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Heskyel Pranata Tarigan
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Jl. Ratu Agung No 4, Anggut Bawah, Ratu Samban, Kota Bengkulu, 38223.
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INDONESIA
Journal of Business Management
Published by Utami Publisher
ISSN : -     EISSN : 30645077     DOI : https://doi.org/10.70963/jbusman
Core Subject : Economy,
Economics, Econometrics & Finance
Strategic management and leadership Organizational behavior Human resource management Operations and supply chain management Marketing management Financial management Entrepreneurship and innovation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2026): May" : 4 Documents clear
The Effect Of Menu Variation, Taste, And Service Quality On Purchase Decisions At The Qof Coffee Cafe Business In Lubuklinggau City Penti Nopiyanti; Wijaya, Ermy; Hanila, Siti
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.516

Abstract

This study aims to examine the impact of menu variety, taste, and survice quality on consumer purchasing decisions at Cafe Qof Coffee in Lubuklinggau City. A quantitative approach was employed through a survey method using questionnaires distributed to 100 consumer respondents of Cafe Qof Coffee. Respondents were selected using accidental sampling technique. Subsequenty, the data were analyzed using multiple liner regression with the assistance of SPSS software version 25. The result indicate that menu veriety (X1) has a significant influence on purchasing decisions (Y), with a significance value of 0.006 < 0.05. Furthermore, taste (X2) also shows a significant influence, with a value of 0.022 < 0.05. Meanwhile, survice quality (X3) exhibits the strongest influence, with a value of 0.000 < 0.05. Simultaneously, all three independent variables significantly affect purchasing decisions, as evidenced by the calculated F value of 106.323 > F table 2.70 and significance of 0.000 < 0.05. The coefficient of determination (R2) of 0.769 indicates that 76.9% of the variation in purchasing decisions is influenced by these variables, while the remaining 23.1% is affected by other factros.
The Effect Of Leadership, Work Environment, And Training On The Performance Of Teachers And Administrative Staff At Smkn 2 Kota Bengkulu Silvia Ulandari; Anggriani , Ida; Subhi, Ramadhan
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.517

Abstract

Human resources are an important factor in determining the success of an organization, including educational institutions. Improvements in the quality of human resources can be reflected in the optimal performance of teachers and staff. This study aims to analyze the influence of principal leadership, work environment, and training on the performance of teachers and administrative staff at SMKN 2 Bengkulu City. This study used a quantitative approach with a population of 148 people and a sample of 74 respondents through accidental sampling. Data collection was conducted through questionnaires and analyzed using validity and reliability tests, multiple linear regression, the coefficient of determination, and hypothesis testing using SPSS version 25. The results show that leadership (X1), work environment (X2), and training (X3) have a significant and positive effect on the performance of teachers and staff at SMK Negeri 2 Kota Bengkulu (Y). Partially, leadership has a significant effect with a t-value (2.445) > t-table (1.653) and a significance value of 0.001 < 0.05. The work environment also has a significant effect with a t-value (2.589) > t-table (1.667) and a significance value of 0.003 < 0.05. Training has the strongest effect with a t-value (3.763) > t-table (1.667) and a significance value of 0.002 < 0.05. Simultaneously, the three independent variables (leadership, work environment, and training) had a significant effect on the performance of teachers and staff with a t-value (7.894) > t-table (2.73) and a significance level of 0.03 < 0.05. The coefficient of determination (R²) value of 0.781 indicates that 78.1% of the variation in teacher and staff performance is influenced by these three variables, while the remaining 21.9% is influenced by other factors outside this study. The regression equation obtained is:Y = 31.901 + 0.579X₁ + 0.296X₂ + 0.153X₃ + 8.768,which shows that any increase in leadership, work environment, and training will positively improve teacher and staff performance.
The Influence Of Work Flexibility And Salary On Employee Productivity At PT Setia Tani Mandiri Mukomuko Regency Alisa Yuliana; Anggriani, Ida; Made E G, Ida Ayu
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.523

Abstract

This research investigates the critical role of human resource management policies, specifically work flexibility and salary, in determining the level of employee productivity at PT Setia Tani Mandiri, Mukomuko Regency. Given the competitive nature of the industry, maintaining high employee productivity is paramount for the company’s operational sustainability and long-term success. The study employed a quantitative research method with an associative-causal approach to test the relationship and influence between the independent variables (X1):Work flexibility (X2:Salary) and the dependent variable (Y: Employee productivity). The sample consisted of 30 employees, selected through a saturation sampling technique, and primary data was collected using structured questionnaires. Data analysis was performed using multiple linear regression analysis, including the simultaneous hypothesis test (F-Test) and partial hypothesis test (T-Test), with a significance level of α=0.05. The results of this study indicate that flexible working hours and salaries, both simultaneously and partially, have a significant effect on the productivity of employees at PT Setia Tani Mandiri in Mukomuko Regency. These results are indicated by a significance value of < 0.05. The coefficient of determination (R2 or R Square) is 97%. The remaining 3% is influenced by other factors outside the scope of this research model.
The Influence of Product Innovation and Digital Marketing on the Ompetitiveness of MSMEs Yanti, Laras Dwi; Gayatri, Ida Ayu Made Er Meytha; Wagini, Wagini
Journal of Business Management Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbusman.v2i2.709

Abstract

This study aims to determine the effect of product innovation and digital marketing on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Kota Manna. This research uses a quantitative method with an associative approach. The population in this study consisted of 620 MSME actors in Kota Manna, with a sample of 86 respondents determined using the Slovin formula. Date were collected through questionnaires using a likert scale and analyzed using multiple linear regression analysis. The data analysis techniques included validity test, reliability test, coefficient of determination (R2), t-test, (partial), and F-test (simultaneous) using SPSS version 21. The result of this study indicate that product innovation has a positive and significant effect on MSME competitiveness with a significance value of 0,000<0,05. Digital marketing also has a positive and significant effect on MSME competitiveness with a significance value of 0,001<0,05. Simultaneously,product innovation and digital marketing significantly affect MSME competitiveness with an F-count value of 988.509 greater than F-table 3.108. The coefficient of determination (R2) shows a value of 0,767, meaning that 76,7% of MSME competitiveness can be explained by product innovation and digital marketing, while the remaining 23,3% is influenced by other variables outside this research model.

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