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International Journal of Economics, Business Management and Accounting
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30326028     DOI : https://doi.org/10.59890/ijebma.v6i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business applications or both. This journal encompasses original research articles, including Economics, Business, management, Accounting, Finance, Behavioral Accounting, Accounting Management, information management, business Ethics, and entrepreneurship. IJEBMA is published by Multitech Publisher twice a year (January and July).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 81 Documents
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Exploring the Effect of Product Quality, Service Quality, and Social Media Advertisement on Customer Loyalty in Choosing Alligator Roastery Denzel Linardo
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.220

Abstract

This study investigates the interplay of product quality, service quality, and social media advertising within the context of Alligator Roastery, aiming to discern their collective impact on customer loyalty. Employing a comprehensive research approach, including surveys, interviews, and data analysis, the findings indicate a significant positive association between product quality and customer loyalty, alongside the pivotal role of attentive service quality. Moreover, effective social media advertising emerges as a potent tool for attracting and retaining customers, underscoring the interconnectedness of these factors in shaping customer loyalty, thereby providing valuable insights for Alligator Roastery and similar businesses in enhancing their competitive positioning and fostering lasting customer relationships
The Influence of Hotel Service Quality, Occupancy Rate, and Guest Voice towards Customer Satisfaction at Hotel under Marriott Company Angel; Jessica Acadia; Catherine Colleen; Jes Slyn; James
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 1 (2020): January 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i1.222

Abstract

This study investigates the intricate dynamics of hotel service quality, occupancy rates, and guest feedback within the context of Marriott Company-operated hotels and their collective influence on customer satisfaction. Through a multifaceted research approach encompassing guest surveys, occupancy rate analysis, and staff interviews, we uncover the fundamental significance of service quality in shaping guest satisfaction. Additionally, we illuminate the delicate balance between occupancy rates and service quality, shedding light on how high occupancy can be harnessed for operational benefits while preserving service excellence. Importantly, this research underscores the pivotal role of guest voice in enhancing satisfaction, emphasizing Marriott's commitment to feedback mechanisms as a potent tool for continual improvement. These findings offer valuable insights for Marriott and the broader hospitality industry, emphasizing the need for a comprehensive approach to service management that acknowledges and optimizes these interconnected elements to foster enduring customer satisfaction
The Influence of Product Quality, Service Quality, and Price Towards Customer Purchase Decision at Starbucks Coffee in Diponegoro Medan Justin; Jocelyn; Tifanny Husin; Tessa Monica Sidauruk
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.223

Abstract

The effect of service quality has a significant positive effect on Starbucks Coffee customer purchase decision at Diponegoro Medan, meaning that the better the service, the higher the level of satisfaction obtained by consumers. This is reasonable because consumers always see the most important in terms of service quality. The effect of product quality has a significant positive effect on Starbucks Coffee customer purchase decision in Diponegoro, Medan meaning that the better the product quality, the higher the level of satisfaction created and obtained by consumers. This is reasonable because consumers feel their desires are fulfilled in product quality. The effect of price has a positive but not significant effect on Starbucks Coffee customer purchase decision in Diponegoro, Medan meaning that consumers are indeed satisfied with the quality of service and product quality created, but consumers do not see much from the Starbucks price perspective. Consumers see more in terms of services and products provided
The Impact of Brand Image, Food Quality, and Product Price Toward Customers Attraction in Restaurant Nelayan Medan Amanda; Huang, Charlie; Hantanto, Fellicia; Laurensia, Jennetha; Tanata, Vianca
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.224

Abstract

A normality test will be performed to determine if the data for the variables follows a normal distribution. The purpose is to choose the appropriate statistical method for exploring the relationship between the variables (Rizki & Gustia, 2019). The normality of the data is tested using the sig Kolmogrov-Smirnov statistic. SPSS Statistics 29 was used to run the test, and a significance level of 0.05 was selected. Data can be assumed to be normally distributed if and only if the p-value is greater than.05. In contrast, an abnormal distribution of data is indicated if the value is smaller than 0.05
The Effect of Grabfood Promotions, Service Quality, and Customers’ Expectations Towards Customers’ Satisfaction of PT. Grab Indonesia in Medan Class Angella; Clara Nadia Yunan; Cynthia Honata; Ivy Joana; Winni Santoso
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.225

Abstract

PT. Grab Indonesia has provided an online-based transportation application for facilitating the customer to transport one place to another, in which this application offers services along with the promotions to the customers. As promotion and service quality are the important key to keep the customer satisfied and loyal to use grab services, there might be sometimes that grab does not provide as much promotion. The customers do have the expectation for the services that they are going to earn, especially if they are a loyal customer that always used the application, they will have higher expectations, then they will expect a lot of promotion as they always use, which should be a big consideration every time Grab plans a promotion. Customers’ decision of using Grabfood in Medan is often determined by the promotion that they get from the delivery platform. Satisfaction is often reached when the promotion offered meets their expectations       
The Impact of Service Quality, Facilities, and Room Cleanliness Toward Customer Satisfaction in Banyan Tree Resort Bintan Andrea Michael Oei; Angel Violeta Prationo; Christopher Lionggodinata; Felix Pangsawira; Natasya Valentine; Viona Rosalina
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 1 (2021): January 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i1.226

Abstract

This study examines the critical determinants of customer satisfaction in the context of Banyan Tree Resort Bintan, a luxury resort destination. Drawing on a mixed-method approach combining quantitative surveys and qualitative interviews with guests, our research sheds light on the pivotal role of service quality, facilities, and room cleanliness in shaping overall guest satisfaction. Preliminary findings underscore that superior service quality, encompassing attributes such as responsiveness, reliability, assurance, empathy, and tangible aspects, significantly influences guest satisfaction levels. Furthermore, the quality and diversity of resort facilities, coupled with the cleanliness of guest rooms, emerged as key factors closely linked to guest contentment. These insights provide valuable guidance for resort management in their pursuit of enhancing guest experiences and fostering customer loyalty, ultimately reinforcing the resort's position in the competitive hospitality industry
The Influence of Influencer Marketing, Content Marketing, and Electric Word of Mouth (E-Wom) in Tiktok Application in Purchasing Decision of Scarlett Whitening of Students at Universitas Pelita Harapan Medan Cherish Calim; Clerent Cheong; Devina Gunawan; Joshe; Stefani Sunasli
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 2 No. 2 (2020): July 2020
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v2i2.227

Abstract

This study investigates the impact of influencer marketing, content marketing, and Electric Word of Mouth (E-WOM) on the purchasing decisions of Scarlett Whitening products among students at Universitas Pelita Harapan Medan through the TikTok application. Leveraging a mixed-methods approach comprising surveys and in-depth interviews, this research uncovers the complex relationship between these marketing strategies and student consumer behavior. Preliminary findings suggest that influencer marketing and compelling content hold substantial sway over purchasing decisions, with E-WOM serving as both an amplifying force for brand trust and a potential source of negative influences. These insights provide valuable guidance for marketers seeking to engage effectively with the student demographic in the unique context of TikTok marketing at Universitas Pelita Harapan Medan
The Impact of Customer Reviews, Hotel Location, and Hotel Price Towards Potential Guests’ Intent to Stay at the Ritz- Carlton, Bali Annarica Tisna; Finny Chianata; Joselyn Chandrigo; Michelle Christy; Valerie
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.228

Abstract

This study examines the influence of customer reviews, hotel location, and hotel price on the intent of potential guests to stay at The Ritz-Carlton, Bali. Through a mixed-methods approach involving surveys, online reviews, and interviews, the research reveals that positive customer reviews significantly contribute to the likelihood of intent to stay, emphasizing the role of online word-of-mouth. Additionally, favorable hotel location emerges as a key driver for guest intent, while the relationship between hotel price and intent proves more complex, indicating a willingness to pay premium prices for positive reviews and desirable locations. These findings provide insights for strategic decision-making in hospitality marketing and management
Influence of Ease of use, Usefulness and Application Feature toward Repurchase Intention on E-Ticketing by TIX ID Application in Medan City Bella Viona; Callista Lieviera; Eleanor Gwyneth; Eliza Gany; Ellen Irana; Khalizs A. Siregar
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.229

Abstract

The study examines the factors influencing repurchase intentions in the context of E-Ticketing, focusing on the TIX ID application in Medan City. The factors investigated are ease of use, usefulness, and application features. Ease of use refers to the user-friendliness of the application, while usefulness relates to the perceived benefits users derive from it. Application features encompass the functionalities and capabilities offered by the app. The research aims to understand how these factors collectively impact users' likelihood to repurchase through the TIX ID application. The findings will shed light on the significance of these elements in shaping consumer behavior within the E-Ticketing realm, aiding businesses in enhancing their services and strategies for greater customer retention and repurchase rates
Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar Jocellyn Regina
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.230

Abstract

The study titled "Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar" investigates the factors influencing customer purchasing decisions in the context of a restaurant setting. The research focuses on three key variables: product quality, social media advertisement, and product differentiation. The abstract outlines the primary objectives and scope of the study, highlighting its relevance for the restaurant industry. It likely includes a brief description of the research methodology, such as data collection techniques and analytical methods used. The expected outcomes or contributions to the field of marketing and consumer behavior may also be summarized. Since I don't have access to the specific content of the paper, the information provided above is a general representation of what an abstract for such a study might include. If you need more detailed information or specific content from the abstract, please provide additional context or details, and I'd be happy to assist further

Page 2 of 9 | Total Record : 81

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