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Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Published by Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung
ISSN : 24430633     EISSN : 24432121     DOI : https://doi.org/10.55208/jebe
Core Subject : Economy,
Economics, Econometrics & Finance
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 182 Documents
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The Influence of Motivation, Work Environment and Compensation on Employee Performance: Case Study at PT. Marurat Artaraya Irwan Nopian Sinaga
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/74gtg325

Abstract

This study aims to determine the effect of motivation, work environment, and compensation on employee performance at PT. Marurat Artaraya. The population in this study are employees of PT. Marurat Artaraya, totaling 145 people. While the technique of determining the sample using the solvin technique. This type of research is quantitative research. The data sources in this study are primary data and secondary data where the data has been processed from the internet, documentation, and journals. While the data analysis technique used is descriptive and multiple linear regression with hypothesis testing by t test, f test and coefficient of determination. The results of multiple linear regression analysis show Y = 2.467 + - 0.115X1 + 0.585X2 + 0.436 e. While the results of the test (t) or partial test show that motivation has a negative and insignificant effect on employee performance at PT. Marurat Artaraya, where it can be seen that the motivation value tcount is -1.797 > ttable 0.2201, the work environment has a positive and significant effect, it can be seen tcount is 6.043 > ttable 0.2201, while compensation has a positive and significant effect, it can be seen tcount is 3.774 > ttable 0.2201 on the performance of employees at PT. Marurat Artaraya. Then the results of the f test showed that simultaneously there was a positive and significant effect of motivational variables (X1), work environment (X2), and compensation (X3) on employee performance (Y) and the Fcount value was 156.871 > Ftable 3.16. Furthermore, the coefficient of determination (R2) in the adjusted R Square value is 0.890 (89.0%). So it can be said that 89.0% of the variation of the independent variables, namely motivation, work environment and compensation in this model has a contribution to the variable performance of employees at PT. Marurat Artaraya. While the remaining 11.0% is influenced by other variables outside the model.
The Effect of Communication and Physical Work Environment on Employee Performance: : Study at a Vehicle and Machinery Industry Company in Bandung Harnum Lathifan; Asep Rochyadi Suherman
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/sjhkjb77

Abstract

The workplace environment significantly influences employee performance. Employee productivity is directly impacted by the work environment, which enhances performance. As a fundamental human activity, communication plays a crucial part in social relationships; as a result, its impact on the workplace is crucial. Employee performance is more productive when there is more built-in communication between departments. The primary objective of this study is to investigate the impact of communication and the physical work environment on employee performance within car and machinery manufacturing enterprises located in Bandung. The present investigation employed a nonprobability sampling technique. The utilization of sample acquisition methodology becomes crucial when the population size is constrained or when the research objective is to achieve the highest level of generalizability. Censuses are another name for saturated sampling, in which the entire population—61 people in this case—serves as a sample. Descriptive and verifiable research methodology is used. Utilized data collection methods include observation, questionnaire distribution, and interviewing. Multiple linear regression, multiple correlations, F-test, T-test, coefficient of determination, partial determination coefficient, and hypothesis testing are the data analysis techniques used. According to the research findings, a vehicle and machinery sector firm in Bandung can have good communication, a physical work environment, and staff performance. Employee performance is strongly influenced by communication and the physical work environment, with the remaining influences coming from elements that were not studied.
Determinants of TikTok Live Commerce Purchase Intention: Service Quality, Price, Trust, Customer Review, And Free Shipping Aji Priambodo
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/8d7ayb25

Abstract

Consumers now favor live commerce greatly, especially those in the younger age group because it offers a direct interaction experience between sellers and customers. The purpose of this study is to analyze the influence of service quality, price, trust, customer reviews, and free shipping on purchase intention in TikTok Live Commerce among students at Institut Teknologi dan Bisnis Muhammadiyah Purbalingga. The population in this study was all students of the Muhammadiyah Purbalingga Institute of Technology and Business, totaling 73 people. The data collection method used in this research is a direct field survey, which involves sampling from a single population using a questionnaire as the main data collection instrument for explanatory purposes. The research findings indicate that service quality has a positive and significant influence on purchase decisions; price has a positive and significant influence on purchase decisions; trust has a positive and significant influence on purchase decisions; customer reviews have no significant influence on purchase decisions; and free shipping has a positive and significant influence on purchase decisions.
Influence Structure Capital to Income on Low Voltage Electrical Inspection Company PT (Cilister) Field Diwehati Salawajo; Hendry Hendry
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/k036z209

Abstract

Electricity is one of the most essential parts of life Which done by man Which where all equipment Which There is at home ladder need Power electricity. Study This uses type study descriptive quantitative. Type of Data collected in the study This uses primary data and secondary data. Technique Collection Interview data, Observation, study documentation. As for the results discussed in the research, based on the data above, the variable mean value income is 69,611,111 with a standard deviation of 7,156,526. In contrast, the mean variable Structure Capital is 36,194,444, with a standard deviation of 11,629,566. Equality regression compelled several conclusions: (1) Value constant that is 89891010 gives mark variable company without influence variable independent. (2) Coefficient regression (β)value as big-0.560 shows the influence of negative variable regarding capital structure, that is, inclined capital structure decreases when income increases.
The Effect of Product Quality and Promotion on Purchasing Decisions: Study on Consumers of A Beauty Company in Bandung Fatya Anissa Arliandhini; Retno Resawati
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/gk8e1z58

Abstract

The present study emerged from the recognized concern surrounding consumers' decision-making process when purchasing a product from a beauty company located in Bandung. The primary issue identified in this study pertains to the diminished purchasing decisions resulting from the inadequate quality of the product and promotional efforts. This research aims to investigate the impact of product quality and promotion on consumer purchasing behavior for a beauty product offered by a company in the city of Bandung. The present study utilizes descriptive and confirmatory methodologies, employing a quantitative research approach. The research sample comprises consumers of a product offered by a beauty company located in Bandung, with 100 participants residing in the city of Bandung. The findings indicate a strong and statistically significant relationship between product quality and consumer purchasing behavior. Likewise, the influence of promotional activities on consumer purchasing decisions is positive and statistically significant. The correlation coefficient demonstrates a robust relationship.
The Influence of Advertising Effectiveness on Consumer Purchase Decisions in Wardah Medan Instagram social media Cosmetic Advertising Sylvani Dewi; Felicia Winata; Elly Romy; Kiki Goslim; Wenny Wenny
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/vg5dan23

Abstract

This study aims to identify the effectiveness of wardah advertisements through Instagram social media on active @wardahbeauty followers on Instagram. Consumers who use social media Instagram @wardah beauty are active with a total of 92 followers. The data analysis technique used in this study is a validity test, reliability using SPP version 20.0 Based on the results of the study, the validity and reliability test of the questionnaire for each statement item was declared valid and the results obtained were that the independent variable, namely advertising effectiveness (X) had a positive and significant influence on the dependent variable, namely purchase decision (Y), this is indicated by the tcount value = 5.603 and ttable = 2.01537 then tcount > ttable, so Ho is rejected and Ha is accepted. Based on simple linear regression calculations, the regression equation Y = 25.982 + 0.531X + e means that every time there is an increase in the purchasing decision variable by 0.531, it will affect the effectiveness of advertising. The coefficient of determination (R2) is 0.416 (41.6%). So it can be said that 41.6% of the dependent variable, namely advertising effectiveness in this study, can explain purchasing decisions while the remaining 58.4% is influenced by other variables outside the variables studied.
The Role of Brand Benefits in Financial Quality, Based on Responsiveness and Guarantee, and Its Implications for Customer Loyalty: Study of One Digital Financial Service Provider in Indonesia Imelda Megawati
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/f2jg9k36

Abstract

This study aims to examine the impact of brand benefits on a firm's financial performance. The primary emphasis is on two critical aspects of brand advantages: responsiveness and assurance. The present study additionally investigates the influence of financial quality on customer loyalty. The research methodology employed in this study entailed acquiring data from a diverse pool of respondents who served as customers for different brands within the relevant industry—the process of data collecting involved the administration of questionnaires and the execution of organized interviews. The study employed statistical research to examine the correlation between brand benefits, financial quality, and consumer loyalty. The empirical evidence suggests that the level of responsiveness and assurance exhibited by a brand has a notable influence on a firm's financial performance. Moreover, a positive correlation exists between enhanced financial quality and increased levels of consumer loyalty. The conclusions of this study suggest that firms should recognize the significance of brand responsiveness and assurance in enhancing their financial performance. This further emphasizes the significance of upholding and improving financial excellence to bolster client loyalty. The present study provides a valuable contribution to comprehending the interplay among brand benefits, financial quality, and consumer loyalty within the contemporary industry landscape.
The Influence of information Technology, Work Experience, Management Participation and HR Competence on the Effectiveness of Accounting Information Systems Elsa Putri Napitupulu; Herlin Munthe; Nur Ari Sufiawan
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/97xg0n04

Abstract

Analyzing is the aim of this study and proving that there is an influence between Information Technology, Work Experience, Management Participation and HR Competence at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra. This research utilizes primary data that has been obtained by distributing questionnaires to respondents. The respondents were employees who worked at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra. Sampling by saturated sample method using a sample of 80 employees. The results of partial testing show that the effectiveness of the accounting information system is positively and significantly influenced by information technology, work experience, management participation and HR competencies at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra. Simultaneously Information Technology, Work Experience, Management Participation and HR Competence have a positive and significant impact on the Effectiveness of the Accounting Information System at Bank BNI Iskandar Muda Branch, BNI USU Branch, BNI Padangbulan Branch and BNI KC Setiabudi, Medan City, North Sumatra.
The Roles of Price on Rebates and Implication to Customer Product Choice: Study on One of The Health Drink Brands in Bandung Anton Tirta Komara
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p3dhbf30

Abstract

A comprehensive comprehension of the various factors influencing consumer purchasing decisions is crucial for success in the highly competitive business environment. The findings of this study examine the significant role that price and discounts (rebates) play in consumer decision-making. The study's findings emphasize the considerable influence of price on consumers' decision-making regarding product selection. Consumers tend to seek out more affordable alternative options when there is an increase in the price of a product. Nevertheless, in the event of a compelling discount, consumers tend to transition and opt for the alternative product swiftly. Furthermore, this study demonstrates that individuals' financial capabilities impact their decision-making process when it comes to selecting products. Consumers exhibiting elevated financial capacities are inclined to prioritize personal preferences when making product selections rather than solely focusing on price considerations. This observation indicates that individuals with greater purchasing power are afforded a more comprehensive range of options when selecting products. However, it is imperative to exercise caution as price similarity assumes a significant role in consumers' decision-making process. Consumers tend to favor products that align with the price they have paid. Nevertheless, the analysis findings suggest the necessity for additional research to gain a more comprehensive understanding of this correlation. In addition, the discounts provided by companies also impact consumers' perceptions of prices and their financial capacities. Discounts can significantly impact consumers' perceptions of product prices, enabling them to select items previously perceived as unaffordable. This study offers significant insights into the impact of price, discounts, and financial capabilities on consumer purchasing preferences. The findings of this study establish a robust basis for corporations to develop enhanced marketing strategies, considering the significant influence these variables exert on consumer decision-making processes. Enhanced comprehension of consumer behavior enables companies to attain heightened levels of success within a fiercely competitive market.
The Effect of Internal Audit on The Prevention of Fraud Delina Pitriani; Shinta Dewi
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/bma9pk15

Abstract

This study aims to determine the effect of internal audits on fraud prevention. The formulations in this study are has the internal audit at the Selaawi Garut Unit Bank (BRI) adequately, does internal audit affect the prevention of fraud in the bank (BRI) Selaawi Garut Unit. The research method in this study is to use quantitative methods. The object of research is internal audit and fraud prevention. The dependent variable is Fraud Prevention, while the independent variable is Internal Audit. The research population is all employees who work at Bank BRI Unit Selaawi Garut, as many as 31 people. Samples were taken randomly from as many as 31 people. Data analysis used simple linear regression. The results showed that Internal Audit affected Fraud Prevention. Furthermore, the internal audit department personnel must enhance the caliber of their analytical procedures in the context of fraud auditing, preliminary surveys, program audits, and auditor team selection. This finding will enable future researchers to replicate the study by incorporating additional variables.

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