PT Bank Syariah Indonesia Tbk. ]]>
<![CDATA[Ariyanto, Saptono]]>
<![CDATA[ CommLine Vol 9, No 1 (2024) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v9i1.2899
<![CDATA[ABSTRACT This article delves into the Framing Analysis of Ransomware Attack News at BSI across five news sources: Cyberthreat, CNN Indonesia, Kontan, Tempo, and CNBC Indonesia. The study applies social construction theory and mass media representation theory, utilizing Robert N. Entman's Framing analysis method. The research is grounded in the idea that framing encompasses issue selection and emphasis as its primary dimensions. Through a qualitative analysis approach, the investigation seeks to examine how the ransomware attack is portrayed in five distinct news articles using Entman's framing model. The findings of the study reveal distinct framing of the ransomware attack across the five media outlets. Each news article complements the others, collectively showcasing BSI's diligent efforts in managing the ransomware attack, which resulted in minimal impact deemed acceptable by shareholders. The differences in framing across the news sources highlight nuances in how the incident is depicted, shedding light on the varied perspectives and priorities emphasized by different media platforms. By employing Entman's framing model, the study underscores the importance of understanding media framing in shaping public perception and discourse surrounding cybersecurity incidents like ransomware attacks. It emphasizes the role of media in constructing narratives and influencing stakeholders' interpretations of such events, highlighting the need for a nuanced and critical approach in media analysis and consumption related to cybersecurity issues. ]]>
<![CDATA[Pengaruh Kompetensi Guru terhadap Motivasi Berprestasi Siswa (Studi pada Siswa SdSN Tebet Timur 15 Jakarta) ]]>
<![CDATA[Nur Kholisoh]]>
<![CDATA[ CommLine Vol 6, No 1 (2015) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v6i1.603
<![CDATA[The student’s motivation to excel could be triggered by a stimulus from the out- side or derived from within the students themselves in their biological process and the stu- dents’ thought. One of the triggering factors of external supports student achievement is the teacher. The assessment of student to the teacher’s competence can motivate students to ex- cel. Teacher’s competence can be judged based on three key areas : 1) cognitive competence related to the ability of teachers in the science mastery, 2) competence of attitude related to the feelings and teachers’predisposition to their profession, attitude towards human faces, attitudes toward the field studies which they teach, as well as attitudes toward renewal, and 3) Competence of behavior (performance) related to the ability of the teacher’s behav- ior related to his duties as a teacher.]]>
<![CDATA[Analisis Semiotika Pada Film “Shigatsu Wa Kimi No Uso” Episode 3 Adegan 5 ]]>
<![CDATA[Hidayat, Mohammad Syarif]]>;
<![CDATA[Luthfie, Muhammad]]>;
<![CDATA[Kusumadinata, Ali Alamsyah]]>
<![CDATA[ CommLine Vol 7, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v7i2.1224
<![CDATA[The anime series Shigatsu wa Kimi no Uso is an anime adapted from a manga (Japanese comic) with the same title as the main character named Arima. Based on the anime series shows, that there are implied meanings that can be analyzed by semiotic analysis as in episode 3 scene 5. Therefore, this study aims to analyze the meaning contained in episode 3 scene 5 of the anime series Shigatsu wa Kimi no Uso with the formula the problem "Does the anime series Shigatsu wa Kimi no Uso episode 3 scene 5 contain the meaning of Arima's attitude change?" This study used a descriptive qualitative research approach and semiotic analysis in this study uses Charles Sanders Prierce's theory of semiotic analysis in which there were three elements in meaning, namely sign, object, and interpretant. This research focused on visual analysis and analysis of Arima's dialogue. There were eight signs that can be taken for analysis. Based on the eight signs, it means a change in Arima's attitude as shown in Arima's shift from the dark side to the light, the movement of a cherry blossom petal from the dark side to the light side, Arima's dialogue that refuses to play the piano which ultimately accepted the offer to play the piano and several signs which was indicated by a meaning that was in harmony with Arima's change in attitude. So it can be concluded that in the Shigatsu wa Kimi no Uso anime series episode 3, scene 5, there was an implied meaning that was in line with the change in attitude had shown by Arima as the main character.]]>
<![CDATA[National Branding Pariwisata Labuan Bajo Pada Konferensi Tingkat Tinggi (KTT) ASEAN Ke-42 ]]>
<![CDATA[Fauzi, Reza]]>;
<![CDATA[Witari, Denik Iswardani]]>
<![CDATA[ CommLine Vol 8, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v8i2.2376
<![CDATA[In Labuan Bajo, there are a number of attractions that could entice visitors from the archipelago and outside. Westmost point of Flores Island is in East Nusa Tenggara (NTT). Labuan Bajo is one of the five Super Priority Tourism Destinations (DPSP) that the government has chosen to as the venue for the 42nd ASEAN Summit. Nation branding generally refers to a country’s strategy to convey a particular image of itself beyond its borders to achieve certain beneficial goals. The notion is associated with the existence of a "great global market" where countries, cities and regions, compete with each other to attract the largest number of tourists, investors, consumers, students, events and so on. With effective strategies, we can increase the number of tourists visiting an area. The technique of data collection for this study is library research, which is descriptive and qualitative. The results of this study show that encouraging tourism may have a big impact on a region's economic success. With the right advertising, it is possible to boost the number of tourists visiting an area.]]>
<![CDATA[Strategi Digital Public Relations Camille Beauty Melalui Tiktok @Camillebeauty_Official ]]>
<![CDATA[Alviona, Tsabitha Yonisa]]>;
<![CDATA[Leonardi, Aska]]>
<![CDATA[ CommLine Vol 10, No 1 (2025) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v10i1.3747
<![CDATA[ABSTRACT. Camille Beauty in 2019 was not well known by the public or TikTok users when creating content and was less popular. Therefore, researchers want to examine how Camille Beauty can rise and be recognized by TikTok users through digital media. This research method uses descriptive research with a qualitative approach. The data analysis method in this research is qualitative descriptive analysis, the researcher processes and presents the data that has been collected. The sources in this research were marketing managers, social media specialists, and H&R from Camille Beauty. The data collection method uses in-depth interviews and documentation. The key person in this research is Mrs. Rani who serves as a social media specialist at Camille Beauty. The information person in this research is Mr. Levian as the marketing manager of Camille Beauty. In testing the validity of this research, triangulation was used using source triangulation. The results of this research inform the following things, namely; (1). Camille Beauty uses digital media as a forum for communicating with consumers as a way of communicating with the public. (2). Using TikTok as a means of digital media is the best choice for Camille Beauty because Camille Beauty can get good information or responses. The results of this research show that the activities carried out by Camille Beauty through Tiktok @camillebeauty_official are successful in using digital media, because Camille Beauty can be well known by Tiktok users by always actively interacting with Tiktok users every day. ]]>
<![CDATA[Pengaruh Iklan YouTube Lazada “Pengiriman Cepat Gratis Ongkir Terhadap Brand Awareness Pada Gen Z di Bogor ]]>
<![CDATA[Setyovani, Dea Arneta]]>;
<![CDATA[Fauzi, Rizky]]>
<![CDATA[ CommLine Vol 10, No 1 (2025) ]]>
Publisher : <![CDATA[Universitas Al Azhar Indonesia ]]>
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DOI: 10.36722/cl.v10i1.3212
<![CDATA[Abstrak. Pertumbuhan pengguna e-commerce di Indonesia terus meningkat, mencapai 196,47 juta orang pada tahun 2023 dengan peningkatan 9,8% dari tahun sebelumnya. Diprediksi bahwa jumlah pengguna akan mencapai 208,55 juta pada akhir tahun 2024. Dampak pertumbuhan e-commerce yang pesat di Indonesia telah memicu persaingan bisnis yang semakin ketat di antara perusahaan-perusahaan di sektor ini, mendorong mereka untuk memperkuat merek mereka melalui periklanan strategis, termasuk melalui platform YouTube. Sebagai salah satu pemain utama e-commerce di Indonesia, Lazada telah menggunakan platform YouTube untuk mempromosikan mereknya. Salah satu iklan Lazada yang menampilkan Isyana Sarasvati dengan pesan "Pengiriman Cepat Gratis Ongkir" telah menarik perhatian banyak orang, dengan lebih dari 319 juta persembahan. Penelitian ini bertujuan untuk mengetahui pengaruh iklan YouTube Lazada "Pengiriman Cepat Gratis Ongkir" terhadap brand awareness di kalangan Gen Z di Bogor. Penelitian ini menggunakan metode kuantitatif dengan non-probability sampling dengan teknik Convenience Sampling disebarkan kepada 100 responden, di mana pengisi kuesioner dengan kriterianya adalah responden pengguna YouTube, paparan iklan Lazada “Pengiriman Cepat Gratis Ongkir”, generasi Z dengan usia 18-26 tahun, dan berdomisili di Bogor. Hasil dari penelitian ini menunjukkan Iklan YouTube Lazada "Pengiriman Cepat Gratis Ongkir" memiliki pengaruh yang lemah terhadap Brand Awareness pada kategori brand recognition pada kalangan generasi Z di Bogor]]>
