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International Journal of Economics, Business Management and Accounting
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30326028     DOI : https://doi.org/10.59890/ijebma.v6i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business applications or both. This journal encompasses original research articles, including Economics, Business, management, Accounting, Finance, Behavioral Accounting, Accounting Management, information management, business Ethics, and entrepreneurship. IJEBMA is published by Multitech Publisher twice a year (January and July).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 81 Documents
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Semiotic Analysis of Animated Advertising Pocari Sweat Astri Dwi Andriani; Muhamad Yusuf Habibie
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 4 No. 2 (2022): July 2022
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v4i2.962

Abstract

Animated advertising is a promotional media that uses animation to introduce its products. One product that uses animation as an advertising medium is Pocari Sweat. In October 2020, Pocari Sweat issued an advertisement using its anime animation techniques with the theme Pocari Sweat: Sweat For Dream. To be able to find out the meaning of verbal and non-verbal semiotic messages contained in the Pocar Sweat: Sweat for Dream advertisement. This research is qualitative research using Saussure's semiotic model approach to analyze objects through the stages of signs, markers and signs, while Herbert Blumer's symbolic interaction theory analyzes objects through verbal and non-verbal signs. The results of this research show that the message to be conveyed in this advertisement is an invitation to stay enthusiastic and not give up easily in achieving your dreams, which is packaged through verbal and non-verbal signs in this advertisement   
Leadership Styles and Their Impact on Organizational Performance: a Business Management Perspective M. Guffar Harahap; Muhammad Hizbullah; Haidir Lubis
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 1 (2023): January, 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i1.981

Abstract

This study aims to investigate the relationship between leadership style and organizational performance in the context of business management. The background of the problem identifies the need for an in-depth understanding of the impact of various leadership styles on operational efficiency, employee satisfaction levels, and overall organizational performance. This research involves an in-depth literature analysis to understand leadership-related theories and findings in a business context. Research methodology includes quantitative data collection through surveys and regression analysis to test the relationship between the variables under consideration. The research location is within the context of diverse business organizations, covering various industrial sectors. The use of instruments such as the Multifactor Leadership Questionnaire (MLQ) is used to measure leadership style, while organizational performance indicators are obtained from financial data and performance appraisals.The results showed that transformational leadership style was positively correlated with organizational performance, while transactional leadership style was associated with increased operational efficiency. Democratic leadership style is positively related to the level of employee satisfaction. Contextual factors, such as market dynamics and technological developments, moderate the relationship between leadership style and organizational performance. The conclusion of this study is that the selection of the right leadership style, which is appropriate to the context and characteristics of the organization, can have a positive impact on the achievement of organizational goals. Contingency factors, such as management support and commitment, as well as organizational structure and corporate culture, also play a key role in determining the successful implementation of a particular leadership style
The Influence of Price Strategy in the Marketing Mix on Costumer Purchasing Decisions at Indocellular Tulungagung Muh Ibnu sholeh; Sokip; Asrop Syafi’i; Dwi andayani; Sahri
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 1 (2023): January, 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i1.1066

Abstract

This research aims to determine the relationship between price, quality, promotion and service strategies in the marketing mix and consumer purchasing decisions at Indocellular Tulungagung. This research is an explanatory type. The population is all Indocellular employees, totaling 35 people. The research sample is saturated sample which also consists of 35 people. The data collection method was carried through distributing questionnaires directly to respondents. Data analysis uses Structural Equation Modeling (SEM) techniques based on the Partial Least Squares (PLS) variant. SEM testing is carried out with the Smart PLS application, including testing the Measurement Model (Outer Model), Structural Model (Inner Model), and Hypothesis Testing. The research results show that there is positive and significant influence between Price, Quality, Promotion and Service Strategy in the marketing mix on consumer purchasing decisions at Indocellular Tulungagung. Price Strategy has a significant influence on Purchasing Decisions (regression coefficient 0.65, T-value 7.42, P-value 0.001), as well Quality (regression coefficient 0.50, T-value 5.21, P-value 0.005), Promotion (regression coefficient 0.30 , T-value 3.14, P-value 0.025), and Service (regression coefficient 0.40, T-value 4.12, P-value 0.01). The overall results support the four research hypotheses, confirming that the aspects in the marketing mix together contribute significantly to consumer purchasing decisions
The Contributory Pension Scheme (Cps) and Sufficiency of Retirement Benefit of the Low Income Retirees of the Federal Public Service in Nigeria Abere Omotayo Johncally; Banjo Kudirat Adeola; Saka Toyin Shafau
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 1 (2023): January, 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i1.1073

Abstract

This study examined the level of sufficient retirement benefits under the contributory pension scheme emanating from the pool of savings contributed that can suffice to provide the minimum needed livelihood at retirement. The theories adopted for the study are the Pension Funding Policy and the Life Cycle Hypothesis. The secondary data of all pension contributions and retirement benefits were retrieved from series of publications of PenCom from the years 2004 to 2022. The primary data population consists of 1316 retirees. EasyFit 5.6 Professional Software together with the Least Square Model, accumulation and annuity formulae was employed to analyse the secondary data and the responses from the respondents during survey. EasyFit Software generated statistics using the Kolmogorov Smirnov, Anderson Darling and Chi-Square Models and ranked each model statistics generated to determine the best fit for both the data and the probability distribution used. Arising from the data collected and the analysis carried out using the Consolidated Public Service Salary Structure, the level of comfort of low income retirees who spent 20 to 35 years in active service is nothing to write home about due to insufficient pension benefits as a result of the challenges (such as investment and management of pension fund restrictions, political will and bureaucratic corruption) investigated. The study recommends the implementation of minimum pension derived with requisite modalities of 20 years as the minimum qualifying length of service and only 10-year post retirement subsidy
Identifikasi Administrasi Peserta Didik Pada SMA N 1 Labuhan Deli, Sumatra Utara Anggi Dwi Rosidi Nasution; Mhd Alfin Rangkuti; Taufik Febriansah Padang
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 1 (2023): January, 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i1.1119

Abstract

This research aims to identify the student administration system, assess the efficiency of software usage, and identify challenges faced by SMA N 1 Labuhan Deli in managing student data, particularly in the context of new student admissions. The research method used is a qualitative approach with a case study as the framework. The results show that the student administration system in the school has progressed, especially in the use of software to manage data. However, there are challenges in the admission of new students involving complex administrative processes. The efficiency of using software to manage student data requires improvement, although it has positively contributed to facilitating administrative tasks. The main challenges involve better data integration, staff training needed to operate the software effectively, and improved coordination among units in the school. The findings of this research provide valuable insights for researchers, as well as for SMA N 1 Labuhan Deli in developing a more efficient and effective student administration, especially in the context of new student admissions and student data management          
The Financial Application of Machine Learning Using R Software Sami Mestiri
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1165

Abstract

In the last years, the financial sector has seen an increase in the use of machine learning models in banking and insurance contexts. Advanced analytic teams in the financial community are implementing these models regularly. In this paper, we analyses the limitations of machine learning methods, and then provides some suggestions on the choice of methods in financial applications. We refer the reader to the R libraries that can be used to compute the Machine learning methods 
Semiotic Analysis and Moral Message in the Film Parasite Astri Dwi Andriani; Yuni Sri Anggraeni
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1166

Abstract

The 2019 film Parasite is a film that tells about social and economic disparities in the lives of two families, which carries many moral messages for film lovers in Cianjur. The topic of Parasite 2019 is considered to attract the attention of researchers because the film was widely discussed and was a trend at that time, receiving many nominations and world awards. The 2019 film Parasite became the first film from South Korea to receive an Academy Award nomination and the first non-English language film to win a nomination for best film. The film also received four nominations at the 73rd British Academy Film Awards, winning for film not in the English language and best original screenplay. The film was also the first non-English language film to win the Screen Actors Guild Award for outstanding performance in a motion picture. This film by director Bon Joon Ho managed to get more than 10 million viewers, namely a total of around 10,249,000 viewers. This research is qualitative research using John Fiske's hermeneutics and semiotics approach. There are stages for analyzing objects according to John Fiske, namely the Reality and Representation stages. The results of this research show that the 2019 film Parasite is a film that represents the meaning of social and economic inequality that occurs in South Korea which is packaged nicely in a film               
The Influence of Television User Satisfaction on Youtube Media Adoption in the Cipanas Kabar Facebook Group Astri Dwi Andriani; M. Yusuf Agam Anggawan; Endrian Kurniadi
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1167

Abstract

TV The presence of the internet provides an additional medium for receiving various information. One of these media is Youtube. This study aims to examine the effect of television user satisfaction on the adoption of Youtube media in the Facebook group Kabar Cipanas. The method used in this research is quantitative method. The theory used in this research is the Uses and Gratifications theory by Katz, Blumer and Gurevitch and the innovation diffusion theory by Evert M. Rogers and Floyd G. Shoemaker. The data testing technique was carried out using IBM SPSS Statistics 22 (64-bit edition) 2013 software. The results of this study indicate that TV user satisfaction has a significant effect (0.006) on the adoption of Youtube Media in members of the Facebook group Kabar Cipanas
Impact of Social Media Marketing on Brand Awareness of Watches in Ahmedabad City Lala Mujiburrehman; Ladumor Ravi; Jignesh Vidani
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1180

Abstract

This study investigates the impact of social media marketing on brand awareness of watches in Ahmedabad city. In an age where digital platforms help shape consumer perceptions, to understand the dynamics of social media marketing's impact on brand awareness becomes critical for a business, such as competing watches. To what extent social media marketing strategies have contributed to the visibility and recognition of the brand in the local market. The research uses a combination of quantitative and qualitative methods to find out. The main purpose of this study is to understand the effectiveness of different platforms to reach and engage the target audience including but not limited to Facebook, Instagram, and Twitter but different social media platforms, etc Focuses and surveys.For brand awareness, social media actions are analyzed to measure the relationship between frequency, type of content shared, and consumer engagement with brand awareness. As such the findings are intended to provide value for the Ahmedabad operating watches brand, which is used to increase their brand visibility and prepare their social media strategy.This study not only contributes to the academic community on the relationship between social media marketing and brand awareness but also provides implications for businesses seeking to optimize digital marketing efforts in the specific context of the watch industry in Ahmedabad city. As consumer behavior is constantly evolving in this digital age, all research marketing strategies should address the timely user reviews that are significant to the success of a watch brand in the local market has the effect
A Survey on Comparative Study of Customer Behaviour in Online and Offline Purchase of Electronic Items in Ahmedabad Arbaz Khan; Anjali Makwana; Jignesh Vidani
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1182

Abstract

Online shopping is quite a new thing these days, although some people are still unaware of it. Although everyone uses the word "shopping" regularly, Internet shopping is becoming more and more popular these days. When everyone goes to shopping, some people get what they need, while others buy more. It means that it can satisfy an internal objective. If someone wants to talk to a close friend or relative, they can send them messages without any charges, search anything on Google, locate someone, express their love towards them through gifts, etc. This is an advantage of modern technology. This study examines consumers who purchase electronic goods online or offline. Even though traditional markets are shrinking due to the expansion of the Internet, some customers still prefer to shop offline. Since it is difficult to buy electronic products online, most people decide to buy offline, while some people prefer to buy online. The overall study aims to determine the percentage of consumers who prefer to purchase electronic items through both offline and online mediums.The research analyses what customers' preferences, decision-making processes and behavior vary between online and offline shopping scenarios. Through the analysis of the relationship between traditional offline merchants and online shopping, this study seeks to identify consumer decision-making variables in the complex market of Ahmedabad

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