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Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Published by Institut Teknologi dan Bisnis Asia Malang
ISSN : 25808753     EISSN : 25974300     DOI : https://doi.org/10.32815/jeskovsia
Core Subject : Art,
Arts
Published by Institute for Research and Community Service (Lembaga Penelitian dan Pengabdian Kepada Masyarakat / LP2M) of INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG as a periodical publication that provides information and analysis on the science of Visual Communication Design.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 108 Documents
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ESTEEM SOCIETY : MENAKAR MODE KONSUMERISME BARU DALAM FOOD PHOTOGRAPHY DI KOTA MALANG Muhammad Iqbal Tawaqkal
Jurnal Desain Komunikasi Visual Asia Vol 6 No 02 (2022): Jeskovsia 6.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v6i02.754

Abstract

The development of social media is increasingly growing rapidly. Not a few people feel that, especially the people in Malang. The development of social media has a significant impact on the community in Malang. Indirectly, the various impacts that emerge begin to slowly change the style of community patterns in using social media in everyday life. The creation of new consumerism in the social fabric can be found with the activity of taking pictures and posting food / drinks before consuming them. The majority people in Malang, of course, have their own reasons and background to do so.This research has the focus of the problem, namely: 1) How is the new mode of consumerism created in the phenomenon of food photography to the people of Malang? A qualitative approach was used in the process of extracting data in this study. Based on the purpose, this research is a descriptive research type. This study uses data mining techniques in the form of open and in-depth interviews, observations, and documentation taken in the form of audio and photographs. The location of this research was conducted in Malang City, especially in various caffees, such as Roketto Coffee and Amstirdam Coffee. The process of data analysis in this research is to do data reduction, data display, and verification. While the validity of the data is examined using source triangulation techniques, theories, methods, and investigators. From the results of research that has been obtained, that actually the people in Malang have assumptions and opinions that are quite different and unique. In today's society, it is rarely seen that those who before eating / drinking raise their hands to pray first (old consumerism). The creation of new consumerism in this society is increasingly apparent with their activities before eating / drinking raising their hands while holding the camera to take pictures and post on social media (new consumerism). In this phenomenon, consumerism can only be categorized into two different typologies of society. Of the two typologies, the Society has a different esteem. Some people think that photographing and posting food / drinks is just satisfying a hobby. But, some others consider it, as an area to become a profession.
INFOGRAFIS MITIGASI BENCANA KEBAKARAN HUTAN DAN LAHAN PADA MEDIA SOSIAL PEMERINTAH DAERAH PROVINSI RIAU Galih Perwita Rosadha
Jurnal Desain Komunikasi Visual Asia Vol 6 No 02 (2022): Jeskovsia 6.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v6i02.768

Abstract

Fire is a type of disaster that can occur naturally and artificially. In Riau Province, forest and land fires almost always occur every year. The haze caused residents around the Riau area also affected by the haze resulting from the fire. The provincial government of Riau has carried out various mitigation activities, including the installation of printed billboards in all districts / cities in Riau, but this is still ineffective. Therefore, other forms of media were created, namely infographics that are distributed through digital media to be able to expand the reach of information and get new target recipients of information, namely the younger generation. The method used in this design is a model of the Sanyoto Ebdi sadjiman which begins with the formulation of the problem, determining objectives, analysis, synthesis to determine the media used, the design concept to the final design. This design will produce series and singles infographics which are then distributed using social media related to the main website of the Riau regional government, namely riau.go.id. It is hoped that by using the infographic media, people living in areas that are not reached by conventional print media are expected.
Buku Cerita Bergambar Tentang Cerita Perjuangan Tokoh Ken Umang Sebagai Media Informasi: Buku Cerita Bergambar Tentang Cerita Perjuangan Tokoh Ken Umang Sebagai Media Informasi Andi Dwi Payana Putra; Faldi Hendrawan
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.781

Abstract

Indonesia has cultural and historical diversity, one of which is from the Singasari Kingdom. Historical stories about the Singasari Kingdom until now are quite well known, namely about Ken Arok and Ken Dedes, only those who are better known in the historical stories of the Singasari Kingdom are these two figures, even though there are also other characters, one of which is Ken Umang, Ken Umang is a the second wife of Ken Arok, but this character is still not widely recognized by the public due to limited sources of this character. The solution offered in this research is a picture story book as a medium of information for Ken Umang's character. Where a picture story book is a book that displays a story supported by an image, so that readers can better appreciate the story presented.The results of testing with the questionnaire method in this study, showed that of 30 respondents agreed with the making of the Picture Story Book media which was able to introduce Ken Umang's character through the media.
Merchandise Djampie Oesodo Sebagai Brand Awarness Konsumen Hanafi, Ahmad Nur; Happy, Handry Rochmad Dwi; Hendrawan, Faldi
Jurnal Desain Komunikasi Visual Asia Vol 8 No 01 (2024): Jeskovsia 8.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v8i01.788

Abstract

The existence of herbal medicine has begun to decline because it has been replaced by modern medicines. For the people of Indonesia, herbal medicine is not just traditional medicine, but a drink to support health. The purpose of this research is to create a way to create a new image of herbal medicine that can be a solution to this phenomenon so that it can be considered a casual drink that can be consumed every day. Literature Study, By studying reference books and journals related to today's design techniques and styles and the application of business in the digitalization era. Observations, indirect observations made through digital media related to the development of visual style, observing products that have been in business for a long time, and following issues that develop in society. Analysis, and research on Segmentation, Targeting and Positioning to find out the right strategy in designing brand identity. This research produces 3 types of visual identity and merchandise, namely logo, packaging, and promotional media. The results of the test using the questionnaire method show that the Visual Identity design can provide a value of trust and attract consumers to buy products. Djampie oesodo is a traditional beverage brand that has just been pioneered so the identity of the product is not yet well known. With the use of visual identities such as logos (logograms and logotypes), 1st Packaging, 2nd Packaging, key chains, bags, tumblers, social media, and online stores have been able to become product identities so that buyers can easily identify these products.
Desain Merchandise Gerakan Earth Hour Di Kota Batu Sebagai Media Informasi Anifatul Izzah; Elfa Olivia Verdiana
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.795

Abstract

There are many communities in Indonesia today, ranging from education, health, welfare, animal protection to the environment. Earth Hour is a community that cares about the environment that moves to invite the public to take small actions with big changes initiated by WWF. In 2019, the Earth Hour community was officially spread in 33 cities in Indonesia, including in Batu City, it's just that information about the movements or actions carried out by the Batu City Earth Hour Community is not understood by the public. The solution offered in this research is the design of the merchandise design for the Earth Hour movement in Batu City as a medium of information. Where merchandise is an easy way to get to know the community and raise a good image. The results of the test using the questionnaire method in this study, showed that the percentage of "YES" answers was 91.33%, which means that the design results of Earth Hour merchandise in Batu City are very good and successful, and provide the right information for consumers. Therefore, the results of this merchandise design are effective as an information medium for the Earth Hour Movement in Batu City.
VIDEO PROFIL PT. BATUGUNUNG RINJANI JAYAPERKASA LOMBOK TIMUR SEBAGAI MEDIA PROMOSI: VIDEO PROFIL PT. BATUGUNUNG RINJANI JAYAPERKASA LOMBOK TIMUR SEBAGAI MEDIA PROMOSI Faldi Hendrawan
Jurnal Desain Komunikasi Visual Asia Vol 6 No 02 (2022): Jeskovsia 6.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v6i02.872

Abstract

PT Batugunung Rinjani Jayaperkasa adalah perusahaan yang bergerak pada bidang pertambangan material, dengan tujuan untuk mengembangkan aspek sumber daya manusia, karena usaha tambang sangat dibutuhkan dalam pembangunan. Seiring dengan berkembangnya teknik informasi yang menjadikan perusahaan merubah cara dalam memperkenalkan bisnisnya,Adapun tujuan dari perancangan video ini yaitu untuk memperkenalkan profile PT Batugunung Rinjani Jayaperkasa.Perancangan video profil PT Batugunung Rinjani Jayaperkasa Lombok Timur Sebagai Media Promosi, metodologi penelitian yang digunakan antara lain observasi langsung ke lokasi, wawancara melalui sumber yang mengetahui lebih dalam materi yang dibahas, studi pustaka mempelajari teori-teori yang berhubungan dengan penelitian. Maka dari itu dibuatlah “Perancangan Video Profil PT Batugung Rinjani Jayaperkasa Lombok Timur Sebagai Media Promosi”. Dalam pembuatan video profile ini memiliki beberapa tahapan. Tahapan pra produksi meliputi ide cerita, storyline dan storyboard. Tahapan produksi yaitu mempersiapkan alat-alat yang dibutuhkan dalam proses pengambilan gambar. Tahapan terakhir adalah pasca produksi meliputi finishing, rendering. Kemudian video akan di distribusikan ke media sosial seperti youtube.Produk yang dihasilkan dari penelitian ini adalah video profil tentang PT Batugung Rinjani Jayaperkasa sebagai media promosi. Dalam hal ini, hasil kesimpulan yang didapatkan dari perancangan video profil PT Batugunung Rinjani Jayaperkasa Lombok Timur sebagai media promosi adalah agar menarik para konsumen untuk berkunjung.
Video Dokumenter "Sesanti Titi Luri Tengger" Sebagai Media informasi Yogi Widya Saka Warsaa
Jurnal Desain Komunikasi Visual Asia Vol 6 No 02 (2022): Jeskovsia 6.2
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v6i02.873

Abstract

Tengger Mountains that are around at Bromo Mount. The people are called Tenggerese. The Tenggerese live like "Sesanti Titi Luri" (following the footsteps of their ancestors or following the religion, beliefs, culture and customs of their ancestors from generation to generation). So every traditional ceremony that is carried out continues as carried out by its ancestors. The Tenggerese not only have the Yadnya Kasada ceremony as one of the identities attached to the Tengger people, but also have so many other traditional and religious ceremonies such as the Karo Ceremony, Unan-unan Ceremony, Kawulu Ceremony, Kapat Ceremony, Tawur Agung Kasanga Ceremony, Mayu Desa Ceremony. and many more traditional ceremonies of the Tenggerese that are still being carried out. This information media aims to convey what various ceremonies are carried out by the Tenggerese community through direct explanations from sources. In the research process, the data becomes primary data and secondary data. Primary data is the result of interviews conducted with several sources including; (a) interviews with Tengger culturalists to find out the history of the Tengger; (b) interview with Singgih Pandita Dukun Suku Tengger; (c) interviews with community elders of the Tenggerese. While secondary data is literature collected from various written sources. The results of the research resulted in a documentary video entitled "Sesanti Titi Luri Tengger" have duration of 25 minutes, and frame size 1080x1920 Pixels.
Tinjauan Ilustrasi Pada Desain Kemasan "Teh Tjap Gardoe" Ditinjau dari Elemen Visual Indriati Suci Pravitasari
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.902

Abstract

This study examines the visual packaging of Tjap Gardoe tea. The local tea product is studied to find out whether the visual meaning contained in the visual of the Tjap Gardoe tea packaging, and whether the visual meaning has something to do with the social background in it. This study used a descriptive research method with a qualitative approach using data collection techniques from literature and observation.
Video Dokumenter Penggunaan Media Online pada Waria di Kecamatan Sapeken Mengonsumsi Suplemen Kulit Zarnuji Wiraraja; Ach. Andiriyanto; Deny Feri Suharyanto
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.910

Abstract

Although geographically and socio-culturally the drag queens on the Island / Sapeken Village live within limitations. However, they continue to try to show their existence as the third gender in society. One of them is by taking care of the skin so that it still looks healthy and bright. This study aims to determine the use of online media in waria in Sapeken District in consuming skin supplements. The main characteristics of online media are interconnectedness, access to individual audiences as recipients and senders of messages, interactivity, diverse uses as open characters, and their ubiquitous nature. The basis of this research is descriptive qualitative. This is a series of procedures in an effort to solve the problem under study by describing the object of research based on real facts. This research report contains excerpts of data that give an idea of the presentation of the report. The final value conclusion is 93% with the success rate of "Excellent", the results of the audience of the transgender documentary video on Sapeken Island consider it with easy information to understand.
Synesthesia dan Pengalaman Seni Fotografi Marsiano Rocky Latuny; Handry Rochmad Dwi Happy
Jurnal Desain Komunikasi Visual Asia Vol 7 No 01 (2023): Jeskovsia 7.1
Publisher : Lembaga Penelitian Pengembangan dan Pengabdian Kepada Masyarakat STMIK Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jeskovsia.v7i01.913

Abstract

Photography is one branch of a large grouping in the arts, apart from design and painting. As a field of art, photography certainly has its own aesthetic concept, even the aesthetic concept is closely related to "feeling", an abstract concept regarding the process of absorbing something in human beings that cannot even be fully described. Understanding the concept of aesthetics is a dialectical process related to other issues such as philosophy, social, politics, culture, and economics so that the values ​​of goodness and truth often appear in a variety of aesthetic discussions. The development of an approach to the concept of the creation process that involves the audience and seeks to provide various stimuli for the five senses requires the ability to process other senses, namely connecting the five senses. The concept related to this is known as synaesthesia (synesthesia), a concept where the five senses work together at the same time when responding to a stimulus so that it will cause a sensation that exceeds the expression of one of the five senses. Understanding aesthetics with these various approaches is an active appreciation process that aims to uncover new discourse possibilities in the development of photography.

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