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Tamrin Fathoni
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INDONESIA
Journal of Creative Power and Ambition (JCPA)
Published by Edujavare Publishing
ISSN : *     EISSN : 30314054     DOI : https://doi.org/10.70610/jcpa.v1i01
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Creative Power and Ambition (JCPA) (E-ISSN 3031-4054) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of Business Innovation and Creation, Economy, Business Development and Growth Strategy, Social Entrepreneurship, Risk and Finance Management, Marketing and Market Penetration, Product and Service Development, Technology Entrepreneurship and Innovation, Psychological Aspects and Leadership, Environmental Influence and Policy, Performance Measurement and Success (See Focus and Scope). This journal article is published four times a year; 2 issues per year (June and December).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 376 Documents
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Digital Marketing Communication Strategy in Building Brand Awareness at Riverside Car Wash Susi Marni; Nani Cahyani; Febriyantina Istiara; Ruruh Aris Setya Wibawa; Rahayusriasih H
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1927

Abstract

The development of digital technology has brought significant changes in the business world, including in the motor vehicle maintenance service industry. The use of digital media, especially social media platforms, is one of the main strategies in marketing communication to reach consumers more widely, quickly, and interactively. This study aims to analyze the digital marketing communication strategies applied by Riverside Car Wash in building brand image and increasing brand awareness in the digital era. The research method used is a descriptive qualitative approach, with data collection techniques through in-depth interviews, participatory observation, and digital documentation. Data analysis was carried out using thematic analysis techniques to identify communication patterns and the effectiveness of the digital strategies applied. The results of the study show that Riverside Car Wash implements a consistent digital marketing communication strategy through the use of social media such as Instagram, TikTok, and official websites. Content strategies that highlight visual before-after wash results, vehicle maintenance education, and active interaction with customers have been proven to increase engagement and strengthen a company's brand image. The main challenges found include limited human resources in the field of digital marketing and inconsistency in upload schedules. Overall, Riverside Car Wash's implementation of digital marketing communication strategies has proven to be effective in strengthening brand image, increasing brand awareness, and building customer loyalty.
The Role of Organizational Commitment as A Mediator on The Influence of Motivation and Training on Employee Performance (Study on the Mataram Class A Search and Rescue Office) I Wayan Suwena; Ida Ketut Kusumawijaya; Ni Ketut Dewi Irwanti
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1932

Abstract

This study aims to analyze the effect of motivation and training on employee performance, with organizational commitment as a mediating variable, at the Mataram Class A Search and Rescue Office. The study employs a quantitative approach. This study uses a saturated sampling technique, which involves selecting the entire population as the research sample. Therefore, the sample size used in this study is 115 employees. Data collection was conducted through questionnaires, observations, and documentation. Data analysis utilized path analysis and the Sobel test to examine the mediating role of organizational commitment. The results indicate that motivation has a positive and significant effect on organizational commitment; training has a positive and significant effect on organizational commitment; motivation has a positive and significant effect on employee performance; training has a positive and significant effect on employee performance; and organizational commitment has a positive and significant effect on employee performance. Furthermore, organizational commitment was found to mediate the effect of motivation on employee performance and to mediate the effect of training on employee performance. These findings suggest that enhancing motivation and training, supported by strong organizational commitment, can optimally improve employee performance at the Class A Search and Rescue Office in Mataram. The implications of this study highlight the importance of boosting motivation through the fulfillment of work needs, the provision of rewards, and opportunities for self-development, as well as the implementation of continuous training programs to strengthen organizational commitment and enhance employee performance.
The Influence of Human Resource Professionalism, Village Asset Management, Asset Utilization Optimization, and the Role of BUMDes Human Resources on Increasing Village-Generated Revenue (PADes) Tri Sumiyanti; Taswan; Anisa Kusumawardani; Muhammad Farras Alfitra; Jati Widya Iswara; Abdul Fajar
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1942

Abstract

The Influence of Human Resource Professionalism, Village Asset Management, Asset Utilization Optimization, and the Role of BUMDes Human Resources on Increasing Village-Generated Revenue (PADes)
The Representation of Positive Affirmations of Parents in the Film Inside Out (2015): A Study of Roland Barthes' Semiotic Analysis Shafa Raihan Imadia; Ayu Larasati
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1955

Abstract

This study examines the representation of positive parental affirmation in the film Inside Out (2015). It aims to analyze how positive parental affirmation is represented through verbal and nonverbal signs and to identify its denotative, connotative, and mythical meanings using Roland Barthes' semiotic analysis. This study employed a descriptive qualitative method with Roland Barthes' semiotic approach. The unit of analysis consisted of seven scenes depicting interactions between Riley and her parents containing positive affirmation. The data were analyzed through three levels of meaning: denotation, connotation, and myth, and were interpreted using Positive Communication Theory, which includes acceptance, validation, empathy, and encouragement. The findings indicate that parental affirmation is represented through verbal and nonverbal communication in the forms of acceptance, emotional validation, empathy, encouragement, parental support, and attentive presence. At the level of myth, the film constructs the idea of an ideal family that accepts, understands, and supports children through positive communication. This study concludes that Inside Out (2015) represents positive parental affirmation as a meaningful form of family communication reflecting social values.
Analysis of Interpersonal Communication Dynamics Among Adolescent Girls Experiencing Fatherlessness: A Phenomenological Study Artadaya Muhammad Ramdhani; Ayu Larasati
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1956

Abstract

Fatherlessness is a significant issue in communication studies because the physical and emotional absence of a father figure may influence adolescent girls’ ability to build relationships, develop trust, and express emotions. This study analyzes the interpersonal communication dynamics of adolescent girls experiencing fatherlessness and explores the meanings they attach to their experiences. Using a qualitative phenomenological approach, the study involved five primary informants, one supporting informant, and one expert informant selected purposively. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles and Huberman model. Data validity was ensured through source and technique triangulation. The findings reveal four major themes: selective self-disclosure, insecurity and fear of abandonment, the need for affection and emotional security, and the importance of supportive family and social environments. Fatherlessness does not eliminate communication abilities but shapes openness, trust, support-seeking, and relationship-building in contextual ways within their daily interpersonal communication experiences.
Evaluation of Green Investment in Renewable Energy Power Plants Using Analytical Hierarchy Process in Archipelago Ferdy Hidayatullah; Rizki Julia Utama; Muksalmina; Ahmad Syahyana; Sari Raudhatul Jannah SI; Safura Rusydi; Lukman Nul Hakim; Mairezaton; Ismi Ridha Mulyana
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 02 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i02.1965

Abstract

This study evaluates green investment in solar photovoltaic (PV) power plants in Indonesia’s archipelagic regions using the Analytical Hierarchy Process (AHP). Despite the country’s renewable energy target, solar and wind development remains constrained by investment risks, inadequate infrastructure, and policy uncertainty. The study aims to identify and prioritize the key determinants influencing green investment decisions for solar PV projects in island areas. Data were collected through questionnaires and interviews with 75 government representatives, researchers, and practitioners, with 35 responses meeting the AHP consistency requirement. The results indicate that policy factors are the most influential dimension (0.4825), followed by economic (0.3120) and technical factors (0.2055). At the sub-criteria level, profitability (0.7724), renewables obligation (0.6055), and technological maturity (0.6020) received the highest priorities. The findings show differences among stakeholder perspectives regarding subsidies, regulatory certainty, and financial accessibility. The study contributes a structured multi-stakeholder decision-making model and recommends combining fiscal incentives, long-term regulatory frameworks, and risk-mitigation mechanisms to accelerate solar PV investment.

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