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Greenation International Journal of Engineering Science
Published by Greenation Research
ISSN : 2986089X     EISSN : 29860326     DOI : https://doi.org/10.38035/gijes
Core Subject : Engineering,
Aerospace Engineering Automotive Engineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Mechanical Engineering
Greenation International Journal of Engineering Science (GIJES) is a peer-reviewed journal managed and published by Greenation Research & Yayasan Global Resarch National. GIJES is published four times a year, in March, June, September, and December. GIJES provides a platform for academics, researchers, and practitioners to publish scientific articles. The scope of articles listed in this journal is related to various topics such as Engineering Education, Civil Engineering, Electrical Engineering, Informatics Engineering, Craft Engineering, Architectural Engineering, Industrial Engineering, Mechanical Engineering, Environmental and Safety Technology, Basic Chemical Engineering, and Applied Chemistry, Transportation Engineering, Geology & Mining Engineering, Marine & Naval Engineering, and other related engineering fields.
Arjuna Subject : Teknik (semua kategori) - Teknik (Lain-Lain)
Articles 37 Documents
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The Role of Product Quality and Consumer Satisfaction in Increasing Consumer Loyalty (Marketing Management Literature Review) Aprelyani, Siska
Greenation International Journal of Engineering Science Vol. 1 No. 3 (2023): (GIJES) Greenation International Journal of Engineering Science (September 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i2.283

Abstract

Literature Review The Role of Product Qualityand Consumer Satisfaction in Increasing Consumer Loyalty is a scientific article with the aim of analyzing whether product quality and consumer satisfaction play a role in consumer loyalty. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other online media. The results of this article are: 1) Product Quality plays a role in Consumer Loyalty; 2) Consumer Satisfaction plays a role in Consumer Loyalty; Apart from these 3 exogenous variables that influence the endogenous variable of Purchasing Decisions, there are still many other factors including brand image, promotion, price.
Perceptions of Electric Vehicle Adoption among Young Adults in Ahmedabad: Exploring Influences and Implications Mehta, Hitarth; Rathod, Lakshita; Shah, Fenil; Bhatt, Aum; Machhvara, Jenil; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.307

Abstract

This study explores the perceptions of young adults aged 18-30 in Ahmedabad, India, toward electric vehicle (EV) adoption. A quantitative approach was employed, gathering data from 104 respondents via a structured questionnaire. Key factors examined include vehicle preference, peer influence, and promotion of EVs. One-way ANOVA results indicated that age did not significantly impact these factors, suggesting that other variables, such as environmental concerns and technological advancements, may have a stronger influence on purchase intentions. The study highlights the growing awareness of sustainability and technology among youth, with implications for targeted marketing strategies. The research provides a foundation for future studies on EV adoption across different regions and age groups. Additionally, the findings contribute to the global conversation on reducing carbon emissions and increasing EV adoption for a sustainable future.
The Role of Artificial Intelligence in Enhancing User Experience on OTT Platforms Chahwala, Keshav; Shubham, Chavda; Zalariya, Nihal; Dhruv, Aryan; Rakesh Shah, Arya; Chauhan, Rahul; Maseleno, Andino
Greenation International Journal of Engineering Science Vol. 2 No. 4 (2025): (GIJES) Greenation International Journal of Engineering Science (December - Feb
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i4.311

Abstract

This study investigates the impact of Artificial Intelligence (AI) on user experience and engagement with Over-the-Top (OTT) platforms, focusing on Ahmedabad, India. The research examines how AI-driven content personalization and predictive analytics influence user satisfaction and retention. Using a quantitative approach, data was collected from 101 respondents via a structured questionnaire and analyzed using SPSS software. Key findings reveal that AI-based content recommendations significantly enhance user satisfaction, with noticeable differences in engagement across age groups. Gender-based analysis shows a variance in time spent on platforms, though content preferences and response to recommendations remain consistent across genders. The study highlights the growing importance of AI in optimizing user experiences and driving engagement on OTT platforms. Future research can explore regional variations, ethical challenges, and evolving AI technologies in streaming services to further refine personalization strategies.
Multimedia Development Life Cycle Method in Designing Interactive Learning Media for Introducing Basic Religious Knowledge at the Quran Learning Center Khasanah, Fata Nidaul
Greenation International Journal of Engineering Science Vol. 2 No. 3 (2024): (GIJES) Greenation International Journal of Engineering Science (September - No
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i3.330

Abstract

Education is a crucial element in shaping an individual's character and abilities, especially from an early age. In one Quran Learning Center (TPA), the learning process still faces challenges due to a lack of varied teaching methods, which reduces children's understanding of essential subjects such as the Pillars of Islam, the Pillars of Faith, and the Arabic alphabet (Hijaiyah). This study aims to develop and implement an interactive learning medium based on Adobe Flash as an innovative solution to enhance the quality of learning at TPA. The research method used is the Multimedia Development Life Cycle (MDLC). The developed learning medium integrates visual, audio, and interactive features such as animations and quizzes, creating an engaging and enjoyable learning environment for children. The research findings indicate that the designed application meets the expected results in its functional testing. Furthermore, during the distribution stage, the application was exported in *.exe format, making it easy to use on computer devices.
Impact of Artificial Intelligence and Digital Technologies on Consumer Behavior and Brand Perception: A Study of Young Consumers in Ahmedabad Samsukha, Akshita; Trivedi, Pratham; Baldi, Vansh; Store, Shreyas; Naik, Pratham; Chauhan, Rahul; Maseleno, Andino; Raisa, Kharchenko
Greenation International Journal of Engineering Science Vol. 1 No. 4 (2023): (GIJES) Greenation International Journal of Engineering Science (December 2023)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i4.339

Abstract

This study investigates the impact of artificial intelligence (AI) and digital technologies on consumer behavior and brand perceptions among young consumers in Ahmedabad. Using a quantitative approach, data was collected from 116 respondents through a structured questionnaire to examine AI-driven personalized experiences such as product recommendations, virtual assistants, and their influence on consumer attitudes and purchase intentions. Statistical analysis revealed that AI integration significantly enhances consumer satisfaction and influences purchase decisions, while demographic factors such as gender and education showed minimal influence on AI preferences. The findings highlight the potential of AI to shape future consumer engagement and purchasing behavior. This research contributes to the understanding of AI's role in modern retail and its implications for businesses aiming to leverage AI for personalized marketing.
Enhancing Operational Excellence: Through use TQM, Lean and 6 Sigma Patil, Avesh; Shamsher, Salim; Basu, Analjyoti
Greenation International Journal of Engineering Science Vol. 2 No. 4 (2025): (GIJES) Greenation International Journal of Engineering Science (December - Feb
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i4.347

Abstract

Considering the cutthroat competition organizations are using multiple avenues including operational excellence (OpEx or OE) to enhance processes, improve operational efficiency, and mint products and services with highest quality levels to customers. This study is about use of Quality Tools to achieve the same. This study is also about way these quality tools are used to effectively deliver change of quality levels in the companies. This research also shows that beyond the quality tools there are systematic approaches to improve quality by adopting cluster tools like Total Quality Management (TQM), Six Sigma, Lean Six Sigma, Total Productive Maintenance (TPM), and to some extent Continuous Improvement (CI).
Excellence Of The Quality Tools And Their Application: The Quality Professionals’ Perspective Patil, Avesh; Shamsher, Salim; Basu, Analjyoti
Greenation International Journal of Engineering Science Vol. 2 No. 3 (2024): (GIJES) Greenation International Journal of Engineering Science (September - No
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i3.348

Abstract

Quality tools are the ones that give cutting edge to the process or business. It carries remarkable weightage when it comes to the deliverables. A proper use of quality tool can provide break through improvements in quality, efficiency and the business results. The selection of such tools hence is very important. However, in spite of the importance the tools used may not be on the merit and may just get into place by a single person’s opinion or a trend or the thing in vogue or based on what the peers and competitors are using. Some times that tools are used only to show that it is part of their stable. This sorry state of selection is very common and companies end up paying hefty amounts for tool that are not good for them and are just a part of the introduction page of the organization. This paper is based on the study of the tools, their usage and their perceive benefits to assign a number to the tool that will tell the unitality or goodness of the tool for the purpose. There is not recommendation of a single tool for a purpose but it gives you a range of tools and range of alternatives that the user need to select from so that the purpose is met. The paper has two distinct parts, one sharing the name of the tools and their usage so that the user is aware what they are looking at and the other part is about the utility of these tools basically for improving quality of the product or process. Whever rating is done, the assessor needs to be well versed with the entity. Since there are quite a few tools considered here, it becomes very challenging to get right juries or assessors to rate the tools. However, thanks to the development of the Automobile Industry over past 140 odd years, which uses most of the tools under consideration, there are ample number of professionals who authoritatively can comment about the goodness of the tools. For this paper these were the group of elite professionals who were contacted. These are head of the department of quality, holding positions like President, Vice president, Directors, Senior General Mangers and so on. There were other senior professionals like Six Sigma Master Black Belt, Black Belts from reputed agencies like American Society of Quality (ASQ) and likes. most of these professionals were from Automobile OE manufacturers producing Cars, Trucks, Tractors & Farm Equipments, Two wheelers and Engine manufacturers. Based on their experience they rated these tools in 1 to 10 scale, 10 being the ones having most significant effect on quality improvement efforts and 1 being very low effect on quality improvement. The output of the research is in the form of a number assigned to the tool that tells about how effective this tool is in relation to the efforts to improve quality. Higher the number better the tool for the purpose.

Page 4 of 4 | Total Record : 37

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