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CommLine
Published by Universitas Al Azhar Indonesia
ISSN : -     EISSN : 29638615     DOI : http://dx.doi.org/10.36722/cl.v8i2.1930
Core Subject : Social,
Social Sciences
Mencakup penelitian seputar isu – isu kontemporer di bidang media & journalism, media & gender, new media, advertising, public relations, media & religion, political communication, development communication, intercultural communication; semua bentuk komunikasi termasuk interpersonal, group, organization, dan public; serta semua subkultur religi yang berkaitan dengan praktik komunikasi).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 60 Documents
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Fenomena Anti-fans pada Transformasi Persona Selebriti Sam Smith di Media Sosial Aini, Syarifah Nur; Akalili, Awanis; A’yun, Bintan Auliya Qurrota
CommLine Vol 10, No 1 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i1.3743

Abstract

Sam Smith seems to be active in appearing to show his feminine aspects since he declared himself non-binary in 2019. Sam Smith has become increasingly brave to be open as a queer individual and shows confidence with his body. Even Sam Smith wore clothes that the public considered strange and revealing, causing various controversies in conservative circles. The purpose of this research is to determine the form of anti-fans that occurred regarding the transformation of celebrity Sam Smith's persona. Through a qualitative approach, it was found that the public who did not like Sam Smith's personal appearance tended to be active in providing negative comments on photo and video uploads on Sam Smith's personal Instagram social media account, namely @samsmith. In the comments by anti-fans, there are visible attempts to insult, use harsh words to demean, give emoticons and memes to represent negative emotions.
Kegagalan Priming Berita Climate Change Terhadap Mahasiswa di Kota Depok Purwantoro, Tono; Sukirno, Zakaria Lantang
CommLine Vol 10, No 1 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i1.3758

Abstract

Berita climate change dari media massa online seharusnya menyadarkan pembacanya untuk was-was terhadap ancaman yang terjadi dan terbukti di beberapa wilayah Indonesia fenomena ekstrim seperti suhu panas yang tinggi, kekeringan, hujan disertai angin putting beliung yang sebelumnya jarang pernah terjadi.  Namun, keadaan tersebut belum memberikan pengetahuan ataupun pemahaman kepada masyarakat khususnya mahasiswa di kota Depok walaupun priming berita Koran Tempo mengenai perubahan tersebut beberapa kali dihadirkan sepamjamg 2023.Penelitian dilakukan melalui metode kualitatif eksploratif dengan responden mahasiswa sehingga  menumbuhkan pemahaman terhadap keperdulian lingkungan, dan melakukan tindakan.  Penelitian menunjukkan priming berita belum berhasil membangkitkan kembali pengetahuannya mengenai perubahan iklim karena belum menginterpretasikan secara menyeluruh dampak perubahan tersebut karena kelalain manusia. Bagi responden berita harus informasi yang ingin diketahui, menarik, sedang happening, viral, dan word of mouth. Priming media perubahan iklim dianggap kurang menarik Media massa digital untuk menjadi teman baca mahasiswa perlu memperhatikan kebiasaan mereka dalam menikmati atau mengkonsumsi berita. Banyaknya media digital yang memudahkan mereka mendapatkan berita,  mereka ternyata tidak memiliki media fanatic terhadap satu atau dua media massa online. Bagi mereka, asal beritanya sesuai dengan kebutuhannya dan sedang ramai dibicarakan maka menjadi prioritas dibaca dan dipahami. Sebaiknya, berita climate change dikemas sesuai cara mereka menikmati keseharian gaya hidup mereka. Kata kunci: 
Integrasi Budaya Lokal Dalam Iklan Sebagai Strategi Pemasaran Produk Global Shambodo, Yoedo; Ibrahim, Fachmi; Ismah, Syadiyah Nur; Katigo, Zahrio Herlanda
CommLine Vol 10, No 1 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i1.3620

Abstract

Cultural integration is an important approach in an increasingly connected global environment, enabling organizations to respect and utilize cultural diversity to achieve their goals more effectively. This research highlights the importance of understanding and utilizing local cultural elements in global brand marketing campaigns to increase product appeal in local markets through advertising activities designed by advertising agencies. Advertising agencies have a key role in this process, as they are responsible for creating advertising content that is culturally sensitive and relevant to target audiences in different parts of the world. One of the global companies or brands that is trying to integrate culture in its advertising is Lalamove through the global campaign "Make a Winning Move" through the advertising agency they appointed, namely Froyonion HQ. This research uses qualitative methodology with interview and documentation methods. The key informant in this research is the Froyonion HQ creative team who designed advertisements from Lalamove and documentation from various sources. The results of the study concluded that cultural integration in advertising includes the use of several cultural elements such as language systems, livelihood systems and social systems. The Lalamove ad shows the importance of understanding local culture in the context of global brand marketing. With an approach that respects local culture, Lalamove not only creates attractive advertising but also wants to build consumer loyalty. 
Transformasi Perilaku Penonton di Era Digital: Faktor-Faktor yang Mempengaruhi Kunjungan ke Bioskop di Indonesia Salsabila, Nayla; Annisa, Sarah; Fadhila, Syifa; Khairani, Syifa Nur
CommLine Vol 10, No 1 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i1.3814

Abstract

The rapid growth of digital streaming platforms has significantly altered consumer behavior in the entertainment industry, posing challenges for traditional cinemas. This study examines the factors influencing Indonesian moviegoers' intention to visit cinemas by replicating Patil et al. (2023)’s model based on stakeholder theory. Through a quantitative approach, data were collected from Indonesian respondents who had visited cinemas within the past six months. The study analyzes key variables, including theater preference, ticketing preference, movie branding, and movie genre, along with moderating factors such as control belief, social companion, and promotional strategies. The findings confirm that theater preference significantly influences the intention to watch movies in cinemas, while ticketing preference does not have a notable impact. Additionally, commercial promotions were found to weaken the influence of movie branding on audience intent. These results highlight the need for Indonesian cinemas to emphasize immersive viewing experiences and strategic marketing efforts to remain competitive in the digital era.
Representasi Krisis Identitas Gender Pasca Operasi Kelamin (Studi Tentang Detransitioner di Kanal Youtube Blaire White) Fahrudin, Atef; Wulandari, Ajeng Ayu
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4250

Abstract

This study examines the representation of post-surgical gender identity crisis in Blaire White's YouTube channel through the narrative of detransitioner "Shape Shifter." Using qualitative methodology with thematic analysis and phenomenological approach, this research applies Erik Erikson's identity crisis theory and Stuart Hall's representation theory to understand how gender identity crisis is constructed and communicated in digital media spaces. The analysis reveals five major themes: post-operative identity crisis (30%), medical complications (25%), medical system criticism (20%), social impact (15%), and acceptance and learning (10%). The findings indicate that detransition represents a non-linear process involving eight complex stages, from gender dysphoria to becoming an activist. Medical concerns dominate with 25 occurrences, followed by sadness (18) and regret (15), demonstrating that detransition experience is characterized by loss-oriented coping rather than restoration-oriented coping. Linguistic analysis shows medical terminology dominance (90%) and high affective saturation (85%), reflecting profound medicalization of experience in autobiographical narrative construction. The research concludes that post-surgical gender identity crisis requires holistic gender-affirming care approaches considering psychosocial dimensions and long-term support systems. Digital media representation through platforms like YouTube plays a crucial role in shaping public understanding of gender identity through complex negotiations between medical discourse, emotional expression, and identity formation processes.
Komunikasi Interpersonal Antara Manajer dan Influencer Dalam Mengembangkan Konten Pada Media Sosial TikTok Sholayubi, Rhamanda Muharry; Kusumajanti, Kusumajanti
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4281

Abstract

This study aims to explore the interpersonal communication between managers and influencers in developing content on the TikTok social media platform. Marketing strategies have transitioned through social media platforms, with influencers on social media TikTok becoming the go-to platform for companies and brands. The role of influencer marketing is huge and the fastest growing until the end of 2024.  This study is expected to understanding the management of working relationships between managers and influencers. This research uses a constructivist paradigm with a qualitative approach in the form of a case study, this research explores the experiences and interactions that occur between managers and influencers. The results show that effective interpersonal communication, including aspects of openness, empathy, supportive behavior, positive behavior, and equality, plays an important role in creating and developing innovative content In addition, challenges such as differences in perception and lack of empathy were identified as barriers that can affect communication effectiveness.
Pengaruh pelatihan public speaking terhadap kepercayaan diri remaja Desa Harapan Jaya, Kec. Way Ratai Kab. Pesawaran Provinsi Lampung dalam kegiatan sosial Azizah, Meylin
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4339

Abstract

Public speaking is among the vital skills of building adolescent self-confidence, specifically social engagement in the community. As stated in this research, the impact of public speaking training towards the self-confidence of adolescents in Harapan Jaya Village, Lampung District, Lampung City will be ascertained. The research method utilized is quantitative through the survey approach. The respondents of the research comprised adolescents who had joined a public speaking training course. The data were collected through a questionnaire that measured respondents' self-confidence perception after they had attended training. Analysis was conducted to monitor the relationship between training and fostering adolescent self-confidence in social activities. Findings revealed that public speaking training was able to build adolescent self-confidence, especially to be brave to speak in public, to express opinions confidently, and to join community activities. The findings of this study imply that public speaking training is a potential program in developing adolescent potential at the village level. Keywords: public speaking, self-confidence, adolescents, social activities, communication
Persepsi Konsumen terhadap Iklan Daring dan Luring di Kabupaten Bondowoso Junaedi, Rusli Akhmad
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4287

Abstract

Perkembangan teknologi informasi dan komunikasi yang pesat telah mempengaruhi pola komunikasi pemasaran di Kabupaten Bondowoso, terutama dengan meningkatnya penggunaan media daring sebagai sarana iklan yang interaktif dan luas jangkauannya. Di sisi lain, media luring konvensional seperti billboard dan media cetak tetap dipertahankan karena kekuatan personal dan kepercayaan yang masih tinggi di kalangan sebagian masyarakat. Penelitian ini bertujuan untuk mengetahui persepsi masyarakat terhadap iklan daring dan luring di Kabupaten Bondowoso serta faktor-faktor yang mempengaruhi penerimaan dan sikap konsumen. Pendekatan kualitatif eksploratif digunakan dalam penelitian ini, dengan pengumpulan data melalui wawancara mendalam, narasi, dan dokumen dari informan yang dipilih secara purposive berdasarkan kriteria tertentu. Hasil penelitian menunjukkan bahwa masyarakat memiliki persepsi yang beragam: sebagian melihat iklan daring sebagai media modern dan interaktif, namun tetap menunjukkan kepercayaan terhadap media luring yang dianggap lebih nyata dan personal. Faktor budaya, pengalaman pribadi, tingkat pendidikan, dan kepribadian berpengaruh besar terhadap persepsi ini. Simpulan penelitian menegaskan pentingnya strategi pemasaran yang mengintegrasikan media daring dan luring secara seimbang agar lebih efektif menyesuaikan dengan karakteristik masyarakat. Rekomendasi dari studi ini adalah agar pelaku usaha memperkuat kehadiran media digital yang interaktif dan membangun kepercayaan melalui konten yang relevan, serta tetap memanfaatkan media konvensional untuk menjangkau segmen tertentu secara optimal.
Pengaruh Konten Video Otomotif di YouTube Ridwan Hanif Terhadap Pemenuhan Kebutuhan Informasi Subscriber Saputra, Ahmad Bilal; Atmaja, Suhendra; Nihayati, Laila
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4569

Abstract

Abstrak. Perkembangan teknologi informasi dan komunikasi telah mendorong masyarakat untuk semakin bergantung pada internet dalam memenuhi berbagai kebutuhan, termasuk kebutuhan akan informasi. Salah satu platform digital yang paling banyak digunakan adalah YouTube, yang penyebaran informasi secara audio-visual kepada khalayak luas. Di Indonesia, konten video otomotif menjadi salah satu jenis konten yang banyak diminati, terutama oleh Generasi Z. YouTube saat ini dimanfaatkan tidak hanya sebagai media hiburan, tetapi juga sebagai sumber informasi dan edukasi, termasuk dalam bidang otomotif. Konten otomotif di YouTube berkembang pesat dan menjadi referensi penting bagi penonton yang ingin memahami lebih dalam tentang kendaraan. Salah satu kreator konten otomotif yang populer di Indonesia adalah Ridwan Hanif, yang dikenal menyajikan informasi secara rinci, objektif, dan menarik. Penelitian ini bertujuan untuk mengetahui pengaruh konten video otomotif Ridwan Hanif di YouTube terhadap pemenuhan kebutuhan informasi para subscriber. Penelitian ini menggunakan pendekatan kuantitatif dengan metode non-probability sampling dengan teknik convenience sampling, yang disebarkan kepada 100 responden. Adapun kriteria responden kriteria adalah pengguna YouTube aktif, mengikuti akun YouTube Ridwan Hanif, atau Subscriber kelahiran tahun 1997 sampai dengan tahun 2012 dengan usia 18-26 tahun. Pengumpulan data melalui kuesioner dengan menggunakan Google Form. Uji data dalam penelitian ini mengggunakan SPSS versi 29. Hasil dari penelitian ini menunjukkan bahwa konten video otomotif di Youtube Ridwan Hanif memiliki pengaruh yang sangat kuat terhadap pemenuhan kebutuhan informasi subscriber dengan hasil 87,5%, sementara sisanya adalah 12,5% dipengaruhi oleh faktor lain di luar penelitian ini.Kata Kunci: Konten Otomotif, Kebutuhan Informasi, Ridwan Hanif, YouTube.
Komodifikasi dan Budaya Partisipatif Media Sosial dalam Komunikasi Pemasaran Produk Skincare di Aplikasi TikTok Hernawo, Toto
CommLine Vol 10, No 2 (2025)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v10i2.4658

Abstract

This study aims to analyze the marketing communication strategies of skincare products on TikTok using the media commodification theory and participatory social media culture. In the digital era, TikTok is not only a medium for entertainment but also a strategic channel for building consumer engagement through creative content. This study used a qualitative content analysis method on five viral skincare promotional campaigns on TikTok. The analysis results show that the commodification process occurs at the content, audience, and platform levels, while participatory social media culture encourages active audience involvement in the process of disseminating promotional messages. This study concludes that marketing communication on social media has undergone a transformation, from being one-way to collaborative and community-based.

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